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State And Federal Tax Calculations Included In 2021 Version of…



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EzPaycheck Payroll Software Offers State And Federal Calculations

The latest version of ezPaycheck software for small to midsize businesses is now available with state and federal tax tables for ease of use.

The newest version of ezPaycheck software has been updated by to assist small to midsize businesses process payroll seamlessly by including both the latest state and federal tax tables. It also includes 2021 tax rate on Social Security Tax, Medicare Tax and other tax updates.

“The latest version of ezPaycheck software for small to midsize businesses is now available with state and federal tax tables for ease of use. ”said Dr. Ge, the Founder of

New companies can download and try this software with no obligation by visiting

Small businesses and nonprofits appreciate the features in ezPaycheck payroll software:

-Supports three per page checks for miscellaneous and vendor payments

  • Supports stub only printing
  • Supports daily, weekly, biweekly, semimonthly and monthly payroll periods. Features report functions, print functions, and pay stub functions.
  • Easily calculates differential pay
  • Prints miscellaneous checks as well as payroll calculation checks.
  • Prints payroll checks on blank computer checks or preprinted checks (Check on top, middle, bottom and three per page).
  • Automatically calculates Federal Withholding Tax, Social Security, Medicare Tax and Employer Unemployment Taxes.
  • Includes built-in tax tables for all 50 states and the District of Columbia.
  • Creates and maintains payroll for multiple companies, and does it simultaneously at no additional cost.
  • Prints Tax Forms 940, 941, W2 and W3 (Copy A required for W2 and W3 forms)
  • Supports multiple accounts at no additional charge.
  • Supports network access (additional cost)

Priced at $109 per calendar year for a single user version, (network version available for additional cost) ezPaycheck payroll software is affordable for any size business. Customers seeking a way to simplify payroll processing with more accuracy to start the no obligation 30-day test drive today at

About is a leading provider of small business software,
including online and desktop payroll software, online employee attendance tracking software, accounting software, in-house business and personal check printing software, W2, software, 1099 software, Accounting software, 1095 form software and ezACH direct deposit software. Software from is trusted by thousands of customers and will help small business owners simplify payroll processing and streamline business management.

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Recommender Engines: AI on Steroids for E-commerce




Olga Teslenko Hacker Noon profile picture

@olyateslaOlga Teslenko

I know how to use AI and XR in marketing and I just can’t keep this knowledge to myself.

When I open any website offering services or goods, I always check how well a recommender system works.  It’s my personal marketing thing, tic, and oddity. Whatever you call it. Big business also adores recommender engines as much as I do, so I am in good company.

“Recommender engines or recommenders, as they are sometimes called, are the most useful applications of Machine Learning Algorithms.” – Harvard Business Review.

No matter whether I am choosing Netflix movies or ordering delivery from a local grocery, I want personal recommendations:


Recommender engines help me to choose among millions of tracks on Spotify: 


And they help me to choose another plant to the disappointment of my husband ( “One more plant? We have a dozen of them already!”).


Each time I notice accurate and pleasant recommendations, the marketer in me, the one who strongly believes that bringing value to clients is the key to success, is pleased. Extremely pleased.



Recommenders are like gifts from best friends who know you well enough to take into account your tastes insead of their own.

What are other benefits of recommender engines for clients?

1. In all the 3 cases described above, recommendation engines (Spotify, Netflix, Epicentr K) saved me a lot of time. The more  I use them, the more accurate the recommendations become. Next time when I aim to buy a plant ( “Another one!”) or choose music, I have useful hints.

2. As a busy customer, and that may sound like a total coming out, I don’t always know what I want. I ask friends about good films or books, post on Facebook questions like “where should I eat in Split?” and ask about the brand name of a grill I am about to buy. I am in doubt and anxious to buy something good.

I adore personal recommendations. We all do. They are based on someone else’s mistakes.

3. So, in many cases, recommender engines help me to choose the things I need, offering the most popular foods, services that are often worth attention. Simply because they are checked by other people. And, no, I don’t believe that I am lured into buying things I don’t need because of some gross manipulations. I am immune to ads, and it’s almost impossible to make me buy things that I was not planning to buy in the first place, thanks to strict budgeting habits.

The more I listen to Spotify, the better music it offers to me, and consequently, the more I like it. The more shopping I do on one of the popular marketplaces, the better goods I see in my recommendation.  According to this article from towardsdatascience, Spotify uses collaborative filtering, Natural Language Processing algorithms to analyze lyrics, comments, to make predictions of what I may enjoy.

