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Startup Mistakes Every Entrepreneur Should Avoid

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So, you’ve decided to become a startup owner for the first time in your life. Of course, we know that you will have butterflies in your stomach. After all, becoming a business owner is one of the most exciting moments in the life of an entrepreneur. It is an opportunity to make your dreams come true while turning your vision into a reality. But wait, hold your horses! Not everyone can be successful at their gig. After all, most of us won’t have the patience and perseverance to become successful entrepreneurs or business owners. Moreover, if you don’t take out time to do the right kind of investigation and planning, your startup will surely hit the bricks before it starts to churn out a profit.

That said, while being motivated and eager is vital to becoming a successful startup owner, ensuring that you do everything you can to be ready for that opening day will make or break your business. With that in mind, let us look at a few startup mistakes that every entrepreneur should avoid to ensure they taste success in their respective business ventures. So, without waiting any further, some of these mistakes are listed down below.

Not having an effective plan

A million-dollar business idea doesn’t necessarily lead to a million-dollar business. So, before you decide to put your business idea into effect, consider writing a business plan. However, failing to develop an effective business plan is one of the most common mistakes that budding entrepreneurs make, ultimately resulting in their business’s downfall. That said, a business plan doesn’t have to be a 100-page document. Instead, it should be detailed enough to lay the foundation upon which you can set up your startup.

Moreover, online professional education is a great way to keep up with the latest industry trends and best practices. It can also help you earn credits toward your degree, so it’s worth checking out. However, a business plan should include; financial projections, business goals, market research, and much more. So, if you don’t know how to write a business plan, learn to write one yourself by enrolling in an online masters in business or hire professional help to do it for you. After all, when you have everything laid out on a document that you can fall back to, you will never deviate from the pathway to success.

Overspending or not spending enough

Spend within your means, and don’t let the lure of quick revenue grow into an epidemic. When making decisions, always take time to think through all potential outcomes – from what-ifs such as higher costs due to increased inventory or lower quality goods being produced for less money to make up lost profit margins.

Failing to delegate tasks

While you’re working your way up the entrepreneurial ladder, it can be easy to get carried away thinking that no one else can do the job better than you. After all, you’ll consider yourself as the only individual who knows your startup inside out. Plus, you will also think that your drive and determination are unmatched.

However, if you’re taking on the bulk of the load, you’ll undoubtedly burn yourself out. As a result, this will slow down your progress towards success. Sure, it won’t be easy to trust your workforce at the start. However, learning to lean on others for support and delegating tasks accordingly. So, whether you decide to hire a professional, experienced business manager to manage your business operation or a bookkeeper to keep your financial books in check, you must take advantage of the resources available to you.

Failing to set realistic, achievable goals

Entrepreneurs may get carried away by the next big business strategy or expansion opportunity without consulting their business plan. However, it is a must to set achievable, realistic business goals to ensure that you taste success in the business world.

With that in mind, ensure that you set both short and long-term objectives and goals. For instance, refrain from saying things such as ‘I want to become a billionaire before the year-end.’ after all, accomplishing such a feat won’t be possible, especially if you’re new to the business ownership game. Instead, go for realistic goal-setting tactics and determine what you need to do to achieve your goals sooner rather than later.

Failing to prioritize your marketing efforts

A well-known saying in the business world goes like,’ you build it, and they will come.’ But, unfortunately, while this saying might be effective if we lived in the nineteenth century where even the tiniest of business innovations sued to earn praise from customers, it won’t work in today’s cutthroat business environment where competition is fierce.

Nevertheless, it is why you must give your marketing efforts the attention they need if you want to sell your services and products in a marketplace where anyone can start an online business from their homes.

So, instead of relying on traditional marketing efforts like word of mouth or PR, leverage online marketing techniques like SEO, content marketing, email marketing, social media marketing, and much more.

Conclusion

There is no doubt that being a successful entrepreneur in today’s modern, demanding business world is an achievement on its own. However, that doesn’t mean you make the same errors and mistakes that other entrepreneurs are making right now.

With that in mind, consider the startup mistakes mentioned above to ensure that your road to entrepreneurial success contains fewer speed bumps and obstacles.

Source: Plato Data Intelligence

Startups

The 12 TikTok facts you should know

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Many people don’t understand the cause behind the hype in TikTok usage. All this exists even though many businesses and brands use it. You are totally out of the loop if you have never heard anything about TikTok. With the current internet, many apps and trends emerge every day. You can overlook many of these hypes, but you should be keen on TikTok and start getting TikTok followers. The spread of TikTok in the world can match a bush fire as it happens within a short period. It’s a social media platform where users can make and share short videos between 15 to 60 seconds. Here are the facts you need to know about this TikTok platform.

