A 1,400sqm curved video display created by SNA Displays has been installed on the outside of a dual-branded hotel in downtown Los Angeles.
The 15m-high LED video façade at the Moxy/AC Hotel Downtown Los Angeles is the largest continuous digital canvas in the city centre.
It has been built from SNA Displays’ EMPIRE line of LED display technology and boasts a resolution of 1,890 by 11,480 pixels. The LED cabinets accommodate a seamless turn of 82.5 degrees. The digital display employs 8.0mm pixel pitch technology, tighter than other large-format exterior LED installations in LA, giving the video screen almost 22 million pixels.
The display, which is being marketed as ‘The Moxy’, takes SNA Displays’ digital canvas footprint in LA past 10,000sqm.
“These massive, new-development projects have become a specialty for us – co-ordinating multiple partners and trades, engineering and fabricating custom technology to meet strict guidelines, and performing extremely intricate planning,” said Rasool Sayed, a Los Angeles-based senior project manager for SNA Displays.
Consumer Experience Group, a Los Angeles-based consultancy for experiential display projects, managed the development’s digital and static signage elements on behalf of property owner Lightstone, a New York-based real-estate investment firm.