Connect with us

Startups

Sponsorship in Professional Cycling: Why Do Companies Donate Funds?

Published

on

Although professional cyclists train quite hard, their rewards are much smaller than those in professional basketball, football, hockey, etc. Therefore, sponsorship is an important component for professional cycling that determines the quality of equipment, training process, and medical care. Although sponsors do not spend as much on the amateur segment as on the professional, their presence can play a big role in covering the cost of equipment, training, and flights. In this review, we will tell you more about sponsorship in professional cycling. Let’s start!

Why do Companies Donate Funds?

In most cases, the main benefits of sponsorship are wide reach and support for the company’s positioning in the minds of consumers. There are five reasons why companies do it:

  1. It adds confidence in the company;
  2. It increases brand awareness;
  3. Audience coverage is increasing;
  4. It helps to generate leads;
  5. Increased interaction with the audience.

According to Nielsen Sports, those who follow sporting events are much more sensitive to sponsor brands. Twenty percent of cycling enthusiasts are well aware of the brands sponsored by the respective companies, with an average awareness of 12%. This leads to the fact that these brands are bought more often (if the prices of competitors do not differ), this behavior is demonstrated by 23% of fans of bicycle racing. Therefore, the best casinos all over the world compete to be sponsors of the most popular cycling teams.

Sponsors of Professional Teams: What Do They Do?

Professional team names are a part of the cycling language, but what the title sponsors of the teams actually do is often a mystery to most of us. Let’s figure it out.

1)   Sky

This is the best team in the world, funded mainly by the largest telecommunications and television company in the UK. In turn, this is a part of the Comcast NBCUniversal Group. Every year, the Sky channel donates huge sums to support the cycling team of the same name.

2)   BMC Racing

The title sponsor of the team is the Swiss bicycle manufacturer BMC Switzerland. Founded in 1994, the company employs approximately 120 people worldwide. The company is headquartered in Grenchen, Switzerland.

3)   Bora – Hansgrohe

The first sponsor of this team is the German company Bora, which produces hobs and hoods for kitchens. If you watch Eurosport channels, you probably saw ads with the participation of Peter Sagan and Rafal Mikey. The second sponsor is another company from Germany, Hansgrohe, which produces equipment for kitchens and bathrooms.

4)   Trek-Segafredo

The general sponsor of the American team is the American bicycle manufacturer Trek. The second name – Segafredo –  belongs to an Italian coffee brand. Don’t be surprised, coffee has been an integral part of cycling at all times, just like lycra or shaving your legs. For example, the famous Eddy Merckx often had the inscription “Faema” on his uniform, which is a brand of coffee makers.

5)   Katusha-Alpecin

Alpecin is a German manufacturer of revitalizing and strengthening shampoos. You may also have seen their advertisements on Eurosport TV channels. But the first part of the team’s name has always been and here the opposite happened – the team gave the name to the brand of sportswear, which appeared much later than the founding of the team itself. Therefore, now we can safely say that Katusha is a manufacturer of sportswear (mainly for cyclists, of course).

6)   Lotto-Soudal

Lotto is the main sponsor of the Belgian National Lottery. Soudal is a famous Belgian manufacturer of polyurethane foams, adhesives, sealants, and roofing seals, in general, without which no construction or renovation can do.

7)   Quick-Step Floors

For a decade and a half, the general sponsor of the team has been the Belgian flooring manufacturer Quick-Step. Laminate, vinyl, or natural wood parquet flooring – it’s all Quick-Step.

As you can see, the potential sponsor should be interested in the audience of the proposed event. So, if you are looking for a sponsor, share with your candidates the information about who will attend your sports events. Always keep in mind the problems, goals, desires, and motives of the sponsor. These are the tools that you will use during persuasion.

