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Introducing Clearout JavaScript Widget And WordPress Plugin – Now…

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Eliminate Invalid Leads

Quality of Leads are directly proportional to sales conversion rate.

Capturing the email address of a website visitor is the basic step to convert a prospect and more than 74% of marketers prefer web forms for it. Today there are multiple applications and websites available for creating appealing lead capture forms but one common feature they lack is in-built filters to highlight invalid email addresses in real-time. Lack of email verification features can turn the utility of such forms dubious, but not anymore.

Unlike any other email verification tool, Clearout’s advanced email verification technology can be seamlessly integrated with any lead capture form without any coding skills. This has been made possible by Clearout’s features like – JavaScript Widget and WordPress Plugin.

Why Do Lead Capture Forms Need An Email Verifier?

Bad leads and inaccurate data affect the bottom line of 88% of organisations causing them to lose 12%-15% of their revenues. No matter the size of the businesses and website traffic, such low-quality data can lead to

  • Bad business decisions,
  • Misleading CRM reports,
  • Inaccurate sales forecasting,
  • Poor campaign performance,
  • Unrecoverable damage to the sender domain & IP reputation,
  • and low-quality customer service for all.

With the integration of email verification service in lead capture forms, a user can avoid the entry of bad/low-quality leads, improve the data quality and for a consistent revenue growth.

Embedding Clearout Email Verifier In Any Lead Capturing Form

Keeping in mind the requirements and needs of multiple users, mentioned below are ways of carrying out real-time verification with Clearout to avoid fraudulent activities before they start.

1. WordPress Forms – Real-time verification with Clearout WordPress Plugin

Clearout WordPress plugin seamlessly integrates with all popular form-based plugins on WordPress to validate the email addresses in real-time. The plugin is developed to perform 20+ refined real-time validation checks to determine the current status of each email address.

Use of Clearout WordPress will ensure to:

  • Accept valid email addresses only
  • Accept business/work email address only
  • Prevent all fraudulent signups from temporary/disposable/throw away email addresses
  • Block free email address provider like gmail.com / yahoo.com / hotmail.com on demand
  • Remind genuine users of their email if there are some typos.

2. Any Online Lead Capturing Form – Real-Time Verification With Clearout JavaScript Widget

Clearout Javascript Widget comes in handy for non-developers to easily integrate real-time verification to all kinds of online forms in just 2 steps:

  • Create a client-side app
  • Insert the code snippet provided anywhere in the closing body tag

The JavaScript widget has been developed in a manner that it seamlessly integrates with all popular lead capturing forms like HubSpot, Unbounce, Convertful, Leadpages etc.

3. Clearout API – Server-side Validation With Minimal Coding Skills
Clearout Email Validation API allows creating custom integrations to add email verification to any part of your software application. Successful email verification provides response status values which are primarily categorized as either Valid, Invalid, Unknown or Catch-All. The generated response will also contain the sub-status code for the given status results to determine the expected bounce rate. The countless ways and opportunities of Clearout API integration on existing applications can help in reducing the cost of list maintenance while improving ROI too.

4. Google ReCAPTCHA

Google ReCAPTCHA can be activated on any online form to offer protection from fraud and abuse. It uses advanced algorithms and adaptive CAPTCHAs to keep automated software from engaging in abusive activities on web pages. It does this, letting your valid users pass through with ease.

These are a few ways to integrate the Clearout Email Verifier in your existing application & lead-capture forms. Rewarded with the quickest response time Clearout can help you reduce the cost of list maintenance together with improving the ROI of your email marketing campaigns.

About Clearout

Clearout is an advanced email validation and verification service with 98%+ accuracy, faster turnaround, and ease-of-use features. It has been declared as a leader by G2, with over 400 million+ emails already verified; more than 15 million emails IDs are verified per day to remove abuse, spam traps, temporary and invalid addresses and help multi-sized businesses to capture the legitimate prospects, keeping away all negative aspects that can hamper emails from getting delivered. Also, Clearout’s email verification integrations with all major ESPs, CRM, and marketing platforms help to automate the verification process. ‘Clearout for Google Sheets’ is another popular feature wherein Clearout is available as an ‘add-on’ on Google Sheets. With this feature, you can verify and validate email addresses directly on Google sheets and maintain a clean database at a lower price and minimum efforts. Clearout has established an international presence with 15K+ clients and with multiple cloud deployment options for enterprises to provide best-in-class security.

