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Networking Tips for Cannabis Industry Professionals

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For many people, networking doesn’t come naturally, but it is a skill that can be learned. It’s one of those things in life that adheres to the adage – the more you do it, the better you get at it. Whether you want to find a job in the cannabis industry or strengthen your business’ cannabis industry supply chain, effectively networking with other professionals can help you reach your goals.

Today, one of the best ways to build your business (or career) in the cannabis industry is by networking with other cannabis professionals. Cannabis is an industry that has grown exponentially in recent years, but it’s still very young. Meeting cannabis professionals and building relationships with them – both in person and virtually – is still a critical part of establishing and expanding your own cannabis business and brand.

To help you start networking in the cannabis industry, following are tips to set yourself up for success.

Get Ready to Network

The first step to networking successfully is to do your homework and get prepared. There are four main parts of networking preparation: research, establishing your online profile, developing your messages, and creating your takeaway. Let’s take a closer look at each.

1. Research

Extensive research is required before you start networking in any industry, and this includes the cannabis industry. That means you need to start learning about cannabis business operations, licensing, the supply chain, laws, terminology, and more. The Cannabiz Media blog is a great place to learn about cannabis licensing!

2. Establish Your Online Profile

When someone wants to learn about another professional, a brand, or a business, the first place they typically go is the internet. Specifically, they search for that person, brand, or business using Google or their preferred search engine. Another first-stop when trying to learn about a person is LinkedIn and other social media sites.

With that said, what do people find when they search for you online? What links come up on the first page of Google search results when you search for your name, your brand name, or your business name? And what if someone searches for you on LinkedIn or cannabis-specific social media sites? Do the results accurately reflect you, your brand, and your business? Are the results what you want people to find?

Now is the time to start publishing content, updating your website, and creating an amazing LinkedIn Profile so anyone who looks for you online finds what you want them to! For cannabis businesses, you can also claim your license in the Cannabiz Media License Database so anyone searching for your business finds the details about you and your brand that you want them to know.

3. Develop Your Messages

What will you say to people when you start networking? You need to be prepared with an ice-breaker introduction and craft an elevator pitch that piques people’s interest.

This is not a one-size-fits-all situation. You need to craft multiple introductions and elevator pitches for different types of people who you might network with. For example, you wouldn’t say the same things to a potential investor that you would to a potential service provider for your business.

4. Create Your Takeaway

You always need to have a tangible takeaway available to give to key contacts when you meet them face-to-face. If you don’t have a tangible takeaway, you run the risk of being forgotten.

Imagine you’re at a cannabis industry conference and meet dozens of people. You won’t be able to remember all of them when you get home, and you won’t be able to follow up with them to further build relationships with them – unless they gave you a takeaway like a business card or brochure.

The same is true for the people who meet you at networking events. They may not remember you or know how to contact you after the event unless you give them a takeaway. Therefore, create business cards and/or a brochure – even if your cannabis business isn’t operational yet. You need to give people a tangible way to remember you.

And don’t forget to ask other people for their business cards and brochures as well. Use them to take notes about people so you don’t forget the details when it’s time to follow up.

Make a Plan

Don’t jump into networking without a strategy and a plan to execute that strategy. Without a networking strategy and plan, you’ll waste a lot of time and money.

Your plan should establish clear goals for each networking opportunity or event. For example, you may set a goal to speak with a certain number of cultivation license holders or to meet a specific cannabis industry influencer.

In order to develop your networking plans, you’ll need to research each event you attend (either in person or online) in advance and get an idea of who will be there, what the focus of the event is, and who the event is for. This is crucial so you can tailor your networking plan and your elevator pitch to be as relevant and useful as possible.

Practice and Prepare

Don’t start networking until you’ve practiced your ice-breaker introduction and elevator pitch for a variety of people. Tailor your conversations to each event and person, and be mindful of presenting yourself as professionally as possible.

One of the biggest challenges for many people when it comes to networking is starting conversations with strangers. Here are some simple conversation starters that can help you feel more confident when you approach a new person:

  • How long have you been in the cannabis industry?
  • What do you do?
  • Where do you work?
  • Where are you from?
  • What’s your favorite thing about the cannabis industry?
  • What’s your biggest challenge working in this industry?
  • What made you decide to come to this event?
  • Do you attend a lot of cannabis industry events?
  • Have you come to this event before? Last year? Last month?
  • How did you get into the cannabis industry? What did you do before?
  • Have you been to this venue before?

Once you start a conversation, don’t forget that when you’re networking, you should try to build relationships, not business opportunities. Try to be useful and helpful without focusing on closing a deal.

