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Machine Learning and AI in Travel: 5 Essential Industry Use Cases

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Illustration: © IoT For All

Imagine that you are planning a trip. A few decades ago, it would take you a lot of time and effort to research destination and accommodation options, book a flight, make a hotel reservation, rent a car, and do a bunch of other trip-related activities. Today, with the help of machine learning and AI, you can use a one-stop travel platform to plan and book everything you need. And the best thing is, you don’t have to leave your home or even your bed. 

This convenience wouldn’t be possible without machine learning and artificial intelligence technologies actively adopted by the travel, tourism, and hospitality industries in recent years. Here, you will learn about the uses of ML and AI in travel and the changes they bring to domain businesses. 

Chatbots

Digital assistants or chatbots are one of the most prominent examples of AI applications in the travel industry. According to statistics provided by Google, one out of three international travelers are interested in using chatbots to plan and book their trips. But why?

Chatbots are computer programs that reproduce a natural human-like conversation online. They provide real-time responses to user queries via text or voice-based messages, relying on predefined scripts. AI chatbots rely on natural language processing (NLP) to convert text into a format understandable to a machine. They capture patterns within incoming messages, single out words and phrases, and use them to identify a customer’s intent and provide an answer. 

The services of virtual travel assistants range from simply advising on a travel destination to providing a local weather forecast to even booking a room/flight or renting a car for you. Travel chatbots commonly integrate with instant messaging platforms such as Skype, Facebook Messenger, Telegram, and Slack, to name a few. 

For example, Expedia, one of the world’s leading online travel agencies, has launched a bot for Facebook Messenger to help travelers pick a suitable hotel option and move forward with a booking. By simply typing @Expedia in the field for conversations, you can get started with the bot and use its guidance to pick a suitable hotel option for a particular city and date. Not that it works flawlessly — you may need to answer the same question a few times in a row — but at the end of the day, the bot helps with trip booking and management. 

Eddy Travels is another example of an AI-powered travel chatbot that helps search for flight deals, find accommodations, and get travel inspiration 24/7. With over 200 million active users, the bot is available on a dedicated website and Telegram. 

Edwardian Hotels London offers its virtual host called Edward. This artificially intelligent chatbot application is designed specifically for text messaging; this artificially intelligent chatbot application presents hotel guests with personalized information and assistance. It can answer queries on over 1200 topics ranging from information about the nearest restaurants to the towel supply.

Travel companies keep improving their services by incorporating various intelligent assistants. Some travel chatbots can even recognize and respond to vague queries such as “romantic winter vacation in Europe.” Moreover, their functionality can go far beyond research and booking. Some chatbots can be used as mobile travel guides or companions, solving problems or providing info during a trip. 

With all the benefits brought to the table, it’s worth noting that chatbots can’t replace human interaction entirely yet.

Voice-Enabled Virtual Assistants 

AI solutions bring the concept of a seamless hotel stay experience to a whole new level. New technologies known as voice-enabled virtual assistants have already made their way to many hotels across the world. These assistants fall under the category of speech recognition software. Such software uses natural language processing and deep learning neural networks to extract meaning from human speech. For this purpose, the speech is broken down into separate audio pieces, which the software then converts, analyzes, and responds to accordingly.  

Guests can control various amenities of a hotel room with the help of tools like Amazon Alexa — the AI system behind the company’s Echo speakers. The idea is as follows: The room is equipped with various IoT devices connected to a central hub. The devices are controlled by a voice assistant. As such, a guest can manage many hotel room services like adjusting bedroom lights or turning the television on simply by giving voice commands. 

Wynn Las Vegas was the pioneer in equipping all hotel rooms with Amazon’s Alexa voice command system. A few more examples of hotels that use virtual hotel concierges are Safeco Field Suites in Seattle and Clarion Hotel Amaranten in Stockholm, Sweden. 

The hospitality industry is getting more IoT-friendly and digitally advanced. A recent report in which Oracle gathered perspectives from 150 hotel operators states that 78 percent of responders believe in the mass adoption of voice assistants to control room devices, lights, and air conditioning. 