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Source: https://www.prweb.com/releases/introducing_clearout_javascript_widget_and_wordpress_plugin_now_eliminate_invalid_leads_in_real_time_on_any_lead_capture_form/prweb17882319.htm

Cyber Security

IOTW: Ransomware Attack Closes Colonial Pipeline

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Signs point to the fact that it was DarkSide, a Robin Hood-like hacking group who successfully executed a ransomware attack that shutdown the Georgia-based Colonial Pipeline. There are conflicting reports about how the incident will further impact the distribution of U.S. domestic oil to the Eastern states and gas prices. 

Private companies working with U.S. government agencies shutdown the cloud servers from which the attacks on the Colonial Pipeline and 12 other companies were launched. They also retrieved the stolen data which was bound for Russia.

The main pipeline has been closed for several days. While the smaller pipelines were also affected, they were restored first as part of a phased plan. The Pipeline stretches from Texas to the Northeast, delivering about 45% of the fuel consumed by the East Coast.

The Facts

On Friday, May 7, the Colonial Pipeline announced its operations had been halted as a result of a ransomware incident that shutdown the main pipeline and smaller pipelines. Incident response began the day before, on Thursday. 

By Sunday, the smaller lines were operational again. However, the mainline remains down at the time of this writing. Early in the week, President Joe Biden worked with the Department of Transportation to lift oil trucking hour restrictions to keep the gas products flowing. On Wednesday, the White House released an Executive Order on Imrpoving National Cyber Security. The Colonial Pipeline is now fully operational, but not before panic-stricken consumers started hoarding gas and complaining about price gouging.

The Colonial Pipeline transports more than 2.5 million barrels a day of diesel, gasoline, jet fuel and natural gas via Gulf Coast pipelines that span more than 5,500 miles.

Reuters reported that the hackers stole more than 100 GB of data and that the FBI and other government agencies had successfully collaborated with private companies to take down the cloud servers the hackers used to steal the data. The ransom amount remains undisclosed and so does Colonial Pipelines’ response to the extortion attempt.  

DarkSide claims it does not target schools, hospitals, nursing homes or government organizations and that it donates part of its bounty to charity. The group reportedly demands payment for a decryption key and is increasingly demanding additional payment not to publish stolen data. DarkSide also stated on its website recently that it is not geopolitically motivated.

The Colonial Pipeline attack has been deemed “the worst attack on critical infrastructure to date.” 

Lessons Learned

U.S. critical infrastructure has become a popular cyberwarfare target. The weak underbelly has been aging tech and industrial control systems (ICSs) which may lack adequate physical and cyber security.

The problem isn’t a new one, but the number of attacks continue to rise.

Quick Tips

No business is immune from a ransomware attack.

  • Limit administrative privileges.
  • Limit the use of hardware and software to authorized hardware and software. While this may not be possible in all organizations, it is important for critical infrastructure organizations.
  • Monitor system, application, network and user behavior for anomalous activity.
  • Do a thorough cybersecurity assessment that involves white hat penetration testing. Critical infrastructure organizations should check for physical and cyber weaknesses.
  • Fortify the soft spots.
  • Have an incident response plan in place that involves operations, finance, legal, compliance, IT, risk management and communications.
  • Patch software as soon as possible.
  • Train and update the workforce on cyber hygiene.
  • If your company is attacked, engage a firm that specializes in forensics. Contact local and federal law enforcement, as appropriate.

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Source: https://www.cshub.com/attacks/articles/iotw-ransomware-attack-closes-colonial-pipeline

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AI

Pandemic Spurred Identity Fraud; AI and Biometrics Are Responding 

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AI and biometrics are being more widely incorporated in new cybersecurity products, as losses from cyberattacks and identity theft increased dramatically in 2020. (Credit: Getty Images) 

By AI Trends Staff 

Cyberattacks and identity fraud losses increased dramatically in 2020 as the pandemic made remote work the norm, setting the stage for AI and biometrics to combine in efforts to attain a higher level of protection. 

One study found banks worldwide saw a 238% jump in cyberattacks between February and April 2020; a study from Javelin Strategy & Research found that identity fraud losses grew to $56 billion last year as fraudsters used stolen personal information to create synthetic identities, according to a recent account from Pymnts.com. In addition, automated bot attacks shot upward by 100 million between July and December, targeting companies in a range of industries.  

