Every day you can see more and more new applications that offer to stream to their users. Therefore it’s safe to say that the streaming industry is growing like never before. So in this article, we’re going to talk about the main trends to follow.

What is the Live Streaming Industry?

Live Streaming is the continuous transmission of audio or video files to the viewer. In other words, it’s a live stream that you can watch. As practice shows, it is a more effective approach than the process of multimedia video files uploading.

It’s a very hot business today, and it’s a field that can be very well monetized. That is why there is a growing demand for live streaming app development companies. After all, many entrepreneurs want to catch the trend and create unique applications to match the current fashions.

Major trends

Let’s move on to the popular trends that are actively used in the live streaming industry.

Direct selling

We can’t talk about the latest trends in a live streaming without touching on live shopping. Of course, live video has been used as a business promotion tool for years. In 2022, the trend changed when streamers began to realize that they could also sell their already engaged viewers on their live broadcasts.

Platforms such as Facebook saw this opportunity and even integrated the technology to facilitate live shopping in Facebook shops. As more platforms join the win, marketers can reach consumers through live streaming. This can lead to an increase in your brand’s net worth compared to other brands.

The US streaming market is expected to reach $25 billion by 2023, so contactless shopping is the present and the future.

Live gaming

Live gaming has been a huge trend in the streaming industry since the mid-2010s, and in 2022 the focus has shifted to subscription services, cross-play between gaming platforms, and live ticket sales.

The global cyber sports and game streaming industry is expected to reach $3.5 billion in 2025, up from $2.1 billion in 2021. Now this shows us how this trend has emerged. From single-player live games to prediction games, match-playing games, and arcade games, the live games industry is digitally transforming gaming. And most fans of such games are just now getting excited.

Virtual streamers

The next trend is one of the most exciting for many. You’ve probably come across a virtual VTuber or YouTuber who uses a virtual avatar to present themselves online. Now think about the fact that they broadcast live! Live streaming with a 2D or 3D avatar is gaining popularity.

Brands may not have turned their pets into VStreamers yet. This is a trend that will revolutionize the streaming industry. As content creators move into the VStreamer zone, brands and companies are likely to follow suit soon.

Angelica from Ai Angel is a great example of a VTuber that is also streaming live. Many examples explain why this is one of the hottest live streaming trends in 2022.

LinkedIn live streaming

Live streaming on LinkedIn is booming. LinkedIn Live is an incredible platform for professionals to showcase their expertise and gain credibility within the industry. It’s a trend you can’t miss. LinkedIn Live broadcasts not only help you become a thought leader, but are an exceptional tool for building your employer’s brand.

Short videos

Another great trend you can use during live broadcasts is to create short videos. Think of shorts on YouTube or Instagram, Reels. These can be particularly useful for posting longer video content. They are a gateway to letting your audience know that you have an upcoming live stream or that you are live right now.

Remember that your subscribers are looking for authenticity and transparency. So when you go live, even for a short time, you create an instant connection. You can create a short live stream to promote an upcoming broadcast or redirect your audience to a saved live stream. Either way, it’s a great tool for instant interaction with your audience.

So it’s a good time to get into this industry, implement your projects and actively develop.

Source: Plato Data Intelligence: PlatoData.io