In addition, think about your body language and actions while you’re networking. Avoid the food, so you don’t have to talk with food in your mouth. If name tags were given, wear yours. Ask questions, smile, and make eye contact.

Practice, practice, practice!

Seek out Networking Opportunities

Use social media before and after you attend a networking event to get even more from your efforts. Connect with event organizers and key people on Twitter, Facebook, Instagram, LinkedIn, and so on. Share content related to the event, use the event hashtags, and tag people in your posts. Also, publish pictures, videos, and messages from the event.

In other words, use social media to enhance and expand your face-to-face networking efforts before, during, and after each event you attend.

While you’re at a cannabis conference, seek out networking opportunities. Attend any scheduled networking events during the conference, but don’t stop there. Be present at lunches and dinners, speak with people on the expo floor, and make a point of not attending every educational session. If you’re in sessions all day, you’ll have less time to meet and talk to people.

Follow Up and Leverage the Mere Exposure Effect

Did you know there is a psychological principle called the mere exposure effect (also called the familiarity effect) that says repeatedly exposing someone to a thing or idea (or you) increases the chance that they’ll like it?

Based on this theory, following up is critical to networking success. Even if someone doesn’t instantly respond to your follow-up, by repeatedly exposing them to you, your content, and the value you bring to them (without overdoing it), they’ll grow to like you more. Ultimately, that can lead to business relationships, opportunities, and sales.

Therefore, at the end of each day at a networking event, take some time to debrief. Review the people you spoke with and make a plan to follow up. Follow and engage with them on social media and send personalized email messages to continue your conversations.

If you don’t have time to email everyone you connected with at a networking event right away, make sure you jot notes on the back of each business card or in a document so you remember who they were, what you talked about, and topics you want to discuss with them in the future.

Ideally, you should follow up with each person within a few days of meeting them or within a week at the most. In your follow-up messages, mention something to remind them of who you are and try to set up phone calls or in-person meetings with important business connections.

The key to following up is to be personable and authentic. That means you shouldn’t send template messages to everyone you met through your email marketing software. Instead, send personalized messages directly to each person.

After you connect with each person on social media, start sharing and commenting on their posts. As the mere exposure effect says, it’s important to repeatedly expose people to you and the value you bring in order to increase the chances that they’ll grow to like you.

Importantly, don’t oversell. You’ll get better results in the long run if you if focus on building relationships. The time to sell will come later.

Key Takeaways about Networking in the Cannabis Industry

If you follow the tips above and focus on doing your research, making a plan, preparing, practicing, and following up, you’ll be on your way to networking success. To learn even more, be sure to read 5 Ways to be Successful at Cannabis Business Meetings and Networking Events.

Remember, the cannabis industry is just like other industries when it comes to business networking. Understand the industry, learn the challenges cannabis professionals face, and present yourself as a helpful resource. In time, you’ll build relationships through networking that turn into lucrative career and business opportunities.

To find cannabis license holders for networking, subscribe to the Cannabiz Media License Database. Schedule a demo to see how it can help you reach your goals.

Originally published 6/18/19. Updated 7/31/20.

Source: https://cannabiz.media/networking-tips-for-cannabis-industry-professionals/

Cannabis

GreenheartCBD Founder Paul Walsh named to the All-Ireland Business All Star List

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Greenheart, the leading licensed Irish sustainable producer, is delighted to announce that company co-founder and visionary Paul Walsh, has received a Thought Leadership award for innovation, technology, and sustainability, from the All-Ireland Business Foundation All-Star Ireland awards.

This prestigious accolade is given to a very small number of leading business innovators and visionaries in Ireland each year. The award follows closely on Greenheart’s own accreditation by the All Ireland Business Foundation. This accreditation is an outstanding achievement and recognizes the hard work and dedication of the Greenheart team in providing the best in class service to all our customers.

Greenheart was founded two years ago in Ashbourne, County Meath, and was formed two years ago by childhood friends Mark Canavan and Paul Walsh. The company produces a full range of sustainable oils – and shortly – edibles and balms for the retail market. Although Greenheart only began selling its oils in January 2020, it already has over 1,500 customers, a customer return rate three times the industry average and over seventy trusted 5-star reviews on its website. 

Before launching Greenheart, Paul and Mark spent years researching extraction methods to produce the most effective agricultural products, for the end consumer with full traceability from seed to shelf. The company is the first sustainable producer in its market to use the full scope of cutting edge technology in its cultivation and production. This includes Big Data, Artificial Intelligence (AI), Machine Learning, and Blockchain technology at each stage of the planting, harvesting, production, and retailing process.