Source: Plato Data Intelligence

Startups

The 12 TikTok facts you should know

Published

on

Many people don’t understand the cause behind the hype in TikTok usage. All this exists even though many businesses and brands use it. You are totally out of the loop if you have never heard anything about TikTok. With the current internet, many apps and trends emerge every day. You can overlook many of these hypes, but you should be keen on TikTok and start getting TikTok followers. The spread of TikTok in the world can match a bush fire as it happens within a short period. It’s a social media platform where users can make and share short videos between 15 to 60 seconds. Here are the facts you need to know about this TikTok platform.

  1. It started in China

Many famous social media platforms like Instagram and YouTube started in the USA. TikTok came from China. It started as a Chinese project (Douyin) in 2016, the app’s name in Chinese. A vast Chinese technology company called Bytedance owns TikTok. The US tries very much to stop this Chinese social media platform from its fast growth globally. It’s the reason why Trump, the former American president, tried to block it out of the USA.

  1. Active TikTok users are over 800 million

It’s a colossal usage! The latest research shows that more than 800 billion people worldwide are active on it. The number is already more than that of LinkedIn, Twitter, and Snapchat.

If you thought TikTok was a lousy video platform for Gen Z, then you have to rethink. The app is gaining fame day and night, especially for the generation between 10 to 29 years.

  1. It’s the world’s most expensive startup

A private company Bytedance owns the TikTok platform. The company started in 2012, and in 2021, it’s the most valuable startup globally. The estimated value of Bytedance is over USD 75 billion. A startup is a company that is privately owned which makes it to lead. Most of the high companies in the world are not private entities. From the growth statistics, it’s evident that the Bytedance company is healthy. The firm valuation of the company indicates that TikTok will not get sold anytime soon. 

  1. TikTok focuses on Gen Z but not kids

TikTok holds the massive potential to cover all age groups and many continents. The most predominant group on the platform is the young ones. When compared to other social media platforms, TikTok has the youngest user base. Around 70% of the users are between 16 and 25, meaning that only 30% are 26 years and above. Many people ignore TikTok because of its demographics. It’s the reason why it’s a massive hub for the young. When Facebook came, it was an excellent platform for the young. The young generation switched to Instagram when the old started hanging on Facebook.

Many parents and grandparents aren’t aware of how TikTok works. It makes many young generations as early as 10 years stick to TikTok.

  1. 34% active posts every day

The activity level on TikTok is very high than on other platforms. More than 30% of the users post every day. If you need to grow your following, you have to post every day like on any other platform. The platform gives its users a unique and organic reach. Even if you don’t have followers, your post can go viral to reach millions of users.

  1. TikTok isn’t fake like Instagram

Browsing on TikTok makes you feel you are next to ordinary people. Most users on TikTok don’t love Instagram because of the highly polished aesthetic. The platform is more natural. Instagram influencers mainly use the big show-offs via entirely faked shots. The TikTok teenage influencers use it from the comfort of their seats or bedrooms. The platform users need honesty.

The Forbes statistics say that TikTok has overflowing niceness. It has vast comments that empower and encourage people.

  1. Localized content

Despite TikTok is a global app, it aims at raising and popularizing local content. Through such content, hashtags, and challenges, it concentrates on local trends. It makes it adorable to users. On TikTok, you can see content from anywhere in the world. Even if the person who posted the content isn’t your follower, you will see it. That’s why you don’t need a following to go viral with your excellent content.

  1. TikTok isn’t for lip sync only

Most people understand TikTok as musical.ly, a lip-synchronization app. At the end of 2017, after TikTok’s invention, the Bytedance company bought musical.ly. They merged the newly bought app with other features into TikTok. The TikTok videos are broader than the musically videos.

Conclusion

From any of the above factors and others not discussed, it’s evident that TikTok won’t die anytime soon. If you still can’t understand the cause of the TikTok ever-rising hype, download and use it. You will understand better.

Source: Plato Data Intelligence

Continue Reading

Crowdfunding

Watch Out for This Serious Startup Investing Red Flag

Published

on

Oftentimes in seed rounds, companies explain that they need to raise money before really getting the business started. This can be a serious red flag, depending on the situation.

