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Pinterest adds a Shopping List feature to round up your saved products

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Pinterest has long positioned itself a source for inspiration that could ultimately lead to online purchases. And over the years, it has worked on features to better connect consumers with the products and services they want to buy, like shoppable pins, visual search, AR try-on, product recommendations and more. Today, the company is rolling out another feature aimed at turning users’ saved Pins into purchases: a shopping list.

The new Pinterest Shopping list feature saves all your Product Pins in one place, so when you’re ready to purchase you won’t have to hunt around through your saved Pins and Boards to find the products you had been considering. Here, you’ll find the information you need, including an item’s price, reviews and shipping info in an even grid so you can compare products and make decisions.

The feature, however, isn’t just an organizational tool — Pinterest says it also will send out notifications if the items you’ve saved have dropped in price — which could encourage users to make the purchase.

The Shopping List is available on your Profile page above your other boards, and will include the shoppable items you’ve saved as well as items you’ve recently viewed. When you’re ready to buy, you can click on the pin to visit the retailer’s website to complete the transaction — giving Pinterest the credit for the referral, of course.

The feature will launch first in the U.S. and U.K., and will later roll out to Australia, Canada, France and Germany later in the year, Pinterest says.

Alongside the Shopping List, Pinterest today is also expanding merchant tools with the debut of its Verified Merchant Program in the U.K., Australia, Canada, France and Germany, plus a merchant storefront on profile feature, and new product tagging in Australia, Canada, France and Germany. Launched last year, the Verified Merchant Program offers retailers a way to sign up for a manual review to determine if they meet Pinterest’s qualifications for high-quality customer service experiences. If so, they receive a blue checkmark on their profile as a signal to consumers that they’re a trustworthy retailer.

Image Credits: Pinterest

In addition, the company is today launching a special two-week long Shopping Spotlight called “The Goods by Pinterest,” which offers users access to limited-edition items sold by DTC brands including Brooklinen, Outdoor Voices, Clare Paint, Olive & June, and Maude. And it’s running a “Shop the mood” campaign offering curated trends from its annual report, “Pinterest Predicts.”

Though Pinterest notes its users, on average, outspend non-users by 2x every month and have a 85% larger basket size, the way people want to shop online is rapidly changing.

Historically an image-centric idea board of sorts, Pinterest may be left behind as more consumers — and particularly younger shoppers — begin to more heavily rely on shopping via video (both recorded and live), including through influencer-driven content across platforms like Facebook, Instagram and TikTok. Pinterest has only more recently expanded into this area, with the launch of video-first “Idea Pins” last month aimed at creators, and a test of livestreamed creator events around the same time.

The new launches follow a Pinterest earnings beat in April on both EPS and revenue (11 cents versus 7 cents expected, and $485 million versus $474 million expected), but slowing user growth. The company reported 478 million monthly active users versus the 480.5 million expected, causing the stock to drop 10% after the report came out. The company blamed the decline in user growth and user engagement on the easing of COVID-19 restrictions, as consumers began to spend less time online.

With the new additions, Pinterest wants to better ensure those users who are on its site are not just idly browsing, but actually checking out.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://techcrunch.com/2021/06/07/pinterest-adds-a-shopping-list-feature-to-round-up-your-saved-products/

Ecommerce

Over $20,000,000 in Surplus PPE Inventory to be Sold at Auction in…

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Auction of $20M in PPE: Soap, Hand Sanitizer, Masks, More

Auction of $20M in PPE: Soap, Hand Sanitizer, Masks, More

Even though the current state of Covid-19 has reduced the demand for these items in the US, if you look at the data from around the world, the demand for these products is actually on the rise again

AuctionAdvisors has been retained to conduct an online auction for over $20,000,000 in excess PPE. This sale, among the largest of its kind, includes Soap, Hand Sanitizer, Lotions, Disinfectant Wipes, Masks and Component Inventory. The auction will take place online beginning on June 28th and ending at 3PM on June 30th. Pickup or shipping is available. A full catalog is currently accessible through the AuctionAdvisors website.

The auction has a tremendous amount of merchandise and consists of almost 1,000 pallets of high end and brand name inventory. “Whether you are in the hospitality or transportation business, a hospital system, or any type of retail facing business, this is the sale for you” said Taurat Hossain, Director at AuctionAdvisors. All Soap, Hand Sanitizer, Lotions and Disinfectant Wipes are made in the USA. Additionally, all these products have the appropriate Safety Data Sheets – all detailed in the online catalog. The KN-95 face masks, which total to 1.5M pieces, have the appropriate Lab Testing Report and EU Certification also detailed in the catalog. Also included in this auction sale are thousands of components including pumps, bottles and caps that can be used for a variety of purposes.