  1. It started in China

Many famous social media platforms like Instagram and YouTube started in the USA. TikTok came from China. It started as a Chinese project (Douyin) in 2016, the app’s name in Chinese. A vast Chinese technology company called Bytedance owns TikTok. The US tries very much to stop this Chinese social media platform from its fast growth globally. It’s the reason why Trump, the former American president, tried to block it out of the USA.

  1. Active TikTok users are over 800 million

It’s a colossal usage! The latest research shows that more than 800 billion people worldwide are active on it. The number is already more than that of LinkedIn, Twitter, and Snapchat.

If you thought TikTok was a lousy video platform for Gen Z, then you have to rethink. The app is gaining fame day and night, especially for the generation between 10 to 29 years.

  1. It’s the world’s most expensive startup

A private company Bytedance owns the TikTok platform. The company started in 2012, and in 2021, it’s the most valuable startup globally. The estimated value of Bytedance is over USD 75 billion. A startup is a company that is privately owned which makes it to lead. Most of the high companies in the world are not private entities. From the growth statistics, it’s evident that the Bytedance company is healthy. The firm valuation of the company indicates that TikTok will not get sold anytime soon. 

  1. TikTok focuses on Gen Z but not kids

TikTok holds the massive potential to cover all age groups and many continents. The most predominant group on the platform is the young ones. When compared to other social media platforms, TikTok has the youngest user base. Around 70% of the users are between 16 and 25, meaning that only 30% are 26 years and above. Many people ignore TikTok because of its demographics. It’s the reason why it’s a massive hub for the young. When Facebook came, it was an excellent platform for the young. The young generation switched to Instagram when the old started hanging on Facebook.

Many parents and grandparents aren’t aware of how TikTok works. It makes many young generations as early as 10 years stick to TikTok.

  1. 34% active posts every day

The activity level on TikTok is very high than on other platforms. More than 30% of the users post every day. If you need to grow your following, you have to post every day like on any other platform. The platform gives its users a unique and organic reach. Even if you don’t have followers, your post can go viral to reach millions of users.

  1. TikTok isn’t fake like Instagram

Browsing on TikTok makes you feel you are next to ordinary people. Most users on TikTok don’t love Instagram because of the highly polished aesthetic. The platform is more natural. Instagram influencers mainly use the big show-offs via entirely faked shots. The TikTok teenage influencers use it from the comfort of their seats or bedrooms. The platform users need honesty.

The Forbes statistics say that TikTok has overflowing niceness. It has vast comments that empower and encourage people.

  1. Localized content

Despite TikTok is a global app, it aims at raising and popularizing local content. Through such content, hashtags, and challenges, it concentrates on local trends. It makes it adorable to users. On TikTok, you can see content from anywhere in the world. Even if the person who posted the content isn’t your follower, you will see it. That’s why you don’t need a following to go viral with your excellent content.

  1. TikTok isn’t for lip sync only

Most people understand TikTok as musical.ly, a lip-synchronization app. At the end of 2017, after TikTok’s invention, the Bytedance company bought musical.ly. They merged the newly bought app with other features into TikTok. The TikTok videos are broader than the musically videos.

Conclusion

From any of the above factors and others not discussed, it’s evident that TikTok won’t die anytime soon. If you still can’t understand the cause of the TikTok ever-rising hype, download and use it. You will understand better.

Source: Plato Data Intelligence

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Crowdfunding

Watch Out for This Serious Startup Investing Red Flag

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Oftentimes in seed rounds, companies explain that they need to raise money before really getting the business started. This can be a serious red flag, depending on the situation.

If the company was founded months (or years) ago but has made little to no progress, that’s a bad sign. An example I came across recently is Emerging Fuels Technology. The company has created technology that turns carbon waste products into fuel. Emerging Fuels Technology was founded in 2007 and claims its products are commercially viable — but it still hasn’t made any sales. The founder also gave no timeline as to when its products will be commercialized. 

I much prefer investing in people who have at least bootstrapped in the very early days of the business — meaning they’ve built the business on a very tight budget, often using their own money. Any bootstrapped revenue is a good sign. It shows that the founders are scrappy and willing to get their hands dirty. 

Of course, if a company needs a big piece of equipment that costs $500,000, that could be another story. In cases like that, I look for founding teams that have a track record of making their ideas reality. 

If it comes down to choosing between a bootstrapped startup and one that is waiting for funding to get started, I’ll pick the former 99% of the time. Someone who has used elbow grease — or their own capital — to get things going is just a better bet.

The post Watch Out for This Serious Startup Investing Red Flag appeared first on Early Investing.

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Source: https://earlyinvesting.com/watch-out-this-serious-startup-investing-red-flag/

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Aerospace

TrustPoint raises $2 million for GPS alternative

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SAN FRANCISCO – TrustPoint Inc., a startup developing a global navigation satellite system (GNSS), has raised $2 million in seed funding from venture capital firm DCVC.

