Offering Rewards
There are a few things to note about Rewards-based crowdfunding. You’ll need to provide some form of reward to your supporters, which may seem fairly self-explanatory. But thinking of what rewards to offer can be a daunting task, not to mention fulfilling them all once you’ve completed your successful campaign. Factor in logistics such as postage and time spent creating rewards when thinking about what prices you want to offer them for.
The three main types of rewards we see are Recognition, Experience and Tangible. What the heck are they, I hear you ask? Well let’s give a few examples:
Recognition
- social media shout-out (tagging supporters on insta stories, recognition in a video update, or access to a private group)
- public recognition via your website or regular email newsletter or physical plaque on the wall
- credit in the final published work (executive producer credit, thanks in the foreword of your newly-published book!)
Experience
- online masterclass or community event (music lessons via zoom, dinner with a special guest, or an invitation to a supporters-only livestream party)
- a ticket or voucher for a physical event or service (once restrictions ease, of course) such as a tour of your studio, a private concert or the chance to be an extra in your film!)
Tangible
- your brand-new product! (bottle of gin, your hardcover book, a pressing of your beautiful new vinyl album, or a print/artwork from your collection)
- something you can hand-make, on-demand for supporters once the campaign finishes (handmade artwork, jewellery, baked goods, t-shirts or even an original song dedicated to a special supporter)
- a reward from a campaign sponsor (if you don’t have products to offer yourself, see if you can get any aligned businesses or creative friends to offer some of their unique gifts!)
This type of campaign is best suited to musicians, artists, filmmakers, publishers, authors, distillers, breweries, venues, small businesses, clothing labels, photographers, designers, entrepreneurs and anyone else with a creative idea!
