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Skills Of The Modern-Day Rock Dove: Look For These In Your Email Marketing Tool

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Nandhini TS Hacker Noon profile picture

@nandhinibalajitsNandhini TS

I am a product marketing associate. I am passionate about creating, managing, and marketing content.

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Pigeons are such underrated birds.

Beyond spotting them on terraces and parks and clicking pictures of them for an aesthetic Instagram post or gazing upon the green and lilac feathers around the neck of the rock dove, we need to understand that they have amazing skills.

Back in ancient times, pigeons were not just admired for their beauty but also were treated as smart creatures.

Why?

Pigeons possess great mastery when it comes to navigation.

They have the ability to detect Earth’s magnetic field and traveling to an intended destination by orienting themselves based on the spatial distribution of atmospheric odor. 

Back in the day, only if pigeons had such skills they could have been used for communication.

Now fast forward to the present day – the volume of the sender and the receiver along with the frequency of messages across a multitude of purposes has increased multifold.

This has also increased the number of channels of communication with emails leading the way.

So, it would only be fair to evaluate the effectiveness of a communication tool like an email marketing software based on certain criteria.

So, let’s now dive right into the skills of the modern-day rock dove!

5 Must-Haves For The Modern-Day Rock Dove

1. Should be a code-free setup

Setting up an email campaign takes a lot of preparation. 

It needs the sender to check off multiple boxes like segmenting the list, automating, the workflow, iterating and reiterating the subject line at least a hundred times, and more!

The last thing an email marketer would want to do is design the layout from scratch – by this, I mean design, code, and test for responsiveness (like there’s not enough on their plate already).

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So, a good email marketing tool is one that has pre-designed templates covering the length and breadth of multiple use cases.

It should enable the user to simply drag and drop the assets they need in their emails, swap out the content, and make it their own.

In no more than 5 minutes, the user must be able to design anything they want!

Here’s what a code-free setup should look like

  • Hundreds of well-designed email templates
  • Responsive across devices
  • In-built library of emojis, stock images, font styles, and more
  • Pre-compliance to CAN-SPAM laws

2. Should have automation capabilities

What’s an email marketing tool if you can’t automate your emails?

This feature is an absolute must-have because you need that kind of technology to run your campaigns on autopilot.

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Now, almost all the email marketing tools out there would have this feature. But, here’s what you should look for in specific:

Ability to automate repetitive tasks like sending email newsletters

Cover a variety of use cases like order confirmation, welcome emails, shopping cart abandonment, discount campaigns, and more

  • Create complicated workflows at ease 
  • Add on perks like the creation of pop-ups, surveys, and more

3. Should enable personalization

Personalization is of course the ability to address your recipients by their first name, last name, company name, and various other data points.

But, personalization is not just about making the subject line intriguing.

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You must personalize your campaigns by understanding the customer behavior and their interaction with your website/online store.

The behavioral or transactional data gives you deeper insights that can help you further personalize your emails.

This will make your campaigns more engaging and helps drive conversions.

The process of segmentation creates a ripple effect and personalization is the by-product of it.

4. Should have robust analytics

The success of an email campaign depends on how well you understand the metrics and tweak your strategies based on them from time to time.

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So, an ideal email marketing tool must have the ability to track critical metrics like opens, clicks, unsubscribes, and more.

It should also facilitate you with reports so that you can garner solid takeaways from it and make things more actionable.

5. Should not break the bank

If one of the major criteria of choosing an email marketing tool is the budget for you, then, you must read this without batting an eye!

An email marketing tool should definitely have a free trial, to begin with. 

This will help you try and test the product before investing in it. If the tool has a free plan, there’s nothing better than that! 

Pick tools that offer a lot of value in the free plan – particularly to do with the volume of contacts, emails, accessibility to key features required for email marketing.

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The important thing is, the paid plans can be on the expensive side, but the value you get out of it must be reasonably substantial.

Wrapping Up

The email marketing tools market is a mature market with a lot of players. For a high-intent user who’s just starting out, this could be overwhelming.

For one fact that all these tools out there claim to be the best.

But, the reality is that every user is unique in terms of their needs, goals, budget, and the kind of time that they can spare.

So, it is easy to fall prey to the big players in the market.

For instance, if you are a beginner with generic email marketing needs, then, big players like Mailchimp or Hubspot could be your sweet spot.

But, let’s say you are a marketer of an eCommerce store, then, you may want to look for Mailchimp alternatives that can meet your specific needs – templates, workflows, segmentation, and more.

So, here’s one takeaway I want you to have from this post – all the email marketing tools out there are skilled rock doves. But, there should always be a match between what you need and what the tool offers.

If you have any thoughts or questions, feel free to drop them in the comments and I’d be happy to answer them!

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Source: https://hackernoon.com/skills-of-the-modern-day-rock-dove-look-for-these-in-your-email-marketing-tool-fi1q37t8?source=rss

Amb Crypto

3 Factors Which Affect Cryptocurrency Price

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Cryptocurrencies are playing an ever greater role in the way we live our lives, including how we spend our free time online. Increasingly, people are logging on to sites like nolimit casino to enjoy the strategy of blackjack, the thrill of roulette and the entertainment of slots, all while funding their enjoyment using cryptocurrency as a form of payment.

