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Patrocínio da EURO 2020 é a escolha inevitável da estratégia de globalização da Hisense

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Estratégia de globalização é uma escolha necessária
Dispor de uma competência de mercado integrada formidável e uma reputação de mercado altamente reconhecida são requisitos sérios para se tornar um patrocinador de primeira linha. O patrocínio da Hisense revelou a capacidade da marca e a excelente reputação obtida pelo marketing esportivo.
A Hisense construiu 16 centros de P&D e 17 bases de produção, estabelecendo 54 empresas e escritórios em todo o mundo, continua expandindo as vendas globais e o layout industrial desde a fase inicial da estratégia de globalização. Além disso, por meio de marketing filantrópico e esportivo, ela promove a visibilidade da Hisense e atinge a confiança e a admiração universais em todo o mundo.
Em 2020, a receita da marca de propriedade da Hisense é responsável por 78% da receita de marketing internacional. “Após 30 anos, a Hisense é uma empresa multinacional de sucesso e uma conceituada marca internacional”, disse Jia Shaoqian. “Para se tornar uma empresa de globalização, a internacionalização abrangente do desenvolvimento, fabricação, branding e marketing de produtos são táticas importantes.” À medida que o presidente da Hisense, Zhou Houjian fortalece o sistema de marketing internacional, estabelecer uma marca autônoma se torna o caminho de desenvolvimento inesgotável da Hisense.

Capacidade de marketing integrada em todo o mundo para acelerar a globalização
“Ter um sistema de marketing global abrangente e planos operacionais meticulosos é o caminho para impulsionar com sucesso a globalização empresarial. A globalização da Hisense foi acelerada por meio do acúmulo de experiência e esforços em cinco aspectos”, disse Zhu Dan, presidente da Hisense International Co., Ltd.

  • A Hisense lançou uma gama de campanhas de marketing na Europa para maximizar o benefício do patrocínio: mostrar a exposição exclusiva da marca Hisense no Festival das Torres na Europa; lançou a “Turnê de Troféus”; impulsionando o tráfego por meio de campanhas de entrega do Twitter e aumentando as vendas de comércio eletrônico. Por meio de várias campanhas, a influência da marca foi aumentada com sucesso. 
  • Controles de qualidade: construir bases de P&D em todo o mundo permite a produção localizada para garantir a qualidade do produto.
  • Competência da cadeia de suprimentos: ao estabelecer o centro global de gestão da cadeia de suprimentos, bases offshore e parceria com plataformas locais de merchandising, a Hisense aumenta a garantia de ordens de transporte transfronteiriço e índices de distribuição de pedidos eletrônicos dentro do prazo, garantindo que os consumidores tenham a experiência apropriada.
  • Sistema integrado: a Hisense utiliza recursos globais em P&D, fabricação e vendas para garantir a qualificação dos produtos e atender às necessidades dos consumidores.
  • Utilização de talentos: a Hisense acredita que a base da inovação tecnológica é a concentração e o desenvolvimento de talentos. A Hisense empregou muitos talentos globais avançados em desenvolvimento de chips, IA e outras áreas para aprimorar a tecnologia e a qualidade.

O marketing esportivo auxiliou a venda de produtos
A dedicação contínua no marketing esportivo impulsiona com sucesso a presença da empresa, mas também gera melhores vendas.
Em comparação com a EURO 2016, a Hisense se concentra mais em vendas e marketing de produtos durante a EURO 2020. Beneficiando-se do patrocínio, de janeiro a junho de 2021, as vendas de TVs a laser da Hisense no exterior aumentaram mais de dez vezes em relação ao ano anterior. “Tela grandes, Ultra-HD, qualidade perfeita e som de classe mundial” são recursos notáveis e ótimos motivos para escolher TVs a laser.
Pang Jing, gerente geral do departamento de marketing internacional da Hisense, disse: “Beneficiando-se da experiência de patrocínio da EURO 2016 e da Copa do Mundo da FIFA de 2018, a Hisense está mais capacitada e eficiente na EURO 2020. Ao estabelecer mais empresas no exterior e um sistema abrangente de cadeia de suprimentos, as capacidades de reunir recursos globais permitem que a Hisense alcance o sucesso em campanhas de marketing da EURO 2020. O foco no aumento das vendas de produtos e na reputação da marca tornou-se a meta de marketing da Hisense na EURO 2020. Daqui em diante, a Hisense continuará seus esforços em marketing esportivo.”