Spotify analysts claim that 40% of the time, users are not sure what they want to listen to.


That was the confession of the user. Now, let’s take a look at the real stuff: business value. I don’t view recommender engines as a marketing gimmick, rather as a tool, a serious business tool for serious purposes. 

For businesses it is important to get the main idea: recommender engines are not the examples of the tactics that will help to sell more, they are a resource of never – ending insight resources compared to intuition and competitiors monitoring.

What is the real business value of recommender engines?

Recommenders can be a starting point for building a real “data culture” inside the company, the culture that will help to make decisions on the basis of knowledge (not the intuition of a marketing director or the gut feeling of the main investor of the company).  Until companies realize that they need to analyze the data that is sometimes scattered between different systems, they will miss the goal.


Recommender engines look a bit complicated at the moment, but marketers need to remember principles on which recommender engines are based: collaborative filtering and content-based filtering.


All in all, 38% of all AI solutions in businesses are dedicated to building algorithms that can find patterns in big volumes of data and use this knowledge to predict what a particular customer likes. Having this knowledge, e-commerce businesses can offer more relevant and worthy goods and services to their customers and increase loyalty.

Using modern capabilities of AI, it is possible to reach the heart of the consumer:

1. To build recommendations dynamically filling the slots on the basis of analysis of browsing and purchasing history;

2. Build lists and sort pages based on the popularity rate of products/services;

3. Show personalized search results;

4. Show recommendations for special events, like Halloween or Easter ( don’t forget to buy eggs!);

5. Show recommendations that can complete your order in some sense. You were buying 3 types of goat cheese. Why not offer a good wine that matches all those cheeses?


After all, we all like buying things but hate when someone sells us stuff. Recommender engines become the golden mean between being sold and pleasant shopping.

by Olga Teslenko @olyatesla. I know how to use AI and XR in marketing and I just can’t keep this knowledge to myself.Read my stories


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NPD: Both Brick and Click Are Exceeding Pre-Pandemic Levels Amid…



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“Clearly, the e-commerce growth has not impeded opportunity for brick-and-mortar to grow,” said Marshal Cohen, chief industry advisor, The NPD Group.

U.S. discretionary spending on general merchandise continues to be healthier than expected. Dollar sales for the week ending June 12, 2021 rose 15% over the same period two years ago, continuing at a pace that exceeds the 9% growth over last year, according to “Retail Early Indicator” data from The NPD Group.

E-commerce appears to have reached a level of maturity, at least for the time being. Following huge growth during the heights of the pandemic, data shows slippage in online sales growth for the first time.

  • Online sales accounted for an average of 29% of dollar sales for the 13 weeks ending May 29, 2021.
  • The latest e-commerce results were a decline from the 38% weekly average during the same time in 2020, but still elevated compared to the 21% average in 2019.

Brick-and-mortar results are a bit more unexpected. Physical store sales have not only rebounded, they have exceeded pre-pandemic levels.

  • The average weekly discretionary general merchandise dollar sales at U.S. brick-and-mortar retail for the 12 weeks ending May 15, 2021
  • The recent in-store sales were $1.7B higher than last year, and $400M above two years ago.

“Clearly, the e-commerce growth has not impeded opportunity for brick-and-mortar to grow,” said Marshal Cohen, chief industry advisor, The NPD Group. “This dual-channel growth demonstrates the need to link digital and in-store experiences. Consumers want a multi-dimensional retail option, and retailers and manufacturers need to speak to needs in both environments.”

*Source: The NPD Group/Point-of-Sale Early Indicator Report, NPD Universe, 2021.

(Discretionary retail includes the following industries: accessories, apparel, auto parts, beauty, consumer technology, DVD/Blu-ray, footwear, housewares, juvenile products, office supplies, small appliances, sports equipment, toys, video games)

For more information, or to speak with Marshal Cohen, contact Janine Marshall at, and check NPD’s Now in Retail page and follow @NPDGroup on Twitter to see the latest insights across retail.

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Boost by Wrapify Now Included in the Samsara Marketplace Ecosystem



Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its inclusion in the Samsara Marketplace.

Samsara enables more than 20,000 fleets with an easy and simple platform for GPS tracking, safety cameras, telematics, and more. The integration with Boost and Samsara provides fleet operators leveraging Samsara for fleet telematics with the ability to measure the audience exposed to these vehicles and retarget this audience across multiple digital channels including Display, Mobile and Video.

According to The Harris Poll and OAAA, consumers are noticing OOH the most while driving right now and Facebook even reported that OOH + Facebook is 13% more effective than Facebook Advertising expected.