But unlike traditional means of currency, crypto is often subject to volatile price fluctuations, meaning that it can be worth significantly more (or less) one day than it is the next. This can make managing a crypto wallet a difficult endeavor for those who favor the payment system when gambling, shopping and browsing online – so how can they stay abreast of the latest developments in the sector and better understand the factors which affect the market? Here’s a quick run through some of the biggest contributors to the rises and falls of cryptocurrency valuations.

Supply and demand

As with any commodity, a cryptocurrency is only worth what others are willing to pay for it. Some, like Bitcoin, have benefited from the fact that there is a finite supply – some 21 million Bitcoins in total, with around only four million that have yet to be mined. This means that the supply will never increase above that figure, even as demand continues to grow. By contrast, Ripple has a cap of 100 billion XRP coins, over half of which had yet to be mined at the time of writing. This surplus of supply means that Ripple is a lot cheaper than Bitcoin – at least for now.

Regulations

Because it’s a very new technology, there is understandably a considerable amount of hesitancy among the investment community when it comes to trading in cryptocurrencies. As they become more commonplace and widely accepted in society, that trepidation is likely to ebb away in the long term – especially if they come to be formally recognized by national governments. Of course, the inverse is also true, as was recently witnessed with the news that China has banned financial institutions and online payment companies from accepting cryptocurrencies earlier this year. The shockwaves from the announcement saw crypto prices come tumbling down around the globe.

Public perception

It isn’t just a country’s official stance on crypto which can have a huge bearing on its value, either. Public perception of a commodity is shaped by a wide variety of factors, including the views and actions of societal leaders. A prominent example of this kind of factor occurred earlier this year, when tech billionaire and CEO of Tesla Elon Musk said that he would be dropping all use of Bitcoin until the technology behind the currency became more eco-friendly. The ramifications of Musk’s announcement not only put a squeeze on the price of Bitcoin, but also had a knock-on effect on the valuations of almost all other cryptocurrencies, as well.

Due to their volatility and unpredictability, cryptocurrencies can represent a risky investment. However, the factors which affect their fluctuation in price can be clearly traced, allowing savvy investors to make informed decisions on when to buy and sell crypto.

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Techcrunch

Tumblr debuts Post+, a subscription service for Gen Z creators

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As Twitter launches Super Follows, YouTube adds new monetization tools, and Instagram embraces e-commerce, the social media sphere is heating up with new ways for creators to make a living. Now, Tumblr is joining the fray with Post+, the platform’s first attempt at allowing users to monetize their content. Post+ is debuting today in limited beta for an exclusive selection of creators in the US, who were hand-picked by Tumblr.

Like Twitter’s Super Follows, Tumblr’s Post+ lets creators choose what content they want to put behind a paywall, whether that’s original artwork, personal blog posts, or Destiel fanfic. Creators can set the price for their subscriber-only content starting at $3.99 per month, with additional tiers at $5.99 and $9.99. The process of making content under Post+ is the same as any other Tumblr post — all creators will have to do is check a box to indicate that the post is for paying subscribers only, whether that’s a video, audio clip, text post, image, etc.

Image Credits: Tumblr

“Not reserved only for professionals, or those with 10K followers or higher, Tumblr’s Post+ will push the boundaries of what’s considered money-making content on the internet: Shitposters, memelords, artists, fan fiction writers, all of the above and everyone in between will be able to create content while building their community of supporters, and getting paid with Post+,” a Tumblr spokesperson told TechCrunch.

For millennials who live-blogged their reading of the last Hunger Games” book on its release day in 2010, Tumblr might seem like a relic of the past. Founded in 2007, the platform has gone through plenty of change over the years. In 2013, Tumblr was acquired by Yahoo for $1.1 billion, and then Yahoo was later acquired by Verizon.

But a massive shift came for Tumblr in December 2018, when the platform banned all sexually explicit content and pornography. A month prior, the Tumblr app had been removed from the iOS App Store after child pornography passed through the app’s filtering technology, which led the platform to ban pornography entirely. Four months after the ban, Tumblr’s monthly page views had declined by 151 million, or 29%. Since then, the platform has retained a core userbase, hovering between about 310 million and 377 million page views per month, according to SimilarWeb, though the analytics still indicate a slight downward trend. Tumblr declined to provide its monthly active user numbers, but shared that the platform has over 11 million posts per day and 500 million blogs.

In 2019, the platform was sold to Automattic, the company that owns WordPress. Though Tumblr hasn’t exhibited significant growth since the fateful porn ban, under its new ownership, it’s exploring new ways to generate profit by creating features that appeal to its now younger demographic. According to Tumblr, over 48% of users are Gen Z. These Gen Z users spend 26% more time on the platform than older bloggers, and their average daily usage time is increasing over 100% from year to year.

