PHILADELPHIA (PRWEB) July 23, 2021

As the U.S. distributor and licensor of the award-winning preschool brand from the United Kingdom, Early Learning Centre, leading global toy company, Just Play is launching new products and initiatives that offer rich developmental content and experiences for families with children, available exclusively on Amazon (NASDAQ: AMZN).

The new ‘Learning Activity Centre’ is part of Early Learning Centre’s Amazon brand store and features extensive resources for parents looking to support their child’s learning and development, including award-winning products, engaging curriculum-driven activities, and expert advice. In designing the Learning Activity Centre, the company worked with specialists to produce a selection of activities that augment children’s learning across several core categories including: Physical Development; Mathematics; Personal, Social and Emotional Development; and Communication, Language and Literacy. Throughout the portal are developmental icons to help parents navigate and choose products that best support their child.

With nearly 50 years of expertise in creating high-quality innovative preschool toys, Early Learning Centre has a strong heritage as an early years toy specialist with timeless products that support every child’s unique path of development. The Early Learning Centre line presented by Just Play on Amazon celebrates and expands that legacy with learning toys that enrich play for key developmental stages from birth through age five and help prepare children for school.

Babies can explore their senses and develop hand-eye coordination and fine motor skills with the top-rated Little Senses Glowing Stacking Rings, Little Senses Lights and Sounds Shape Sorter and Lights and Sounds Buggy Driver. For Toddlers, the best-selling Wooden Activity Workbench is an excellent choice to support physical development and fuel imaginative play. Preschoolers can cultivate letter recognition and early reading skills with the popular Alphabet Teaching Frame and practice counting and problem-solving with the colorful Shape & Number Puzzle.

“Children are at the heart of everything we do,” said David Martin, CEO of Early Learning Centre. “Using our ‘knowledge of developmental play,’ we thoughtfully design unique and timeless preschool toys for all ages and stages that can be passed down from generation to generation.”

“We are thrilled to partner with Early Learning Centre on the creation of the Learning Activity Centre on Amazon, which we expect will be a valuable tool for parents and caregivers as they search for products and activities that are the best fit for their children,” said Geoffrey Greenberg, Co-President of Just Play.

Just Play aims to unveil an Ambassador Program this fall to coincide with the launch of several new Early Learning Centre preschool toys that encourage playful exploration of skills including counting, spelling and color recognition for children from 18 months to 5 years old.

About Just Play, LLC

Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and since then has become the #6 toy company in North America, according to NPD. To learn more about Just Play’s products, please visit http://www.justplayproducts.com or follow the company on Twitter (@JustPlayToys) or on Facebook (http://www.facebook.com/JustPlay).

About Early Learning Centre
Early Learning Centre (ELC) was established in 1974 by John Beale, who was inspired by his children to create a toy business that would enhance children’s development through play. In collaboration with a child psychologist, the company created toys and books with clear educational value and opened their first shop in Reading, England with a mail order department. ELC quickly became a much loved and trusted brand by families worldwide and now has over 300 stores across the globe. The Entertainer acquired ELC in 2019 with a clear vision; to support children’s learning and development through play worldwide. The Entertainer continues to bring innovation to new product design for ELC, creating quality timeless toys to inspire learning through play.

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