Connect with us

Start Ups

Social media giant Facebook introduces music videos on Facebook Watch

Avatar

Published

on

The US-based social media firm Facebook has launched official music videos under its Facebook Watch segment, allowing users across India, Thailand, and the US to discover, enjoy, and interact with the top-charting tracks and old school videos from different music genres on the social media.

Music from all studios, including T-Series, Zee Music, and Yash Raj Films, would be made available to its users, including international music from artists like Jonas Brothers, Josh Groban, Keith Urban, and more. 

Facebook has tied up with Sony Music, Universal Music Group, and many others in the US and will be expanding its collection of songs and videos. 

Music Destination for its users

As reported by Business Line (1), Facebook has made it a lot easier to find and discover music videos on its platforms, and now one will be able to access the videos in different ways including Facebook Watch’s Music Destination where people will be able to browse and watch music by exploring music by genre, theme, mood, etc., or based on playlists curated for its users like Top Bollywood, Top Artists, etc. 

Manish Chopra, Director & Head of Partnerships at Facebook India, stated that the company has been working on this from the past one year with partners in Indian music industry to build the foundation of a music video experience for their consumers. 

Users can easily follow their favorite artists on Facebook’s Music Destination and can even share their favorite music videos on Facebook Groups and personally on the Messenger. 

One can also access and discover music videos directly on their News Feed, allowing friends and family to share their favorite music, or through Search, making it a one-stop-destination for all of their music entertainment needs. 


A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Source: https://timesnext.com/facebook-introduces-music-videos-on-watch/

Start Ups

Budget hospitality startup Zostel set to expand and open 500 new properties in a span of 2 years

Avatar

Published

on

Budget hospitality firm Zostel, which initially set aside its expansion plans due to the COVID-19 disruption that shook the hospitality industry, announced that it would be getting big on hyper-local domestic travel. 

As reported by ET (1), Dharamveer Singh Chouhan, CEO & Co-founder, said that the chain plans to open 500 new properties over the coming two years, which will be a mix of hostels, homestays, and new products worth Rs 2,500 crore.

Zostel presently has over 60 properties that are a mix of hostels and homestays, and the company plans to raise Rs 10 crore in a funding round from the market. 

Chouhan said that there were more than 4k unique individuals who either wanted to invest or offer their properties. 

He added,

“We are just connecting everybody together so that the whole system works. We are analyzing land banks across the country where vacation homes and hostels could be created.”

Post-COVID travel to bring more opportunities

Zostel properties generate phenomenal yields. If someone takes franchise on a lease as well and invests, their IRR is over 40%. In fact, the break-even is under 18 months.

Currently, 40% of the Zostel supply is open in India, and revenues stand at 25% of the pre-COVID levels. 

The company plans to open up 500 new destinations for short-term travel and the new travel norms that will be showing up post-COVID. Many companies have reduced their office spacing as they give people the freedom to work from anywhere. 

With this, over 50-100% of the staff has the freedom to practice remote working, allowing them to work at any destination in the world with great wifi and electricity, even if ts on the top of the hills. 


A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Source: https://timesnext.com/budget-hospitality-startup-zostel-expansion/

Continue Reading

Start Ups

Swiggy launches Instamart to deliver grocery & essential items within 45 min

Avatar

Published

on

Foodtech giant Swiggy has launched its quick 45 minutes delivery service for groceries and daily essentials and will start with its operations in Gurugram. The delivery will be taking place via dark stores, and customers can place orders via Instamart on the Swiggy app itself, as reported by ET (1). 

The launch of the quick delivery service comes at a point where many other major retailers in the market, like Zomato, Grofers, Dunzo, and BigBasket, have already been working towards groceries and essentials in the cities during the pandemic. 

Ecommerce giant Flipkart also joined the quick delivery race with its service Flipkart Quick in the Bangalore region recently. 

A Swiggy spokesperson said,

“We are currently testing Swiggy Instamart Instamart to see how it augments our consumer promise of enabling unparalleled convenience by making grocery delivery more instant and delightful.”

Addressing the unmet grocery needs of urban consumers

The dark stores refer to traditional retail stores that are converted into local fulfillment centers where the products are sourced from third parties. 

