At the National Retail Federation’s (NRF) BIG Show 2017, Samsung Electronics America, Inc. unveils retail innovations that can assist traditional brick-and-mortar retailers with delivering more engaging and personalized mobile-first customer shopping experiences. Samsung’s Internet of Things (IoT)-inspired retail solutions bring together Samsung products—including mobile devices, digital signage, defense-grade Knox security and wireless infrastructure—with software and services from Samsung SDS and SapientRazorfish to demonstrate transformative digital experiences that bridge online and in-store shopping technologies.
“Physical retailers face new challenges in personalizing their connection to customers, as the digital benefits of shopping online re-define shopper expectations,” said Ted Brodheim, Vice President of Vertical Business at Samsung Electronics America. “Now, in collaboration with Samsung SDS and SapientRazorfish, we are delivering IoT-enabled retail innovations that merge the best of online and physical shopping for a highly-tailored shopping experience that delivers a 360-degree view of in-store operations.”
By incorporating IoT, big data analytics and mobile technologies, Samsung at NRF’s BIG Show depicts a customer journey inside an apparel store, blurring the lines between online and offline shopping, while synchronizing backend systems for an omnichannel shopping experience. The innovations represent advancements retailers are using to reconnect with customers and accelerate digital business. According to the Forrester Research report, Predictions 2017: In Digital Transformation, The Hard Work Of Operational Excellence Begins, “in 2017, digital business professionals will accelerate work to break down the silos between web, mobile app, and offline engagement, [and turn] Internet of Things from a technology buzzword to a nascent revenue stream.”
