When investing, your capital is at risk.
Saving for your first home is no easy feat. From finding a home, to saving for the deposit and getting the right mortgage, the process is highly fragmented and riddled with moving parts.
You may know it from its sleek branding, or honest, nothing-to-hide name, but Nude is building what may become one of the most important resources for people looking to save for major life goals.
Having raised £1.7 million in 2019, and won an innovation grant of £440,000 from Scottish Enterprise, Nude is building a highly personalised, tech-driven platform that brings all the elements of buying a home into one place, helping users save for and purchase their first home, faster and easier than ever before.
We sat down with founder and CEO Crawford Taylor to find out more.
What is Nude’s vision?
We’re building an end-to-end platform designed to help people achieve their most important goals in life by making it easier and faster than ever before, starting with home ownership.
How did Nude first start?
We had a desire to make the financial system fairer, simpler and more transparent and to help with the huge wealth imbalance, particularly between the older and younger generations. It’s those in the financial world, and those with access to financial advice (including financially aware parents) that generally benefit most from the system as it exists today. We want to give greater accessibility to everyone.
What’s the history behind the name?
Our name was chosen as we’ve got nothing to hide. Our business model is a transparent one; the more we help our users save, the more money we make. No hidden fees, no sketchy small print, no selling data – just making our customers and community wonderful with their money.
How is Nude helping users by disrupting the market?
Our aim is to make it easier and faster to achieve life goals. We make it fun and engaging and to automate the tedious stuff. On average, renting is about 20% more expensive than owning. So with every year we shave off a user’s buying timeline, they save circa. £6,000 (based on a salary of £30,000). If we help someone get into their home three years earlier, they would save £18,000!
As well as saving time and money, we also go further than any other financial institution in guiding our users through the home buying process with fun, lightweight, in-app content like blog posts, videos and a full audio course.
What does the competitive landscape look like and how does Nude differentiate?
There are both the incumbent traditional banks, like LBG and Barclays, and new fintech startups. We have a different set of values, brand and a clear path to profitability.
Our app is initially focused entirely on helping our users buy their first home – from helping them create their savings goal (and associated ‘time to goal’) by looking at where they’d like to live and what type of home – and to helping them, if they need it, to understand things like stamp duty and legal fees in an easily digestible way.
Our interactive onboarding process lets a user understand how long it’ll take them to save up their deposit. Once launched, our Lifetime ISA will provide customers a 25% government bonus on a customer’s savings (up to £1,000 per year) plus other savings solutions to help them get there.
We’ve also built a data and behavioural science platform to analyse our users’ income and spend, and offer insights and ideas on how they can get their time to goal down, to buy their home sooner. We were awarded a government innovation grant to help build this.
We have strong values in our desire to reinvent and help. You can check out our full pact here. We also benefit from a very creative and differentiated brand identity that can be a lot more focused and niche than other players in the market. Our brand is built on the premise of being transparent, fair, human and different.
We believe it takes a completely different approach to give the level of experience we’re providing and to truly help people. We automate all the boring, difficult, challenging things in life to help our users get to where they want to be, faster. Nude’s like having a friend that’s really good with money with you, all the time.
What has been the greatest challenge since starting Nude?
Coming up with the name! Fundraising is also always challenging, especially during a pandemic, so we’re extra thankful for our wonderful early backers.
Since the start of our Seedrs campaign the queue for early access to Nude has increased from 1,700 to over 3,300. Our ‘Adultish’ newsletter has seen a rise in subscribers from 7,500 to over 10,000. So we’re confident we’re heading in the right direction.
What will be the primary uses of proceeds from this round?
We have a few key goals. Firstly, we’re aiming to build our savings platform and launch savings solutions including our Lifetime ISA. Secondly, we want to further develop our app with a focus on customer engagement. Lastly, we want to really supercharge customer growth. This fundraising round will help us accomplish all three.
What new features/plans do you have in the pipeline?
In addition to our Lifetime ISA, we’re looking to build even more insights into the platform, to help people save more and buy their home sooner. We’re going to continue working on developing engaging in-app content that will make the whole process even easier, and more engaging for users. Once we’ve submitted an application for the regulatory licensing, we want to be able to offer the best possible mortgage for our users, all through the Nude app.
