As a concerned Verona citizen, I am disappointed in the Verona Council’s attempt to fast track a serious issue regarding the placement of a medical marijuana facility run by a company that is a for-profit business. GTI is a corporation and will act as such for its investors. The manner in which this issue is being very quickly resolved is curious. A special Verona Council meeting was held on May 21st, followed by another on May 28th and now you are looking at a final vote by June 8th. During a pandemic and widespread social unrest, I don’t think most Verona residents are focused on this matter. This is a disturbingly fast process when you consider the business we are
dealing with here.
Speaking to my neighbors, I found they were not against adults using marijuana, but did not want their children exposed to it. When one looks at the menu of GTI’s Paterson facility which includes enticing names for marijuana products such as “School Lunch” and “Jelly Belly”, it is not hard to figure out who their marketing ultimately aims to entice. I doubt that they are doing this branding to stimulate the appetites of cancer patients with these types of names. If it is’t OK for “Big Tobacco” to deceptively market to children, then why is it OK for “Big Weed”? THEN How were these realities left out of the GTI representative’s presentation on May 21st, if she were aiming for total transparency?
One of the more memorable statements made by the GTI representative was that marijuana is no more addictive than coffee. The DSM-5 (the manual doctors and insurance companies use to diagnose a patient) identifies cannabis addiction as a real affliction. “Individuals who regularly use cannabis can develop all the general diagnostic features of a substance use disorder.” The DSM-5 also details that many of the ailments which marijuana adherents state their drug cures are in fact ailments which can be caused or exacerbated by marijuana usage. Anxiety, schizophrenia, psychotic disorders and disrupted cognitive functioning can all be brought on or worsened by marijuana usage. GTI claims marijuana is no more dangerous than coffee.
Big corporations found a way to make the addictive element of coffee, caffeine, the basis of a whole new market and energy drink addiction became a real thing. I suspect the same game plan will be followed by marijuana growers with respect to enhancing THC levels. In the 1990s THC levels were 4 percent, now they are 15 percent on average. Doctors are now witnessing the negative effects of this development. If you really care about those who are disabled and need marijuana, let them grow it at home so they are not price-gouged. Many voters support this idea, but politicians who know legalized marijuana is the next big tax revenue don’t want to hear it.
The lawyer who represents GTI said he helped choose Verona for the type of community it embodies. Is the selection of Verona really about our…
4 Tips to Market Your Marijuana Dispensary
Even Marijuana Needs Marketing
Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.
Tip #1. Personal Values
Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.
Tip #2. Teach New Ways
This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.
Tip #3. Use Personas in Your Marketing
Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.
Tip #4. Use customized items.
Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.
By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.
Cannabiz Media Client Spotlight – Shield Compliance | Cannabiz Media
Be the first to know when new content like this is available!
Subscribe to our newsletter to get alerts about new posts, local news, and industry insights.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. The company’s focus is on transforming the way cannabis banks and legal marijuana financial institutions manage risk, comply with regulations, and satisfy operational demands across the United States.
Cannabiz Media recently spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support their business development, data intelligence, and license verification processes.
Why Does Shield Compliance Subscribe to the Cannabiz Media License Database?
Shield Compliance subscribes to the Cannabiz Media License Database for access to reliable industry intelligence and licensing data for the cannabis industry. “We rely on the Cannabiz Media License Database to bring information into our platform,” shares Tony Repanich. “It’s an important part of our license verification process and our licensed data set.”
Thanks to the reliable data in the Cannabiz Media platform, Tony and his team save a significant amount of the time and frustration previously required to find the data they need to do their jobs.
Tony explains, “There are a lot of states that make it very difficult to get information about the licenses they’ve issued and the enforcement actions they’ve undertaken. Where we can get direct state integration to get data, we do that. However, where we need an additional uplift in terms of boots on the street or boots on the phone and keyboard to get the information from states that are more difficult to deal with, we rely on the Cannabiz Media License Database to bring that information into our platform.”
Bottom-line, Tony says, “The Cannabiz Media team has done a great job bringing together that information and having diligence around filling those gaps.”
What’s Next for Shield Compliance?
A big focus for Shield Compliance in the near future is its new onboarding solution. Tony explains, “We brought our new onboarding solution to market at the end of 2020, and it’s really helping our bankers streamline the onboarding process and creating a much better client experience. We’re really excited to get that in front of more bankers this year.”
With more states legalizing cannabis and launching new cannabis programs, Shield Compliance is focusing on future trends and the evolving industry. “We’re having a lot more conversations with bankers that we’ve never talked to in the past, like New York and New Jersey,” Tony shares. “We’re also having a lot more conversations with bankers about their willingness and ability to lend, which is great for the industry.”
For more information about Shield Compliance and to hear additional insights from Tony Repanich, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Tony as the special guest.
To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Shield Compliance, follow the link and schedule a free demo.
New York Marijuana Legalization Bill Signed By Governor Cuomo
Following Governor Andrew Cuomo signing into law a bill the state House recently approved, New York has become the 15th U.S. state to fully legalize marijuana for both medicinal and recreational use. Though previous legalization proposals in the state have fallen flat, this bill seems to have enough in it to satisfy most interested parties while ensuring marijuana is completely legal throughout New York. The New York marijuana legalization bill is worth taking a closer look at.
