This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
Intention to Seek Written Shareholder Consent for Certain Equity Issuances including to Orion and Equinox
All dollar figures are in US dollars unless otherwise...
Vietnamese League of Legends fans have had a rough couple of years, being without representation at three straight international events. Now, however, the...