The widespread adoption of the so-called “phygital experiences” in consumer markets shows that they have now become the standard. By delivering highly personalized and...
Augmented reality has greatly altered the way we approach trying on products. It brought the advent of virtual try-on technology, enabling us to see...
The “real-world metaverse” is a term promoted by Niantic to describe the emergence of geographically anchored XR experiences. Niantic has long been behind the...
Consumer AR glasses manufacturer Nreal has been gradually expanding availability in the US markets. The company has two consumer models – Light, which saw...
Coca-Cola decided to launch its newest flavor in the metaverse. The result has been a series of immersive experiences including AR games, virtual concerts,...
Following the success of the Blade AR glasses, Vuzix has announced the second generation of the glasses. The glasses are designed “primarily for commercial...
AR development company Blippar has an in-house design studio. They also have a web-based AR content creation tool called Blippbuilder. Now, that content creation...