Eventually, we’ll be looking to incorporate ways of sharing a savings goal with a partner, by linking multiple bank accounts and allowing our customers to explore the dynamics of their collective income and spending more easily. We’ll be investigating stocks and shares savings solutions, and children’s accounts, as well as helping people save for other milestones – whether that’s affording a car, wedding, or planning for retirement. With all that in mind, we’re also planning to bring Nude to international markets, so that people everywhere can tackle the bigger goals in life.
Why are you looking forward to bringing on Seedrs investors?
We’re looking forward to building a larger investor base of like-minded people who’d like to make the financial world fairer, easier and more transparent. We’d also like them to be early users of our app and provide feedback and ideas on how we can develop and improve it.
What’s one thing you’d look for in your first home?
A great kitchen, I love food (I’m way better at eating than cooking).
What’s the number one thing you’re looking forward to when lockdown ends?
A holiday overseas where it’s drier and warmer than July in Scotland. I like holidays almost as much as I love food. They go very well together.
What’s one life hack you’d share with future generations?
Live within your means, who cares what other people do or think? Instead try and save what you can for meaningful things, you’ll be richer in the long term.
To find out more about Nude, visit the pitch.
I Dare You to Ignore This Trend
As I told you on Tuesday, I like to set goals in life. Big and crazy ones.
For example, a few weeks ago, I set the goal to run every street in downtown Nashville and Davidson County, Tennessee.
That’s 2,957.06 miles of running. (Told you I’m crazy.)
Why am I bringing this up now?
Well, as you’ll see in a moment, it has to do with the latest emerging market trend…
And it has to do with your investment goals.
So let’s get to it…
A Journey of a (Few) Thousand Miles
Perhaps you’ve heard the Chinese proverb, “A journey of a thousand miles begins with a single step.”
The same thing goes for my running journey of a few thousand miles.
But to be honest, it’s hard for me to picture reaching my goal. Especially when I look at a map and count up what it’s going to take.
All the red in this chart shows every road I still have to run.
And the tiny handful of green spots represent the roads I’ve run so far.
(Full disclosure: I decided to run every street before I knew how many miles it would entail. So consider me not just crazy, but a little impulsive! But I digress.)
I’m barely 1% of the way to my goal. But I’m not going to quit.
And based on all the emails my readers shared with me over the past week or so, when it comes to reaching your investment and retirement goals, you’re not going to quit either…
Keeping At It
I get it. You feel like you still have so far to go.
Plus, the clock is ticking, so it can feel like the pressure is on.
But you know that you can’t quit. Which brings me to today…
Remember, every big accomplishment starts with taking a small step.
And the fact that you took action — including deciding to read Trend Trader Daily — is a small but meaningful step!
If you keep at it, I know you can accomplish your investment goals, and even exceed them.
Especially if you focus on the right trends.
Down, Down, Everywhere — Except…
Yesterday, the markets suffered their single biggest drop in four months, as coronavirus cases spiked globally, and hopes for additional stimulus evaporated.
Against such a backdrop, most investors forget about seeking opportunity. Instead, they seek shelter.
But don’t join them! Why? Because when a similar type of fear and paranoia gripped the markets in March and April, my fearless readers were presented with a major investment opportunity…
An opportunity to leapfrog closer to their investing goals by almost doubling their money.
And all they had to do was invest in semiconductor stocks.
Keep in mind: I’m not sharing this now to rub it in your face.
To the contrary, I’m sharing it because, today, the investment set-up is even better.
Let me explain…
Buy the Chip Dip (Again)
As I wrote earlier this year, without semiconductors, the most important tech innovations of the future literally can’t happen.
I’m talking about major trends like:
- Artificial Intelligence, which is expected to be worth almost $120 billion by 2025.
- The Internet of Things, which is already a $200 billion industry.
- Driverless cars… 5G networks… and the list goes on and on.
Long story short — because of these trends, annual semiconductor sales are expected to top one trillion units, year-in and year-out.
That’s how I know the slowdown in March promised to be a blip in the long-term growth trend.