If the company was founded months (or years) ago but has made little to no progress, that’s a bad sign. An example I came across recently is Emerging Fuels Technology. The company has created technology that turns carbon waste products into fuel. Emerging Fuels Technology was founded in 2007 and claims its products are commercially viable — but it still hasn’t made any sales. The founder also gave no timeline as to when its products will be commercialized. 

I much prefer investing in people who have at least bootstrapped in the very early days of the business — meaning they’ve built the business on a very tight budget, often using their own money. Any bootstrapped revenue is a good sign. It shows that the founders are scrappy and willing to get their hands dirty. 

Of course, if a company needs a big piece of equipment that costs $500,000, that could be another story. In cases like that, I look for founding teams that have a track record of making their ideas reality. 

If it comes down to choosing between a bootstrapped startup and one that is waiting for funding to get started, I’ll pick the former 99% of the time. Someone who has used elbow grease — or their own capital — to get things going is just a better bet.

The post Watch Out for This Serious Startup Investing Red Flag appeared first on Early Investing.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://earlyinvesting.com/watch-out-this-serious-startup-investing-red-flag/

Continue Reading

Aerospace

TrustPoint raises $2 million for GPS alternative

Published

on

SAN FRANCISCO – TrustPoint Inc., a startup developing a global navigation satellite system (GNSS), has raised $2 million in seed funding from venture capital firm DCVC.

With the funding announced Oct. 18, TrustPoint plans to expand its engineering team, continue developing core technologies, including satellite payload testing, and extend key partnerships.

Heavy global reliance on GPS, Europe’s Galileo, Russia’s Glonass and China’s Beidou for everything from communications and transaction timing to maritime and aircraft navigation is prompting companies and government agencies to look for backups and alternatives.

TrustPoint founders Patrick Shannon, a former Astro Digital vice president, and Chris DeMay, former Hawkeye 360 founder and chief technology officer, said GPS alternatives are necessary because the current system is inaccurate, slow, unencrypted, and susceptible to jamming and spoofing. What’s more, GNSS systems alone are not precise enough for many of the emerging commercial applications like drone delivery, self-driving cars, urban air transportation and augmented reality, Shannon and DeMay said.

TrustPoint’s GNSS alternative is intended to provide government and commercial customers with improved service, security and reliability. Promised improvements “include better accuracy, quicker time to first fix, and anti-spoof and anti-jam capabilities,” according to the news release.

“NewSpace startups have been successfully revolutionizing a host of space applications, like launch, earth observation and communications for the past decade,” Patrick Shannon, TrustPoint co-founder and CEO, said in a statement. “Our effort to develop a fully commercial GNSS service is the logical next step to this trend, a much-needed layer of security for today’s GPS users, and an enabler for nascent applications in the autonomous navigation sector.”

DCVC Partner Chris Boshuizen, who led the firm’s investment in TrustPoint, said in a statement, “It’s easy to imagine TrustPoint’s innovative and fast-evolving commercial service alongside government GNSS, or even as the primary solution.”

Boshuizen, the former Planet CTO and co-founder who was one of the passengers on the recent Blue Origin New Shepard flight, will join the board of directors for TrustPoint, a firm based in Silicon Valley and Northern Virginia.

DCVC also has invested in radar satellite operator Capella Space and launch vehicle provider Rocket Lab.


PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://spacenews.com/trustpoint-seed-round/

Continue Reading

Startups

Customer Acquisition: 5 Cost Effective Ways to Reach Customers Online

Published

on

Returning customers will spend 57% more money than new customers. However, this doesn’t mean that you must focus all your resources on keeping current customers.

You don’t have to spend a lot of money to reach new customers. The presence of online marketing platforms provides cheap marketing alternatives. Small businesses can now convert new leads without investing in an expensive marketing campaign.

So, how can you reach new customers? Here are five effective strategies for new customer acquisition.

