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Sovos Advanced Integration for SuiteCommerce Achieves “Built for…

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Sovos announced that its Advanced Integration for SuiteCommerce has achieved the ‘Built for NetSuite’ status.

Our SuiteApp’s ‘Built for NetSuite’ designation reassures our customers that they have a complete, connected and continuous solution for sales tax that integrates seamlessly with their NetSuite Cloud ERP and allows them to focus their time on growing their business.

Sovos, a global tax software provider, today announced that its Advanced Integration for SuiteCommerce has achieved the ‘Built for NetSuite’ status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Platform, helps organizations easily comply with local jurisdictions, save time on tax filings, while maintaining the seamless tax connection between NetSuite’s ERP and ecommerce solutions.

“Businesses are facing a real challenge when it comes to maintaining compliance with ever-evolving tax rules and rates,” said Terry Melnik, general manager, sales and use tax, Sovos. “Online sellers especially want peace of mind that they have a rooftop level of jurisdictional accuracy. Our SuiteApp’s ‘Built for NetSuite’ designation reassures our customers that they have a complete, connected and continuous solution for sales tax that integrates seamlessly with their NetSuite Cloud ERP and allows them to focus their time on growing their business.”

Sovos Advanced Integration for SuiteCommerce offers real-time sales tax calculation, which allows online sellers to better manage monthly and quarterly tax filings and stay current on the latest regulatory requirements.

“The tax regulatory landscape continues to change, meaning businesses need efficient options that safeguard meeting compliance,” said Guido Haarmans, vice president, SuiteCloud Developer Network and Partner Programs, Oracle NetSuite. “This new SuiteApp extends our robust solution for ecommerce. It helps NetSuite customers comply with local jurisdictions with ease, streamline filings, and have the peace of mind knowing that all of their data is where it needs to be.”

Built for NetSuite is a program for NetSuite SuiteCloud Developer Network (SDN) partners, which provides them with the information, resources and methodology required to help verify that their applications and integrations meet NetSuite standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps, like Sovos SuiteCommerce Advanced Integration, have been built to meet these standards.

For information about Built for NetSuite SuiteApps, visit http://www.netsuite.com/BuiltforNetSuite. For more information about the integrated solution, visit http://www.suiteapp.com.

About SuiteCloud
Oracle NetSuite’s SuiteCloud platform is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry’s leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built to extend the power of NetSuite and unlock further growth for NetSuite customers.

The SuiteCloud Developer Network (SDN) is a comprehensive developer program for independent software vendors (ISVs) who build apps for SuiteCloud. All available and approved SuiteApps are listed on SuiteApp.com, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit https://www.netsuite.com/portal/developers/overview.shtml.

About Sovos

Sovos was built to solve the complexities of the digital transformation of tax, with complete, connected offerings for tax determination, continuous transaction control compliance, tax reporting and more. The company supports more than 16,000 customers operating in over 70 countries, including half of the Fortune 500. Its SaaS products and proprietary Sovos S1 Platform integrate with a wide variety of business applications and government compliance processes. Sovos has employees throughout the Americas and Europe and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter.

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Uberall raises $115M, acquires MomentFeed to scale up its location marketing services

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Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: we rely on location specific information when we are on search engines, when we are using maps, or weather apps, or taking and posting photos and more.

Still, there remain a lot of gaps in how location information links up with accurate information, and so today a company that’s made it its business to address that is announcing some funding as it scales up its service.

Uberall, which works with retailers and other brick-and-mortar operators to help them update and provide more accurate information about themselves across the plethora of apps and other services that consumers use to discover them, is announcing $115 million in funding. Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed, a location marketing company based out of Los Angeles, CA, to continue scaling its business.

The funding is being led by London-based investor Bregal Milestone, with Level Equity, United Internet and Uberall management also participating. From what we understand from sources, the funding values Uberall at around $500 million, and the deal for MomentFeed was made for between $50 million and $60 million.

The business combination is building way more scale into the platform: Uberall said that together they will manage the online presence for 1.35 million business locations, making the company the biggest in the field, with customers including the gas station operator BP, KFC, clothes and food chain Marks and Spencer, McDonald’s and Pizza Hut.

Florian Hübner, the CEO and co-founder of Uberall, noted in an interview that the companies have quite a lot of overlap, and in fact prior to the deal being made the companies worked together closely in the U.S. market, but all the same, MomentFeed has built some specific technology that will enrich the wider platform, such as a particularly strong tool for measuring sentiment analysis.

