Light-emitting diodes (LED) display screens are increasingly becoming the display technology of choice. This is thanks to the life-like, high resolution and clarity of images they ensure, along with their low energy requirements. LED displays make your products look irresistible, and the colours more vivid and vibrant. It is no wonder then, that LED screens are now a mainstay of digital marketing, be it in the form of airport and shopping mall advertising, or self-ordering and information kiosks. But what exactly goes into making LED screen displays so versatile and useful? And what are the various applications that best leverage the technology? Let’s take a look.
Understanding Light-Emitting Diodes Technology
In digital marketing, signage and display, a light-emitting diodes (LED) screen or wall is a large display comparable to a big TV screen or desktop monitor. The key difference is that LED digital display screens are much clearer and more vibrant than regular LED home screens. LED screens used in advertising and digital marketing are vivid and clear enough that they can be viewed from across a stadium, shopping mall, airport etc.
Each pixel of an LED display consists of a tiny number of light-emitting diodes, hence the name. An LED diode is a type of semiconductor light source that releases energy in the form of light when an electric current is passed through them. In an LED display, a collection of these diodes is each mounted onto a number of panels that combine together to form one screen. LED screens can be brightly lit, making them perfect for outdoor as well as large-range indoor use.
Applications of LED Screen Display Technology
LED technology has been steadily finding more and more applications across various business sectors.
Advertising, Retail and Digital Signage
One of the most important and popular uses of LED digital screens has been in the area of digital marketing, advertising and signage. LED screens are powerful and vibrant enough to be seen across large distances. They are therefore popular in airports, shopping malls, and outdoor advertising and digital marketing. The screens are used to display promotional offers, advertising, product information, and other commercial content. They can also be used to display store timings and rules.
Public Service and Safety Notifications
LED display screens can be as large and vivid as needed. In addition, the text and information on LED screens can be easily and quickly edited or updated in real time. This makes LED screens perfect for public service and safety announcements from the government or local authority. Accordingly, the screens can be used to announce or remind people about safety and hygiene rules, as seen during the pandemic. They can also be used to inform people about directions to vaccination and other medical centres, toilets etc.
Events and Seminars
LED display screens can also lend their utility to public, private and corporate events, seminars and exhibitions. The displays can be seen from a distance and can be updated as many times as needed. They can thus be used to indicate directions, offers, promotions, prices, and other key messages. At seminars and exhibitions, LED screens are also often used to introduce speakers and guests. They can also be used in educational settings such as schools and universities for highlighting important reminders and messages.
Mobile Signage
Mobile LED display screens are useful when the messages need to be moved around or be seen by many. Mobile LED screens are often seen in densely populated areas such as urban city centres or in remote but populated locations or events where traditional digital screens might not be easily available. Mobile LED screens and signage also offer the benefit of targeting locations by time, such as displaying at a certain place when there are a large number of commuters and moving the signage elsewhere when the footfalls decrease. Mobile signage is thus cost-effective and versatile and can be used across many locations for the same outgo.
LED display screens are an essential part of modern digital marketing and advertising. Thanks to the versatility and range of LED display screens, more and more businesses are investing in LED screen advertising and successfully leveraging the immense benefits of the technology.
Source: Plato Data Intelligence: Platodata.ai
