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Is Your WordPress Website Scalable Enough For More Traffic?




WordPress is the most popular content management system in the world, but that doesn’t mean that every WordPress website is scalable or elastic. It doesn’t even mean that a majority of WordPress sites are ready for traffic spikes. 

In fact, there is no shortage of WordPress sites that can’t handle their existing peak traffic without slowing down or throwing errors, making it difficult or impossible for visitors to use your website.

That’s right! You may be spending time and money to drive an audience to a website that isn’t even capable of serving those users.

This is particularly troubling for ecommerce businesses that rely on WordPress to work with shopping cart software like BigCommerce or WooCommerce to generate sales and revenue. However, it doesn’t take a survey to know that website owners want their websites to perform reliably for all web visitors.

WordPress as a Large-Scale Website Solution 

More than 27 million websites are powered by WordPress — including almost 4,000 of the top 10,000 sites on the internet. Wappalyzer shows WordPress as commanding a full 75% of the Content Management System (CMS) market. The nearest competitors are Drupal and Joomla, each commanding only 4% of the market respectively. boasts that its open-source software powers 35% of the web, from small blogs to some of the largest, most visited websites in existence. 

On the larger end of the spectrum, their portfolio includes websites for publications like RollingStone, Vogue, and websites for organizations like The Walt Disney Company. 

Is WordPress Scalable?

There is no question that a WordPress website can scale to meet the needs of high-traffic, large-scale websites. However, that doesn’t mean that every WordPress website is ready to maintain 100% uptime during traffic surges. 

Rather than focus on WordPress’s core software as the be-all-end-all of scalability, it’s more important to focus on factors related to your individual website — from themes, plugins and customizations, to sufficiently scalable hosting. 

Steps for Scaling WordPress for Growth 

WordPress by itself is a flexible platform. If you clear any bottlenecks and give your website the right hosting resources, the sky’s the limit. Here are the most common areas to pay attention to when gearing your WordPress instance to throttle up in traffic. 

1. Code best practices. 

Your custom code can impact page load and scalability in more than one way. Your code should be “clean” and generally free of errors and unnecessary bloat. Similarly, avoid dependencies on third-party services that won’t scale — anything from a stock ticker to a live chat system that isn’t built to handle large surges in traffic. 

In some cases, software like NewRelic may be extremely helpful in finding coding errors and issues that cause problems like hanging processes that eat up your website resources.

2. Vertical scalability. 

Sometimes your site simply needs more resources to handle traffic. Hardware resources such as CPU and RAM are crucial to handling traffic spikes. Typically, dedicated servers have enough processing power to handle minor spikes, but may not be optimally configured for sustained traffic bursts. 

On public clouds, it’s possible to allocate additional resources to your server by adding more CPU cores and RAM, but this will require downtime as these resources cannot be added while the server is running. 

3. Horizontal / elastic architecture.

In many cases, more CPU and RAM alone won’t be enough to meet your needs. The hosting server, whether a dedicated server or cloud account, will bottleneck. Instead, you’ll want to use load-balancing to spread your traffic across multiple web servers. 

Much like with vertical scaling, specialty hosts can help you to autoscale “horizontally” by spinning up more web nodes as needed. This is often achieved on public clouds, such as AWS.

4. Caching. 

Within your WordPress website, a variety of elements need to come together to produce a complete webpage. This includes your theme, scripts, images, and content. A Full Page Caching (FPC) solution saves fully generated web pages so that these elements are already assembled and ready to be transmitted more efficiently to a web visitor’s browser. 

It’s also possible to move session and object caching and store data into RAM, which greatly reduces processing time and database calls as well as API hits.

5. Content Delivery Network.

Rather than have all of your hosting resources load from your individual hosting account, you can use a Content Delivery Network (CDN) like Cloudflare to distribute copies of files, like images, across an “edge network” of servers around the globe. 

Much like with other caching systems, this cuts down on the resources needed by your hosting environment to serve up your site. Additionally, CDNs can offer a wide range of security, resilience, and speed benefits. 

6. Database optimization. 

The content in your WordPress website is stored in a database. By making sure that your database is well configured and optimized, you can decrease the chances that the weak link in your scalability chain will relate to your database. You should focus on hardware as well as software by using a database like MySQL or MariaDB with proper sizing and configuration.