The spokesperson added that the company wanted to introduce the convenience grocery category in India through Instamart. Instamart will be addressing the unmet grocery needs of urban consumers who are constantly looking for convenient, time-saving methods. 

With this service, consumers will be able to get instant meals, snacks, ice creams, beverages, fruits & vegetables delivered to their doorstep wither within 30-45 min or within 7 am-12 am (serviceable time).

Swiggy plans to offer over 2.5k items from its partner dark stores, with the presence of the dark stores being made strictly virtual. Additionally, Swiggy’s move also came along when the Reliance JioMart expanded to over 200 cities, giving a stiff competition to its established players. 


A passionate writer with bachelor’s in the field of English & Journalism. Other than being a bibliophile, some of her hobbies are travelling, photography and poetry.

Disclaimer: The views, thoughts, and opinions expressed in the article have been curated for our audience and does not warrant a 100% accuracy. All the information mentioned in the article is subject to change according to the changing viewpoints. Feel free to reach us at [email protected] for any change or copyright issues.

Note: If you buy something via a link on this page, we might earn a small commission on it.

Source: https://timesnext.com/swiggy-instamart-quick-deliver-grocery-essential/

Continue Reading

Start Ups

Big Pharma spends nearly 68% of its $30 billion annual ad dollars to persuade doctors and others to prescribe their drugs to patients. Could this explain why more doctors prescribe remdesivir instead of hydroxychloroquine?

Avatar

Published

on

Big Pharma is a term commonly used for the world’s largest publicly traded pharmaceutical companies. The Big Pharma is one of the most powerful industries in the world. The global revenue for Big Pharma was over $1 trillion in 2014, according to a report from DrugWatch website. To put that into a perspective, the US spends $3.3 trillion, or 17.8 percent of the GDP on healthcare in 2016.

Nowhere else in the world do the drug and medical device industries have as much power and make as much money as in the United States. Today, Six of the top 10 pharmaceutical companies have their headquarters in the U.S. These companies include Johnson & Johnson, Pfizer, Merck, Gilead, Amgen and AbbVie.

In 2015 alone, Americans spent an all-time high of $457 billion on prescription drugs, and drug prices continue to rise. So, how does the Big Pharma spend its money? According to BMJ, for every $1 spent on “basic research,” Big Pharma spends $19 on promotions and advertising.

According to a study conducted by JAMA also confirmed by Arstechnica, Big Pharma also spends nearly $30 billion that health companies now spend on medical marketing each year. What’s surprising about the spending is that around 68 percent (or about $20 billion) goes to persuading doctors and other medical professionals—not consumers—of the benefits of prescription drugs. In other words, the Big Pharma shells out $20 billion each year to schmooze doctors and $6 billion on drug ads.

According to many drug analysts, charming doctors isn’t surprising and not a new occurrence. Big Pharma traditionally spends most of its marketing dollars on schmoozing doctors “by sending sales representatives to doctors’ offices for face-to-face visits, providing free drug samples and other swag, offering payments for speeches, food and beverages, travel, and hosting disease ‘education.’”

However, what is new and appears to be more “shadier situation—is the explosion of direct-to-consumer (DTC) marketing that couples with those efforts for a one-two marketing punch.” The Big Pharma’s influence is not limited to doctors and other medical professionals. The Big Pharma has also wields over media outlets.

For example, in 2018, an estimated 70% of all news advertising in the US came from pharmaceutical companies. I have written elsewhere about how “reporting” on medical issues can be difficult to distinguish from outright marketing for drug companies.

With the ongoing coronavirus pandemic, the question everyone is asking is, could this explain why more doctors are prescribing remdesivir instead hydroxychloroquine?  Remdesivir is a broad-spectrum antiviral medication developed by the biopharmaceutical company Gilead Sciences, one of the 7 Big Pharma we mentioned above.

Dr. James Todaro, a graduate of Columbia University, also made similar observation in Twitter post earlier today. Dr. Todaro said:

“The influence that the pharmaceutical industry wields over media outlets is no secret…An estimated 70% of all news advertising in the US came from pharmaceutical companies.” I guess it’s no surprise why mainstream media loves Remdesivir and hates HCQ.

We’ll let you decide and draw your own conlusion.


