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Lilly, Rigel To Develop RIPK1 Inhibitors For Treatment Of Immunological & Neurodegenerative Diseases

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(RTTNews) – Eli Lilly and Co. (LLY) and Rigel Pharmaceuticals Inc. (RIGL) said that they have collaborated to co-develop and commercialize Rigel’s R552, a receptor-interacting serine/threonine-protein kinase 1 or RIPK1 inhibitor, for the potential treatment of immunological and neurodegenerative diseases.

Lilly said it will obtain an exclusive worldwide license to Rigel’s RIPK1 inhibitors, including Rigel’s Phase 2-ready molecule R552, in all indications.

As per the terms of the deal, Lilly will pay an upfront cash payment to Rigel of $125 million. Rigel may also be eligible to receive up to $835 million in potential development, regulatory, and commercial milestone payments, as well as tiered royalties ranging from the mid-single digit to high-teens that will vary depending upon Rigel’s clinical development investment.

Lilly and Rigel will co-develop R552 at specified contribution levels. Lilly will be responsible for all costs of global commercialization for R552, and Rigel will have the right to co-commercialize R552 in the U.S.

Lilly will be solely responsible for all clinical development and commercialization of brain penetrating RIPK1 inhibitors in CNS indications.

Source: https://markets.businessinsider.com/news/stocks/lilly-rigel-to-develop-ripk1-inhibitors-for-treatment-of-immunological-neurodegenerative-diseases-1030096390

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Free Flow, Inc. (FFLO) Announces Upgrade to OTCQB Venture Market

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King George, Virginia, April 21, 2021 (GLOBE NEWSWIRE) — Free Flow, Inc. (FFLO:OTCQB), whose current subsidiaries provide vehicle dismantling and the recycling of OEM auto parts and supplies; scrap metal processing; auto leasing; and investing in additional operating companies, today announced the Company’s upgrade to the OTCQB Venture Market on the OTC Markets Group, Inc. platform. The upgrade was pursued by management in order to improve visibility to investors, provide better access to capital, and foster greater transparency for FFLO stockholders. The uplisting became effective as of today, April 21, 2021.

Already an SEC-reporting company, Free Flow is seeking all avenues to improve its public markets positioning, including considering additional market upgrades in the future.

The upgrade to OTCQB comes as management continues to contemplate additional acquisitions that would increase revenues and Company value. Free Flow completed an acquisition in December 2020 that essentially doubled the Company’s revenues and net worth.

Any shareholders or interested potential investors who want to receive information directly from Free Flow, Inc. as soon as it has been publicly disclosed, should sign up for the Company’s Email Alert System at https://mailchi.mp/129de3da6ae6/email-alerts. More information about the Company can be viewed at www.FreeFlowPLC.com.

To view the Company’s recently completed Offering Memorandum, please visit https://www.freeflowplc.com/offering-memorandum/.

ABOUT FREE FLOW, INC.

Free Flow, Inc., traded under the stock ticker symbol “FFLO”, is a Delaware company that creates and acquires operating subsidiaries with the goal of manufacturing and selling products and services. Through its current subsidiaries – Accurate Auto Parts, Inc., Motor & Metals, Inc., and Citi Autos, Corp. – the Company provides OEM (Original Equipment Manufacturer) recycled auto parts and supplies from a warehousing and shipping facility on its 19-plus acre facility in King George, Virginia, and 16 acres in Mineral, VA, USA Every year, approximately eleven million cars are scrapped and end up in salvage yards for reprocessing. FFLO helps to reduce the carbon footprint involved in the production of new parts and steel products through the sales of recycled auto parts and supplies.

Safe Harbor Statement: 

This press release may include predictions, estimates, opinions or statements that might be considered “forward-looking” under the provisions of the Private Securities Litigation Reform Act of 1995. Such statements generally can be identified by phrases such as the Company or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates,” or other, similar words or phrases.


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The ‘chameleon-like compassion’ and career of Michael Rubin – billionaire team owner, friend of high-profile rappers, and criminal-justice reform advocate

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Robert Kraft, Jay-Z, Michael Rubin
Robert Kraft, Jay-Z, and Michael Rubin at Rubin’s Fanatics Super Bowl Party in February 2020.