Greenheart Punt Token

The company is launching its own product token on December 1st – the Greenheart Punt – which will trade on the LAToken exchange and allow its stakeholders to access its products at the greatest possible discounts on its new apps platform. 

The Greenheart Punt token is being backed by a real commodity – 1,000 liters of Greenheart’s oil in year 1 (with a retail value of $4 million US dollars) – allowing token holders to redeem their tokens directly for Greenheart oil.
The company also plans to continue deploying pioneering sustainability technology and cold press extraction, while also launching an Innovation Centre to teach farmers and the wilder public about the benefits of growing hemp and sustainable crops in Ireland.


 

Source: Shane Walsh GreenheartCBD.ie

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PAOG CEO Discusses 2020 Progress And PURA Dividend On MoneyTV

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Sandusky, OH – November 25, 2020 – OTC PR WIRE — PAO Group, Inc. (OTC: PAOG) today announced an interview of CEO Jim DiPrima on MoneyTV where Mr. DiPrima discusses the company’s progress in 2020 to include the latest updates on PAOG’s coming one for one dividend of PAOG stock to Puration, Inc. (OTC: PURA) shareholders in conjunction with PAOG’s recent acquisition of PURA’s cannabis cultivation business.

PAOG made two strategic acquisitions this year transitioning the company into the cannabis neurocritical and pharmaceutical markets.  PAOG has recently executed an agreement with a Contract Research Organization (CRO) to advance the company’s hemp derived CBD extract to treat Chronic Obstructive Pulmonary Disorder (COPD) toward an FDA approval.  PAOG is also close to executing a neurocritical development agreement.  In addition to the interview published today, the company anticipates issuing substantial updates on the pharmaceutical and neurocritical developments next week.

MoneyTV is the internationally syndicated television program all about money and what makes it happen, (http://www.moneytv.net), featuring informative interviews with company CEOs and executives, providing insights into their operations and outlooks for their futures. MoneyTV is seen in over 200 million TV households in more than 75 countries.

Free information packages from the featured companies can be requested by sending an email to info@moneytv.net.

The television program can also be viewed online immediately at www.moneytv.net.

www.paogroupinc.com

Forward-Looking Statements: Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company undertakes no duty to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.

CONTACT INFORMATION

Contact Us:
Jim DiPrima
888-272-6472
info@pao.group

Source: https://otcprwire.com/paog-ceo-discusses-2020-progress-and-pura-dividend-on-moneytv/

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SPACs are so hot even Jay-Z is partnering with one. He’s set to be the ‘chief visionary officer’ for California’s largest cannabis firm.

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  • Jay-Z is joining the company set to be California’s largest cannabis brand as a “chief visionary officer” as part of a SPAC deal announced on November 24.
  • The special purpose acquisition company, Subversive Capital Acquisition, agreed on the same day to acquire the cannabis brand Caliva and the hemp producer Left Coast Ventures, forming The Parent Company in January, when the deal should close.
  • Jay-Z will help the company with marketing and brand strategies, while Roc Nation artists Rihanna, Yo Gotti, and Meek Mill also invested in the newly formed company via a private placement.
  • Also, Jay-Z will lead The Parent Company Social Equity Ventures, which will seek to invest at least 2% of its net income into BIPOC-owned cannabis businesses and “contribute to the effort to rectify the wrongs of prohibition through initiatives that are working toward meaningful change in the criminal justice system.”
  • 2020 has been a breakout year for SPACs in general, and the cannabis industry is nascent but expanding, with Wall Street banks gradually becoming more involved with cannabis firms.

Billionaire Jay-Z is joining the company set to be California’s largest cannabis brand as a “chief visionary officer” as part of a SPAC deal announced on November 24.

The deal will see a special purpose acquisition company, or SPAC, called Subversive Capital Acquisition Corp., acquiring cannabis brands Caliva and Left Coast Ventures to form The Parent Company, with deal close targeted for January 2021.

The news comes shortly after Jay-Z announced a partnership with Caliva in October that will see him launch his own cannabis line, Monogram, as reported by CNN.

Jay-Z’s Roc Nation announced an exclusive partnership with The Parent Company simultaneous with its formation, while Roc Nation artists Rihanna, Yo Gotti, and Meek Mill also joined as investors in the newly formed company via a private placement.

According to a press release, the Subversive Capital Acquisition Corp already holds about $575 million in cash in trust, meaning The Parent Company is expected to become one of the best-funded cannabis companies in the US. It will combine the revenues of Caliva and Left Coast Ventures to reach $185 million in revenue in 2020, expecting to hit $334 million in 2021.