A Hisense está comprometida com o marketing esportivo, insistindo em investimentos de longo prazo e estratégia de globalização. Desde o patrocínio da EURO 2020, da Copa do Mundo da FIFA e de outros eventos esportivos, por meio de recursos abrangentes e produtos inovadores, tudo isso permite que a Hisense mantenha uma vantagem competitiva no mercado global.

Vídeo – https://www.youtube.com/watch?v=p8C-_7PwDU4  
Foto – https://mma.prnewswire.com/media/1571360/Hisense_s_Appearance_EURO_2020.jpg
Vídeo – https://www.youtube.com/watch?v=tuE6pVOLzQs

FONTE Hisense

SOURCE Hisense

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Source: https://www.prnewswire.com:443/news-releases/patrocinio-da-euro-2020-e-a-escolha-inevitavel-da-estrategia-de-globalizacao-da-hisense-812108931.html

Energy

Aluminum Welding Wires Market in Europe from Aluminum Industry|Discover Company Insights in Technavio

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The report on the aluminum welding wires market in Europe provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

The report offers an up-to-date analysis regarding the current global market scenario and the overall market environment. The market is driven by factors such as the increasing demand for lightweight vehicles, the increase in demand for welding wires for repair and maintenance, and the rising demand for power infrastructure.

The aluminum welding wires market in Europe analysis includes the end-user by volume segment. This study identifies the innovations in welding technologies as one of the prime reasons driving the aluminum welding wires market growth in Europe during the next few years.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

The aluminum welding wires market in Europe covers the following areas:

Aluminum Welding Wires Market In Europe Sizing
Aluminum Welding Wires Market In Europe Forecast
Aluminum Welding Wires Market In Europe Analysis

Companies Mentioned

  • Colfax Corp.
  • CTP Srl
  • DRAHTWERK ELISENTAL W. Erdmann GmbH & Co.
  • EWM AG
  • Gedik Kaynak AS
  • Hilarius Haarlem Holland BV
  • Hi-Tech Wire Industries
  • LAIR LIQUIDE SA
  • Novametal SA
  • The Lincoln Electric Co.

Related Reports on Materials Include:
Global Activated Alumina Market– The activated alumina market is segmented by end-user (oil and gas, petrochemicals, refractories, automotive, and others) and geography (APAC, North America, Europe, South America, and MEA).
Download FREE Sample Report

Global Aluminum Market for Packaging Industry– The aluminum market for the packaging industry is segmented by type (foils, sheets, and others), application (consumer packaging and pharmaceutical packaging), and geography (APAC, Europe, North America, South America, and MEA).
Download FREE Sample Report

Key Topics Covered:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by End-user by Volume

  • Market segments
  • Comparison by End-user by volume
  • Automotive and transportation – Market size and forecast 2020-2025 ($ millions)
  • Construction – Market size and forecast 2020-2025 ($ millions)
  • Others – Market size and forecast 2020-2025 ($ millions)
  • Market opportunity by End-user by volume
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Colfax Corp.
  • CTP Srl
  • DRAHTWERK ELISENTAL W. Erdmann GmbH & Co.
  • EWM AG
  • Gedik Kaynak AS
  • Hilarius Haarlem Holland BV
  • Hi-Tech Wire Industries
  • LAIR LIQUIDE SA
  • Novametal SA
  • The Lincoln Electric Co.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.
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About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Report link: https://www.technavio.com/report/aluminum-welding-wires-market-in-europe-industry-analysis

SOURCE Technavio

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Source: https://www.prnewswire.com:443/news-releases/aluminum-welding-wires-market-in-europe-from-aluminum-industrydiscover-company-insights-in-technavio-301339365.html

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Energy

SI Group firma un acuerdo para vender el negocio de resinas industriales a ASK Chemicals

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SCHENECTADY, Nueva York, 23 de julio de 2021 /PRNewswire/ –SI Group, empresa líder en aditivos de desempeño, anunció hoy que planea completar un acuerdo para vender la mayoría de su negocio global de resinas industriales a ASK Chemicals, una empresa de cartera de capital privado, Rhône Group, LLC

La transacción incluye los productos de resinas industriales y las plantas de fabricación asociadas de SI Group en Río Claro, Brasil; Ranjangaon, India; y Johannesburgo, Sudáfrica, así como la tecnología con licencia y los múltiples acuerdos de peaje a nivel mundial. ASK Chemicals, con sede en Hilden, Alemania, es líder del mercado en el sector de materiales de fundición y fabrica aglomerantes, revestimientos, alimentadores, filtros y agentes de liberación, así como productos metalúrgicos como inoculantes, cables de inoculación y aleaciones maestras para fundición de hierro.