“Managing the online presence” is not a company’s website, nor is it its apps, but may nevertheless be its most common digital touchpoints when it comes to actually engaging with consumers online. It includes how those companies appear on local listings services like Yelp or TripAdvisor, or mapping apps like Google’s — which provide not just listings information like addresses and opening hours but also customer reviews — or social apps or location-based advertising. Altogether, when you are considering a company with multiple locations and the multiple touchpoints a consumer might use, it ends up being a complicated mess of places that need to be managed and kept up to date.

“We are the catalyst for this huge ecosystem where we enable the brands to use everything that the other tech platforms are offering in the best possible way,” Hübner told me. The tech platforms, meanwhile, are willing to work with middle-ware companies like Uberall to make the information on their services more accurate and complete by connecting with businesses when they have not manage to do so directly on their own. (And if you’ve ever been caught out by the wrong opening times on a Google Maps entry, or any other entry or piece of information elsewhere, you know this is an issue.)

And of course expecting any company with potentially hundreds of locations to provide the right details without a tool is also a non-starter. “Casually updating 100,000 profiles is super hard,” Hübner said.

It also provides services to update information about vaccine and Covid-19 testing clinics, as well as other essential services that also have to contend with the same variations in location, opening hours and customer feedback as any other business on a site like Google Maps.

Altogether, Uberall has built out a platform that essentially connects up all of those end points, so that an Uberall customer can use a dashboard to provide updates that populate automatically everywhere, and also to read and respond to reviews.

Conversely, Uberall also can look out for instances where a company is being unofficially represented, or mis-represented and locks those down. Alongside those, it has built a location-based marketing service that also serves ads for its customers. It is somewhat akin to social media management tools, which let you manage social media accounts and social media marketing campaigns, except that it’s covering a much more fragmented and disparate set of places where a company might appear online.

The bigger picture here is that just as location-based marketing is a fragmented business, so is the business of providing services to manage it. This move reduces down that field a little more and improves the efficiency of scaling such services.

“As we saw the market trending towards consolidation, we considered several potential companies to merge with. Uberall was by far our most preferred,” said MomentFeed CEO Nick Hedges in a statement. “This combination makes enormous strategic sense for our customers, who represent the who’s-who of leading U.S. omni channel brands. It helps accelerate our already rapid pace of innovation, giving customers an even greater edge in the hyper-competitive world of ’Near Me’ Marketing.” After the deal closes, Hedges will become Uberall’s chief strategy officer and EVP for North America.

“We are thrilled to partner with the Uberall team for this next phase of growth. Our strategic investment will significantly accelerate Uberall’s ambition to become the leading ‘Near Me’ Customer Experience platform worldwide. Uberall’s differentiated full-suite solution is unsurpassed by competition in terms of integration and functionality, providing customers with a real edge to reach, interact with, and convert online customers. We look forward to supporting Florian, Nick and their talented team to deliver on their exciting innovation and expansion roadmap.” said Cyrus Shey, managing partner of Bregal Milestone, in a statement.

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Source: https://techcrunch.com/2021/06/15/uberall-raises-115m-acquires-momentfeed-to-scale-up-its-location-marketing-services/

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An In-Depth Look at Shopify Plus: The Last E-Commerce Monolith

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Fabric Hacker Noon profile picture

@fabricFabric

Headless commerce platform that helps businesses deliver world-class buying experiences

Headless commerce technology has received $1.6 billion in funding and is powering cutting-edge e-commerce applications. With headless commerce, separating the frontend of an application from the backend gives brands and retailers greater flexibility in how they create digital shopping experiences. Platforms like Shopify Plus offer headless capabilities, but the real magic is in modular commerce technology

Commerce modules, also called commerce microservices, are dedicated pieces of commerce functionality including cart, pricing, promotions, items, orders, shipping, payments, and more. These are what Amazon used to grow from a simple online bookstore to a massive online marketplace. But before adopting modular commerce, Amazon had to break down its monolithic bookstore application into distinct modules, also known as a service-oriented architecture.

When I joined Amazon in 2002, this initiative was well underway. But Amazon developers had to create these modules in-house. There was no commerce platform back then that could support Amazon’s new approach to architecture. IBM Websphere, Oracle ATG, and other enterprise commerce platforms were all monolithic. They were good platforms at the time, but rigid and hard to customize.