7. Search indexing. 

WordPress’s built-in site-search feature can be a bottleneck in some situations. As your site scales up, you should consider another option, like ElasticSearch.

8. Security. 

As with other popular CMS systems, WordPress security is a moving target. Your web host should be deploying web application firewalling, intrusion detection, and malware scanning solutions for your site. However, it’s important to make sure that these systems are not hurting your scalability. 

For instance, if your malware scans are scheduled for peak traffic times, they could be using vital server resources at the worst possible time. A WordPress security audit can help you identify vulnerabilities and risks.

9. Available disk space.

Running out of CPU and RAM resources is temporary during a traffic spike and normally resolves itself, but running out of hard disk space is catastrophic and requires manual intervention. It’s important to have your host alert you if you’re running short on disk space. Without enough space to compile your cache or address other basic server functions, your website can come to a halt.

10. Integrations.

Is your website connecting to other software and external systems via APIs? Are you calling up data from other websites or servers via JavaScript or iFrames? Be aware that every integration is another potential point of failure when it comes to scalability. It’s important to choose integrations that you can rely on to be scalable and not hold back your site.

In the case of operating an ecommerce store using your WordPress site, you may be putting more load on WordPress than you need to. There are many great examples of WordPress + BigCommerce Headless Commerce sites, in which a WordPress is used for its strong CMS capabilities, while BigCommerce provides a hosted ecommerce backend to manage product, customer, order, and other vital data and operations for managing an online store.

11. Server software.

Your web host should analyze your individual website and choose the right software like NGINX or Percona DB. New versions of software like PHP operate more efficiently than old versions, helping your overall scalability, not to mention security. How it’s all configured is equally important. Simply installing software like PHP will not ensure successful scalability. It takes an experienced hand and the right settings to avoid bottlenecking.

12. Hardware performance.

As with all computers, not all hardware is the same — and it’s not just about size. For instance, choosing a host that uses Solid State Drives (SSD) using TLC technology can lead to much better loading speeds and scalability than Spinning Disks or SSDs using QLC. While you may be able to get a cheap hosting solution on aged hardware, it’s best to look beyond cost and focus on getting the right architecture for high performance.

13. Speed optimization.

Generally speaking, the better your WordPress loading speed, the more compressed, “minified” and optimized your site is. Your infrastructure should be able to more elegantly serve more users if it’s not choking on large files and otherwise under-performing code. You should also have a Time to First Byte (TTFB) under 200ms, which is easy to check with a WordPress speed test.

Best Practices for WordPress Scalability

Now that you know what impacts your site, these are the top best-practices that will traditionally have the biggest impact on your WordPress scalability and elasticity.

1. Use the right hosting provider. 

You may have noticed that more than half of the steps for scaling WordPress listed above require web hosting optimization. Selecting the right WordPress hosting plan with a provider that specializes in WordPress scalability will greatly increase your chances of being successful. So does having a team that’s engaged in real-time monitoring of your hosting environment.

2. Lightweight WordPress theme. 

If your WordPress theme is poorly coded, or chock full of unnecessary features and code, it may be weighing down your site and limiting your ability to handle large amounts of web traffic. Consider cleaning up your theme code, or simply using a theme that’s built to address your page speed and scalability needs.

3. Simplified plugins. 

Every plugin adds weight and risk to your store. When it comes to WordPress plugins, less is more. Choose your plugins wisely, and if they’re not truly necessary, be sure to remove them. If you’re operating an ecommerce website, consider adding BigCommerce to your WordPress site, which will offload much of your ecommerce related workload to BigCommerce’s SaaS solution.

4. Load testing. 

As they say, “The proof is in the pudding.” You should run a WordPress load test to verify that your site is capable of meeting your specific traffic expectations and goals. Furthermore, you should retest from time to time, such as after making changes and updates to your site, or when you believe you may be approaching a new traffic peak, such as before Black Friday.


Your WordPress website will be as scalable as you make it. In order to scale WordPress, you must adhere to best-practices when it comes to both web development and web hosting, and you’ll need vendors that you can count on. 

You should never assume that because there are huge WordPress sites, or because your WordPress site is hosted in a cloud environment, your site can handle anything you throw at it. 

