100 Thieves Founder Michael ‘Nadeshot’ Haag has partnered with Excedrin to educate gamers on how to prevent and treat headaches.

This is Excedrin’s first foray into esports. The partnership includes a six-step mindfulness routine designed to help reduce both physical and mental stress that can lead to painful symptoms.

RELATED: Valkyrae and CouRage made co-owners of 100 Thieves

In a release, Excedrin cited internal research that 71 per cent of gamers are concerned about headaches related to prolonged gaming, yet the majority of them play through the pain. Meanwhile, 92 per cent of gamers reported that they are spending more time gaming during the COVID-19 pandemic, which exposes them to more headache triggers.

The methodology for this research was not disclosed other than the fact that it was a nationwide survey. If the routine doesn’t work, the initiative recommends Excedrin Extra Strength pain reliever.

Speaking to Esports Insider, Michael ‘Nadeshot’ Haag, the Founder of 100 Thieves, said: “Headaches are not something widely discussed in the gaming world.

“Many of us just brush it off and avoid getting to the root of the issue finding ways to prevent themselves from getting future headaches. This sucks because headaches can really take you out of the game and negatively impact performance.”

Haag added that his partnership with Excedrin is important because gamers tend to ‘power through’ headaches and suffer needlessly while impeding performance. He now incorporates Excedrin’s six-step mindfulness routine into his everyday activities.

“Many people don’t realise it, but both physical and mental health are important components to being a successful gamer,” he said. “Practicing mindfulness is crucial because when we feel our best, our minds and reflexes are quicker, sharper and more focused, which helps us to play better. I’m really impressed with how Excedrin is taking the steps to help gamers embrace mindful gaming and think it’s something that should be brought up more in the gaming world.”

The former Call of Duty player added that he suffers from painful headaches if he is exposed to excessive stimulation and light.

“If the headache gets really bad, I may have to take a break for a few minutes to take something, like Excedrin, until the pain starts to go away,” said Haag. “That can be really frustrating at times because I don’t want to let anyone down.”

RELATED: How blue light blocking is playing an important role in branding, gamers health

Rishi Mulgund, the Brand Director of Excedrin’s parent company GSK Consumer Healthcare told Esports Insider: “Connecting with gamers on a personal level is important to us as a brand.

“So much so that in addition to the [six-step mindfulness routine], we also evolved our creative content to be hyper-focused for gaming. We even developed a whole cast of characters we’re calling The Healing Academy.”

Mulgund added: “A partnership with Nadeshot felt so natural to us because he can speak authentically to both headaches and gaming and we know that having a mindful and healthy mentality is important to him and the entire team at 100 Thieves.”

Esports Insider says: Excedrin is the latest healthcare brand to step into the esports/gaming world — a trend that will likely continue as organisations take the healthcare of their players more seriously This partnership with Nadeshot could also open the door for additional sponsorship opportunities down the line. As a gamer who also suffers from ocular migraines, it’s nice to see brands try to solve a problem rather than simply cash in on the hype-filled esports market.

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Source: https://esportsinsider.com/2021/04/excedrin-nadeshot/?utm_source=rss&utm_medium=rss&utm_campaign=excedrin-nadeshot

FlaShFTW

United States9275 Posts

Really sad but he’ll be back one day. Good luck in military service Flash! o7

thedeadhaji

38994 Posts

hope the time off helps his wrists.

thedeadhaji

38994 Posts

On April 15 2021 16:26 kogeT wrote:
Nooo! End of an Era. (even if for 1 year)

Dark days for terran incoming. 😉

Is it only 1 year? I’ve never heard of South Korean military service being that short. Is it a special circumstance in light of his surgery/injuries?

BigFan

TLADT24635 Posts

I always thought he was exempt for some reason. Best of luck to him. Thanks for translating jinjin.

On April 15 2021 17:11 thedeadhaji wrote:

Show nested quote +

On April 15 2021 16:26 kogeT wrote:
Nooo! End of an Era. (even if for 1 year)

Dark days for terran incoming. 😉

Is it only 1 year? I’ve never heard of South Korean military service being that short. Is it a special circumstance in light of his surgery/injuries?

It was reduced to 1 year last year if I’m not mistaken.

Akio

Finland1538 Posts

So it’s finally time huh? Best of luck to him. Hopefully we see him return gloriously with Terran to beat the reigning Zergs (and maybe Protosses)

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Source: https://tl.net/forum/brood-war/571955-flash-going-to-army-in-3-weeks

DPC 2021 Season 2 is now set in motion, bringing new teams to the upper-division leagues and a whole lot of dota games over the next six weeks. 

DPC 2021 Season 1 brought pro circuit competitive games back to life and came to an end crowning Invictus Gaming the champions of the first Major (and LAN). 

DPC 2021 Season 2 is now getting underway as teams jockey for more points, better positions, and a place at the last Major of the season and hopefully onward to TI10. 

DPC 2021 Season 2 

The DPC 2021 Season 2 kicks off with the upper-division league play on Tuesday, April 13. 