Or as I wrote back then, “Covid-19 might impact how we work and live in the future… But one thing it won’t change is our demand for chips.”
As such, this presented a tremendous buying opportunity.
And not just based on the price performance of the iShares PHLX Semiconductor ETF (SOXX) that you saw above…
But based on actual market fundamentals…
I Dare You to Ignore This Trend
To understand what I mean, consider the latest analysis from chip-market insiders:
- The pure-play foundry market, which makes up to 90% of integrated chips, is on pace for its strongest growth since 2014, according to IC Insights.
- And global silicon wafer shipments, which are the fundamental building material for chips, are on track for recovery this year and a record high in 2022, according to SEMI.
Here’s the key: it turns out that Covid-19 is actually boosting demand for chips.
Tomorrow, I’ll share more details on why this is so, and more importantly, I’ll share the single market indicator that reveals which specific chip stocks are all but guaranteed to blast off.
And that’s regardless of who wins this election, or how bad the third wave of Covid-19 gets.
I dare you to ignore this trend.
Don’t miss out on the profit opportunity this time!
Keep an eye on your inbox.
Ahead of the tape,
The Perfect Investment
Finding winning investments is tough. It’s true.
But just for a moment, imagine the perfect investment. An investment where:
- You’re guaranteed to get in at the lowest price.
- You can invest for as little as $100.
- And that one tiny investment gave you a shot at earning a major windfall.
Furthermore, once you’d invested, you wouldn’t need to lose any sleep over it — because its value wouldn’t bounce up and down like a rollercoaster.
Sounds perfect, right? Too good to be true?
Surprisingly, it exists.
Let me introduce you to it.
Introducing: The Perfect Investment
If you haven’t already guessed, let me reveal this perfect investment:
For about 85 years, startup investing in the U.S. was legally off-limits to all but the wealthiest citizens.
But thanks to a new set of laws, now everyone can invest in them, including you.
Let me show you why startups can be the perfect investment.
The 3 Main Benefits of Startup Investing
Sure, investing in startups can be incredibly exciting.
After all, you might be investing in the next Biogen, the next Facebook, or the next Uber…
World-changing companies that could impact billions of peoples’ health or relationships, or disrupt enormous, age-old sectors like transportation.
But there are other key benefits as well:
- Ground-Floor Entry Price
First of all, with startups, you’re getting in at the lowest possible entry price.
There’s no need to worry about “timing” your trade, or overpaying for your shares.
You’re getting in at the ground floor, when the company’s stock price is at rock-bottom.
- Massive Upside with Little Upfront Capital
When a startup is successful, even a tiny upfront investment can balloon into a fortune.
- Our friend and colleague Howard Lindzon made 400x his money by investing in Uber back when it was an early-stage private startup. That’s enough to turn every $5,000 he invested into $2 million.
- Facebook’s first private investor made about 2,000x his money. That’s enough to turn every $5,000 into $10 million. Can you imagine?
- And even when you factor in the winners and the losers, over the past 20 years, early-stage startups have returned an average of 55% per year. At 55% per year, in 20 years, you could turn a $500 investment into more than $3.2 million.
- Sleep Well at Night
Investing in the stock market can be like riding a terrifying rollercoaster.
You’re up, you’re down, you’re up, you’re down.
That’s a recipe for losing sleep — and potentially, losing a lot of money.
But after investing in a startup, you simply wait for it to be acquired or go public.
It’s a simple, fool-proof, sleep-well-at-night investment.
So What’s the Catch?
But as you know, when it comes to investing, there’s no such thing as a free lunch.
Even with a perfect investment like a startup, there are drawbacks.
So tomorrow, Wayne will share those drawbacks with you…
And then he’ll start to share details about how to overcome them.
So stay tuned…
I dare you to ignore this trend…
We all know Mondays can suck. In life, and definitely in the markets.
I mean, two Mondays ago, I got my third flat tire this year. But should I give up driving? Heck, no!
Then, yesterday, the major stock indexes dropped by almost 2%. That’s the 25th time this year we’ve experienced such a sudden sell-off.
But should we give up on investing on Mondays? You guessed it — heck, no!
