Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used...
What does Performance Measurement in Performance Marketing mean? To understand this, you need to first understand the need to measure the performance of...
Electric car rules could cost carmakers billionsThe European Automobile Manufacturers Association (ACEA) has warned that new Brexit trade rules related to electric vehicles (EVs)...
In the ever-evolving landscape of digital marketing, AI tools have emerged as a game-changer, reshaping how businesses engage with their audiences and optimize their...
Key Points
Content strategy is the higher-level planning process for how you’ll craft, distribute, and promote content. It may also include how you’ll engage your...
The U.S. Patent Office issued the following 245 patents to persons and businesses in Indiana in May 2023:
US 11660773 B2
Weight material cutting, dispensing and...
Key Points
The PESO model removes the traditional marketing silos, segmenting all the channels brands use into distinct groups. It aims to foster brand credibility,...
Today, the bar for personalized customer engagement is higher than ever.
As a marketer, you know that customer data is key to delivering personalized experiences...
Vantage Markets UK seeks a PPC Specialist to develop and implement a cross-channel strategy for acquiring new customers through PPC channels, according to a...