“This is an excellent opportunity for resellers as well. Even though the current state of Covid-19 has reduced the demand for these items in the US, if you look at the data from around the world, the demand for these products is actually on the rise again” according to Joshua Olshin, Managing Partner of AuctionAdvisors. Buying items such as these during the height of the pandemic was nearly impossible and there is certainly a glut of inventory now, but the overall demand is still very elevated and will stay that way for a while. People habits have just changed and many will be slow to change back. In addition, some are even preparing for another potential wave as we are seeing occur in other parts of the world or other variant will be well positioned.

For more information, please contact Taurat Hossain via email at thossain@auctionadvisors.com or by phone at 888-243-3431 ext. 710.

AuctionAdvisors, based in the New York metropolitan area, is a full-service auction company. For a complete list of auctions and sales or to learn more about AuctionAdvisors visit http://www.AuctionAdvisors.com.

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Source: https://www.prweb.com/releases/over_20_000_000_in_surplus_ppe_inventory_to_be_sold_at_auction_in_june/prweb18001050.htm

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Ecommerce

Over $20,000,000 in Surplus PPE Inventory to be Sold at Auction in…

Published

on

Auction of $20M in PPE: Soap, Hand Sanitizer, Masks, More

Auction of $20M in PPE: Soap, Hand Sanitizer, Masks, More

Even though the current state of Covid-19 has reduced the demand for these items in the US, if you look at the data from around the world, the demand for these products is actually on the rise again

AuctionAdvisors has been retained to conduct an online auction for over $20,000,000 in excess PPE. This sale, among the largest of its kind, includes Soap, Hand Sanitizer, Lotions, Disinfectant Wipes, Masks and Component Inventory. The auction will take place online beginning on June 28th and ending at 3PM on June 30th. Pickup or shipping is available. A full catalog is currently accessible through the AuctionAdvisors website.

The auction has a tremendous amount of merchandise and consists of almost 1,000 pallets of high end and brand name inventory. “Whether you are in the hospitality or transportation business, a hospital system, or any type of retail facing business, this is the sale for you” said Taurat Hossain, Director at AuctionAdvisors. All Soap, Hand Sanitizer, Lotions and Disinfectant Wipes are made in the USA. Additionally, all these products have the appropriate Safety Data Sheets – all detailed in the online catalog. The KN-95 face masks, which total to 1.5M pieces, have the appropriate Lab Testing Report and EU Certification also detailed in the catalog. Also included in this auction sale are thousands of components including pumps, bottles and caps that can be used for a variety of purposes.

“This is an excellent opportunity for resellers as well. Even though the current state of Covid-19 has reduced the demand for these items in the US, if you look at the data from around the world, the demand for these products is actually on the rise again” according to Joshua Olshin, Managing Partner of AuctionAdvisors. Buying items such as these during the height of the pandemic was nearly impossible and there is certainly a glut of inventory now, but the overall demand is still very elevated and will stay that way for a while. People habits have just changed and many will be slow to change back. In addition, some are even preparing for another potential wave as we are seeing occur in other parts of the world or other variant will be well positioned.

For more information, please contact Taurat Hossain via email at thossain@auctionadvisors.com or by phone at 888-243-3431 ext. 710.

AuctionAdvisors, based in the New York metropolitan area, is a full-service auction company. For a complete list of auctions and sales or to learn more about AuctionAdvisors visit http://www.AuctionAdvisors.com.

Share article on social media or email:

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Source: https://www.prweb.com/releases/over_20_000_000_in_surplus_ppe_inventory_to_be_sold_at_auction_in_june/prweb18001050.htm

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Ecommerce

Shopify brings on team from augmented reality home design app Primer

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In Friday acquisition news, Shopify shared today that they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home.

In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that Primer’s app and services will be shutting down next month as part of the deal. Primer’s team of eight employees will all be joining Shopify following the acquisition.

Primer had partnered with dozens of tile and textile design brands to allow users to directly visualize what their designs would look like using their iPhone and iPad and Apple’s augmented reality platform ARKit. The app has been highlighted by Apple several times, including this nice write-up by the App Store’s internal editorial team.

Terms of the deal weren’t disclosed. Primer’s backers included Slow Ventures, Abstract Ventures, Foundation Capital and Expa.

There’s been a lot of big talk about how augmented reality will impact online shopping, but aside from some of the integrations made in home design, there hasn’t been an awful lot that’s found its way into real consumer use. Shopify has worked on some of their own integrations — allowing sellers to embed 3D models into their storefronts that users can drop into physical space — but it’s clear that there’s much more room left to experiment.