New York Will Work To Repay Communities Hit Hardest By Drug War
Though it may be easy to focus on the attention-grabbing headline that is one of America’s most influential states fully legalizing marijuana, there is much more to New York’s legalization story. The bill signed into law by Governor Cuomo aims at not only legalizing marijuana use, but righting the wrongs of the War on Drugs. Once recreational sales begin, 40% of all tax revenue generated by the legal marijuana industry will go towards communities, primarily communities of color, which were unequally impacted by marijuana prohibition. According to the New York Times, the new law will ensure that, “people convicted of marijuana-related offenses that are no longer criminalized will have their records automatically expunged.” It is incredibly important to progressives to include equitable solutions to the wrongs caused by the War on Drugs. The New York legalization effort has clearly placed an emphasis on aiding communities most unjustly impacted by the drug war from the outset. Regarding New York’s legalization effort, Democratic majority leader Crystal D. Peoples-Stokes said, “Equity is not a second thought, it’s the first one, and it needs to be, because the people who paid the price for this war on drugs have lost so much.” While ending prohibition and promoting equity are key, one other necessary component of cannabis legalization is education. Medical Marijuana 411 prides ourselves on providing the highest-quality and most up to date online cannabis education courses. Our Cannabis 101 course will provide you with all of the most current, scientifically-based research into the cannabis plant and its compounds. To check out the rest of our course catalog click here.
A Massive Win For the Progressive Marijuana Movement
At this point, it seems as though a new state legalizes marijuana for medicinal or recreational use every day. The progressive legalization movement is seeing sweeping victories across the United States as we head into the Summer of 2021. What remains to be seen is if or when the federal government will take some sweeping action in order to be more in line with the majority of states in the Union. This is no longer a fantasy, it is a reality that may not be so far away.
Lane is based in Southern California and is a content curator for Medical Marijuana 411. He focuses his research into finding informative stories that can help medical marijuana patients better understand their diverse medicine.
2021 Caliper CBD Review
Caliper CBD is a flavorless dissolvable powder that can be mixed into various types of food and beverages (both cold and hot). Each packet is convenient for on-the-go use and contains 20mg of CBD which Caliper claims is the perfect dose. However, being the bioavailability, you’re likely to feel around 4.5x the potency from these little packets.
Due to this, many have found these powders to be perfect for cooking into their favorite dishes. However, other people have preferred taking them straight to the mouth similar to CBD oil. This is the beauty of Caliper CBD – it’s up to you how you want to experience the effects of their cannabidiol extraction. These powders require no measuring, mess, or any weird flavors. They’re 100% THC-free, vegan, gluten-free, non-GMO, and calorie-free.
Currently, Caliper CBD offers a 30-pack for $49.99 (or $44.99 a month with their subscription service) which comes with a total of 600mg of CBD. If you find yourself a fan of these powders, you can always opt for their 60-pack. However, this is only available through their monthly subscription at $75.60 a month.
While these aren’t the cheapest products on the market, it’s vital to consider the bioavailability of each packet. Chances are you can use a single packet multiple times over and, with that, one purchase can last you well over a month even if you’re taking it daily.
Dota 2 Patch 7.29 Will Reveal a New Hero
How to watch the TFT Fates Championship
Best Warzone guns: the weapons you need to use in Black Ops Cold War Season 2
Evil Geniuses Partner With Cryptocurrency Exchange Platform Coinbase
Novatti’s Ripple partnership live to The Philippines
Unternehmen gründen Crypto Council: Fidelity und Coinbase mit dabei
Overwatch Archives event 2021: new challenges, skins, and more
Standard Chartered turbocharges digital payments proposition with investment and the merger of CurrencyFair with Assembly Payments
Bitcoin Preis Update: BTC fällt unter 59.500 USD
Fintechs are ransomware targets. Here are 9 ways to prevent it.
Krypto-News Roundup 8. April
100 Thieves reveal NFTs in Enter Infinity Collection
indiefoxx was just banned from Twitch again, but why?
Ripple Klage: CEO zeigt sich nach Anhörung positiv
Call of Duty League Stage 2 Major Preview and Predictions
DFB bringt digitale Sammelkarten auf die Blockchain
Dota 2 Dawnbreaker Hero Guide
Astralis vs Gambit Esports: ESL Pro League betting analysis
Mid Season Showdown finals to feature new PENTAKILL song
Ex6TenZ reveals hand injury at Stage 2 Challengers 1
Blockchain1 week ago
Bitcoin Cash Price Prediction: BCH/USD Price Turns Bearish; Can the $540 Support Hold?
Blockchain1 week ago
How Chainlink will help secure Polkadot’s environment
Blockchain1 week ago
Blockchain-based renewable energy marketplaces gain traction in 2021
Esports1 week ago
GeneRaL is replaced by RAMZES666 on Na’Vi
Cleantech1 week ago
Volkswagen’s European Factories Up To 95% Powered By Renewables
Aviation1 week ago
World2Fly gears up for July launch with roll-out of Airbus A350-900
Blockchain1 week ago
Mark Cuban Thinks Dogecoin ($DOGE) Could Get to $1, but Could It Get to $10?
PR Newswire1 week ago
Stärkung von Frauen in einer aufstrebenden Branche
Esports7 days ago
Amouranth becomes Twitch’s top female streamer, beats Pokimane
Coinpedia1 week ago
BitTorrent Token Price Analysis – BTT Poised to Hit $1 In April?
Blockchain1 week ago
Hardware Hacker Modifies Old School Game Boy To Mine Bitcoin
Blockchain1 week ago
‘Silent crash’ as price floors collapse across NFT space