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PunchOut2Go Receives Significant Growth Investment From Susquehanna…

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“Since our inception, we’ve been at the center of reducing transaction friction between buyers and sellers”

PunchOut2Go, a global provider of transaction automation solutions for business-to-business (B2B) commerce, announced today that it has received a significant investment from Susquehanna Growth Equity, LLC (“SGE”). This is the first external investment in PunchOut2Go’s history and furthers the company’s mission to make it easy for B2B suppliers and buyers to transact online.

PunchOut2Go’s integration platform as a service (iPaaS) offering – which connects suppliers’ ecommerce platforms to the eProcurement systems used by corporate buyers – automates B2B transactions and eliminates manual work related to processing corporate orders for goods ranging from medical supplies to heavy equipment. PunchOut2Go’s customers benefit from increased automation, reduced processing costs, and higher customer satisfaction. The company facilitated over $200 billion in transaction volume and over 30 million transactions in 2020 for global customers including Lowe’s, Herman Miller, Coupa, VCA Animal Hospitals and GE Healthcare.

“Since our inception, we’ve been at the center of reducing transaction friction between buyers and sellers,” said Brady Behrman, Co-Founder and Chief Strategy Officer of PunchOut2Go. “We now have the leadership team and resources in place to grow our business to extend the value we deliver to current and new customers. Moreover, the COVID-19 pandemic has dramatically accelerated the shift to online in B2B commerce. I could not be more excited for what’s to come for PunchOut2Go.”

As part of the transaction, Troy Lynch and Steve Shaffer will assume the roles of CEO and President/COO, respectively. “We are humbled by what Brady and the team have built, and incredibly excited to partner with the Susquehanna Growth Equity team,” said Troy Lynch. “SGE’s investment will be used to extend our platform, support deeper connections with our customers and their trading partners, and expand our team’s global footprint so we can better serve PunchOut2Go’s global network of customers and partners.”

“We are thrilled to partner with PunchOut2Go,” said Ben Weinberg, Managing Director at SGE. “B2B commerce is moving online at an incredibly rapid pace. At the same time, it’s difficult for buyers and suppliers to connect their systems. PunchOut2Go makes these connections easy, which is why thousands of suppliers and buyers use PunchOut2Go to connect with their trading partners. We look forward to supporting Troy, Steve, Brady and the rest of PunchOut2Go team in the next phase of the company’s growth.”

ABOUT PUNCHOUT2GO

PunchOut2Go is a global B2B integration company specializing in connecting commerce business platforms with eProcurement spend management and enterprise resource planning applications, allowing companies worldwide to streamline purchasing processes and transact electronically. PunchOut2Go’s flexible iPaaS technology links business applications to automate the flow of purchasing data and reduces integration complexities for PunchOut catalogs, electronic purchase orders, eInvoices, and other B2B sales order automation documents to accelerate business results. Learn more at https://www.punchout2go.com/.

ABOUT SUSQUEHANNA GROWTH EQUITY

Susquehanna Growth Equity, LLC (SGE) is an entrepreneur-centric growth equity fund with flexible capital and time horizons. SGE is exclusively focused on growth-stage software, internet, and information services companies. The firm has invested over two billion dollars in 60+ market-leading technology companies over the last 15 years and has portfolio companies across the US, Canada, EU, and Israel. SGE is backed by a unique and patient source of capital, enabling the firm to give entrepreneurs and management teams freedom and flexibility to maximize growth. To learn more, please visit http://www.sgep.com.

Media Contacts

For PunchOut2Go
Kari Cress
[email protected]
888-623-2374

For Susquehanna Growth Equity

Gasthalter & Co.
[email protected]
(212) 257-4170

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Source: https://www.prweb.com/releases/punchout2go_receives_significant_growth_investment_from_susquehanna_growth_equity/prweb18009679.htm

Ecommerce

How professional videos can help e-commerce brands attract more customers

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Find out why your e-commerce store needs to invest in professional videos so you can boost your sales and customer engagement. 

Video marketing is known to be the most popular form of marketing at the moment because customers are consuming that kind of content. 

51% of marketing professionals say video is the content type with the best rate of investment and 86% of people want to see more video content from the brands they love. Social video also generates over 1200% more shares than photographs or text put together. 

These are just a drop in the ocean of the many, many statistics that tells us that video content is the content to put your money behind. 

The question is, will any video content cut it when it comes to impressing your audience? Will a customer engage with any video, regardless of quality? 