You see, in the midst of so much bad news and “suckiness” lie tremendous financial opportunities. And that’s why I decided to launch Trend Trader Daily:
To make sure you never miss out on another opportunity!
In a moment, I’ll show you exactly what I mean, and I’ll reveal the newest trend that could put big gains in your pocket. (Hint: it has nothing to do with the upcoming elections.)
But first, I have a question for you…
“Tell Me About Yourself”
In the Trend Trader Daily welcome email I sent you last week, I asked you to share a bit about yourself.
For example — what your investing goals are, what you dream about, and what keeps you up at night.
Your responses were amazing, and they were consistent:
- Countless people talked about needing to build up their retirement accounts, helping family members in need, and aiming to give more to charity.
- Others are worrying about their financial security in the wake of Covid-19.
- And almost everyone said they need to learn more about profiting from the markets.
But here’s what truly surprised me…
In spite of everything you could have complained about, nearly every response did the exact opposite:
It talked about your optimism — your belief that good things (and big trading gains!) were right around the corner.
“Looking forward to the trend trader!! Always interested in your input and research. I am 55 and have 10 years of work left. I am a dental specialist and have a significant nest egg built up over the past 25 years of practice. I could retire now but would like to increase my holdings 4-5 X and really enjoy retirement in style. So any advise would greatly be appreciated! My broker has done ok but I would like to trade the micro caps with a portion and see how I can augment my returns. Thanks for all the great info and research.”
“Thank you! I am looking to make my first investment in the next 2 days. It’s almost overwhelming, but exciting. I am afraid I won’t know what to do after I get my trading account set up. I will have to figure it out. I am pretty much on my own with this as I don’t want to have anyone crush this dream, this opportunity, my happiness.”
“I am excited to be in your programme, particularly as you said it was dealing in stocks… nice to meet you and I hope that I can contact you in the near future to tell you that I am one of your “winners”.
Michael, Ruby, Brenda, and everyone else who responded — I applaud you for your optimism!
And I’d like to respond by asking everyone reading this another question:
What’s your biggest stock market gain to date?
In percentage terms or dollar terms, and how long did it take for you to earn it?
Hit reply and let me know!
And now that you’ve shared that information, let me explain why I asked for it…
I like to set big goals in life.
(In fact, in my column for you this Thursday, I’ll reveal the newest and perhaps craziest one I’ve ever set… so stay tuned for that.)
But I also like to set goals for you, and for all my readers.
And the reason I asked about your biggest stock market gain is so I can aim to beat it!
But before I tell you how I aim to do that, let me prove to you I can do it — by showing you some of the gains that have already been made, this year, by my readers…
The Trend is Our Friend
The markets change every day, and new investment trends emerge.
One of those trends hit unexpectedly at the beginning of this year…
That’s when Covid-19 became a real threat — and for a handful of biotech companies that could provide testing and treatment options, a real opportunity.
I spotted this trend early and identified seven small companies that stood to benefit the most.
The rest is history…
All seven started soaring in price almost immediately:
- Within 30 days, readers were locking in gains of 105% in GenMark Diagnostics (GNMK), and 116% in Vaxart (VXRT).
- Within 60 days, readers were locking in gains of 243% in Novavax (NVAX).
- And within 120 days, readers were locking in gains of 226% in Inovio Pharmaceuticals (INO) and 640% in Altimmune (ALT).
And for investors that held onto all their shares of Novavax until my final sell alert… they took home a staggering profit of 949.8% in just 136 days.
That’s a ten-bagger in just a few months.
And mind you, this wasn’t some fluke related to Covid-19.
Over the last twenty years, small biotech stocks have helped me routinely deliver triple-digit profits in rapid succession — including biotechs that were unrelated to Covid.
Keep Your Eyes Peeled
Over the next few weeks, I’ve decided to share the details about how I identify winning trades like this.
Because more gains are coming — and this time, you should be among the group of beneficiaries.
I’m going to tell you about my proprietary system for identifying breakthrough biotech companies…
And then I’ll explain how to invest in them at the perfect time for big, fast gains.
So keep your eyes on your inbox!
Ahead of the tape,
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I Dare You to Ignore This Trend
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