  • Insider profiled Michael Rubin, the executive chairman of Fanatics, co-owner of the Philadelphia 76ers, and co-founder of the Reform Alliance, following Fanatics’ recent $12.8 billion valuation.
  • Entrepreneur Gary Vaynerchuk, rapper Quavo, and New England Patriots owner Robert Kraft provided commentary on Rubin’s work at the intersections of sports, entertainment, business, and criminal-justice reform.
  • See more stories on Insider’s business page.

In December 2019, I shadowed Fanatics chairman and Philadelphia 76ers partner Michael Rubin as he hosted a holiday giveaway for 50 families who were affected by the unjust imprisonment of a parent.

Arranged by Rubin and his Reform Alliance co-founders Meek Mill and New England Patriots owner Robert Kraft, the event included an NBA store shopping spree for the families and a trip to a Patriots home game on the team’s private plane.

Rubin’s demeanor throughout the event and his genuine interactions with the families worked to dispel a general disbelief between myself and a few of the reporters in attendance that a white billionaire could be a down-to-earth person.

Quavo, of the rap group Migos, a friend of Rubin’s, shared the same sentiment when I asked him about the billionaire NBA co-owner in a Zoom call last month.

“‘Damn, this man really knows what the culture feels like,'” Quavo said of his initial impression of Rubin. “I feel like he was always like a different type of owner, man. I feel like he was just very down-to-earth. Young guy, know what was going on, knows the lingo. And I related to him.”

‘A tornado of will’

When the COVID-19 pandemic hit in March of last year, Rubin’s humanitarianism went into effect on a larger scale.

At the onset of the pandemic, when PPE was in short supply nationwide, Rubin shut down a Fanatics manufacturing plant in Easton, Pennsylvania, and used the material his company would normally use to produce official uniforms for Major League Baseball to instead make masks and hospital gowns for frontline healthcare workers. Fanatics ended up disseminating more than one million masks and gowns to healthcare centers in 13 states.

In April, Rubin followed that act by orchestrating the All-In Challenge. The viral charity campaign raised over $60 million to combat food insecurity by getting a wide swath of notable people to donate a prized possession or “once-in-a-lifetime” experience for fans. Participants included Leonardo DiCaprio, Drake, Kim Kardashian, Kevin Hart, DJ Khaled, Tom Brady, Justin Bieber, NBA commissioner Adam Silver, and Microsoft CEO Satya Nadella, among others. Rubin said that the effort garnered more than a million and a half individual contributions.

Gary Vaynerchuk, an entrepreneur and friend of Rubin’s, led the All-In Challenge’s social media effort and described Rubin’s campaign as “a tornado of will” that involved 18 and 19-hour work days and countless phone calls to get celebrities to participate. “I always think that there’s a group of people in the world that just will things to success,” Vaynerchuk said of the effort. “And I think Michael has that gear.”

Robert Kraft, another friend of Rubin’s, had a similar perspective: “I’ve known a lot of people, but I’ve never known anybody quite as creative, productive, and successful at achieving what they set out to do. I don’t think failure ever crosses his mind, and he wills things to happen,” Kraft said, adding that Rubin’s work on the All-In Challenge was “symbolic of what he does with his businesses.”

I spoke separately and at length with Vaynerchuk, Kraft, Quavo, and Rubin to get a picture of the factors and qualities that have facilitated Rubin’s career trajectory and diverse network. A continuing theme that arose was what Vaynerchuk called a “chameleon-like compassion” in Rubin’s ability to deftly navigate the different fields he operates in – the ecommerce industry, the worlds of sports and entertainment, and the fight for criminal-justice reform.

An ‘offensive machine’ in ecommerce

Michael Rubin
Rubin at the Fanatics Super Bowl party in Atlanta in 2019.

Rubin, 48, began building his fortune in high school, when he started a successful ski equipment business out of the basement of his parents’ home in Philadelphia.

In his 20s, after dropping out of college at Villanova, Rubin founded an apparel and logistics company, Global Sports Incorporated. That company evolved into GSI Commerce, which by the late ’90s offered an innovative third-party software platform for brands wanting to take ecommerce in-house.