Facial Recognition 

Another AI technology that is gaining a ton of popularity in travel is facial recognition. 

Facial recognition software can identify or verify a person’s identity by capturing, analyzing, and comparing patterns on their face. It uses artificial neural networks to process biometrics data and generate filters that transform facial details from an image into numerical features. The system then compares these features with a database to determine similarities.

For example, many airports worldwide have started using facial recognition technologies to enable tourists to pass through check-ins and document scrutinization faster and more conveniently. JetBlue Airways makes use of facial recognition for a paperless boarding experience. In cooperation with US Customs and Border Protection (CBP), the carrier placed fully-integrated biometric, self-boarding gates in some airports across the US, including New York’s John F. Kennedy International Airport (JFK).

A leading travel technology company, Amadeus, collaborated with Ljubljana Airport, Adria Airways, and LOT Polish Airlines to launch a biometric boarding pilot program. During the trial, passengers who enrolled in the program used the Amadeus smartphone app to take a selfie and photos of their boarding pass and passport. This data was sent to a secure remote server. Then, the IoT-powered cameras on the boarding gate also took pictures of each passenger and sent them to the same server. With the successful matching of photos and data, the app sent a message to the departure control system that passengers’ identity and flight status had been validated and they could be allowed to get on board. As a result, boarding times were reduced by 75 percent. 

Engines and Personalization 

Arguably, the most valuable application of AI in travel and hospitality so far is generating personalized recommendations, and for a good reason. 

Getting back to the Oracle report, “47% of consumers said AI-based promotions based on past purchases would improve their experience, 26% would visit more often if hotels offered this service.”

Just like all-too-familiar recommendations on Amazon or Netflix, many online travel agencies, airlines, and hotels apply machine learning algorithms to analyze customer data, build sophisticated recommender engines, and provide tailored suggestions automatically. 

For example, when searching for flights from New York to Los Angeles on Skyscanner, the platform recommends a few hotel options in LA where you can stay during a trip. 

The AI-empowered recommender engine generates suggestions automatically based on the search queries you’re making — but not exclusively. The engine learns from both historical data containing all digital footprints of users and real-time data. It can single out typical searches and provide the right recommendations to the right users.

In simple terms, if any of the travelers visiting New York search for Times Square and the Statue of Liberty together, the system sees this pattern and will recommend Times Square to people interested in the sculpture on Liberty Island in New York Harbor.

Sentiment Analysis 

Social media and travel review platforms have become immensely influential in recent years. A 2019 report showed that 86 percent of people (the percent grows up to 96 for Gen Z) get interested in a particular travel destination after they have seen other users’ posts online. Around 60 percent of millennials go to Facebook or Instagram for ideas.

As you can see, since customers tend to leave a trail about their travel experience, brands can use this valuable data to improve their services and make better offers. TripAdvisor alone had 884 million user opinions and reviews as of 2020. Processing this volume of data manually would be impossible. This is where machine learning techniques, namely sentiment analysis and modern, powerful computers, can be leveraged to analyze brand-related reviews quickly and efficiently. 

Sentiment analysis is the process of mining text to detect positive, negative, or neutral sentiment. Sometimes referred to as emotion AI, it uses natural language processing and supervised machine learning to detect, extract, and study what customers think of a product or service. Hotels, airlines, and other travel businesses can use customer feedback analysis to personalize and enhance their services. 

For example, Google Natural Language API enables users to analyze text with their off-the-shelf ML capabilities. 

Many travel-related companies have already used sentiment analysis to track social media reactions to their products and services. For example, Dorchester Collection, a luxury hotel operator, leveraged an AI platform to perform sentiment analysis of 7,454 reviews from 28 different hotels in different regions for its brand study. 

What the Future Holds for AI in Travel

In 2018, the International Air Transport Association (IATA) predicted that air passengers would hit the 8.2 billion mark by 2037. While passenger numbers are again on the rise, the global pandemic has undoubtedly changed that forecast. This is just one example proving that predicting the future accurately is simply impossible. At the same time, attempting to do this can draw a picture of what to expect. Let’s see what the three main AI trends are in the travel industry. 