“Estamos confiados de que esta es la medida estratégica correcta para nuestros empleados y nuestra empresa. ASK Chemical tiene una experiencia comprobada en la industria que agregará un valor significativo y mejorará continuamente estos negocios”, afirmó David Bradley, presidente y director ejecutivo de SI Group. “El acuerdo también nos permite enfocarnos más intencionalmente en la construcción y el crecimiento de nuestra cartera como una potencia de aditivos de rendimiento”.

SI Group tendrá negocios relacionados en estas plantas, incluida la fabricación de caucho y adhesivos, yacimientos petrolíferos y surfactantes, así como productos de fundición en Brasil y operará acuerdos de peaje con ASK. La empresa también conservará las empresas de resinas industriales en los Estados Unidos y China.

Acerca de SI Group

SI Group es líder global en la tecnología innovadora de aditivos de rendimiento, soluciones de procesos, ingredientes farmacéuticos activos e intermediarios químicos. Las soluciones de SI Group son esenciales para mejorar la calidad y el rendimiento de innumerables bienes industriales y de consumo dentro de las industrias de plásticos, caucho y adhesivos, combustibles y lubricantes, yacimientos petrolíferos, productos farmacéuticos y resinas industriales. Con sede en Schenectady, Nueva York, la presencia de producción global de SI Group incluye 24 plantas en cinco continentes, que atienden a clientes en 90 países con 2.800 empleados en todo el mundo. SI Group innova e impulsa el cambio para crear valor con pasión por la seguridad, la química y los resultados extraordinarios. Conozca más en www.barings.com.

Contacto para los medios:
Joseph Grande,
tel: + 1.413.684.2463
[email protected]

Logotipo: https://mma.prnewswire.com/media/95496/si_group__inc__logo.jpg

FUENTE SI Group

SOURCE SI Group

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Source: https://www.prnewswire.com:443/news-releases/si-group-firma-un-acuerdo-para-vender-el-negocio-de-resinas-industriales-a-ask-chemicals-862007537.html

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Energy

Global Blister Packaging Machinery Market in Metal & Glass Containers Industry|Discover Company Insights in Technavio

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The report on the blister packaging machinery market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

The report offers an up-to-date analysis regarding the current global market scenario and the overall market environment. The market is driven by factors such as the increased demand for unit-dose/single-unit packaging, the increased demand for modular blister packaging machinery, and the growth in global pharmaceutical sales.

The blister packaging machinery market analysis includes application and geography landscape segments. This study identifies the use of robotic blister packaging machinery as one of the prime reasons driving the blister packaging machinery market growth during the next few years.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

The blister packaging machinery market covers the following areas:

Blister Packaging Machinery Market Sizing
Blister Packaging Machinery Market Forecast
Blister Packaging Machinery Market Analysis

Companies Mentioned

  • ACG
  • Barry-Wehmiller Group Inc.
  • Fabrima
  • ILLIG Maschinenbau GmbH & Co. KG
  • KOCH Pac Systeme GmbH
  • Marchesini Group Spa
  • MDC Engineering Inc.
  • Syntegon Technology GmbH
  • Thomas Packaging LLC
  • Zed Industries Inc.

Related Reports on Materials Include:

Global Ampoules Packaging Market– The ampoules packaging market is segmented by material (glass ampoules packaging and plastic ampoules packaging) and geography (North America, Europe, APAC, South America, and MEA).
Download FREE Sample Report

Global Cosmetic Packaging Market– The cosmetic packaging market is segmented by material (plastic, glass, metal, and others) and geography (APAC, North America, Europe, South America, and MEA).
Download FREE Sample Report

Key Topics Covered:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Pharmaceutical – Market size and forecast 2020-2025
  • Food – Market size and forecast 2020-2025
  • Others – Market size and forecast 2020-2025
  • Market opportunity by Application

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • North America – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • ACG
  • Barry-Wehmiller Group Inc.
  • Fabrima
  • ILLIG Maschinenbau GmbH & Co. KG
  • KOCH Pac Systeme GmbH
  • Marchesini Group Spa
  • MDC Engineering Inc.
  • Syntegon Technology GmbH
  • Thomas Packaging LLC
  • Zed Industries Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.
Register for a free trial today and gain instant access to 17,000+ market research reports.
Technavio’s SUBSCRIPTION platform

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Report link: https://www.technavio.com/report/blister-packaging-machinery-market-industry-analysis

SOURCE Technavio


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Source: https://www.prnewswire.com:443/news-releases/global-blister-packaging-machinery-market-in-metal–glass-containers-industrydiscover-company-insights-in-technavio-301340106.html

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Energy

Sinopec construit la plus importante base de production de désinfectants au monde

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Les produits désinfectants de la Société sont maintenant exportés dans plus de 80 pays et territoires. La construction de la nouvelle usine de production de désinfectants d’une capacité de production de 12 000 tonnes par an a commencé en juin 2020, et celle-ci devrait être mise en service sous peu malgré de nombreux défis, y compris la pandémie de COVID-19 et de récentes inondations. La nouvelle usine augmentera considérablement l’efficacité opérationnelle de la Société tout en réduisant sa consommation d’énergie et ses émissions de carbone.

