During this period, it’s been hard for a lot of creatives and campaigns to continue pushing their message and asking for support when so many people have fallen on hard times. It’s a true testament to these campaigns that have been able to not only succeed but excel in these circumstances and achieve some amazing results!
Our team has hand-picked some successful projects that stood out over the past two months and delved into what made these projects successful. What all these projects have in common is a clear message and an understanding of their target audience and how to reach them.
Read on for some inspiring stories and some great ideas that took hard work and great planning to pull off!
Ned — Campaign Manger
“Over the last few months, I’ve worked with so many different creative people to help plan launch and content strategies while we are all working from home. Reach out if you’d like to chat more about how to launch your next project.”
raised $67,425 from 722 supporters
This project had a great team running the campaign and had a well-thought-out social media strategy in place before they launched. They were able to curate a timeline of events that happened during the historic campaign for the Franklin River back in the 1980’s. By syncing up their crowdfunding campaign with these dates from ’83 they were able to have engaging and education content to share each day with their audience. Coupled with an engaging pitch video and trailer for the feature-length documentary about the battle to save the Franklin River, this campaign was able to engage both people who knew about this cause or new supporters who were learning about it for the first time.
raised combined $5,885 from 159 supporters
A great response to an otherwise crippling situation where the arts and performance industry have had to cease all events and physical interactions as a result of the pandemic. Three creatives from Sydney got together to hold a perfectly curated live-streamed event to highlight some Australian dance and performance artists by bringing viewers into their homes and sharing how they are coping and staying connected through movement. With a close-knit community of supporters and artists, this campaign excelled with their online engagement by encouraging supporters to share images of their own home setup during the live show that they reposted to their social channels.
Rizky—Senior Web Developer
“Campaigns with great images that tell a story are the most compelling, think about how your page looks to a first-time visitor.”
raised $35,810 from 257 supporters
This campaign started before the widespread effects of Covid-19 were felt, seeing the music industry shut down and a number of artists having to cancel their gigs. Catherine Britt was in the middle of a tour which she was also using to promote her campaign, but she had to find other ways to get her message out to her fans. She held regular Facebook Live streams where she would connect with fans, answer questions and perform her songs live to her audience of online viewers. This was a great example of how to be resourceful and make the most out of a situation, by using online networks to promote your campaign.
raised $16,450 from 215 supporters
Launching a campaign amidst such uncertain times is a scary thing! This children’s book publishing project was the follow-up to a successful Pozible campaign back in 2017. With some experience in planning a campaign, they were able to reach their existing audience of supporters, and also their local audience via targeted media coverage and PR efforts. This campaign was a great one to see promotional material for, because the illustrations in this book are amazing and colourful which really stand out!
Alan—Founder, CEO
“Creating a short pitch video is the best way to get your message across to the most people—anyone can plan and shoot an engaging video with whatever they have and tell their story!”
raised $6,513 from 58 supporters
We love our environmental projects at Pozible! It’s great to see initiatives like this achieve great results by reaching a wide audience of engaged supporters. The campaign had some really compelling images and video to help them tell the story of the rubbish on some of Tasmania’s most remote beaches. With an extensive collection of rewards, that offered some enticing products from partners and local businesses they were able to appeal to a range of people and could provide a lot of value to their loyal supporters.
raised $22,506 from 179 supporters
Hitting your initial target within their first week of launching the campaign is an amazing achievement for any project! The distillery project from Sydney’s North Shore was able to reach their audience via a targeted campaign. Their product was refined and had a great backstory behind the team, which they were able to perfectly encapsulate in a high-quality pitch video. As well as receiving a number of great media coverage, another great strategy this campaign used was to limit the amount of rewards available to their supporters to create an exclusiveness that was only increased when they sold out of their first batch of Australian Dry Gin and introduced the next one with a new reward. After tasting their product, I can confirm that it was worth all the hard work to pull this off!