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Source: https://techcrunch.com/2021/06/11/shopify-acquires-augmented-reality-home-design-app-primer/

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Top 8 eCommerce Trends in 2021 emerging amid the COVID-19 Pandemic

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Master Of Code Global

The COVID-19 pandemic is the first major global health crisis we’ve had in over 100 years and saying businesses were unprepared would be an understatement. Almost every single industry has faced major losses and lost months and even years’ of growth — but not all. While industries like tourism and aviation were hit particularly hard, some have thrived due to lockdowns and quarantine measures — eCommerce is one such industry.

According to the eCommerce Trends 2021 SearchNode Survey Report

A major shift in consumer habits and shopping trends in favor of eCommerce was already in progress for years but 2020 was the equivalent of a fast-forward button for eCommerce growth. According to a recent report published by Adobe, eCommerce sales increased by 77% in 2020 and reached sales levels that were expected between 2024–26.

The New Normal: Top 8 eCommerce Trends in 2021

  1. Rapid eCommerce growth will deaccelerate but not by much

One of the main reasons eCommerce growth was accelerated to such an extent was the mandatory lockdowns and quarantines placed all over the world. With brick-and-mortar stores all shuttered, consumers had no choice but to order online — and they did, in quite large numbers. But recovery measures have already begun in 2021 and soon brick-and-mortar stores will start servicing customers again, deaccelerating the rapid growth but not significantly.

Key Takeaway: The convenience of online shopping isn’t going to change and an increasing number of people will continue shopping online, albeit not at the same levels as 2020. This is an important trend for eCommerce businesses for two reasons. First, to avoid overestimating the demand and be left with unsold goods, especially during the holiday seasons. Second, to avoid underestimating the demand and have no stock. Additionally, predictive analysis and demand visibility will play a big role in ensuring that we do not have supply problems like businesses did in 2020. Speaking of which…

2. Investment into supply chain visibility

2020 was full of uncertainty and nowhere was it more apparent than in the supply chain industry. The supply chain industry has been going through a period of relatively stable growth (post-2011), and as a result, most supply chain companies did not invest in the required technologies, predicting demand using methods like the time series model (which look back to predict demand). Unfortunately, in uncertain periods like this, traditional prediction methods (such as time series models) are not accurate.

eCommerce Trend 2: Investment into Supply Chain Visibility

Key Takeaway: A shift towards newer technologies such as predictive analysis and big data analytics is expected to improve visibility. For eCommerce businesses, this means that they too would have to start working towards modernizing inventory and order management systems to improve integration with supply chain partners and in order to cope with market shocks and uncertainty.

Additionally, eCommerce businesses are also highly likely to begin diversifying their supply chain options to avoid supply chain bottlenecks and also mitigate overall volatility in the industry.

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

3. Mobile shopping will continue to rise

The mobile platform has been responsible for the majority of online shopping since 2017 and its market share is expected to expand to an even higher 79%. Additionally, online shopping trends on mobile applications and mobile web browsers are slightly different. For instance, conversion rates on applications outperform that of mobile web browsers by 157% — which is a huge gain. This means that if you don’t already have a mobile application for your services, get one. More than 8 in 10 shoppers prefer using a mobile app over a mobile website. However, 25% of consumers still use mobile web for online shopping so it needs attention as well.

Secondly, businesses need to ensure that their mobile user experience is fast, clean, and reliable. A slow mobile application is a guaranteed way to lose sales. And finally, smartphone applications are a great way of maintaining a constant and direct line of communication with your customers. Furthermore, messaging platforms including Facebook Messenger and even SMS are now a viable sales platform as both support business messaging and sales features that allow customers to browse through products and services and even place orders directly from their messaging app of choice.

Online Shopping Trends on Mobile Applications

Other online shopping trends on the mobile platform include advertisement, loyalty programs, and even customer service using tools such as AI chatbots.

4. The rise of remote working

The global health crisis forced businesses to adopt new practices and evolve their business models in many ways, including shifting from office work to remote work. However, there are numerous benefits of remote working ranging from cost savings to increased morale, which means that this practice is one of the few that will almost certainly outlive the pandemic. This will lead to a new category of demand from consumers that are now working from home — and a new opportunity for eCommerce businesses.

This is going to create numerous new needs that need to be fulfilled, from the quality of life (QoL) remote working products to home improvement products. Additionally, this will also change the timings during which consumers are most active on social media, which is important for your social media campaigns. Furthermore, you may notice an increase in demand for home delivery and even pick-up services, depending on your industry. eCommerce businesses in the food and grocery industries, in particular, will experience this as consumers may not be able to pick up groceries/takeout as often as they used to due to remote working schedules.