The Parent Company hopes to reach 90% of all cannabis users in California by 2022. The cannabis market has continued to grow in recent years, with sales in California reaching almost $3 billion last year, per Arcview Market Research and BDS Analytics.

A cannabis SPAC deal with a social advocacy angle

Jay-Z’s work as chief visionary will also have a major social component. The rap mogul will take the helm of the company’s Social Equity Ventures, which has pledged to invest at least 2% of its net income into BIPOC-owned cannabis businesses.

The Social Equity Ventures unit will also “contribute to the effort to rectify the wrongs of prohibition through initiatives that are working toward meaningful change in the criminal justice system,” according to the press release. Initiatives will include bail reform, industry vocational training, job placement, expungement clinics, and Social Equity application support.

“Although we know we can’t fully redeem the injustices created by the ‘war on drugs’, we can help shape a brighter and inclusive future,” Jay-Z said in the press release. “The brands we build will pave a new path forward for a legacy rooted in equity, access, and justice. We’re creating something people can trust and we’re investing in our future, our people, and our communities.”

When reached for comment, Jay-Z referred Business Insider to his comments from the press release.

SPACs are so hot right now, and cannabis keeps heating up

Using SPACs to invest in cannabis companies has become all the rave lately, as extensively reported by Business Insider’s Jeremy Berke.

Several cannabis SPACs have turned into multimillion-dollar juggernauts through deals similar to The Parent Company. In August, Credit Suisse led Silver Spike Capital’s $250 million public offering, and Citigroup’s Canadian branch helped lead the $350 million SPAC public offering of the private equity firm Bespoke Capital, Berke reported.

It’s a bit of an issue from an investment perspective that cannabis is still illegal on a federal level, although states including California have legalized it for recreational use. The cannabis industry could grow into an $80 billion industry by 2030 if it becomes legal under federal law, according to the investment bank Cowen.

This potential increasingly drawing Wall Street establishments such as Goldman Sachs and JPMorgan into assisting cannabis-related SPACs going public in the US and advising their clients on cannabis-related deals, Berke also reported. And now Jay-Z and his Roc Nation superstars are players at the table.

Source: Business Insider – SPACs are so hot even Jay-Z is partnering with one. He’s set to be the ‘chief visionary officer’ for California’s largest cannabis firm.

Source: https://spacfeed.com/spacs-are-so-hot-even-jay-z-is-partnering-with-one-hes-set-to-be-the-chief-visionary-officer-for-californias-largest-cannabis-firm?utm_source=rss&utm_medium=rss&utm_campaign=spacs-are-so-hot-even-jay-z-is-partnering-with-one-hes-set-to-be-the-chief-visionary-officer-for-californias-largest-cannabis-firm

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GREENHEART CBD NAMED IN TOP 3 CBD “PRODUCT OF THE YEAR” AT INAUGURAL CANNAVIST AWARDS

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Greenheart CBD, the leading licensed Irish CBD producer, is delighted to announce that in its very first year of operation, it has been named in the Top 3 CBD Products of the Year by The Cannavist Magazine.

The Cannavist is the leading magazine for the CBD industry in the UK and Ireland. 2020 is the inaugural year for its CBD awards, which covered the full range of CBD related products on the market – from edibles and skincare to tinctures and petcare.
Greenheart CBD was founded two years ago in Ashbourne, County Meath, and was formed two years ago by childhood friends Mark Canavan and Paul Walsh. The company produces a full range of CBD oils – and shortly – edibles and balms to the retail market.

Although Greenheart only began selling its CBD oils in January 2020, it already has over 1,500 customers, a customer return rate three times the industry average and over seventy trusted 5-star reviews on its website. Before launching Greenheart, Paul and Mark spent years researching extraction methods to produce the most effective CBD products, for the end consumer with full traceability from seed to shelf. The company is the first CBD producer to use the full scope of “CBD Tech” in hemp cultivation. This includes Big Data, Artificial Intelligence (AI), Machine Learning, and Blockchain technology at each stage of the planting, harvesting, production, and retailing process.
Greenheart Punt Token

The company is launching its own product token on December 1st – the Greenheart Punt – which will trade on the LAToken exchange and allow its stakeholders to access its products at the greatest possible discounts on its new apps platform.
The Greenheart Punt token is being backed by a real commodity – 1,000 liters of Greenheart’s CBD oil in year 1 (with a retail value of $4 million US dollars) – allowing token holders to redeem their tokens directly for Greenheart CBD oil.

The company also plans to continue deploying pioneering CBD Tech and cold press extraction, while also launching an Innovation Centre to teach farmers and the wilder public about the benefits of growing hemp and sustainable crops in Ireland

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