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Source: https://techcrunch.com/2021/07/21/tumblr-debuts-post-a-subscription-service-for-gen-z-creators/

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Techcrunch

Tumblr debuts Post+, a subscription service for Gen Z creators

Published

on

As Twitter launches Super Follows, YouTube adds new monetization tools, and Instagram embraces e-commerce, the social media sphere is heating up with new ways for creators to make a living. Now, Tumblr is joining the fray with Post+, the platform’s first attempt at allowing users to monetize their content. Post+ is debuting today in limited beta for an exclusive selection of creators in the US, who were hand-picked by Tumblr.

Like Twitter’s Super Follows, Tumblr’s Post+ lets creators choose what content they want to put behind a paywall, whether that’s original artwork, personal blog posts, or Destiel fanfic. Creators can set the price for their subscriber-only content starting at $3.99 per month, with additional tiers at $5.99 and $9.99. The process of making content under Post+ is the same as any other Tumblr post — all creators will have to do is check a box to indicate that the post is for paying subscribers only, whether that’s a video, audio clip, text post, image, etc.

Image Credits: Tumblr

“Not reserved only for professionals, or those with 10K followers or higher, Tumblr’s Post+ will push the boundaries of what’s considered money-making content on the internet: Shitposters, memelords, artists, fan fiction writers, all of the above and everyone in between will be able to create content while building their community of supporters, and getting paid with Post+,” a Tumblr spokesperson told TechCrunch.

For millennials who live-blogged their reading of the last Hunger Games” book on its release day in 2010, Tumblr might seem like a relic of the past. Founded in 2007, the platform has gone through plenty of change over the years. In 2013, Tumblr was acquired by Yahoo for $1.1 billion, and then Yahoo was later acquired by Verizon.

But a massive shift came for Tumblr in December 2018, when the platform banned all sexually explicit content and pornography. A month prior, the Tumblr app had been removed from the iOS App Store after child pornography passed through the app’s filtering technology, which led the platform to ban pornography entirely. Four months after the ban, Tumblr’s monthly page views had declined by 151 million, or 29%. Since then, the platform has retained a core userbase, hovering between about 310 million and 377 million page views per month, according to SimilarWeb, though the analytics still indicate a slight downward trend. Tumblr declined to provide its monthly active user numbers, but shared that the platform has over 11 million posts per day and 500 million blogs.

In 2019, the platform was sold to Automattic, the company that owns WordPress. Though Tumblr hasn’t exhibited significant growth since the fateful porn ban, under its new ownership, it’s exploring new ways to generate profit by creating features that appeal to its now younger demographic. According to Tumblr, over 48% of users are Gen Z. These Gen Z users spend 26% more time on the platform than older bloggers, and their average daily usage time is increasing over 100% from year to year.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://techcrunch.com/2021/07/21/tumblr-debuts-post-a-subscription-service-for-gen-z-creators/

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Ecommerce

YouTube to pilot test shopping from livestreams with select creators

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YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and brands, the company says, and is an expansion of the integrated shopping experience YouTube began beta testing earlier this year.

That feature was designed only for on-demand videos, and allowed viewers to tap into the “credibility and knowledge” of trusted creators in order to make informed purchases, the company explained at the time. It said it would roll out to more creators over the course of 2021.

More recently, YouTube tested livestreamed shopping with a one-day shopping event focused on small businesses.

YouTube’s video platform, for years, has been a powerful tool for product discovery, as its over 2 billion logged-in users per month turn to the service to watch product reviews, demos, unboxings, shopping hauls, and other content that could inspire future purchases. But creators who wanted to sell from their YouTube videos would often have to promote affiliate links to online stores through the video’s description or in-video elements, like cards or end screens.

In more recent years, YouTube also introduced a merch shelf that would allow viewers to shop a set of specific products the creator selected.

The integrated shopping experience, meanwhile, allows viewers to shop the products shown in the video itself by tapping on a “view products” button, which brings up a list of the items being featured.

Image Credits: YouTube

This feature allows YouTube to better compete with the growing number of video shopping experiences becoming available from both startups and competitors, including Facebook, Instagram, TikTok Pinterest, Amazon, and Snapchat. Many of those include support for livestream videos, too.

Over the past year, for example, startups like Bambuser, Popshop Live, Talkshoplive, Whatnot, and others have raised multi-million dollar rounds to invest in their own live video shopping businesses. Meanwhile, Facebook recently launched Live Shopping Fridays to test live shopping within the beauty, fashion and skincare space. And Walmart partnered with TikTok on livestream shopping events on multiple occasions.

YouTube’s own interest in this space has been heating up, as well, as just this week the company announced it was acquiring Indian video shopping app Simsim — an indication of Google’s interest in further integrating video shopping experiences into its own platform. Google also integrated video shopping into its Shopping search business, which included one effort from Shoploop, a video shopping product that graduated from Google’s in-house incubator, Area 120.

The expansion of YouTube’s integrated video shopping experience was announced today alongside other new Google Shopping features, including the addition of new section that organizes deals and sales on Google’s Shopping tab, which will be free for merchants who want to list.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
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Source: https://techcrunch.com/2021/07/21/youtube-to-pilot-test-shopping-from-livestreams-with-select-creators/

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