Razer Fintech, the financial arm of Razer Inc., has partnered with Singapore-based lifestyle marketing SaaS (Software as a Service) platform, Perx Technologies, to enhance its mobile-first customer engagement in the financial services industry.
This partnership will purportedly enable Razer Fintech to redefine the banking experience for its users, especially its target demographic with its aim to build a virtual bank dubbed the “Youth Bank”.
The partnership comes on the heels of the news earlier this year that Razer is gearing up for a digital banking license from the Monetary Authority of Singapore.
While leveraging on Razer’s following amongst the gaming and youth communities, the enhanced user experience is meant to appeal to digital-natives. Data-led attributes related to lifestyle, preferences and goals could play a vital role in the wider customer engagement strategy.
Partnering with Perx, Razer Fintech aims to engage and provide interactive mechanisms and rewards to users dynamically and instantly.
The Perx platform’s scalable API-based architecture will enable Razer Fintech to implement and manage both technical and customer engagement related changes quickly and smoothly.
By integrating the concept of gamification into the transaction-oriented traditional banking industry, Razer Fintech customers are set to experience a digital lifestyle – personalised to reward every action.
The Perx platform further ties the last-mile customer experience with relevant business KPIs to monitor the effectiveness of the customer engagement to drive better results.
Commenting on the partnership, Anna Gong, CEO, Perx Technologies, said,
Anna Gong
“With the world’s commerce heavily dictated by the consumer’s smartphone, it’s becoming increasingly harder for brands to shift from building transient and transactional to long-standing meaningful relationships with consumers. We are thrilled to partner with Razer Fintech in enabling them to reinvent banking traditions and to back their ambitious goal of building the world’s first youth bank”.
Eduard Fabian
“We are happy to support Perx, a homegrown startup and we look forward to expanding the Perx platform regionally and globally as we continue to grow our business in new geographies. This strategic partnership with Perx will enable us to deliver the same world-class experience millions of Razer customers are used to, in an industry like banking that beckons to be redefined,”
said Eduard Fabian, Chief Technology Officer at Razer Fintech.
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