Whether you’re using WordPress as a blogging platform or to power a more complex website, you should test, adjust, and make sure that your site is indeed scalable — and rely on teams that you can trust to support you!



Sayduck enters three-year license agreement with Forms+Surfaces to create 3D product models for AR visualization




In Augmented Reality News 

October 23, 2020 – Bublar Group has announced that its subsidiary Sayduck has expanded its collaboration with one of its oldest customers and entered into a three-year licence agreement with design and manufacturing company Forms+Surfaces based in the US.

The new assignment will consist of Sayduck building an online 3D configurator for over 80 of Forms+Surfaces’ different furnishing products for public spaces. Forms+Surfaces designs and manufactures architectural products used in public spaces, from walls and elevator interiors to site furnishings and lighting.

According to Bublar, the 3D configurator will make it possible to realistically present complex products that come in a multitude of variations and combinations that typically are not easily showcased online. It will also allow Forms+Surfaces customers to visualize product selections in augmented reality (AR), a core feature of the Sayduck Platform.

“We are truly excited about our continued collaboration with Sayduck. We knew that we were only scratching the surface as far as business opportunities when Forms+Surfaces introduced the AR technology to architects and designers for select products back in 2013. This new 3D configurator project is a natural extension of our digital outreach, helping streamline the specification process of our entire outdoor product line for our customers,” commented Jeffrey Stork, President, Forms+Surfaces, Inc.

Examples of Forms+Surfaces’ products

Earlier assignments from Forms+Surfaces have included an AR-enabled iOS app. In addition, Sayduck states that it has created multiple products as simpler, non-configurable items in the past.

Commenting on the agreement, Niklas Slotte, Managing Director at Sayduck, said: “I am very happy that we have gained continued trust from one of our oldest customers. We have had a strong collaboration for more than seven years and with this agreement we will develop our partnership even further.”

Bublar added that Sayduck’s strategy is to help product manufacturers and e-commerce companies to showcase and present their products in more immersive ways. The Sayduck Platform allows companies to create unique web 3D and AR experiences for their customers, helping to drive product engagement and customer confidence.

For more information on Sayduck and its 3D Configurator product, please visit the company’s website.

Image credit: Sayduck / Forms+Surfaces

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.


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Revuze, the first SaaS Consumer Insights eCommerce Platform





🚀🔥 Israel, Tel-Aviv – TAM Media Research has announced a partnership with Revuze Ltd., the provider of Revuze Explorer, the first SAAS consumer insights eCommerce platform, to launch TAM CRISP (Consumer Reviews and Influencer Sentiments for brand Performance) for the India Market. 👇

TAM is a joint venture between AC Nielsen and Kantar Media Research and is India’s main Audience Behavior & Brand Communication data provider.

🗨 As businesses embark on digital transformation initiatives and modernize their business operations, requirements are growing for strengthening eCommerce performance to enhance customer experiences and deliver suitable products to the Indian market.

“After showing significant success in the USA, Revue is entering the Indian market by partnering with TAM Media. This is a natural choice as both are part of the Nielsen family. TAM contributes 20+ years’ experience and deep understanding of the Indian media landscape”, said Shai Etzion, Chief Revenue Officer. “While Revuze Explorer will be a compelling product and a game-changer for India to understand consumer sentiments and reviews.”

🔥 “Today’s evolved Indian Voice of Consumers (VOC) is not just pragmatic about the products they purchase, but also extremely vocal and quick to give reviews. For a Marketer, this customer feedback can help realign Product & Communication strategies effectively. Hence, it is crucial for Marketers to constantly keep track, understand & re-connect while managing consumer sentiments towards Brands.” Said L.V. Krishnan, CEO, TAM Media Research.

✨”TAM has partnered with Revuze to bring a new-age, robust data analytics tool – CRISP, for Marketers to decode the realms of unstructured feedback data from consumers and retrace it back to defining sharper Brand strategies. In a fast-paced, evolving environment, it can be a crucial weapon for Marketers to win additional Brand Sales & Market Shares. CRISP will help build the much-needed superior analytical prowess within the Marketers business, help analyze product usage, and identify areas of product/service improvement based on feedback, so as to take quick-footed decisions.” 👇

● About TAM:

TAM Media Research-a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research. Set up in 1998, TAM has been the Central Media Intelligence Unit of Audience Behavior & Brand Communication data in India for more than 2 decades. TAM’s Media Intelligence repository is of central use by media & brand marketing organizations and is based on data collected & analyzed across both paid & earned media. TAM’s vision is to establish the Science of Data Monetization within the Indian Media and Marketing Industry.

