Play-to-earn falling out of favor after ‘massive shift in priority’ — BGA survey

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A brand new survey has discovered that the blockchain gaming trade is experiencing a “massive shift,” with the once-popular play-to-earn (P2E) model falling out of favor and focus shifting to improving gameplay experience. 

The survey results were included in a newly released annual report from the Blockchain Game Alliance (BGA) on Jan. 12, conducted with 347 professionals representing 252 projects or companies in the blockchain sector.

According to BGA, most respondents were young adult males working for blockchain gaming companies in middle and top management positions. 

One of the trends from the report was an apparent shift in how blockchain gaming executives viewed P2E as a driver for blockchain gaming adoption.

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Aa680B8A 9Bb6 4F10 91B7 De40A36Dd04FChart showing factors that could impact blockchain gaming adoption. Source: BGA

In 2021, the report found 67.9% of respondents agreeing that P2Es would be the most significant growth driver of blockchain gaming. The latest survey found this number shrinking to just 22.5%.

Instead, gameplay improvements were seen as the biggest driver for adoption in 2023 with 35.7% of respondents saying gameplay improvements will be the industry’s top priority.

Pedro Heddera, head of research and analytics at DApp insights company DappRadar, cited P2E’s fading out as a result of “falling crypto prices and upcoming free-to-earn games,” paving the way in which for the brand new technology of Web3 video games, including:

“2023 is shaping up to be a make-or-break year.”

Rowan Zwiers, the co-founder of Web3 consulting firm Blockminds, acknowledged within the report that regardless of the earlier hype achieved by P2E video games through the first technology of blockchain gaming, the trade is presently within the midst of a “drawback to normalcy.”

Zwiers mentioned that P2E games have “proven themselves unsustainable” however confirmed the necessity for the event of the following technology of more advanced blockchain gaming dynamics.

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Meanwhile, Felix Hartmann, the chief investment officer of Hartmann Metaverse Ventures, said that “cheap point-and-click browser” P2Es are no longer getting the funding they used to get as “capital has gotten smarter and more demanding.”

Hartmann suggested that venture capitalists are turning their attention to a better experience for gamers. He noted:

“More cutting-edge game studios integrating Web3 and AI into Unreal Engine-based, high-fidelity games are seeing more traction.”

Despite the decline in popularity for P2Es, co-founder of Mirai Labs, Corey Wilton, said that the “lovers” of the original P2E model will always exist, but it is clearly more profitable to create games that “capture the casual everyday gamer.”

The report highlighted that poor gameplay and the problem of understanding blockchain gaming concepts were the most significant issues in blockchain gaming.

Related: 2023 will see the death of play-to-earn gaming

However, according to a section of the report supported by DappRadar, the blockchain gaming industry is still growing significantly despite the extended crypto winter.

On-chain game transactions reached 7.4 billion, growing 37% from 2021 and a staggering 3,260% since 2020.

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48Dcbb75 3758 4004 A946 3C8D8E3A99EeKey Takeaways for 2022. Supply: DappRadar x BGA Video games Report 2022

The report acknowledged that the crypto winter had not impacted the variety of blockchain players for present video games.

President of the Blockchain Video games Alliance, Sebastien Borget mentioned this means to him that the trade is “putting players first,” extra so specializing in the advantages of blockchain to the gaming trade over the risky market.

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