More Personalized Travel Planning 

In addition to the level of personalization already available in travel planning, it’s expected to become even more tailored to individual needs. Powered by AI and ML capabilities and integrated with wearable health measurement devices, mobile applications may track passenger health conditions and suggest safer in-destination activities and less crowded paths on the fly.

Artificial Intelligence Systems for Baggage Handling

Airports deal with thousands of bags daily, so it was only a matter of time before baggage handling would be automated. There has already been a successful pilot of an AI-powered luggage handling system without baggage labels at Eindhoven Airport. The system tracks bags from check-in and through their journey both off and on airplanes, so passengers know exactly where their luggage is. The forecast is that more airports will follow the lead. 

Robots and Virtual Assistants for Self-Service 

COVID-19 hit the travel industry with a vengeance, so it makes sense that businesses will be more interested in smart, contactless mechanisms for self-service processes to avoid the need for human interaction. For that reason alone, expect that both robots and virtual assistants will see greater demand in the future. 

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Source: https://www.iotforall.com/machine-learning-and-ai-in-travel-5-essential-industry-use-cases

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Why Choosing the Right CBD Product Is Important

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When people first decide to use CBD products in order to enjoy the benefits of CBD, they are often confused over which product to purchase. There are many different products you can choose from these days, with many people buying CBD gummies, drops, capsules, and other products online. For those who are new to CBD, it is always important to do some research and find the right CBD products, and this is vital for a range of reasons.

Of course, you do need to look at a few key factors in order to help you to choose the right CBD products, as there are so many different options to choose from. You can do things such as look at online reviews from other people, research the manufacturer and retailer, and consider the suitability of the product for your specific needs and lifestyle. In this article, we will look at some of the reasons why you need to ensure you make the right choices.

The Importance of Doing This

There are many reasons why it is so important that you find the right CBD product for your needs as someone who is new to these products. Some of the reasons behind this are:

You Need to Ensure Quality and Safety

One of the reasons it is so important to look for the right CBD products is so that you can ensure quality and safety. As with any other type of product, you can get great quality CBD products from reputable sources, and you can find substandard ones from questionable sources. It is vital that you do not make the mistake of buying the latter, as this could lead to you ending up with a product that is ineffective and even unsafe. By choosing the right product and provider, you can benefit from quality, safety, and effectiveness.

It Is Important to Ensure Suitability

Another of the reasons you need to ensure you find the right CBD products is to ensure suitability, as you need to find ones that are perfectly suited to your needs. To do this, you should look at your preferences and your lifestyle so that you can then match these to the ideal products. For instance, if you use a vape device, you could look at using CBD liquids whereas if you like sweet treats, you could consider CBD edibles.

You Must Look at Affordability

One of the other reasons you need to choose the right CBD products is to ensure you find something that is affordable and fits in with your budget. The cost of CBD products can vary widely, so you need to do some research and compare different costs in order to find ones that you can afford. Also, make sure you know how much you can afford to spend before you start researching the options, as this means you will not waste time looking at products that are out of your price range.

These are some of the reasons you need to ensure you find the right CBD products.

The post Why Choosing the Right CBD Product Is Important appeared first on 1redDrop.

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Morgan Stanley’s robot Libor lawyers saved 50,000 hours of work

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Untangling trillions of dollars worth of loans and other financial contracts from Libor is a complex, expensive and time-consuming job.
So, finance giants are turning to artificial intelligence to simplify and speed up a task mandated by regulators — and spare human lawyers some serious drudgery.

Morgan Stanley figures it’s saved legal staffers 50,000 hours of work and $10 million in attorney fees by using robot Libor lawyers instead of only the human kind. Goldman Sachs Group Inc. says computer algorithms sped things up “drastically.” These banks aren’t alone in adopting AI, and the revolution likely won’t stop with the Libor transition — but the number of contracts involved in this shift provides an ideal testing ground for the machines.

The task would be grueling for paralegals, whose torture involves parsing dense clauses to sort out which govern in a post-Libor world. Does this paragraph decide how to replace the rate, or do these? They’d sweat floating-rate options, applicable periodic rates and substitute basis to sort out the new interest payment, and grapple with whether the legalese applies just to bonds or to loans and swaps as well.

