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Our Game and Fortress GB introduce Football Funds Football in the UK

Fortress is thrilled to launch this one-of-a-kind program with our friends at Our Game in an effort to truly make a difference in the lives of players and communities, bringing professional club loyalty and reward programs into the non-league world.

Our Game and Fortress GB are proud to announce the launch of a unique new loyalty program, built to help and engage the non-league football community as it comes together to rebuild its new future post COVID-19.

The program will be open to the 40,000 or so non-league and amateur clubs and provides for an astonishing number of over two million players and fans in the UK. Club memberships will be created to be the hub of a community, allowing anyone with an interest or involvement in the club to come together as one and provide invaluable support in helping the club create a more sustainable future.

By signing up for the program, you will be able to affiliate yourself with a club of your choice and begin to earn loyalty points, and with the help of the member clubs, Our Game will provide a structure and comprehensive range of rewards for these loyalty points to be redeemed against.

A key way to earn these loyalty points is through the affiliate program with many wide-ranging major online merchants, including brands like Boohoo, Footlocker, and, where your daily spend will be converted to create Our Game loyalty points.

These points can be used on rewards for yourself or to donate to your club, to enable your club to redeem them against Our Game benefits including our member-only self-pay rates for medical costs, discounted player insurance rates, income protection offers for clubs and players including football wages, a wide range of on and off-field commercial savings and other special member offers.

Joining this program will help the UK’s football family convert their current everyday spending habits into a means to support the clubs so dear to the hearts of so many in the local community. The program’s timing could hardly be more crucial due to the direct assistance it can provide to the large number of clubs so drastically affected by the pandemic.

In addition, other program highlights will include exclusive content, quizzes and prizes which allow members to earn additional loyalty points simply by engaging in the scheme, to donate or redeem themselves against exciting rewards and money-can’t-buy experiences.

Francis Duku, Founder and CEO of Our Game, said, “Our Game are delighted to be able to partner with Fortress GB to bring this game-changing service to our members. The options that this will allow us to give to our members means an Our Game membership moves from being a “must-have” to a “no-brainer” for any player who understands they have a responsibility to themselves, their family and their club, and to every fan with an interest in helping their club survive and thrive, especially in these Covid-affected times. We have created a truly self-sustainable model that every club, player and fan can use, regardless of their level or background and we look forward to helping as many of you as possible make maximum use of the opportunities this provides.”

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Steve Nott-Macaire, EMEA Senior Business Development Manager at Fortress, added: “Fortress is thrilled to launch this one-of-a-kind program with our friends at Our Game in an effort to truly make a difference in the lives of players and communities, bringing professional club loyalty and reward programs into the non-league world. As a former non-league player myself, I know all too well how much a program like this can contribute to the well-being of our great game and it’s even better launching it with my old team-mate and building on my 20 plus years friendship with Francis from when we first played alongside each other all those years ago at Maidenhead United. As two ex-players with 40 years plus experience in the game, we both are clear we wished this was an option when we were playing, but are proud to be able to make it available to those still playing and involved today.”

If you’d like to find out more about Our Game, or sign up for this exciting new loyalty scheme, please visit

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