Kraft related that he started spending time with Rubin around 2011, right after Rubin had sold GSI Commerce to eBay for $2.4 billion. In the sale, Rubin fatefully hung onto the production arm of the company, Fanatics. Only in his late 30s at that point, Rubin had “already achieved something very special,” Kraft said.

“Nothing but power plays. Chess moves,” Quavo said, when asked to characterize Rubin’s business instincts. “He straight like a game of chess, man. He do ’em right.”

The primary chess move, and Rubin’s signature innovation in the field: Vertical commerce. Where several years ago licensed sports apparel companies would have to guess and fumble slowly after consumer demand for apparel, Fanatics innovated an approach to production that eliminated a dependence on third-party vendors and allowed the company to meet evolving sports-apparel demand in real time by making apparel on-demand.

As Fanatics has continued to acquire licensing rights among major league sports and apparel companies, its vertical commerce approach has allowed it to produce and sell exclusive merchandise, including official Nike products, to meet rapidly changing demand across the hundreds of partner sites it platforms. When Tom Brady signed with the Tampa Bay Buccaneers in 2020, for example, Fanatics was able to manufacture official Nike jerseys for the move within seconds of the announcement, a company rep said.

“It’s a great story of incredible strategy: Go make the right deals with the right leagues; build out an incredibly competent execution model that brings more value to the leagues than they had in the past, which builds more momentum,” Vaynerchuk said. “What I would call ‘offense.’ That’s what I think about when I think about Fanatics, just an offensive machine. It feels like the reverse of complacency. It is in constant motion, acquiring licenses and relationships, and refining its best practices of what it does extremely well around email and search and sales and retail.”

Fanatics’ motion, as it were, has increased profoundly during the pandemic, despite a several-months absence of sports. A Fanatics rep estimated that 2020 saw three years’ worth of ecommerce industry growth in a single year. As a company that finds 80% of its sales through ecommerce, Fanatics is one of many online retailers that has benefited from the pandemic in an outsized fashion.

The company set an annual revenue record in 2020, and in August, it raised $350 million in Series E funding at a valuation of $6.2 billion. That figure more than doubled last month, when Fanatics announced it had raised $320 million in new funding that valued the company at $12.8 billion.

Still, Rubin said he feels like Fanatics is “in the first inning of a baseball game” in its trajectory. He said the company’s latest round of funding – all from existing investors, including private equity firms Blackstone, Silver Lake, Fidelity Investments, Neuberger Berman, Thrive Capital, and Major League Baseball – will go toward expanding its opportunities in vertical commerce, among many other expansion opportunities “over the next several years.”

“I think they got an incredible opportunity to invest in the company at this level,” Rubin said.

‘Michael Rubin party, man. Star-studded’

michael rubin jay-z shaq
Rubin, Shaquille O’Neal, Kraft, Jay-Z and Juan Perez at the Fanatics Super Bowl party in Miami in 2020.

Many of the personal qualities that have led Rubin to success in business have translated into a certain magnetism toward him across social circles, according to his friends.

“I think he’s a very loyal person, almost blindly loyal. If you’re a friend of his or a team member in one of his businesses, he’ll do anything to support and help you,” Kraft said. “I think his relationship building and EQ capabilities are off the chart and allow him to get loyalty in return that really allows him as a businessman to get things done quicker and more efficiently, almost more than anyone. Well, he’s one of the top.”

“I think there’s a chameleon-like compassion and empathy and people skills. There’s a comfort within your own skin that is required,” Vaynerchuk said of Rubin’s ability to navigate disparate sides of society. “A very strong, kind of under-the-radar strength that he has is the ability to laugh at himself. I see that publicly and privately, and I think that’s powerful.”

In recent years, Rubin has developed a reputation for throwing Super Bowl parties that attract A-list names in sports, business, and entertainment. Jay-Z, Alex Rodriguez, Shaquille O’Neal, Emily Ratajkowski, Post Malone, and Dwyane Wade were among the guests at Rubin’s 2020 party in Miami. Jennifer Lopez, Rodriguez, Shaq, Cardi B, Lil Baby, Lil Uzi Vert, and Aaron Judge were among those who attended a suite party of Rubin’s at this year’s game.

quavo michael rubin
Quavo and Rubin at the Fanatics Super Bowl Party in Miami in February 2020.