Season 2 league dates: April 13-May 23 
Major 2: June 2-13
Season 2 upper-division prize pool: $205,000 and 1150 Pro Circuit points
Season 2 lower-division prize pool: $75,000

Major Slots

At the end of the league, the top teams from each region’s upper division will qualify to the Major. For the first major, the distribution of the 18 slots will be as follows:

EU: Top 4
China: Top 4
SEA: Top 3
CIS: Top 3
NA: Top 2
SA: Top 2

Divisions:

The bottom two teams of the Upper Division in each Region will be relegated to the Lower Division, while the top two teams of the Lower Division will be promoted. The bottom two teams of the lower division will be eliminated from the league.

At the end of Season 1, the bottom two teams of the Upper Division in each Region were relegated to the Lower Division, while the top two teams of the Lower Division were promoted. The bottom two teams of the lower division were eliminated from the league and open qualifiers decided which are the two teams that will occupy those slots.

Upper-Division teams:

China

• Invictus Gaming
• PSG.LGD 
• EHOME 
• ViCi Gaming 
• Elephant 
• Team Aster
• Sparkling Arrow Gaming
• RNG

SEA

• TNC Predator 
• Fnatic 
• T1 
• BOOM esports 
• Neon Esports
• Execration
• Lilgun
• Omega Esports

Europe

• Team Liquid 
• OG 
• Team Secret 
• Team Nigma 
• Alliance
• Tundra Esports
• hellbear smashers
• Brame

CIS

• Virtus.pro 
• Na’Vi 
• Team Spirit 
• Live to Win 
• EXTREMUM
• Team Unique
• PuckChamp
• Winstrike Team 

North America

• Quincy Crew 
• Evil Geniuses 
• 4Zoomers 
• Pentace
• undying
• Black N Yellow
• The Cut
• Simply TOOBASED

South America

• SG Esports 
• Thunder Predator 
• Infamous 
• beastcoast 
• No-Ping esports
• Team Unknown
• Infinity Esports
• Hokori

Lower Division teams:

China

• Team MagMa
• LBZS
• Phoenix Gaming
• Xtreme Gaming
• CDEC Gaming
• Dragon
• Xtreme Gaming
• Aster.Aries
• Demon Slayer

SEA

• 496 Gaming
• South Built Esports
• Galaxy Racer
• Omega Esports
• Team Mystery
• Army Geniuses
• Cignal Ultra
• Motivate.Trust Gaming
• Team SMG

Europe

• Vikin.gg
• High Coast Esports
• Hippomaniacs
• No Bounty Hunters
• Level Up
• Creepwave
• Team Bald Reborn
• Ghost Frogs

CIS

• Team Empire
• No Techies
• B8
• HellRaisers
• Prosti Esli
• Fantastic Five
• Trident Clan
• Nemiga Gaming

North America

• Wind and Rain
• 5 Man Midas
• Team DogChamp
• Felt
• Electronic Boys
• Arkosh Gaming
• D2 Hustlers
• Pecado Squad Gaming

South America

• Incubus Club
• Crewmates
• Inverse
• Gorillaz-Pride
• Binomistas
• EgoBoys
• Latam Defenders

Schedule:

Overall, the new schedule is as follows (All times Pacific Time). Be sure to keep an eye on the match-ticker and our tournament page for specific matchups each week. 
 

Upper Division

Lower Division

Tournament Organizers

The six regional leagues will be operated by the following tournament organizers. More information on qualifiers, broadcasting, show, and talent information for each region will come from the respective organizer within the next few days. 

Europe: Dreamhack
CIS: ESL
China: Perfect World
SEA: PGL
NA: BTS
SA: Dotapit

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Source: https://www.gosugamers.net/dota2/features/54223-one-stop-shop-dpc-2021-season2-guide

Nevada-based sports and esports nutrition company GHOST announced Thursday that it has signed a multiyear partnership with global health and wellness brand GNC.  

Financial terms of the partnership were not disclosed. 

Under the terms of the new deal, GHOST Gamer has been named “official esports partner of GNC,” making it the exclusive vendor of esports lifestyle products for the company. GHOST Gamer products featuring flavors from partner brands such as Sour Patch Kids, Swedish Fish, and Sonic Drive-In fast food chains will also be sold at GNC retail locations.  

“Authenticity as you know is super important in this category,” GHOST CEO Daniel Lourenco told The Esports Observer. “GNC doesn’t know anything about gaming, so they’re exclusively leaning on GHOST to bring them into the world of esports. I think the timing is right as gamers are not only looking for products like GHOST Gamer and Energy, but many are starting to care about overall health/fitness and looking for proteins (Ctrl good example), vitamins, etc. GNC carries the full Ghost range and has since launch in 2016.” 

Lourenco added that GHOST Gamer is working with GNC on some activations such as contests and giveaways, as well as planning some future events. 

GHOST signed a two-year partnership with gaming lifestyle company XSET in August of last year, which included jersey sponsorship, a limited edition XSET flavor, a merchandise line, and a content collaboration. It also sponsors several content creators and streamers. GNC has dabbled in esports in the past; in December of 2018 it partnered with U.S.-based World of Warcraft raiding guild Limit for a one-off sponsorship deal. 

GNC, a brand of Chinese pharmaceutical manufacturer Harbin Pharmaceutical Group, claims more than 4,800 retail locations throughout the United States (including franchises and store-in-store operations with partners) as well as franchise operations in 46 international markets. 

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Source: https://esportsobserver.com/gnc-ghost-esports-partner/?utm_source=rss&utm_medium=rss&utm_campaign=gnc-ghost-esports-partner