Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...
At the start of the ongoing inflation and recession, many cannabis skeptics and stakeholders believed that the industry could suffer significantly at the peak...
A new survey is out that confirms what every other study has reported in the past about cannabis branding and marketing, it just doesn’t matter to consumers, and they don’t remember what your logo, your colors, or your packaging looks like a few days after buying your product. The three factors they 100% do remember is how much your product costs, how well did the product work, and where they got the product.
Perhaps the most exciting announcement in the world of celebrity cannabis companies came last week with the announcement of Martha Stewart’s new line...
Canada-based Aurora Cannabis promoted Chief Commercial Officer Miguel Martin to the role of chief executive officer, replacing interim CEO Michael Singer. Martin joined...
Canadian consumers are still unfamiliar with the myriad of cannabis brands on the market, according to a new survey.Published by the Brightfield Group,...
Colorado’s preeminent cannabis event in the early days of legalization, a full-blown High Times Cannabis Cup hasn’t been held in Colorado since 2015....
Cannabis web design is booming. 420 entrepreneurs are creative, fun, smart and know how to use branding to build awesome websites. Let's take a look at some great examples.
On December 20, 2018, the U.S. Federal Government authorized the removal of hemp from the Schedule I controlled substances list, converting it into an ordinary agricultural commodity overnight. As such, the country’s already seeing evidence of the range of hemp-derived CBD products that are set to take the industry by storm in 2019.