Quavo, a regular at Rubin’s Super Bowl parties along with Kraft, also performed at Rubin’s parties in Atlanta in 2019 and Miami in 2020.

“Michael Rubin party, man. Star-studded,” Quavo said. “We all having fun, enjoying life, celebrating. Toasting to nothing but positive energy, good moves. He constantly introduce you to some of his guys, some of his business partners, some of his good close friends, that’s, you know what I’m saying, in the business, too. So it’s like an open book, and he just having fun is all. We all having fun.”

Regarding the parties, Rubin said, “One of the things I love doing is putting great people together.” Not specific to the parties, he expressed what he has gained generally from having “the most diverse group of friends on the planet.”

“I have a lot of friends with different backgrounds. I’ll walk up, by the way, and talk to somebody in the middle of the street. They’ll ask me questions, I’ll ask them questions,” he said. “So, I’m like a sponge. People don’t get, like, I really did barely make it out of high school, and I didn’t go to college. And so, I iterate. That’s the way I learn.

“People always say to me how lucky Meek is to have me as his friend. I always say how lucky I am to have him as my friend. Think of what he’s taught me about what happens in Black America, what happens in poor neighborhoods, what happens with the way he grew up. You know, I learned so much about culture from him,” he continued. “I think if you have a diverse group of friends, you can constantly learn from each other. Robert Kraft and I learn from each other. Meek and I learn from each other. Quavo and I learn from each other. Gary Vee and I learn from each other. One of my best skillsets is the diversity of friends that I have.”

A noteworthy illustration of said diversity, in January, a picture of Rubin gambling with Drake, Meek Mill, and Lil Baby in the Bahamas went viral.

The photo came a year after Drake name-dropped Rubin in his song, “When To Say When,” where he rapped, “I watched Michael Rubin win a million off a couple hands.”

I asked Rubin for his reaction to the lyric.

“A bit of a cringe,” he said, with a laugh. “Look, obviously it’s incredibly humbling to be shouted out in one of Meek’s songs and one of Drake’s songs. But you’re more proud of being shouted out for having someone’s back, like Meek said in his song, than having Drake have me, you know, win a million dollars in a few hands. I mean, look, I’ve played blackjack my whole life. I’ve always been a blackjack player, so no secret about that. But you’d always like to be shouted out for the good things you do on the earth, not that you like to gamble. How’s that for an honest answer?”

‘The right one to push those envelopes’

Meek mill michael rubin
Rubin and Meek Mill at a Reform Alliance press conference in Philadelphia in 2019.

In January 2019, Rubin and Meek Mill recruited Jay-Z, Kraft, and a list of other prominent names to launch the Reform Alliance criminal-justice reform organization following Meek’s 2018 release from prison. Meek had been controversially sentenced to two-to-four years in prison in 2017 over a technical probation violation, a moment that Rubin attended in court and recounts as “surreal.”

In the two years since its launch, the Reform Alliance has gone on to push for and help pass bipartisan legislation centered on the reformation of probation and parole systems in several states.

While Rubin is currently a co-owner in the Philadelphia 76ers as the team’s third largest shareholder (as well as a partner in the ownership group of the New Jersey Devils and Crystal Palace FC, a UK premier league soccer team), he stands to reason – for the sources of this article and NBA commissioner Adam Silver, at least – as a prime candidate for a lead ownership position of a major league sports team, in part due to the social justice pedigree of his work on Reform and the All-In Challenge in the current cultural climate.

“I feel like he more connected to the streets and the fans and the people that’s on ground, because he communicate with guys like us, guys like Meek Mill, you know what I’m saying?” Quavo said. “He keep his ear to the streets and keep his ear to what’s going on. So I feel like if he get concerns and stuff from the fans or whatnot, or something that’s coming from the fans that may demand a little change or something like that. I think he’d be the right one to push those envelopes.”

