The pandemic is prompting consumers to stay at home and buy online. It’s a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program.
Also called rewards or points, loyalty programs help the business and its customers in three key ways.
- Higher lifetime values. Customer lifetime value is a crucial factor in measuring the success of an online store. It reflects the total amount of lifetime purchases from a customer with that store. Rewarding shoppers for repeat purchases can increase their average order value by up to 20 percent and their purchase frequency by as much as 20 percent, in my experience.
- Increased organic communication. Rewards customers are more apt to open branded emails and texts and engage with brands on social media. They’re also more likely to review products and share content.
- More accurate customer profiles. Analyzing data from loyalty-program members can help target other consumers and can otherwise provide a complete view of your target audience’s buying habits across many sectors. The result is better products, pricing, and marketing.
The ideal loyalty program provides something of value right out of the gate. It can be an immediate discount, sign-up points, or a gift. It should be exclusive, not a 10-percent-off coupon you might already offer to new email subscribers.
Customers should be able to sign up during their first purchase and earn points on those items.
Other compelling features include:
Bonuses for special activities. These should be easy tasks that provide you with actionable data or expanded marketing opportunities, such as installing an app, answering surveys, and sharing content.
Kohl’s, for example, offers 50 extra points when its Yes2You Rewards members install the Kohl’s app.
A birthday reward. Points work, but a voucher is better. Give participants a full month to redeem birthday rewards.
Bonus periods when members can receive double or triple points. However, don’t run these so often that members hold back immediate purchasing.
Early access to products. Members need to feel they’re appreciated. Being among the first to receive product notifications is an excellent way to thank them.
Referral bonuses. Offering points for the referral of new members helps the community grow. But require new shoppers to make a purchase before rewarding the referrer.
Unique challenges. Rewarding points for recurring or one-time activities can be entertaining. You could, for example, prompt members to show how they use your products or post pictures of four-legged friends on National Pet Day (April 11). You could also partner with another company, such as Walgreens, which gives Balance Rewards points for various health-related activities such as walking and weigh-ins via connected apps.
Dedicated support. One of the benefits of being a Delta SkyMiles member is never having to wait on hold. The airline has a dedicated SkyMiles phone number, and members can request a callback. Online alternatives could be a designated email address or a code for reserved live-chat channels.
Exclusive content. Many social media influencers and business consultants offer freemium content. Users can read plenty of web articles for free, but for a few dollars a month, one can unlock additional resources. Offering “no other way to get it” content to rewards members can be a unique selling point, especially for fashion, sports, and home improvement categories.
The appeal of giving back. Rewards are not always monetary. Offering the option to donate points to important causes strengthens your brand and helps loyal customers feel better about their purchases. For example, The Body Shop, which sells cosmetics and skincare products, provides three charities for customers to donate points.
Don’t be afraid to mix things up. You could occasionally match a customer’s rewards with a donation.
A Real Experience
A loyalty program retains longtime customers and attracts new ones by rewarding them for repetitive purchases.
But it can be much more. Think outside the box. Switch things up. Offer more than a traditional rewards program, but rather a real experience that drives word-of-mouth advertising, generates publicity, boosts overall engagement, and increases sales.
5 examples of AR in e-commerce
More and more people see the convenience of shopping online. E-commerce is booming and the competition is bigger than ever. In this evolving industry, businesses have to stay on their toes to accommodate customers’ needs and wants. Also, they need to embrace innovative technologies. This helps them to stay ahead of competition.
This is where Augmented Reality (AR) steps in. If you’re not sure what AR means, have a look at the following article: VR, AR & MR: What do they mean? AR technology has been around for quite some years, even longer than the existence of smartphones. However, it’s only recently that these technologies became ready for the adoption of the mass consumer market.
As the title of this article already suggested, there are some e-businesses that already implemented AR technology. Before we get into 5 great examples, let me first explain to you why AR is so beneficial for e-commerce.
One of the biggest obstacles for e-shoppers is the fact that they cannot see the product in real life. Consumers only get to see a photo or video of the product, but they want to be able to experience the size, color and other features. Many shoppers doubt whether to buy the product. This results in an average of 70% cart abandonment rate.
Augmented Reality is a perfect solution for this. Even though shoppers cannot touch the product, AR can project it in the real world. This way consumers get a sense of what it really looks like. It might just give them that final push to actually buying your product
By projecting the product in the real world, customers get to experience and interact with the product, almost as if they are in a physical store. Even more so, AR enables them to customize their products to their wishes. The technology can include different designs, colors or patterns.