Then repeat all that grunt work over millions of pages.

‘Army of Lawyers’

“We had a client that had 15 million queries and they were able to get all that answered within a quarter,” said Lewis Liu, chief executive officer at Eigen Technologies Ltd., which helped Goldman Sachs and ING Groep NV deploy Libor-analyzing software. “The alternative would have been literally an army of lawyers and paralegals over a year, or maybe two.”

This is all happening because a decade ago major banks were caught rigging Libor (full name: the London interbank offered rate). As a consequence, the benchmark is being switched off throughout the global financial system. Newly issued loans and other products cannot be tied to the rate after Dec. 31, and it will be retired for dollar-based legacy products after June 2023.

So here come the bots. But even with AI, examining old legal documents to figure out how they change when Libor is swapped out for another interest-rate benchmark is costly. Major global banks are each spending at least $100 million this year on the job, according to Ernst & Young. And humans still need to check their work and make final decisions; once banks discover which contracts need to be renegotiated, they must sit down and haggle with their counterparty.

“A person has to look at the documents and come up with a strategy,” said Anne Beaumont, a partner at law firm Friedman Kaplan Seiler & Adelman LLP, who views AI as an enhancement rather than a threat. “It probably makes a lot of paralegals and lawyers happy that they don’t have to waste time.”

The experience is reshaping broader attitudes toward large-scale administrative tasks, pushing other cumbersome jobs to AI. JPMorgan Chase & Co. has asked its Libor robots to expand their remit and grapple with other hard tasks in the company’s corporate and investment bank, a spokesman said.

Of course, a broader industry shift to more AI could mean fewer jobs for humans in certain areas.

Feeling the Pain

Libor is keeping the bots plenty busy, though. Morgan Stanley’s software digested 2.5 million references to Libor, according to Rob Avery, a managing director at the bank. The algorithm — based on neural-network models and known as Sherlock — rifles through contracts, digging out clauses that identify how a collateralized loan obligation or a mortgage-backed security will transition to replacement rates.

Graph by Bloomberg Mercury

It categorizes them so Morgan Stanley can determine how their value will change depending on the replacement rate. That helps the bank decide whether to keep or sell the asset. The software operates “in a fraction of human processing time to assess the impact of potential rate-change scenarios,” Avery said in an interview.

Goldman Sachs, meanwhile, has seen AI “accelerating the project timescales drastically,” Managing Director Donna Mansfield said in a testimonial published by Eigen.

ING used AI to decide whether more than 1.4 million pages of loan agreements needed revision, said Rick Hoekman, a leader in the bank’s wholesale banking lending team. “It was a big success” that eliminated a lot of manual work, he said. The company’s data scientists may eventually use the software to approve the credit of clients.

That’s not to say that everyone is piling in. NatWest Markets Plc was approached a couple years ago by consultancies offering AI, but turned them down. “We sensed it would involve a huge project to get it to work and would consume lots of time when we just wanted to crack on,” said Phil Lloyd, head of customer sales delivery. “We felt it might help but it wouldn’t be a nirvana.”

Plenty of other banks and asset managers have struggled with such software and are instead hiring offshore lawyers and paralegals to do the work after seeing the large amount of training and technology required.

But there’s likely no stopping AI from spreading throughout banking.

Bank of New York Mellon Corp. is working with Google Cloud to help market participants predict billions of dollars of U.S. Treasury trades that fail to settle each day, and with software company Evisort Inc. to manage contract negotiations.

“When your 12-year-old and my 12-year-old are our age, they’re not going to do finance the way we do — you can see their impatience with technology,” said Jason Granet, chief investment officer at BNY Mellon and the former head of the Libor transition at Goldman Sachs. “You’re not going to beat them, so you’ve got to join them.”

— By William Shaw with assistance from Greg Ritchie and Fergal O’Brien

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Source: https://bankautomationnews.com/allposts/business-banking/morgan-stanleys-robot-libor-lawyers-saved-50000-hours-of-work/

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7 Ways Machine Learning Can Enhance Your Marketing

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In the digital era, no marketers can survive without mastering data, analytics, and automation; the reason is a massive surge in data generation. Suppose you look at the stats about data generation. In that case, it’s more than 2.5 quintillions of data generated every day, which equals 2.5, followed by stupefying 18 zeros according to social media today.