Shopify Plus Emerges

A few years later, Shopify emerged from private beta with an all-in-one e-commerce platform for SMBs in 2006. Up until this point, e-commerce platforms only existed for enterprises as on-premise software. With Shopify, anyone could market and sell products online. It was truly revolutionary. But then Shopify wanted more. It aimed to take a slice of the enterprise pie with Shopify Plus in 2014

Shopify Plus offered higher levels of support, increased API access, the ability to customize templated checkouts, a script editor, and more. This was a nice idea for upselling and diversifying revenue streams, but it failed to solve the big problem: scale. At the end of the day, Shopify Plus was—and still is—Shopify with some window dressing. It’s a monolithic platform like the legacy platforms that came before it.

Shopify Plus plateaus

People are starting to see through the facade of Shopify Plus and it shows in the numbers. Since Shopify Plus’s contribution of 17% to total MRR in 2017, growth has stagnated. In 2018, Shopify Plus contributed to 25% of MRR. In 2019, it contributed to 27% MRR. And in 2020 it contributed to 25% MRR. Shopify equates this dip to a “significantly higher number of merchants on standard plans joining the platform in 2020.” But there’s more to it than that.

One reason it’s plateauing is that Shopify does not support modern commerce architectures. In early 2017, Shopify had to make a similar decision as Amazon: keep its monolith or move to microservices. Unlike Amazon, Shopify decided to keep its monolith. This was easier for the engineering team but provided no value to customers. Shopify Plus customers would continue on the track of technical debt, vendor lock-in, and an unscalable, Shopify-dependent future.

Using hacks to remain relevant

Shopify is trying to dress the platform up as a “modular monolith,” but all one has to do is look at the Isolating Dependencies section of this article to see that it’s hacked together. It’s hacked together like Shopify Plus. For instance, the Scripts feature hacks around the problem of dependencies within pricing, promo, and cart services. 

In the end, a monolith is a monolith and limits growth. The same goes for BigCommerce Enterprise that’s hiding behind headless commerce, trying to make a case like Shopify against microservices.

As the former CTO of Staples where we moved from a monolithic commerce platform to a service-oriented architecture to scale, I can tell you first-hand that monolithic commerce platforms and hacking around technical debt does not work. When I joined Staples, we were using IBM Websphere. Creating short-term hacks would have been easier but would not have let us scale from 200,000 to over one million SKUs and completely own the buying experience.

Hacks limit growth

The technical limitations of Shopify Plus have real implications for brands needing to grow. Shopify Plus’ ease of use is great for getting started, but these limitations become critical as a brand grows and needs customization and innovation to make the next step. Below are some of the biggest restrictions for brands and retailers that want to scale.

Headless hacks

I see Shopify’s headless offering at its last stand to remain relevant. Shopify Plus is merely doing what all commerce platforms do, even the legacy platforms like Oracle ATG: exposing APIs. This hack allows retailers to customize the frontend, but the backend is still problematic. Store owners need to use rigid code integrations from the Shopify App Store to add backend functionality and integrating backend tools can cause problems for the Shopify Plus API.

Multi-location mismanagement

Whether you’re working with national stores and locations or international expansion, Shopify Plus is too restrictive. Although linking multiple domains is easy, Shopify Plus is restrictive in the way store owners can manage storefronts at different locations. This means that running different brands or catalogs from one backend is almost impossible. Shopify Plus doesn’t allow for configurable tenancy options because it’s rooted in the same principles as Shopify of being multitenant. This is great for small businesses but not so much for mid-market and enterprise.

Payment gateway nightmares

Although small-scale merchants find Shopify Plus’ payment delays a necessary evil for managing payments online, SMEs will struggle with Shopify controlling when and how they get paid. This is a prime example of vendor lock-in. When you sign up to use this monolithic platform, you have to use their payment gateway. Payment delays lead to delays in service delivery and store owners will face similar problems with frontend functionality, backend customization, and overall growth control.

Hacks and limitations in the wild

A good way to see the results of Shopify Plus hacks and limitations is to compare Shopify Plus’s flagship customer, Staples CA, with Staples US which uses a service-oriented architecture. Because Staples CA has thrown its hat in with Shopify Plus, they are hostages to a monolithic platform in the same way.

