BlackCurve, a London-based pricing platform, has recently secured €856.000 in funding from investors to further develop its software. The company, which was founded in 2016, aims to help businesses optimize their pricing strategies and increase profitability through the use of artificial intelligence (AI) and machine learning (ML) algorithms.
The funding round was led by Mercia Asset Management, a UK-based investment firm, with participation from the London Co-Investment Fund and other angel investors. The funds will be used to expand BlackCurve’s team and accelerate the development of its pricing platform.
BlackCurve’s software is designed to help businesses of all sizes and industries to optimize their pricing strategies. The platform uses AI and ML algorithms to analyze data and provide insights into customer behavior, market trends, and competitor pricing. This allows businesses to adjust their pricing in real-time and make data-driven decisions that increase profitability.
The company’s pricing platform is also highly customizable, allowing businesses to tailor their pricing strategies to their specific needs and goals. This flexibility is particularly valuable for businesses operating in highly competitive markets or those with complex pricing structures.
BlackCurve’s pricing platform has already been adopted by a number of businesses across various industries, including retail, manufacturing, and logistics. The company has also received recognition for its innovative approach to pricing strategy, winning awards such as the Innovate UK grant and the Tech Nation Rising Stars award.
The recent funding round is a testament to the growing demand for AI-powered pricing solutions in the business world. As more companies seek to optimize their pricing strategies and stay ahead of the competition, platforms like BlackCurve are likely to become increasingly popular.
Overall, BlackCurve’s pricing platform offers a powerful tool for businesses looking to increase profitability through data-driven pricing strategies. With the recent funding secured, the company is well-positioned to continue developing its software and expanding its reach in the market.
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