“And by 2025, the amount of data generated each day will surge to 463 exabytes of data globally, according to the world economic forum.” 

And the fun part is the words that humans have spoken fit into only five exabytes of data. Now imagine the importance of mastering data, analytics, and automation and why it is crucial today? You probably have got your answers by now.

But to stand out in the market and beat your competitors, you need to understand the ongoing and upcoming trends. How can you analyze them seamlessly? Through machine learning and advanced automation.

And in this blog, we’re going to learn how machine learning can enhance marketing in the highly competitive world. Remember, you’re not alone in the race, but you need to think and act a step in advance to beat your competitors.

If you get what I mean, let’s dive in and explore them in detail.

7 Coolest Ways Machine Learning Can Enhance Your Marketing

Marketing success depends upon many significant factors, from proper customer research to building the brand strategy, engaging with the customers, and delighting them; it takes a lot of effort and automation.

And to solve these massive problems, ease the marketer’s work and responsibilities through accurate data analysis, machine learning has enormous roles to play. And here is the complete breakdown of how machine learning influences marketing.

Understanding Customers in 360-degree

Every day, your customers share information about themselves, but the best thing you can do is spend most of your time where your customers love to spend. When you start paying attention, you start knowing them better and better.

You get to know your customer’s last purchase, their problems, and how you and your products can help them. When you understand their pain points and are able to fulfil their needs and predict what they are likely to purchase the next time, understand the psychology behind it – you get the 360-degree view of customers.

Real-Time Analytics Gives You On-going and Up-coming Trends

Today, in the digital era, the world is changing so fast that it’s tough to comprehend data, and that’s one reason why business decisions keep changing from time to time. Because the whole thing is when you’re up to the final decision in the making, more and more data gets bombarded.

A few free tools from Google are Google Keywords, Google Analytics, and Google Search Console. When you use them, you get the exact data you need to understand the ongoing and upcoming trends and how your competitors do the same for any location and product.

According to Gartner, real-time analytics is a discipline that requires logic and mathematics to make better decisions quickly. And again, according to Gartner’s research, by 2022, most companies will incorporate real-time analytics to push their firm to the ultimate level and stay ahead of their competitors — just to improve decision making.

Smart Engine Recommendations is the Smartest Move Ever

Businesses run on data, and that’s so true, but where does the data come from? From users, right? Yes, whenever you visit a website or purchase a product, the website cookies track everything, and from there, the analyst can know what other things you would be interested in and like to buy.

And they push you to do similar things when you visit their website. Let’s suppose you purchased an iPhone at this Great Indian Festival; what Amazon will show you next, the phone charger, the case, and tempered glass, saying people who have purchased iPhones have also purchased these items.

How does Amazon do that? Amazon does that using KNN algorithms, using smart engine recommendations. That’s the most intelligent move over.

Predictive Engagement and Analytics (Just a Few Steps Away)

The first step of data analytics is to be able to understand the data, meaning when you know the data, you know customers and what they are looking for. From there, you might know what they might actually purchase.

And predictive analytics is all about that; it’s the likelihood of customers taking a particular action and companies using different software for the accurate prediction.

The best example is “The Big Billion Sale” campaign by Flipkart. If you have looked closely, you have seen the best deals, only seven left, and many different tactics to boost sales while the price fluctuates.

When you’re about to purchase, the order gets out of stock, and again it gets available. Or something you can relate to wherever the new flagship phone launches, there are limited sales every week and delivery to the first registered customers until the device is fully available.

Chatbots are the New and Ultimate Sales Persons

Nowadays, if you see every website, it has something called chatbots, and it is NLP enabled, meaning it’s a self-learning algorithm that learns by itself. With this, you don’t need to be active on a website 24 X 7.

Chatbots are your new and ultimate sales AI-Robots and can guide your visiting customers by understanding their search intent, helping you collect the leads, and later you can turn them into customers.

