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NPD: 41% of Smart Home Security Retail Purchasers Sign Up for Video…

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“Monetizing beyond hardware sales is important for manufacturers, especially as smaller tier brands gain traction in the marketplace and pressure leading brands to rethink their product and pricing strategies.”

According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, 41% of consumers who purchased security cameras, security systems, or smart doorbells at retail choose to pay for a subscription service to access premium features. With unit sales of these products expected to grow nearly 20% through 2023, according to NPD’s Future of Tech report, this creates an opportunity for smart home manufacturers to appeal to consumers for supplemental revenue.

NPD’s latest data reveals that consumers who purchase these subscription service plans after buying their devices at retail are often individuals under the age of 35, who have a household income over $100K, are more likely to have young children, and are also more likely than non-subscribers to live in multi-unit buildings or townhomes. Additionally, subscribers are more invested in smart home technology, with 41% owning five or more different types of smart home devices, while only 25% of non-subscribers do.

“Smart home subscription services have long been seen as a path to profitability for smart home manufacturers, but creating offerings that are appealing to consumers – from both a features and financials standpoint – will be key to creating a loyal base,” said Jill Aldort, director, industry analyst for The NPD Group.

Of the consumers who subscribe to these services, 29% reported that 24/7 continuous video recording (CVR) is the most compelling reason to pay these additional fees. This is nearly double the 16% of respondents that cite access to an extended history of video clips as the top reason.

“Features like CVR have become a competitive differentiator for brands, as have packages that offer coverage for multiple devices, rather than paying a fee for each device,” noted Aldort. “Monetizing beyond hardware sales is important for manufacturers, especially as smaller tier brands gain traction in the marketplace and pressure leading brands to rethink their product and pricing strategies.”

Methodology

The NPD Group Connected Intelligence Home Automation Ownership & Usage Survey is based on consumer panel research that reaches over 5,000 U.S. consumers, aged 18+ from diverse regions and demographical backgrounds. The survey was fielded between March 17 – March 31, 2021.

NPD’s Future of Tech Report is based on forecasted sales of technology products captured in The NPD Group Retail Tracking Service point-of-sale data.

About Connected Intelligence

Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com.

About The NPD Group, Inc.

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

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Source: https://www.prweb.com/releases/npd_41_of_smart_home_security_retail_purchasers_sign_up_for_video_subscription_services/prweb18202722.htm

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Proximity labeling: an enzymatic tool for spatial biology

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In this Forum, we highlight how cutting-edge, proximity-dependent, enzymatic labeling tools, aided by sequencing technology developments, have enabled the extraction of spatial information of proteomes, transcriptomes, genome organization, and cellular networks. We also discuss the potential applications of proximity labeling in the unexplored field of spatial biology in live systems.

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Source: https://www.cell.com/trends/biotechnology/fulltext/S0167-7799(21)00211-0?rss=yes

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Synthetic biology applications of the yeast mating signal pathway

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Glossary

Central carbon metabolism (CCM)

as the main source of energy, CCM oxidizes carbon through glycolysis, the pentose phosphate pathway, and the tricarboxylic acid cycle.

Chassis

a cell host or an organism for the production of biochemicals such as enzymes by introducing synthetic modules or devices into the cell.

Circuit

an assembly of biological parts that enables cells to perform logical functions, such as genetic switches, oscillators, and logic gates.

Convolutional neural network

a class of artificial neural networks with multiple building blocks that automatically and adaptively learn spatial hierarchies of features through back-propagation.

Clustered regularly interspaced short palindromic repeats (CRISPR)

a genome-editing tool in which CRISPR-associated nuclease 9 (Cas9)–guide RNA (gRNA) complexes recognize a protospacer adjacent motif through base-pairing and then cleave the target DNA,

CRISPR activation or interference (CRISPRa/i)

a tool that uses dead Cas protein and gRNA to activate or repress genes, resulting in gene upregulation or downregulation, respectively.

Cubic ternary complex model

an equilibrium model that describes the interactions between receptor and ligand. This model simulates the interactions of G proteins and receptors in both their active and inactive conformations.

G proteins

heterotrimeric G protein complexes are composed of α, β and γ subunits. Replacement of GDP by GTP in Gα causes a conformational change that dissociates the Gβγ subunits, leading to the activation of downstream signaling.

G protein-coupled receptor (GPCR)

a generic class of versatile, seven transmembrane-domain proteins that regulate a diverse array of intracellular signaling cascades in response to hormones, neurotransmitters, and other stimuli.

Karyogamy

a cascade of molecular events that finally lead to fusion of the nuclei and the formation of diploid cells.

Metabolic engineering

a new scientific field that combines multi-gene recombination technology with metabolic regulation and biochemical engineering to overproduce desired products.

Mitogen-activated protein kinases (MAPKs)

a family of serine/threonine kinases that convert extracellular signals into a diverse range of cellular responses.

Omics

studies include genomics, transcriptomics, proteomics, and metabolomics that characterize and quantify pools of biological molecules, and together give rise to the field of integrative genetics.

Oscillator

a genetic circuit where oscillation is generated by the inhibition and activation of transcriptional/translational feedback loops.

Pheromone-response element (PRE)

a cis element that is present in multiple copies in the promoters of a variety of pheromone-responsive genes; PREs interact with Ste12 to initiate the transcription of pheromone-induced genes.

Quorum sensing

a cell density-dependent phenomenon in which cells adapt their behavior by synthesizing, secreting, perceiving, and reacting to small diffusible signaling molecules termed autoinducers.

Scaffold protein

proteins that recruit other proteins to form a functional unit, thus enhancing signaling efficiency and fidelity.

Ste5ΔN-CTM

a Ste5 mutant that lacks the Gβγ-binding site because its N-terminus has been truncated; Ste5ΔN-CTM is no longer recruited to the plasma membrane following pheromone treatment.

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Source: https://www.cell.com/trends/biotechnology/fulltext/S0167-7799(21)00210-9?rss=yes

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Biotechnology of functional proteins and peptides for hair cosmetic formulations

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    Source: https://www.cell.com/trends/biotechnology/fulltext/S0167-7799(21)00213-4?rss=yes

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    VW’s 9-month electric vehicle deliveries to China more than triple

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    FRANKFURT (Reuters) – Volkswagen’s deliveries of battery-powered electric vehicles to China more than tripled in the first nine months of the year, the carmaker said on Friday, less than two months after it flagged the need to change its e-car strategy there.

    Deliveries of battery electric vehicles (BEV) to the world’s largest car market stood at 47,200 in the January-September period, up from 15,700 in the same period last year.

    “As planned, we significantly accelerated the BEV market ramp-up in China in the third quarter, and we are on track to meet our target for the year of delivering 80,000 to 100,000 vehicles of the ID. model family,” Christian Dahlheim, head of group sales, said.

    Volkswagen Chief Executive Herbert Diess in July said the carmaker had to change its approach to how it markets its BEVs in China after first-half deliveries stood at just 18,285.

    (Reporting by Christoph Steitz; Editing by Maria Sheahan)

    Image Credit: Reuters

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    Source: https://datafloq.com/read/vws-9-month-electric-vehicle-deliveries-china-triple/18644

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