In the world of cannabis marketing, there has been a lot of emphasis on THC levels. THC, or tetrahydrocannabinol, is the psychoactive compound in cannabis that produces the “high” feeling. However, while THC levels are important, they should not be the sole focus of marketers. Instead, customer need states should be prioritized over THC levels.
Customer need states refer to the specific needs and desires of customers. For example, some customers may be looking for pain relief, while others may be looking for a way to relax after a long day. By understanding these customer need states, marketers can better tailor their products and messaging to meet the needs of their target audience.
When marketers focus solely on THC levels, they are missing out on the opportunity to connect with customers on a deeper level. While high THC levels may be appealing to some customers, others may be more interested in products that offer specific benefits, such as pain relief or improved sleep.
Furthermore, prioritizing customer need states can help to differentiate products in a crowded market. With so many cannabis products available, it can be difficult for customers to know which ones are right for them. By focusing on customer need states, marketers can create products that stand out from the competition and appeal to specific customer segments.
Another reason why customer need states should be prioritized over THC levels is that not all customers are looking for a high. While some customers may enjoy the psychoactive effects of THC, others may be looking for products that offer the benefits of cannabis without the high. By understanding these different customer need states, marketers can create products that appeal to a wider range of customers.
Finally, prioritizing customer need states can help to build trust and loyalty with customers. When customers feel that a brand understands their needs and is committed to meeting them, they are more likely to become repeat customers and recommend the brand to others.
In conclusion, while THC levels are important in the world of cannabis marketing, they should not be the sole focus of marketers. By prioritizing customer need states, marketers can create products that meet the specific needs and desires of their target audience, differentiate themselves in a crowded market, appeal to a wider range of customers, and build trust and loyalty with their customers.
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