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Tag: cannabis branding

Packaging: Beyond the Aesthetics

Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...

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Inflation Proves That Cannabis Branding Is Irrelevant Once Again – Consumers Choose Quantity over Quality in New Sales Trends

At the start of the ongoing inflation and recession, many cannabis skeptics and stakeholders believed that the industry could suffer significantly at the peak...

The Marijuana Industry’s Biggest Lie – Cannabis Branding Matters to Consumers

A new survey is out that confirms what every other study has reported in the past about cannabis branding and marketing, it just doesn’t matter to consumers, and they don’t remember what your logo, your colors, or your packaging looks like a few days after buying your product. The three factors they 100% do remember is how much your product costs, how well did the product work, and where they got the product.

Martha Stewart Joins the Growing List of Celebrity Cannabis Lines

Perhaps the most exciting announcement in the world of celebrity cannabis companies came last week with the announcement of Martha Stewart’s new line...

Cannabis Career Watch | New Hires and Promotions September 11, 2020

Canada-based Aurora Cannabis promoted Chief Commercial Officer Miguel Martin to the role of chief executive officer, replacing interim CEO Michael Singer. Martin joined...

Canadians still unfamiliar with cannabis brands two years on from legalization

Canadian consumers are still unfamiliar with the myriad of cannabis brands on the market, according to a new survey.Published by the Brightfield Group,...

CLAB The Future of Cannabis Branding and Marketing

Canna Marketing and Branding is a topic well covered. For most, you know the basics, so we invited a group of the best...

Online Cannabis Calendar: Cannabis Cup at Home

Colorado’s preeminent cannabis event in the early days of legalization, a full-blown High Times Cannabis Cup hasn’t been held in Colorado since 2015....

Cannabis Branding Is Proving To Be Worthless — So What Can You Do To Sell Your Weed?

More and more evidence points to branding being  a waste of time and money for cannabis companies.A few months ago a Canadian survey came out...

Awesome Cannabis Web Design – 420 website breakdown

Cannabis web design is booming. 420 entrepreneurs are creative, fun, smart and know how to use branding to build awesome websites. Let's take a look at some great examples.

The post Awesome Cannabis Web Design – 420 website breakdown appeared first on Cannabis Marketing Agency in California | CannaVerse Solutions.

Build National Awareness for your Cannabis Brand with a Hemp-Derived CBD Line

On December 20, 2018, the U.S. Federal Government authorized the removal of hemp from the Schedule I controlled substances list, converting it into an ordinary agricultural commodity overnight. As such, the country’s already seeing evidence of the range of hemp-derived CBD products that are set to take the industry by storm in 2019.

The post Build National Awareness for your Cannabis Brand with a Hemp-Derived CBD Line appeared first on Cannabis Marketing Agency in California | CannaVerse Solutions.

The 7 Types of Cannabis Buyers That Will Dominate 2019

BUYERS IN THE NEW ERA OF CANNABIS CULTURE Stereotypes Are Thrown Out The Window In 2017 Cannabis and cannabis culture has been for...

Why Fonts Matter

USING FONTS TO CONNECT As the U.S. continues to legalize the use, cultivation, and sales, of both medicinal and recreational cannabis, industry...

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