When comparing the digital storefronts, you’ll notice that Staples US is dynamic and escapes Staples CA’s standard grid layout. The Staples US checkout is also customized to include custom delivery options: delivery time, assembly options, and purchase protection. Meanwhile, Staples CA is locked into Shopify’s standard checkout offering. But the most alarming difference is the difference in page speed. 

According to PageSpeed Insights, Staples CA receives a 43 PSI score:

Staples US receives a 99 PSI score:

Given what we know about page speed’s impact on e-commerce conversions, using Shopify Plus for an enterprise like Staples is simply irresponsible. Of course, Staples CA could try to work around CMS limitations with headless options like Shogun, or hack around Shopify API limitations with the shim layer of APIs offered by Nacelle. But at the end of the day, these are just workarounds, not scalable solutions.

E-commerce monoliths are fated

Monolithic commerce platforms become single points of failure because they are closed systems requiring specialized knowledge to program a process or business logic inside of them, whether that’s through RPC (IBM) or other procedural code required by SAP and Oracle. This creates dependencies that are not necessary and hinder product growth.

Shopify Plus is similar to legacy monoliths like Oracle ATG and Salesforce Commerce Cloud but, again, dressed up to look prettier. In the case of Shopify Plus, the specialized knowledge comes in the form of Ruby on Rails and the Liquid templating language. And because they can’t fix these technical requirements, they have hopped on the headless bandwagon.

Despite Shopify pushing monolithic rigidity as innovation, a monolith is a monolith and Shopify Plus is the last attempt a big company will make at building an enterprise e-commerce monolith. The question “Remember Shopify Plus?” will soon join the ranks of: Remember IBM Websphere? Remember Oracle ATG? Remember Amazon Webstore?

How to sniff a monolith

That said, other commerce platforms will hit the market. And with more commerce platforms emerging it will get harder to determine whether a platform is a monolith and positioned for helping you grow. To identify whether a commerce platform is monolithic and disguised as modular, modern, API-first, composable, or any of the other buzzwords, ask the following questions:

  • Does the platform let you configure your business variables outside of code?
  • Can services inside the platform function and be deployed independently?
  • How easy is it to integrate these services with outside platforms or services?
  • How easy is it to customize your data and business rules?
  • Are you able to configure your own data stores or are you tied in with what is provided
  • How easy is it to change a frontend concern without interrupting the backend?
  • How easy is it to extend your functionality for different use cases across industries or domains?

If you are a mid-market or enterprise business, the answer to all of these should be Yes or Easy. If there are unclear answers to these questions, tread lightly. While the platform may serve your immediate needs you’ll run into trouble down the road.

Scaling with microservices

A monolithic commerce platform like Shopify Plus might have been a good starting point for the sake of simplicity. But to evolve commerce you need more flexibility, security, and speed. This is what a service-oriented architecture offers.

The good news is that you don’t need to build all your microservices in-house like Amazon did and like we did at Staples. While building your differentiating services in-house is a good idea, you can use core commerce services and APIs from fabric that enable growth through a service-oriented architecture.

Our service-oriented platform

The different parts of fabric include:

  • Experience platform: Fabric XM lets you continue using your monolith or break down your monolith while taking control of frontend shopping experiences across channels. A headless CMS makes this possible. Any service with an API can communicate with the headless CMS.
  • Headless commerce platform: Fabric commerce APIs make up the commerce platform. But unlike traditional platforms, you can select the APIs and services you want to use. Each API is connected to a service (payments, pricing, promos, subscriptions, cart, etc) and each service is self-contained yet extensible.
  • Co-Pilot applications: Applications with user interfaces let business users access the same datastores and functionality as developers do with APIs.

    Even with these cloud-native services and APIs, moving from a monolith may still seem daunting. But there’s even more good news: you can make changes to your existing commerce architecture in small increments. This is what we refer to as The End of Replatforming at fabric and we can support you in this initiative as well.

