In China, social networks from the West are restricted. Twitter, Facebook, Instagram, Snapchat, and even YouTube are prohibited, distinguishing the Chinese social media system from others. Although using these platforms enhances your brand’s presence, all of those precisely designed hashtags and well-managed content go unnoticed by people with exceptional purchasing power. Yes! You heard it right. Without a China-specific social strategy, you might be missing out on a crucial chance to interact with a vast audience and influence their purchasing decisions.
Why Is Marketing On China’s Social Media Platforms Needed In 2022?
During the pandemic, live streaming e-commerce grew extremely popular, enhancing the opportunity to sell a wide range of items. Social media marketing trends in China were shifted from reaching a new audience to making people buy your product. Soon it became essential to encourage Chinese people to trust your brand, creating a good reputation. Marketing on China’s social media platforms in 2022 allows you to reach your brand’s voice to a vast audience, earn good revenue and expand your brand’s recognition in China.
Chinese Social Media Platforms – Make an Excellent China-specific Marketing Strategy
“Accessing Facebook in China?” It remained one of the most searched questions on every mobile phone in China, but not anymore. With a plethora of Chinese social media platforms, the need to access West social sites was soon reduced. Now, people in China can access almost every foreign product because of the China-specific marketing strategy of most brands.
To make a solid marketing strategy for your brand, take a look at following China’s trendy social media platforms and make your content accessible to the world’s most populated country. It would undoubtedly assist you in staying on top of trends and being on the cutting edge of new Chinese marketing and digital technology.
It is a text and voice messaging app comparable to WhatsApp but with more commerce, financial services, and gaming features. Companies and celebrities widely use this platform to promote their services and products. With over a thousand million monthly users, WeChat is China’s most popular social commerce network making it an easy solution for companies looking to initiate their social media trade in China.
This social media platform allows marketers to have one-on-one customized interactions. Brands may use WeChat to build business accounts to provide content, upload films on the WeChat Channel and start Mini-Programs for more in-depth interaction with customers to increase customer loyalty. To develop a strong bond with your future customers and increase your sales, WeChat might be a great choice.
Weibo, a cross between Twitter and Instagram, is another popular medium for social media marketing in China. It has around 520 million monthly active users and is working as an excellent medium for viral content and KOLs to grow their online networks.
Used mainly by youngsters, it has a more urban audience than WeChat. It also has a lot more informative and trendy stuff, making it a public platform that uses hashtags. On Weibo, you can create an official account of your brand and pick from various advertising choices to reach out to your target customer base. Thus, it is an ideal location for a business to make news and gain maximum visibility in the Chinese market because of its capacity to convey information to a large audience instantly.
Zhihu
Chinese buyers become more smart and meticulous with more knowledge and more cash to spend. They nowadays want to know everything about their products, including the quality and manufacturing method. In these terms, it’s critical to develop a trustworthy and thorough system design around your brand for people to trust you. Zhihu is the solution! Its Q&A format makes it an ideal location for native advertising. Users may also submit evaluations on a variety of items and services. People trust brands that have relevant material on Zhihu because of the professional and informed content available.
Besides basic question-and-answer service, it has established additional valuable activities, such as Bookstore, Column, Roundtable, and Zhihu Live. Take part in debates, submit articles, or deliver an online presentation about a specific topic while interacting with your audience in real-time. Adding Zhihu to your marketing strategy may help you stand out from your competitors.
Baidu Tieba
Because of the immense popularity of other China’s social media platforms, marketing competition is intense, and firms are making full use of the promotional tools available on these platforms. Finding your niche among your rivals’ marketing activities may put your marketing talents to the test. As a result, you should have an open mind and use alternate sites like Baidu Tieba. Baidu Tieba is an excellent platform for specialized marketers to reach out to smaller groups of users depending on their interests. The platform is set up so that each post can be tailored to its particular community. It’s simply a vast discussion forum where members can use keywords to search for subjects. To make your mark in China’s market, include this site in your marketing strategy.
How do I get started with using Chinese Social Media for my Business?
If you wish to join the Chinese market using Chinese social media applications, consider a few points. The first thing is to select the right platform for your requirements. Because a Chinese platform does not always have a specific Western corresponding, performing a comprehensive study is more vital than following the statistics. Knowing your audience and adapting a Chinese style for your content is a must-have in your marketing strategy. Follow Chinese social media trends to stay updated and refresh your content accordingly.
Conclusion
Although international brands are increasingly focusing large portions of their digital marketing budgets on major social networks, there is still a significant chance to connect with Chinese customers. Focusing on Chinese social media sites and accessing your Chinese customers through these possibly be the best decision you could ever make to expand your Business. Read this detailed guide on marketing on China’s social media platforms to showcase your brand in China and attract more customers. Good Luck!
People Also Asked
What is the best method to market my product in China?
WeChat and Weibo are the most popular sites in China for this objective. Many businesses utilize these two significant sites to market their products because they are the country’s most prominent platforms.
What are the needs of Chinese customers?
Chinese residents increasingly demand a “good quality of life and richer experiences.” When buying a product, many Chinese believe that quality is more crucial than pricing.
Source: Plato Data Intelligence: PlatoData.io