“I think he’d be an outstanding owner in any league wherever, as long as he was passionate about it,” Kraft said. “I’ve seen him in operation. It’s all about winning and whether it’s in business or sports or securing new ideas and new ways of doing things; you know, he’s very open-minded and has this never-give-up demeanor that’s not just talk. I’ve seen it, and I’ve seen how hard he works at it.” He added, later in the call: “I think what Michael has done in terms of leading the organization of Reform Alliance and taking a very difficult time in COVID, then doing this All-In Challenge just showed his innovation skills and entrepreneurial efforts in the social justice area.”

I asked Rubin whether he believes a social-justice pedigree is important for a major league owner to have currently.

“Here’s what I’d say is, first of all, I think if you own a sports franchise, you have to recognize that you’re a steward of a community asset and you’re responsible for doing two things: winning championships and using the franchise to make the world a better place,” he said.

He added, however, that owners “shouldn’t fake” social justice efforts if they don’t care about the cause, which he said “a lot of owners” don’t care about.

“I think what you do has to be authentic. It’s become in fashion to focus on these issues since the tragedy of George Floyd, but none of these are new issues,” Rubin said. “You talk to anyone from Black America, they’ll tell you these are normal days. The only thing that happened was someone caught a good video of it, and social media blow it up. That’s the only difference. So I’d say, for an owner, if you care about these issues should make a difference. If you don’t care about these issues, then focus on making a difference in something that you do care about.”

After coming up short as a finalist to purchase the NFL’s Carolina Panthers in 2018, with a proposed ownership group that included Stephen Curry and Diddy – which Rubin says would have been a “great opportunity” for him at an hour and 10 minute commute from his home on the east coast – the chairman of Fanatics says a new bid for major league ownership isn’t a main focus for him currently.

“I’m not waiting for any opportunity to come at me. I’d say, first and foremost, my kind of role as the primary owner of Fanatics is one that I wake up and go to bed excited every day of the week. I love the business and, you know, I think we have, I think the opportunity we have ahead of us is enormous. And so that’s my primary focus,” he said. “I’m loving that I get to learn and grow every day. I’m doing that with Fanatics. I’m doing that for the Reform Alliance. I’m doing that with the Philadelphia Sixers. I’m doing that with my two daughters. So, I’m having a blast, and if something great comes along, incredible. If it doesn’t, I’m not losing any sleep.”

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Source: https://markets.businessinsider.com/news/stocks/michael-rubin-profile-fanatics-reform-alliance-2021-4-1030329360

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Companies Leveraging DailyPay are Better Suited to Tackle Labor Challenges, According to New Mercator Advisory Group Research

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NEW YORK, April 21, 2021 /PRNewswire/ — As American businesses reopen, forward-thinking companies are leveraging DailyPay, the leader in on-demand pay, to gain an advantage over their competitors and maintain successful operations. This news comes out of a recent study of over one million employees across 10 industries that play a key role in America’s economic comeback.

DailyPay Logo (PRNewsfoto/DailyPay)

A new study from the Mercator Advisory Group, “Modernizing Payroll Through Earned Wage Access,” reveals the true transformative power that DailyPay, the recognized gold standard in Earned Wage Access (sometimes called “on-demand pay”), has on a company’s bottom line.

The Mercator Advisory Group examined 10 industries and found that average tenure improved by as much as 73% for workers in nursing homes using DailyPay’s earned wage access solution. These notable improvements vary by industry. Some other industry results highlighted in the research include transportation +68%, call centers +51%, caregivers +27%, and retail +24%.

Longer employee tenure benefits employers in many ways. Employees who stay longer at their jobs are more engaged, more knowledgeable and can execute their tasks more effectively, ultimately providing better service to customers. It also means that employers need to replace employees with less frequency, saving multiple millions of dollars in the administrative costs associated with turnover. It is estimated that the costs range from 1.5 to 2 times the average annual salary of the position needing to be replaced. That could equate to hundreds of millions of dollars each year.