    Also published on: https://www.linkedin.com/pulse/shopify-plus-last-e-commerce-monolith-faisal-masud/

by Fabric @fabric. Headless commerce platform that helps businesses deliver world-class buying experiencesLet’s Talk

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Unleashing the True Value of Merchandise through Connected Fan…

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EVRYTHNG and Connected Fanatics Unite to Deliver Innovative and Sustainable Direct-to-Consumer Product Experiences for Sports Clubs, Bands and Brands

“A recent Harris report highlighted, 78% of consumers under the age of 35 value experiences over things. By partnering with EVRYTHNG we bring brands, athletes, fans and consumers together in a way that offers new value and challenges the status quo.” Matt Hymers, co-founder & CEO Connected Fanatics

EVRYTHNG, creators of EVRYTHNG Product Cloud® today announce their partnership with Connected Fanatics, the digital consumer engagement experts, to seamlessly bring the connected product service and fan-based experience together. Drawing on EVRYTHNG’s ability to give every piece of clothing a unique product identity and to harness data intelligence throughout the supply chain from that item, Connected Fanatics enables any organisation offering licensed products and merchandising to their fans and consumers the ability to provide an exclusive connected experience across a community-based channel in a sustainable way.

Addressing the way in which fan-based communities engage with merchandise marketed by their favourite sports club, brand, or even band, and the volume-based business models applied by these organisations, Connected Fanatics has been able to shift the physical value of merchandise into exclusive digital experiences sought after by the current and future digital generations of fans.

Products become exclusive digital access points for fans to their community, their shared experience, entities, and brands associated with the product in question. The ability to engage with their audience via a product on an ongoing basis rather than through third-party platforms on social media means these organisations can maintain contact with their fan base in an authentic and sustainable way that no longer requires them to purchase the latest ‘shirt of the season.’ The community data is owned directly by the club or brand in question rather than by third parties, enabling them to streamline and evolve their engagement models without fans having to constantly receive third-party advertising not relevant to their interest or relationship with the organisation.

EVRYTHNG and Connected Fanatics – How it works

The EVRYTHNG Product Cloud™ and Connected Fanatics platform integrate to enable businesses to connect directly with their fans through their products/merchandise:

  • Connectivity – thanks to EVRYTHNG’s Digital Product IDs working with the Connected Fanatics Platform, products can be connected in a way that enables new value streams and exclusive digital experiences relevant to today’s hyper-connected fans.
  • Community – the business is able to develop an authentic and direct digital relationship with its fan base, athletes or musicians, and sponsors in a safer, exclusive online community rather than having to rely on open third-party social media channels and their ever-changing algorithms.
  • Sustainability – by connecting directly with the product the organisations no longer need to keep re-inventing the experience e.g., producing new team shirts each season. Instead, they can shift the value association from physical goods to a digital value, creating a more sustainable and transparent approach to how fans engage and interact with products.

“At EVRYTHNG we have a long history of working with apparel brands to solve problems like counterfeit and transparency. What we have found is that there is an opportunity for brands to transform the relationship with the people that wear their clothes. As well as delighting the customer, these projects also mean rich first-party data for the brand, usually for the first time,” said Cyrus Gilbert-Rolfe, president and managing director, EMEA & Oceania, EVRYTHNG.

“Connected Fanatics is the perfect example of that. They tap into the desire we all feel to build a deeper relationship with a brand we already have an emotional connection to, like a football team or a band. The vision of Connected Fanatics, delivering exciting services like ticketing, exclusive content, direct access, and much more – literally by touching your phone to your shirt – is perfectly aligned with how EVRYTHNG sees digital twin technology evolving. Delivering those services doesn’t just take the fanbase to a new place, it also gives the brand insight that they have never had. We’re proud to be the platform that Connected Fanatics are using to make this dream a reality.”

“As a recent Harris report highlighted, 78% of consumers under the age of 35 value experiences over things. At Connected Fanatics we see real and virtual lives becoming seamlessly integrated and sustainability becoming a consumer demand, not just an expectation. These shifts in consumer behaviours are rapidly gathering momentum. By simply churning out product after product without embracing their potential as active digital access points, businesses are deaf, dumb, and blind when it comes to their key consumer touchpoints, their products. They need to evolve their merchandising and marketing practices to keep up with consumers, technology, and the needs of the planet, or face the consequences,” commented Matt Hymers, co-founder, and CEO, Connected Fanatics. “By partnering with EVRYTHNG we’re able to bring clubs, brands, athletes, sponsors, artists, fans, and consumers together in a way that offers new value and challenges the status quo by incentivising a more sustainable approach.

“Shifting value from physical to digital enables us to deliver more valuable and sustainable products that also connect communities who share a common interest in a safer online environment. This is a viable solution to start addressing the root of fashion’s sustainability issues, the volume-based business model. Recycling and circularity are great, we encourage them but what’s the point if you’re always trying to sell more stuff? We need to find ways to make less but deliver more value. Connected Digital Product IDs and experiences are the way forward.”