● About Revue:

Revue is an Israeli market research startup backed by global investors such as, Nielsen, Prytek, and Maverik Israel utilizing artificial intelligence to simplify market research so that anyone can make decisions based on consumer opinion data. Revuze’s AI collects and turns unstructured data into market insights about your brand, competitors, products, features, and benchmarks it against the competition. This unique approach allows brands to understand the customer’s voice for a better strategic direction, connecting the dots with qualitative eCommerce opinion insights from multiple sources to succinctly identify the root cause of consumer issues in hours instead of months.


👉Read more at Revuze & Revuze’s Blog


✍ Source: Alon Ghelber CMO / Revuze

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transcosmos becomes a certified “Lazada” partner,…






Since 2015, transcosmos has been highly recognized by Lazada for its localized e-commerce support services respecting cultures and commercial practices of ASEAN countries and cross-border e-commerce operations based on each specific logistics situation, law, regulation, etc.

transcosmos inc. is proud to announce that the company has become a certified partner of “Lazada,” a leading e-commerce platform in ASEAN. transcosmos delivers clients’ superior products into the hands of ASEAN consumers by enhancing its cross-border e-commerce services building on its bases in ASEAN countries and its e-commerce and distribution network.

Lazada certifies companies that show excellence in e-commerce store operations, and who deliver timely and effective operations and high-quality customer services, serve brands in expanding their e-commerce eco-systems, and over-achieve standard requirements as a partner. As Lazada strengthens its focus on the Japanese market, the company has launched its certification program in Japan, and recognized transcosmos as one of its first four partners. transcosmos initiated its services for Lazada in Thailand in 2015. Since then, the company has been highly recognized by Lazada for its localized e-commerce support services respecting cultures and commercial practices of each ASEAN country, and cross-border e-commerce operations that take into consideration each country’s specific logistics situation, laws and regulations, and other factors.

In the ASEAN market, transcosmos not only sells its clients’ products on local e-commerce shopping malls and assists their cross-border businesses, but also offers services that integrate online, offline and digital marketing. The integrated services help clients drive their Online-Merge-Offline (OMO) initiatives by connecting their online stores with physical stores in the market, succeed in in-flight duty free channel, and execute social media marketing. With such services, transcosmos serves clients in boosting their brand recognition and expanding sales. As a Lazada partner, transcosmos will further drive e-commerce and retail businesses in the ASEAN market.

● About Lazada Group

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we have the largest selection of brands and sellers, and by 2030, we aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.

With its operations bases in Vietnam, the Philippines, Thailand, Malaysia and Indonesia, transcosmos offers a variety of localized services including contact centers, digital marketing and e-commerce one-stop services. Its e-commerce support services tailored for each client based on their phase of globalization and local market strategies help clients expand their businesses in each local market. More specifically, clients have the option to choose cross-border e-commerce services including test marketing that let them quick start a new business channel, distributor services where transcosmos acts as an importer and a seller in the local market, and e-commerce one-stop services for clients who already have e-commerce channel in the local market. Through such services, transcosmos provides clients with end-to-end support to help them succeed in each market.

transcosmos’s cross-border e-commerce services include flagship store opening, shipment to ASEAN countries, sales management and customer services all at one-stop. All clients need do is deliver their products to transcosmos.

transcosmos offers e-commerce one-stop services that fit clients’ e-commerce business and brand strategies across 48 countries including Japan, Europe and the United States, China, Taiwan, South Korea, ASEAN, India and Latin America. With the aim of contributing to clients in enhancing brand value and expanding sales, transcosmos will continue to deliver the best services to each country in this fast-changing e-commerce market.

  • transcosmos is a trademark or registered trademark of transcosmos inc. In Japan and other countries.
  • Other company names and product or services names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 168 bases across 30 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce services to deliver our clients’ excellent products and services in 48 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.

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