“The cost of high employee turnover is detrimental to organizations of all sizes. Small improvements in employee tenure can make a big difference to a company’s bottom line. Our review of the data comparing employees with and without the benefit of access to DailyPay, clearly demonstrates that earned wage access helps to retain workers,” said Sarah Grotta, director, debit and alternative products, Mercator Advisory Group. 

“The findings in the Mercator Study confirm just one aspect of the tremendous value DailyPay brings to our client partners on an on-going basis,” said Jason Lee, CEO and founder of DailyPay. “We’re committed to delivering a comprehensive financial system for all. With DailyPay, companies can hire faster, reduce turnover and deliver a more powerful employee experience, all without changing the way they currently run payroll. We’ve intentionally architected a system that is different from others in the on-demand pay space, keeping the employee experience at the center. When that happens — it is a win-win for everyone.”

The DailyPay benefit has an equally positive financial impact for employees, providing them with the flexibility to pay monthly bills or unexpected expenses on their own schedule and avoid payday loans or late fees to make ends meet. A separate DailyPay internal study shows that employees who use the DailyPay benefit save $1,205 per year as 78% say they are avoiding late fees and 70% say they no longer have to take out predatory payday loans.  

“Staffmark Group began our partnership with DailyPay in 2020 to give our employees more control over their paychecks, and we now have over 9,100 enrolled in this program,” said Wendy Reiner, vice president – operational processes, Staffmark Group. “Our hope is that by having more immediate access to their pay, they are able to meet those urgent financial needs, which will translate into more satisfied and fulfilled employees – both at work and at home. This recent data shows that our average tenure of employees using DailyPay increased, so we definitely feel that the offering is meeting needs and making a difference in our employees’ lives.”

For more information on the report and to learn more about DailyPay, click here.

About DailyPay:
DailyPay is the award-winning, recognized gold standard on-demand pay platform offering a comprehensive pay experience platform to world-class companies and their millions of employees including Adecco and Berkshire Hathaway. DailyPay has created an ecosystem with the most advanced, modern technology stack in the industry and delivers the most secure, compliant and seamless on-demand pay benefit in our rapidly growing marketplace. DailyPay is headquartered in New York City with operations based in Minneapolis. For more information, visit www.dailypay.com/press

Contact: Sehrish Sayani
Email: press@trydailypay.com
Website: https://www.dailypay.com/

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SOURCE DailyPay

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From Cap to Carton — Better Than Milk® Organic Plant Based Drinks are the Conscious Choice for Protecting Mama Earth

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ROCHELLE PARK, N.Y., April 21, 2021 /PRNewswire/ — April 22nd marks the 51st anniversary of Earth Day and while Better Than Milkmay be young compared to that, they are committed to catching up on those 50+ years and celebrating the Earth not just for one day, not even just for the whole month of April, but EVERY. SINGLE. DAY! To Better Than Milk, the Earth is EVERYTHING; From the pristine mountaintops, to the colorful rainforests, to the abundance of amazing species that live within her embrace. And, if we’re being honest, she’s been through a lot, so our Mama Earth needs all the love she can get! This is why Better Than Milkis committed to being a part of the change and caring for our planet one organic, plant-based milk at a time.

Better Than Milk believes that what you put into your body should not only taste good and be good for you, but also respect the gorgeous blue planet that we call home, which is why it is the wise choice for all of your plant-based drink needs. Better Than Milkis a delicious line of creamy plant-based alternative-milk drinks that are made from the simplest, best tasting, sustainable & renewable ingredients. The Earth-Friendly lineup features five mouthwatering flavors that include Unsweetened Almond Drink, Almond Drink, Unsweetened Oat Drink, Unsweetened Rice + Calcium Drink, and Rice Hazelnut Drink. All of Better Than Milks alternative milks are organic, Non-GMO Project Verified, gluten-free, dairy-free, and 100% vegan—making them better for your body, the earth… And, don’t you worry, you will never find any unwanted preservatives, thickeners or artificial ingredients in Better Than Milk, ever. These 100% shelf stable plant-based milks are so nourishing, creamy and delicious that they’ll earn a permanent spot in your pantry, we can promise you that!