5. Catering to new demographics

The increase in eCommerce sales wasn’t driven by frequent online shoppers alone but also by an increase in adoption rates by demographics that traditionally preferred offline shopping. One of the key demographics is Generation X and Boomers (40 and older). Like everyone else, these groups shifted to eCommerce because of quarantines and lockdowns but even after the pandemic passes, a large percentage of this demographic plans on continuing shopping online. In fact, 1/3rd of the consumers aged 65 and over plan on increasing their online spending. This means that eCommerce businesses also need to take into consideration this group.

eCommerce Trend 5: Catering to New Demographics

Following are some of the areas of eCommerce operations that may need attention:

  • App layout: A far too complicated app layout might be off-putting to the older shoppers. However, workarounds such as a navigation bar, search option, or shopping assistant can be implemented instead of a complete redesign.
  • Accessibility options: Depending on where you live, accessibility options might already be mandatory but even if they’re not, features such as text-to-speech or speech-to-text can be beneficial for not just senior citizens but to everyone.
  • Advertisement: Effective advertisement is a great way of connecting to a new demographic and this case isn’t an exception.

They’ll be numerous other things that may require changes such as copywriting (taglines, descriptions, overall messages), graphics, and (preferably 24/7) customer support.

6. Change in purchasing power

In just a single year, almost everyone’s lives have changed significantly, and not all of it has been for the better. As a result, the purchasing power of the vast majority of consumers has reduced. Even in countries with limited job loss, people will limit their expenditure due to economic uncertainty. Does this mean that eCommerce businesses must lower their selling prices? Not exactly.

Instead of slashing prices (and potentially devaluing brand image), businesses need to rethink their customer proposition and ensure that the new message is aligned with the current market trends and preferences. For instance, most of us are now more health-conscious and as a result, it’s a smart business move to emphasize the lifestyle and health benefits of your products/services.

One industry that has been and will continue to be an exception to this trend is the luxury goods industry.

7. Personalization at scale

Personalization is always appreciated, in fact, more than 50% of online shoppers rate a personalized shopping experience as important. But when serving hundreds of thousands of customers, making even small changes becomes difficult. But that’s changing as new technologies personalization at scale not only possible but also financially feasible.

Technology Trends Transforming eCommerce Personalization

One of the most popular technology in this sphere is conversational AI which brings cutting-edge AI and big data analytics to traditional customer service. The premise is simple: almost every business today is collecting terabytes on terabytes of data on their customers but only some businesses are leveraging that information for loyalty programs and business messaging. the majority of the businesses are unable to fully utilize their data. This is where AI comes in. By training computers, data scientists enable a piece of software to:

  • engage consumers in personalized conversations
  • answer complex questions in a surprisingly detailed manner
  • enroll new customers into loyalty programs and manage existing customers
  • send personalized reminders and recommendations based on their previous shopping habits

The capabilities of this technology allow companies to innovate and find new ways to engage with millions of customers on a one-to-one basis autonomously.

8. Category-based demand

In addition to a change in consumer spending, there is an ongoing shift in consumer tastes and preferences. The pandemic has brought about various buying habits and a recent survey by Nielsen identified a number of consumer behaviorisms but the following five trends are especially interesting:

  • Buying health and wellness products
  • Buying preventive health products such as masks and sanitizers
  • Stockpiling on pantry items
  • Buying in bulk
  • Fewer shopping trips
Category-Based Demand: Buying Trends

These five trends will translate to an increased demand for certain groups/categories of products including health products, grocery products with long shelf-life, and preventive safety gear. Additionally, it also means that eCommerce businesses should focus on aligning business goals with these new consumer behavior trends, for instance, by increasing average cart value, providing faster delivery, and better customer service.

The COVID-19 pandemic has been ongoing for a year now but things are finally starting to change, albeit slowly. Various global health organizations have approved multiple vaccines and the initial rollout has already begun. This marks the first stage of pandemic recovery and also the first step into “the new normal”. That said, we are unlikely to see any overnight changes but rather shifts in consumer trends and preferences drawn out over the entire year. Our predictions for eCommerce trends in 2021 take this into consideration and revolve around the few dominant themes for this year, including remote working, customer service, autonomous working, and consumer behaviorisms.

CONTACT US FOR A FREE CONSULTATION

If you’d like to know more about how you can improve customer service on your eCommerce website or mobile application for the “new normal”, feel free to reach out to one of our conversational tech experts.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://chatbotslife.com/top-8-ecommerce-trends-in-2021-emerging-amid-the-covid-19-pandemic-a96b6f4da582?source=rss—-a49517e4c30b—4

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