Actually, no. Video content of poor quality is likely to not only be less engaging for your audience, but it could also do some real damage to your brand. High quality professional videos not only maintain your reputation, they boost it and help you attract customers. Let’s take a closer look at why you should be investing in professional video content as an e-commerce brand:

Brand fragility

As an e-commerce business it’s likely your brand is much more fragile than that of a well-established large corporation. Your audience is smaller and video that’s of poor quality could well damage your reputation. At the very least it reflects badly on what you’re offering, consciously and subconsciously telling your potential customers that you don’t represent high quality or value in what you produce. At the most, it could actively cause potential customers to avoid your brand in future, further damaging your opportunity for growth. 

Building a personal connection

A professional video helps your business to build a personal connection with a customer. The message is clear, you’re offering them value and you’re giving them more of an opportunity to truly understand your brand. That personal connection builds brand loyalty and trust, which leads to more sales and content sharing in future. 

Accessibility 

Offering videos with different language voiceovers (whether in French, Spanish or even Lithuanian) and captions helps ensure your content is accessible to as many people as possible. Translating your content into other languages is something that’s often overlooked in video content when compared to text based content, so be sure not to make that mistake. 

Online presence boost

By boosting your online presence with video content your e-commerce brand is able to encourage viewers to follow you, sign up to newsletters or click to visit your website. Although you have to work at all areas of online presence in order to thrive, video content is a way to truly make your mark online and increase your visibility. 

Enhancing social media engagement 

Images and text are less likely to have good engagement metrics on social media compared to video content. Professional video content as we mentioned above is over 1000% more likely to be shared compared to text or images. With more social media engagement you boost your chance of sales, especially when you have something to promote and you want those all important sales funnels to work. 

These are just a few reasons any e-commerce brand should be utilising professional video content to attract customers and make sales. 

It doesn’t have to cost the Earth

There’s definitely a perception that video content will be vastly more expensive when compared to traditional text based content, however it really doesn’t have to cost the Earth. You can make use of great value freelance professionals on sites like Upwork, Five Squid and People Per Hour to have professional quality videos produced for a fraction of the price you might be expecting. If you’re willing to spend a little time yourself learning the basics, you can also utilise software like iMovie or Lightworks (or any mentioned in this article) to create really great looking videos yourself.

If you’re willing to put the time in, your content can be very polished and highly effective at driving those sales and boosting customer engagement.

Lawrence Blackwell’s – Bio 

Larry has had a varied career in PR and Marketing with responsibility for the marketing department of several SMEs and experience in international organisations. He has developed new marketing strategies with a particular focus on understanding and exploiting multi-lingual campaigns. He speaks French, Spanish and his native English and is a regular contributor to the Matinée Multilingual Blog.

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Ecommerce

GTB Technologies to Showcase the New Release of its Data Loss…

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GTB Technologies, Inc., a leader in next-generation data security solutions, announced today the release of version 15.9 of its award winning DLP suite which will also be showcased at Black Hat 2021…

(PRWeb July 29, 2021)

Read the full story at https://www.prweb.com/releases/gtb_technologies_to_showcase_the_new_release_of_its_data_loss_prevention_dlp_that_works_platform_at_black_hat_2021/prweb18099506.htm

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Source: https://www.prweb.com/releases/gtb_technologies_to_showcase_the_new_release_of_its_data_loss_prevention_dlp_that_works_platform_at_black_hat_2021/prweb18099506.htm

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Ecommerce

ClearAngel Invests $10,000 in Moki Runs, All-Natural Pet Apothecary

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Clearco’s Data-Driven Angel Investor enables Calgary-based apothecary to its launch pet insurance alternative, and more

(PRWeb July 29, 2021)

Read the full story at https://www.prweb.com/releases/clearangel_invests_10_000_in_moki_runs_all_natural_pet_apothecary/prweb18099850.htm

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.prweb.com/releases/clearangel_invests_10_000_in_moki_runs_all_natural_pet_apothecary/prweb18099850.htm

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Ecommerce

Family Office Portal Launches as Community Hub for over 5000 Family…

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Launching today, Family Office Portal (aka FOPort) sits at the hub of a community comprised of over 5000 ultra-high net worth individual, single, and multi-family offices, the asset managers they work…

(PRWeb July 29, 2021)

Read the full story at https://www.prweb.com/releases/family_office_portal_launches_as_community_hub_for_over_5000_family_and_uhnwi_investment_offices/prweb18069702.htm

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.prweb.com/releases/family_office_portal_launches_as_community_hub_for_over_5000_family_and_uhnwi_investment_offices/prweb18069702.htm

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