  1. Use Social Proof

You’ve told your customers that your services and products are of the best quality. Yet, most people will believe your claims if another person praises your products or services. These individuals shouldn’t be associated with your company.

The majority of customers buy products recommended by their relatives or friends. It’s important that you request your current customers to provide their honest reviews of your products. You’ll then post positive customer testimonials on your website and social media platforms.

Social proof will increase your brand’s positive reputation and attract new customers.

  1. Use Chatbots

Interacting and answering customer questions is a time-consuming process for any busy marketer. However, you should get chatbot software to converse with and attract customers. The chatbot can answer common customer questions and introduce them to your business.

Unlike human agents, chatbots have a 24/7 online presence. They’ll be doing the job of your sales and marketing team members. You can also use AI to improve the chatbot’s responses to customer queries.

  1. Design Gated Content

If you’re creating good content, you can create restrictions around it. A person will only be able to read that content after they’ve filled a form. This is a smart method since customers will be providing their information in exchange for free content.

Your gated content can include reports, guides, and white papers. The content should be well-researched and present current information.

  1. Create an Optimized Website

Your websites should be popular and easily accessible if you want to attract more customers. You can create a marketing funnel on your website to categorize potential customers into segments. Targeted ads can then be shown to each segment of customers.

The websites should have visible calls-to-actions on every page. This call to action can appear at the bottom of your pages or as pop-ups.

You must also ensure that your website is mobile-friendly. Visitors to your website will only become customers if they get a good experience while browsing your website.

Learn more about these strategies by consulting a reputable SEO company.

  1. Create Attractive Social Media Profiles

Your social media followers should be the first people to know about your latest offerings. Therefore, there should be regular product highlights on your social media profiles. Images and videos must accompany these social media posts.

It’s also a good idea to connect your social media profiles to your website. For example, each social media post can have a link or call to action button to your website.

Use Customer Acquisition Strategies to Boost Sales

Customer acquisition is one of the most important things that any business can do. New customers will buy more products and services, and this will increase your overall sales. You can use affordable and straightforward strategies to attract new customers.

For more practical Tech and digital marketing tips, please read our other blogs.

 

Source: Plato Data Intelligence

Continue Reading
Blockchain3 days ago

People’s payment attitude: Why cash Remains the most Common Means of Payment & How Technology and Crypto have more Advantages as a Means of payment

Automotive4 days ago

7 Secrets That Automakers Wish You Don’t Know

Startups3 days ago

The 12 TikTok facts you should know

Energy2 days ago

U Power ties up with Bosch to collaborate on Super Board technology

Gaming4 days ago

New Steam Games You Might Have Missed In August 2021

Supply Chain3 days ago

LPG tubes – what to think about

Blockchain4 days ago

What Is the Best Crypto IRA for Me? Use These 6 Pieces of Criteria to Find Out More

Gaming4 days ago

How do casinos without an account work?

IOT4 days ago

The Benefits of Using IoT SIM Card Technology

Blockchain4 days ago

The Most Profitable Cryptocurrencies on the Market

Gaming4 days ago

Norway will crack down on the unlicensed iGaming market with a new gaming law

Blockchain4 days ago

What does swapping crypto mean?

Energy2 days ago

Piperylene Market Size to Grow by USD 428.50 mn from 2020 to 2024 | Growing Demand for Piperylene-based Adhesives to Boost Growth | Technavio

Energy2 days ago

Notice of Data Security Breach Incident

AR/VR4 days ago

Preview: Little Cities – Delightful City Building on Quest

Blockchain2 days ago

Blockchain & Infrastructure Post-Event Release

Blockchain2 days ago

Week Ahead – Between a rock and a hard place

Cyber Security2 days ago

Ransomware Took a New Twist with US Leading a Law Enforcement Effort to Hack Back

Code2 days ago

How does XML to JSON converter work?

Esports2 days ago

How to get Shiny Zacian and Zamazenta in Pokémon Sword and Shield

Trending