Boost by Wrapify has been leveraged by Autonomous Fleets, Transit OOH operators including Truckside, Bus, Taxi and Rideshare Advertising operators as well as branded Delivery Fleets across the nation. This integration makes it easy for Samsara clients to connect their fleets with this first-of-its-kind media measurement and retargeting platform.

“This is a big step forward for measuring what anonymized folks exposed to branded vehicles do online, in-app and in retail environments,” says James Heller, CEO and Founder at Wrapify. “It’s no longer just a sticker on a bus, truck, van or bot; it’s money on the table.”

To learn more, please visit

View the Samsara integration here:

About Wrapify

With a powerful combination of OOH, digital and the gig economy, Wrapify empowers Fortune 500 brands to reach audiences in an omnichannel environment – while delivering measurable, actionable analytics to prove its effectiveness. This high-recall ad tech platform combines the impact of out of home advertising with the scalability, targeting and accountability of digital.

Brands including T-Mobile, Petco and Zoom reach and engage audiences that interact with Wrapified vehicles across channels and devices, driving awareness, attribution and conversion. Wrapify enables brands to target and scale ad campaigns nationwide, across screens and channels, as well as access to data in real time to measure performance.

300,000+ drivers in the U.S. use the Wrapify app to earn extra income simply by driving. Founded in 2015, Wrapify is headquartered in San Diego, California. Learn more at

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eCommerce Experts Share Predictions on Post-COVID e-Shopping Behavior…



As governments introduced COVID-related measures in March 2020, Google searches for the term “delivery” doubled overnight in the US and the EU. The following months saw a steep rise of online shopping followed by mass business migrations to the digital channels.

A leading eCommerce platform Shopify, for instance, reported a 94% general merchandise value (GMV) growth in Q4 2020 alone.

While online shopping is poised for continued growth in 2021 and beyond, experts have struggled to predict consumer behaviors as easily.

DesignRush, a B2B marketplace connecting brands with agencies, leveraged its 9,000-agencies-strong network for quick insights – or “QuickSights” – on consumer behavior predictions for post-COVID future of eCommerce.

DesignRush’s network of top-rated eCommerce experts highlighted X consumer trends online businesses should follow:


With the easing of social distancing and other measures, eCommerce marketing experts at Evestar predict that consumers are likely to temporarily shift their attentions away from online and onto the brick-and-mortar retail.

  • “We expect e-shopping behaviors to stay relatively strong even though the nostalgia of in-store shopping may see some momentum after shoppers being locked out of their favorite malls and physical stores for over a year,” said the company’s Partner and Chief Digital Officer Jonathan Gosper.

Gosper also warned smaller businesses that the industry is “entering one of the most challenging eCommerce seasons this second half of 2021,” as big brands shift investments online, the space becomes more crowded and marketing platforms tighten their policies due to privacy concerns.


Director of Fullestop Rahul Mehta highlighted the key technologies consumers are shifting to as well as come to expect from their shopping experience.

  • “Our recent study indicates a dramatic shift to mobile commerce,” said Mehta, adding that with the use of mobile, consumers are increasing their use of voice search and voice assistants in their online shopping process.

In terms of expectations, Mehta highlighted that consumers have come to expect at least some degree of personalization in their buyer journey, recommending that businesses invest in “personalized shopping carts to deliver a superior experience to the shoppers online.”


eCommerce designers and developers at Calvin Seng found that more consumers rely on reviews, testimonials and other kinds of social proof in as they make their purchasing decisions.

  • “Social proof coupled with AI for enhanced customer experience is important to close the gap from booming marketplaces,” advised Calvin Seng himself, the founder of the eponymous agency.

To help businesses gain a deeper understanding of the changing eCommerce landscape as well as build a high-performance online store, DesignRush released the June list of the top eCommerce experts:

1. Evestar –
2. Fullestop –
3. Calvin Seng –
4. DPX Digital Network –
5. Webential –
6. Scalan Labs –
7. Deyo Digital –
8. Source Approach Inc. –
9. Whidegroup –
10. Milia Marketing –
11. Envision Horizons –
12. Conversion Genies –
13. Uptech –
14. Divami Design Labs –
15. WebMeridian –    
16. The LaunchPad Agency –    
17. ValueCoders –
18. CodeCrew –
19. Reno SEO, Marketing & Web Design –
20. ArtVersion –

Brands can explore the top eCommerce agencies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush: is a B2B marketplace connecting brands with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

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