Each carton of Better Than Milk is made with mindfully sourced Organic plant-based ingredients that are selected according to the highest quality and traceability standards. These ingredients include Rice, Almond, Hazelnuts & Oats that are grown on Sustainable, Organic Farms in Italy, Finland & Denmark from farmers that would never dream of using harmful chemicals or pesticides on their crops. The farms are committed to the highest standards of organic farming which protect local bee colonies and keep streams and tributaries clean; are self-sustaining, focused on composting and on-site water replenishment, which leads to less water usage & according to researchers releases 40% fewer carbon emissions compared to non-organic farms. The RICE is from organic farmers in the plains of Northern Italy, Piedmont, and Lombardy regions near Milan. The ALMONDS are from Sicily, a southern Italian island full of sunshine sourced by organic pesticide-free farms which is crucial to maintaining healthy bee colonies, whereas 99% of other almond drinks may source their almonds from non-organic California farms that use bee-harming pesticides and excessive water in drought prone areas. The fresh HAZELNUTS are from organic farms in the Lazio region of Italy near Rome. And lastly, the pure OATS, are naturally gluten-free, grown in Finland and Denmark.

The plants aren’t the only stars of their ingredient list; Better Than Milkis made from the purest spring water Mama Earth can offer. The incredible spring water in every Better Than Milkcarton flows directly from the source, as nature intended, down from the Lessini Mountains in Northern Italy, nearly 1,500 feet above sea level into their production facility instead of using other water sourcing methods that are more taxing on the environment. This helps Better Than Milkreduce their carbon footprint as the production facility is located in a small village at the base of the mountain spring, leaving in all of the natural minerals that nourish our bodies and our planet.

When it comes to packaging, Better Than Milk cares a LOT! All Better Than Milk drinks are packaged in earth friendly recyclable paper aseptic cartons made from paper that is FSC certified, meaning that all materials that go into Better Than Milk cartons are responsibly harvested from renewable and sustainably managed forests, ensuring that our forests are protected, as well as the people and wildlife who rely on them. Another cool thing about each carton is that they are made with bio-based plastic caps made from sugarcane, not petroleum. Fun fact: Did you know that Sugarcane is an incredibly sustainable resource that is net-zero and carbon-neutral? This means that it captures carbon dioxide and releases oxygen into the atmosphere helping to reduce CO₂ emissions between 14-19% compared to plastic caps made with petroleum (aka fossil fuels) and it only needs rainwater to grow and not traditional irrigation!

When it comes to Better Than Milk, you’ve got loads of options! Every Better Than Milkdrink is stored in multi-serving 1-Liter cartons helping combat single-use waste and making it easy for you to use one carton throughout your day or week. You can enjoy a fresh cold glass of Better Than Milk Oat Drink or pour some over your morning bowl of cereal, then save the rest for your afternoon tea or for baking your favorite brownies recipes. And, after guzzling down the whole carton, don’t forget to recycle because every package of Better Than Milk is 100% recyclable from cap to carton! Whether you recycle your carton straight into the recycling bin or by upcycling it into a DIY flowerpot, bird house, or toy spaceship, you’re helping Better Than Milk eliminate single-use waste and protect the planet.

“We care about our consumers, and we care about the Earth,” says Lonnie Williard, Vice President of Marketing at PANOS brands, parent company of the Better Than Milk.  “Our organic drinks are responsibly sourced and made with 100% recyclable packaging, so we proudly bring welcomed relevance to plant-based milk drinks, as even our caps our made from renewable sources. As we say, we’re 100% recyclable – From Cap to Carton!”

Better Than Milk has also just teamed up with the Plant Based Foods Association (PBFA), the trade association representing over 180 plant-based food companies to give plant-based foods a voice and better educate people about the benefits of eating plant-based for your body and for the environment. This partnership will further help extend Better Than Milks important sustainability messages.

“As more information emerges about the benefits of a plant-based diet, more folks who care about the environment, animal welfare, and their health are choosing to drink plant-based milks.” says Lonnie Williard. “So, whether they already follow a plant-based diet or are looking to supplement dairy for a more sustainable and flavorful alternative, we know that everyone will love Better Than Milk!

Media Contact:
Hayden Hammerling
973-405-4600
308114@email4pr.com 

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