Personalization is the New Customer-Centric Emotion

When you look into it from different perspectives, you can always relate to customers being emotion-driven; when you present them in the right way and poke their pain points, they are most likely to take action.

But when you personalize them, addressing them with their name, they feel ‘This company is customer-centric and valued their customers a lot. And that’s what hooks them to your business.

The best way to do this is through email marketing, and we have so many tools for the same with self-learning algorithms that automate the whole process with personalization.

Voice Search is the New Generation of Search Optimization and Search Engine

In the digital era, and with many advanced features on mobile and web apps, our life has become more sophisticated. People were hardly interested in typing out their queries but voice-searched them.

That’s what the world’s largest eCommerce platform, Amazon, does brilliantly with Alexa implementation. It works on the principle of Natural Language Processing, where it captures the audience queries, looks for the best matches and related to them through the KNN algorithm, and showcases the most relevant items to the customers with matching keywords.

That way, Amazon makes the marketing and business model easy for the end-users and holds their customers for a long time.

Conclusion

When you read the whole thing, you learn how advanced and essential machine learning has become and how crucial it is to integrate into the business models.

These seven machine learning algorithms have already been game-changing. If you’re a business owner or stakeholder, you must plan to implement them in your business to see it scaling.

Also, Read How to Use Machine Learning for E-Commerce

The post 7 Ways Machine Learning Can Enhance Your Marketing appeared first on AiiotTalk – Artificial Intelligence | Robotics | Technology.

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Source: https://www.aiiottalk.com/ways-machine-learning-can-enhance-your-marketing/

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Common Pay Per Click Mistakes and How to Avoid Them

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There are plenty of articles online that talk about some recommended practices on how to build your marketing campaigns. There are also a variety of techniques for optimization and numerous concepts regarding how to structure effective online advertisements.

Since there are countless pieces of advice that are available on the internet, it is very likely for you to get lost with conflicting ideas and be confused as to what you will follow or not.

Things will be easier if you have an expert team to help you with your needs. Nevertheless, it is completely normal to commit mistakes as long as you will learn how to avoid them next time.

Not Utilizing Negative Keyword Lists Efficiently

One of your allies in the effective execution of PPC campaigns is the proper use of keywords. Aside from that, using negative keyword lists with efficiency is also a helpful way to ensure that your PPC campaigns are doing well.

“It will be a great practice if you will have a master list of negative keywords so you can apply it to all of your campaigns with particular terms or phrases that you do not want your advertisements to appear for.” 

Regularly checking the search query reports will help you avoid wasting money on search queries that you do not want your advertisements to be suggested.

Not Matching Keywords to Ad Copy

As a wise business owner, you have to exert more effort in making your advertising campaigns as relevant as possible. Since online consumers have a very short attention span, they do not have the luxury of time to deal with unnecessary and uninteresting websites.

One of the most common mistakes in PPC is when an advertiser is making one set of ads and utilizing them across multiple ad groups. It is good only for having a broad same theme but for personalization, it will make your campaigns weak.

Since you have a lot of other things to focus on for your business, it would be wise and easier to hire an ROI-driven PPC team who are experts in making relevant and successful advertising campaigns.

Focusing Too Much on an Average Position

Advertisers commit mistakes by focusing on an average position. This is because an average position of one (1) simply means that your advertisements are appearing ahead of any other paid ads in the search results.

It does not strictly mean that your ads are actually in the top spot. This is why the average position is not an indication of the location of your ads when they are suggested.

Key Takeaway

Now that you are knowledgeable regarding the common mistakes on PPC, take this information as your driving force to help yourself avoid committing these mistakes.

It is good that you know how to solve these problems when you have committed some mistakes but it is better that you know how to avoid these problems before you even commit some mistakes. You have to employ a proactive approach to ensure that you maximize the full potential of PPC as your marketing campaign.

Also Read, Impact of Artificial Intelligence and Machine Learning on SEO

The post Common Pay Per Click Mistakes and How to Avoid Them appeared first on AiiotTalk – Artificial Intelligence | Robotics | Technology.

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Source: https://www.aiiottalk.com/ppc-mistakes-and-how-to-avoid-them/

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