With the funding announced Oct. 18, TrustPoint plans to expand its engineering team, continue developing core technologies, including satellite payload testing, and extend key partnerships.

Heavy global reliance on GPS, Europe’s Galileo, Russia’s Glonass and China’s Beidou for everything from communications and transaction timing to maritime and aircraft navigation is prompting companies and government agencies to look for backups and alternatives.

TrustPoint founders Patrick Shannon, a former Astro Digital vice president, and Chris DeMay, former Hawkeye 360 founder and chief technology officer, said GPS alternatives are necessary because the current system is inaccurate, slow, unencrypted, and susceptible to jamming and spoofing. What’s more, GNSS systems alone are not precise enough for many of the emerging commercial applications like drone delivery, self-driving cars, urban air transportation and augmented reality, Shannon and DeMay said.

TrustPoint’s GNSS alternative is intended to provide government and commercial customers with improved service, security and reliability. Promised improvements “include better accuracy, quicker time to first fix, and anti-spoof and anti-jam capabilities,” according to the news release.

“NewSpace startups have been successfully revolutionizing a host of space applications, like launch, earth observation and communications for the past decade,” Patrick Shannon, TrustPoint co-founder and CEO, said in a statement. “Our effort to develop a fully commercial GNSS service is the logical next step to this trend, a much-needed layer of security for today’s GPS users, and an enabler for nascent applications in the autonomous navigation sector.”

DCVC Partner Chris Boshuizen, who led the firm’s investment in TrustPoint, said in a statement, “It’s easy to imagine TrustPoint’s innovative and fast-evolving commercial service alongside government GNSS, or even as the primary solution.”

Boshuizen, the former Planet CTO and co-founder who was one of the passengers on the recent Blue Origin New Shepard flight, will join the board of directors for TrustPoint, a firm based in Silicon Valley and Northern Virginia.

DCVC also has invested in radar satellite operator Capella Space and launch vehicle provider Rocket Lab.


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Source: https://spacenews.com/trustpoint-seed-round/

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Startups

Customer Acquisition: 5 Cost Effective Ways to Reach Customers Online

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Returning customers will spend 57% more money than new customers. However, this doesn’t mean that you must focus all your resources on keeping current customers.

You don’t have to spend a lot of money to reach new customers. The presence of online marketing platforms provides cheap marketing alternatives. Small businesses can now convert new leads without investing in an expensive marketing campaign.

So, how can you reach new customers? Here are five effective strategies for new customer acquisition.

  1. Use Social Proof

You’ve told your customers that your services and products are of the best quality. Yet, most people will believe your claims if another person praises your products or services. These individuals shouldn’t be associated with your company.

The majority of customers buy products recommended by their relatives or friends. It’s important that you request your current customers to provide their honest reviews of your products. You’ll then post positive customer testimonials on your website and social media platforms.

Social proof will increase your brand’s positive reputation and attract new customers.

  1. Use Chatbots

Interacting and answering customer questions is a time-consuming process for any busy marketer. However, you should get chatbot software to converse with and attract customers. The chatbot can answer common customer questions and introduce them to your business.

Unlike human agents, chatbots have a 24/7 online presence. They’ll be doing the job of your sales and marketing team members. You can also use AI to improve the chatbot’s responses to customer queries.

  1. Design Gated Content

If you’re creating good content, you can create restrictions around it. A person will only be able to read that content after they’ve filled a form. This is a smart method since customers will be providing their information in exchange for free content.

Your gated content can include reports, guides, and white papers. The content should be well-researched and present current information.

  1. Create an Optimized Website

Your websites should be popular and easily accessible if you want to attract more customers. You can create a marketing funnel on your website to categorize potential customers into segments. Targeted ads can then be shown to each segment of customers.

The websites should have visible calls-to-actions on every page. This call to action can appear at the bottom of your pages or as pop-ups.

You must also ensure that your website is mobile-friendly. Visitors to your website will only become customers if they get a good experience while browsing your website.

Learn more about these strategies by consulting a reputable SEO company.

  1. Create Attractive Social Media Profiles

Your social media followers should be the first people to know about your latest offerings. Therefore, there should be regular product highlights on your social media profiles. Images and videos must accompany these social media posts.

It’s also a good idea to connect your social media profiles to your website. For example, each social media post can have a link or call to action button to your website.

Use Customer Acquisition Strategies to Boost Sales

Customer acquisition is one of the most important things that any business can do. New customers will buy more products and services, and this will increase your overall sales. You can use affordable and straightforward strategies to attract new customers.

For more practical Tech and digital marketing tips, please read our other blogs.

 

Source: Plato Data Intelligence

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