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Berstein predicts that Reliance will dominate India’s $150 billion e-commerce market in the long run.

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According to a recent report by Bernstein, a leading global investment research firm, Reliance Industries is poised to dominate India’s rapidly growing e-commerce market in the long run. The report predicts that Reliance, which is already one of India’s largest conglomerates, will leverage its extensive retail network and digital capabilities to capture a significant share of the $150 billion e-commerce market.

Reliance Industries, which is owned by India’s richest man Mukesh Ambani, has been aggressively expanding its presence in the e-commerce space in recent years. In 2019, the company launched JioMart, an online grocery delivery service that leverages its vast network of physical stores and warehouses. JioMart has since expanded to over 200 cities in India and has become a major player in the online grocery market.

In addition to JioMart, Reliance has also made several strategic acquisitions in the e-commerce space. In 2020, the company acquired a majority stake in online pharmacy Netmeds and a minority stake in fashion e-commerce platform Fynd. These acquisitions have helped Reliance to diversify its e-commerce offerings and expand its customer base.

Bernstein’s report notes that Reliance’s extensive retail network, which includes over 12,000 stores across India, gives it a significant advantage over other e-commerce players. The report also highlights Reliance’s strong digital capabilities, including its Jio telecom network, which has over 400 million subscribers and provides high-speed internet access to millions of Indians.

The report predicts that Reliance will continue to invest heavily in its e-commerce business and expand its offerings beyond groceries and fashion. The company is reportedly planning to launch an online platform for electronics and home appliances, as well as a digital marketplace for small businesses.

While Reliance faces stiff competition from established e-commerce players like Amazon and Flipkart, Bernstein’s report suggests that the company’s unique strengths and strategic investments give it a strong position in the market. As India’s e-commerce market continues to grow rapidly, Reliance’s dominance in the space could have significant implications for the country’s overall economic landscape.

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