A further benefit for businesses that have better-connected products and community experiences is that their CRM becomes a living system of product engagement and interaction rather than a static database of email addresses that need to be maintained and cleaned at regular intervals. With the data connected directly to loyal consumers or fans through products, brands and clubs will find costs of quality digital acquisition decreasing and that the data maintains itself rather than sitting in silos of different departments such as events or eCommerce. This approach then enables businesses to gain a better, more dynamic, and holistic understanding of their customers and how to better serve them.

To find out how leading brands, bands, and clubs can utilise this new connected approach to reach their fans and consumers through their products please visit https://www.connectedfanatics.com and https://evrythng.com/apparel/

About Connected Fanatics

Connected Fanatics is redefining the nature of the products in the everyday lives of a hyper-connected and environmentally and socially aware generation. By turning products into a digital access point for exclusive experiences, we shift value from physical to digital to enable a new world of connected business models, more meaningful, authentic, and valuable digital communities, and more sustainable and transparent product practices.

About EVRYTHNG

The EVRYTHNG Product Cloud™ helps global consumer product brands run their businesses differently by knowing what their products know. EVRYTHNG’s customers see and learn from each product’s journey, end to end, from the factory to consumer, and beyond. The EVRYTHNG Product Cloud™ links every product item to its Active Digital Identity™ on the web—joining-up product data at every point in the value chain for visibility, validation, and real-time intelligence and to connect with people. EVRYTHNG’s customers include the world’s leading brands in sectors ranging from apparel to beauty and personal care to home goods to beverage. EVRYTHNG is a World Economic Forum Global Innovator and EVRYTHNG’s founders originated the W3C Web of Things and GS1 Digital Link global standards. The company won the 2020 Fast Company World Changing Ideas Award. Learn more at EVRYTHNG.com and @EVRYTHNG.

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ROOMDEX, A Hotel Upsell Innovator, Partners with Marcus Hotels &…

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hotel upsell tool

ROOMDEX and Marcus Hoetls

“The best part of ROOMDEX is how quickly we went from decision to real revenue results,” said Rajiv Castellino, CTO Marcus Hotels. “It literally took us a couple of hours per hotel to configure our preferences and start the system. Within 24 hours, we saw a full return on our investment (ROI).”

ROOMDEX, the leader in hotel upselling automation, is happy to announce that Marcus Hotels & Resorts has activated ROOMDEX’s Upgrade Optimizer software in two hotels: The Pfister Hotel in Milwaukee, WI and The Grand Geneva Resort & Spa in Lake Geneva, WI. The hotels are the first ROOMDEX customers to take advantage of the new ROOMDEX integration with Oracle Hospitality’s OPERA PMS via OXI.

Upgrade Optimizer is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in or late check-out. Late check out is offered automatically pre-arrival and during stay.

“With the rapid recovery in leisure travel post pandemic we have been looking for ways to recover revenue as efficiently as possible, while simultaneously increasing our service to guests” said Rajiv Castellino, CTO at Marcus Hotels. “We have used a number of different upsell solutions in the past, but the seamless integration between ROOMDEX and OPERA, made this an easy decision”.

“The best part of ROOMDEX is how quickly we went from decision to real revenue results,” Rajiv continued, “It literally took us a couple of hours per hotel to configure our preferences and start the system. Within 24 hours, we saw a full return on our investment (ROI).”

“We’re very pleased that the activation of our first full 2-way integration with Oracle Hospitality’s OPERA PMS hotels went so smoothly,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “The Marcus Hotels engagement exemplifies the new approach hotels are now taking toward technology innovation that prioritizes easy integration, automation and quick ROI.”

About ROOMDEX

ROOMDEX’s hotel upsell software, “Upgrade Optimizer,” automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1) who together bring over 90 years of hotel software innovation experience in PMS, integrations, revenue management, BI, mobile, self-service and upgrade optimization software. Since founding in spring of 2020, ROOMDEX has signed on more than 70 hotels with 6,000+ rooms across the U.S., U.K. and Europe. Find more details on https://www.roomdex.io

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About Marcus Hotels & Resorts

Marcus Hotels & Resorts owns and/or manages 18 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning. This includes hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse, Miller Time® Pub & Grill and SafeHouse® Restaurants.

For more information, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

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