As e-commerce is evolving, how do you stand out from the competition? You need to find a way to set your brand apart so consumers choose for you instead of others.
Consumers are always looking for experiences that are new, exciting and memorable. For this reason, AR fits perfectly. AR solves problems that e-customers face. Besides this, companies that use AR radiate an innovative and advanced brand.
Now, let’s continue with the 5 examples of e-commerce businesses that use AR. The examples show the diversity of AR, as these e-businesses sell different kinds of products.
In 2014, Amazon launched Amazon AR View. With this app, customers can scroll through the online catalogue and virtually project the products in their rooms. Whether you want to preview furniture, speakers or coffee machines, every product can be projected in full scale.
Explore your inner makeup artist! One of the best examples of AR technology within beauty is Sephora’s Virtual Artist app. The app scans your face, after which you can virtually try out different kinds of makeup. Beside the try ons, there are options for pictures, full face looks and even virtual makeup tutorials.
The fashion industry has also picked up on AR. Asos and Holome joined forces and created the Asos Virtual Catwalk app. Customers can use the app to search for the clothing they like, point their smartphone camera at a flat surface and boom! A virtual model shows you the outfit.
What a way to find the perfect new glasses! Warby Parker uses iPhone’s face mapping to render an AR experience. You get access to all the frames and you can virtually try them on. This way you find the ones that fit your face best
Last but not least, Wannaby is a startup from Belarus and created the Wanna Kicks app for iOS. With this app, users can virtually try on sneakers. You just scroll through the list of available sneakers, pick the ones you like, point the camera at your feet and tadaa! You’re wearing them. The tracking is done well, as you can look at the shoes from different angles. Even more so, you can walk and the app will follow your footsteps.
Do you know more e-businesses that use AR? Or maybe you know AR examples from other industries? Share them below in the comments or contact us directly.
3 Ways Facebook Messenger Helps E-Commerce Businesses
With over 2.6 billion monthly active users, Facebook is the most popular social network worldwide.
According to Gartner, $8B in business expenses will be saved by chatbots by 2022.
Facebook accounted for 55.9 percent of all social media site visits in the United States in February 2020. ( Source: Statista)
What do these numbers mean for your e-commerce business?
Facebook has revolutionized the way people message. More than 20 billion messages are exchanged between business and users monthly on Facebook Messenger. Communicating with your customers through Facebook provides you the chance to create a meaningful relationship with them. Facebook Messenger allows e-commerce brands to keep their customers engaged by providing exciting content, product offers, demos, etc.
Due to the COVID-19 pandemic,contactless shopping has emerged as the future of retail. E-commerce brands can benefit from the rapid rate at which the consumers have adapted to the digital world in just a span of 4 months.
In this article, we’ll go over a few reasons on why your e-commerce brand needs to integrate Facebook Messenger with their overall digital strategy.
In order to report a query, consumers typically had to either connect with businesses on-call or write them an email. They were unsatisfied with the long waiting time on-call due to a shortage of human resources in call centers or the lengthy process of filling out an entire form to write one email.
Enter Facebook Messenger.
E-commerce websites or apps need to handle large volumes of queries from customers. Some of these queries are unique in nature while the majority of them are commonly asked questions. Facebook Messenger enables e-commerce companies to respond to queries in real time. The 24*7 available bot has made customer service easier for brands with conversations.
Facebook Messenger powers e-commerce companies to serve customers on the channels where they are spending most of their time, drastically reducing the response time while exponentially increasing the response quality. This, in turn, increases customer satisfaction and loyalty.
With increasing competition, it’s essential for e-commerce companies to deliver top-notch customer service if they want to retain customers, and this is exactly what Facebook Messenger helps them do!
Before making any investment, one important question any business asks is “ what will be my ROI?”
Facebook Messenger serves as the perfect lead generation tool for your e-commerce business. According to Statista, during the first quarter of 2020, Facebook reported over 1.73 billion daily active users (DAU). Facebook provides you with every piece of data that is required to reach your target audience. This helps businesses to segment their ads specifically to the audience they want to sell to. They can either use Click-to-messenger ads or sponsored messages ads for their lead generation campaigns.
The click to messenger ads appear on user’s newsfeed with a CTA directing them to message you on the Facebook Messenger bot.
The sponsored messages are the most effective tool to re-engage with your customers. It enables e-commerce websites to send offers, promotions and details to users who have engaged with their business previously.
The combined power of these ads and the Facebook Messenger bot will exponentially increase the quantity and quality of leads generated by e-commerce brands.
Creating personalized experiences for your consumers has never been this important. But it was never this easy too. Facebook Messenger equips e-commerce brands with all necessary tools required to offer customized shopping experiences. Chatbots converse with the buyer and guide them throughout the buying process.