Source: https://techstartups.com/2020/08/10/big-pharma-spends-nearly-68-30-billion-annual-ad-dollars-persuade-doctors-others-prescribe-drugs-patients-explain-doctors-prescribe-remdesivir-inst/

Continue Reading
Gaming52 mins ago

All remaining DreamHack 2020 events postponed due to COVID-19

Payments1 hour ago

Westpac hires Scott Collary as new COO

Payments1 hour ago

Bitcoin options market shows it is “open air” for BTC after $14,000

Payments2 hours ago

UK fintech VibePay launches business accounts

Gaming2 hours ago

Watch This Impressive Fall Guys Hex-A-Gone Finish

Gaming2 hours ago

An xCloud Game Streaming Beta Is Coming to Android Today for Game Pass Ultimate Subscribers

Start Ups2 hours ago

Budget hospitality startup Zostel set to expand and open 500 new properties in a span of 2 years

Payments2 hours ago

Banks with IT-savvy board are hit less by cyberattacks and downtime

Publications2 hours ago

Stock futures up in overnight trading after Wall Street notches seventh straight day of gains

Gaming2 hours ago

Vampire: The Masquerade – Bloodlines 2 Has Been Delayed Until 2021

Gaming3 hours ago

Shackcast Episode 072 – Goatse Sashimi and the Koopa Clown Car

Cannabis3 hours ago

An in-depth look at the study that discovered THCP, a cannabinoid more potent than THC

Cyber Security3 hours ago

Signs that confirm that an Android Smart phone is hacked

Cyber Security3 hours ago

Over 5.5m files or 343GB data leaked from Amazon Web Services AWS

Start Ups3 hours ago

Swiggy launches Instamart to deliver grocery & essential items within 45 min

Publications3 hours ago

Trump evacuated from press briefing after Secret Service officer shoots man outside White House

Gaming3 hours ago

Call Of Duty Microtransactions Helped Boost Activision’s Profits By $536 Million

Gaming3 hours ago

Ninjala Allows For Worldwide Matchmaking With Update 2.0

Blockchain3 hours ago

Australian Hacker Sentenced to 2 Years in Prison for $300K XRP Theft

Publications4 hours ago

After border clash with China, India to continue strengthening ties with U.S., others, experts say

Gaming4 hours ago

Call Of Duty: Modern Warfare/Warzone Season 5’s New Operator Is Based On A Real-Life Soldier

Gaming4 hours ago

Wide World of Electronic Sports: Episode 57

Gaming4 hours ago

Shacknews Twitch Highlights: State of Play Reactions, Fall Guys, and The Stimulus Games

Cyber Security5 hours ago

Combat mobile phishing attacks targeting Financial Services with AI

Cyber Security5 hours ago

Cybersecurity risk management explained

Publications5 hours ago

Coronavirus live updates: Global cases top 20 million; Mnuchin says relief deal could come this week

Networks6 hours ago

India connects submarine cable to islands where some still live in the stone age

Blockchain6 hours ago

What Would the Re-Election of Alexander Lukashenko Mean for Crypto?

Publications7 hours ago

Banks and tech giants including JPMorgan and Amazon pledge to hire 100,000 minority New Yorkers

Payments8 hours ago

Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX

Blockchain8 hours ago

Tron (TRX) Forms Textbook Bear Signal Despite Rally in the Altcoin Market

Blockchain8 hours ago

USDA Proposes Blockchain Ledger for Organic Product Supply Chain

Publications8 hours ago

Airline shares surge as TSA numbers hit pandemic high, support for second bailout builds

Esports8 hours ago

Peruvian Zerg Castro passes away.

AR/VR8 hours ago

Facebook Researchers Develop Bleeding-edge Facial Reconstruction Tech So You Can Make Goofy Faces in VR

Publications9 hours ago

Robinhood reports more monthly trades than rivals Charles Schwab, E-Trade combined

Cannabis9 hours ago

Arizona Legalization Initiative Survives Lawsuit

Publications9 hours ago

Trump urges Americans to stop politicizing the coronavirus, blames China

Payments9 hours ago

Five predictions for the future of payments

Publications9 hours ago

Big tech is bubbling up and could spark a correction, BTIG’s Julian Emanuel warns

Trending