La poudre de blanchiment concentrée produite par la Société est reconnue pour ses caractéristiques suivantes :

  • Teneur élevée en hypochlorite de calcium : moins de 30 grammes de poudre de blanchiment équivalent à une bouteille de 500 ml de 84 désinfectants liquides.
  • Les désinfectants germicides inorganiques à haute efficacité peuvent éliminer les bactéries intestinales pathogènes, les coccus pyogènes, les levures et les spores pathogènes.
  • Elle peut inactiver le poliovirus et présente une efficacité antibactérienne de 99,99 % contre le staphylocoque doré (Staphylococcus aureus) (S. aureus) et la bactérie E. coli (Escherichia coli).

Le désinfectant ne laisse aucun résidu après utilisation et peut être largement utilisé pour la désinfection des aliments et de l’eau potable, la purification de l’eau, la désinfection de l’environnement, l’élevage, l’aquaculture, etc.

Le produit est reconnu comme un nouveau produit essentiel à l’échelle nationale par cinq ministères et commissions, dont le Ministère de la Science et de la Technologie de la République populaire de Chine.

En 2020, lorsque la ville de Wuhan a manqué de désinfectants pour prévenir et contrôler le nouveau coronavirus, Sinopec a immédiatement demandé à la Société d’ajuster la production et d’assurer un approvisionnement suffisant.

Le 24 janvier 2020, la veille du jour de l’An chinois, la Sinopec-SK Wuhan Petrochemical Company a fait don de 200 tonnes de produits désinfectants qui ont été expédiées au moyen de huit camions-plateformes de 30 tonnes effectuant des allers-retours de 500 kilomètres du champ pétrolier de Qianjiang à Wuhan.

Donnant suite à la requête de la Fédération nationale des syndicats de Chine et d’autres départements, la Société a fait don de 951 tonnes supplémentaires de désinfectant à base de poudre de blanchiment à travers le pays et a été incluse dans la liste des fabricants de produits désinfectants pour la prévention des épidémies par la province du Hubei.

La Société a également exporté plus de 10 000 tonnes de désinfectants en mars 2020 dans plus de dix pays, dont l’Italie et la France, soutenant ainsi la lutte contre la pandémie.

Veuillez consulter le site Web de Sinopec pour obtenir de plus amples renseignements.

À propos de Sinopec

Sinopec Corp. est l’une des plus grandes entreprises intégrées d’énergie et de produits chimiques en Chine. Ses principales activités comprennent l’exploration et la production, le transport par pipeline et la vente de pétrole et de gaz naturel ; la vente, le stockage et le transport de produits pétroliers, de produits pétrochimiques, de produits chimiques du charbon, de fibres synthétiques, d’engrais et d’autres produits chimiques ; l’importation et l’exportation de pétrole, de gaz naturel, de produits pétroliers, de produits pétrochimiques et chimiques, et d’autres produits et technologies ; et la recherche, le développement et l’application de technologies et d’information.

Sinopec définit sa mission par la phrase « alimenter une belle vie », et ses valeurs fondamentales d’entreprise par « les personnes, la responsabilité, l’intégrité, la précision, l’innovation et les situations qui bénéficient à tous ». L’entreprise poursuit des stratégies d’orientation axée sur la valeur, de développement axé sur l’innovation, d’allocation intégrée des ressources, de coopération ouverte et de croissance verte et à faibles émissions de carbone, et s’efforce de réaliser sa vision d’entreprise qui consiste à bâtir une société d’énergie et de produits chimiques à l’échelle mondiale.

Photo – https://mma.prnewswire.com/media/1580254/Sinopec_Builds_World_s_Largest_Disinfectant_Production_Base_Qianjiang_China.jpg

Logo – https://mma.prnewswire.com/media/960416/SINOPEC_Logo.jpg

Related Links

www.sinopecgroup.com/group

SOURCE Sinopec

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Source: https://www.prnewswire.com:443/news-releases/sinopec-construit-la-plus-importante-base-de-production-de-desinfectants-au-monde-803650313.html

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