The power of Natural Language Understanding (NLU) and Natural Language Processing (NLP) provides Facebook Messenger chatbots the ability to understand buyers requirements and make product recommendations based on his inputs.
By deploying a Facebook Messenger bot, e-commerce companies can automate the sales process end-to-end. Starting from understanding the buyer’s requirements, recommending products, and providing check-out assistance, the bot does it all!
If you’re an e-commerce brand, you must be struggling with users abandoning their carts at the payment stage. This is one of the most challenging issues that the e-commerce industry faces today. Unexpected shipping cost and a complex checkout process have been the major reasons cited for this.
The advantage of Facebook Messenger is that it notifies people when they receive your message. People typically only have one Facebook account, which isn’t the case with emails. According to Barilliance, the email open rate has been as low as 40.76%! The fact that you can embed your Facebook Messenger bot on your e-commerce website makes the process of reaching out to abandoned cart customers quickly. Review 42 states thatMessenger marketing leads to 70% better open rate than email marketing.
E-commerce brands can make the shopping experience a lot more fun and increase engagement with their customers. The correct mixture of creativity and technology is required to build a successful Facebook Messenger bot.
According to Hubspot, messaging apps have over 5 billion monthly active users and this number is only expected to grow with the increase of mobile consumption. With Facebook’s powerful ad platform with detailed targeting options, be 100% assured of reaching your target audience.
Facebook Messenger is playing an important role in shaping the future of consumer communication. With over 1.73 billion daily active users (DAU), there is perhaps no better platform for your e-commerce business to find customers, connect with them, increase lead generation and skyrocket your sales.
Want to develop an Intelligent Virtual Assistant solution for your brand?Get in Touch
3dcart Helps Online Businesses Expand with Globalshopex’s Free…
“We see GlobalShopex as a valuable solution for online business owners to expand into international sales without drastically increasing their expenses or workload.” — Gonzalo Gil, 3dcart CEO
TAMARAC, Fla. (PRWEB) August 12, 2020
3dcart, a leading eCommerce software provider, announced today that they are partnering up with GlobalShopex for an easy-to-integrate international checkout system. The new system comprises a logistics solution for US-based online retail operators, providing cost-effective solutions for retailers to enter the international eCommerce market. GlobalShopex integrations allow international customers to seamlessly check out and ship worldwide.
GlobalShopex handles everything from fraud screening to duties and tax calculation. By consolidating shipments and optimizing couriers based on region and country, GlobalShopex is able to offer the lowest shipping rates. In addition, GlobalShopex accepts international credit cards and local payment forms, identifies international restrictions and country rules and regulations, provides multi-language customer support, and handles returns.
“We are thrilled to partner with 3dcart. GlobalShopex always offers all of its extensions free of charge allowing merchants to start selling internationally to over 200 countries and territories quickly, easily and with no risk. 3dcart merchants will be able to increase cross-border conversions and international sales by taking advantage of GlobalShopex features which enable international customers to shop in their home currency, pay all duties and taxes up front, while utilizing their favored payment methods,” added Raimundo Martinez, GlobalShopex CEO.
“At 3dcart, we’re always looking for the best tools to give online merchants an advantage,” said Gonzalo Gil, 3dcart CEO. “We see GlobalShopex as a valuable solution for online business owners to expand into international sales without drastically increasing their expenses or workload.”
GlobalShopex features include: Localized checkout experience for international customers buying from US businesses, currency conversion, total landed costs, international payment processing, customs clearance and brokerage, global shipping with tracking, reverse logistics/returns and fraud screening, and international customer support.
For more information about 3dcart’s partnership with GlobalShopex, request a demo here.
GlobalShopex is committed to growing as a leader in the international eCommerce and logistics industry by offering and optimizing international eCommerce solutions for USA retailers. Our passion is to enable merchants to expand internationally with ease and to grow their international sales. GlobalShopex was born out of eShopex, an established international freight forwarding company that opened doors in 1999. Currently, hundreds of USA merchants work with GlobalShopex as their international solutions provider.
3dcart (https://www.3dcart.com), located in Tamarac, Florida, is the most SEO-friendly eCommerce platform for retailers and internet marketers to grow their online stores’ traffic and sales. 3dcart includes 24×7 Technical Support, 100+ Mobile-Ready Themes, order management software, built-in blog, email marketing tools and more. Since 1997, the company has been a leader in the eCommerce market, building online stores for businesses of all sizes. Today, 3dcart is Visa PCI Certified and a Google Partner.
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