Companies striving for better protection risk making life more difficult for their customers; another study found that 40% of financial institutions frequently mistake the online actions of legitimate customers to those of fraudsters. 

Caleb Callahan, Vice President of Fraud, Stash Financial

“As we look toward the post-pandemic—or, more accurately, inter-pandemic—era, we see just how good fraudsters were at using synthetic identities to defeat manual and semi-manual onboarding processes,” stated Caleb Callahan, Vice President of Fraud at Stash Financial of New York, offering a personal finance app, in an interview with Pymnts. 

SIM Sway Can Create a Synthetic Identity  

One technique for achieving a synthetic identity is a SIM swap, in which someone contacts your wireless carrier and is able to convince the call center employee that they are you, using personal data that may have been exposed in hacks, data breaches or information publicly shared on social networks, according to an account on CNET.  

Once your phone number is assigned to a new card, all of your incoming calls and text messages will be routed to whatever phone the new SIM card is in.  

Identity theft losses were $712.4 billion-plus in 2020, up 42% from 2019, Callahan stated. “To be frank, our defenses are fragmented and too dependent on technologies such as SMS [texting] that were never designed to provide secure services. Banks and all businesses should be looking at how to unify data signals and layer checkpoints in order to keep up with today’s sophisticated fraudsters,” he stated.  

Asked what tools and technologies would help differentiate between fraudsters and legitimate customers, Callahan stated, “in an ideal world, we would have a digital identity infrastructure that banks and others could depend on, but I think that we are some ways away from that right now.”  

Going forward, “The needs of the travel and hospitality, health, education and other sectors might accelerate the evolution of infrastructure for safety and security,” Callahan foresees. 

AI and Biometrics Seen as Offering Security Advantages 

AI can be employed to protect digital identity fraud, such as by offering greater accuracy and speed when it comes to verifying a person’s identity, or by incorporating biometric data so that a cybercriminal would not be able to gain access to information by only providing credentials, according to an account in Forbes. 

Deepak Gupta, Cofounder and CTO, LoginRadius

AI has the power to save the world from digital identity fraud,” stated Deepak Gupta, author of the Forbes article and cofounder and CTO of LoginRadius, a cloud-based consumer identity platform. “In the fight against ID theft, it is already a strong weapon. AI systems are entirely likely to end the reign of the individual hacker.”  

While he sees AI authentication as being in an early phase, Gupta recommended that companies examine the following: the use of intelligent adaptive authentication, such as local and device fingerprint; biometric authentication, based on the face or fingerprints; and smart data filters. “A well-developed AI protection system will have the ability to respond in nanoseconds to close a leak,” he stated. 

Pandemic Altered Consumer Financial Behavior, Spurred Identity Fraud  

The global pandemic has had a dramatic impact on consumer financial behavior. Consumers spent more time at home in 2020, transacted less than in previous years, and relied heavily on streaming services, digital commerce, and payments. They also corresponded more via email and text, for both work and personal life.  

“The pandemic inspired a major shift in how criminals approach fraud,” stated John Buzzard, Lead Analyst, Fraud & Security, with Javelin Strategy & Research in a press release. “Identity fraud has evolved and now reflects the lengths criminals will take to directly target consumers in order to steal their personally identifiable information.” 

Companies made quick adjustments to their business models, such as by increasing remote interactions with borrowers for loan originations and closings, and criminals pounced on new vulnerabilities they discovered. Nearly one-third of identity fraud victims say their financial services providers did not satisfactorily resolve their problems, and 38% of victims closed their accounts because of lack of resolution, the Javelin researchers found.   

“It is clear that financial institutions must continue to proactively and transparently manage fraud as a means to deepen their customer relationships,” stated Eric Kraus, Vice President and General Manager of Fraud, Risk and Compliance, FIS. The company offers technology solutions for merchants, banks, and capital markets firms globally. “Through our continuing business relationships with financial institutions, we know firsthand that consumers are looking to their banks to resolve instances of fraud, regardless of how the fraud occurred,” he added.  

This push from consumers who are becoming increasingly savvy online will lay a foundation for safer digital transactions.  

“Static forms of consumer authentication must be replaced with a modern, standards-based approach that utilizes biometrics,” stated David Henstock, Vice President of Identity Products at Visa, the world’s leader in digital payments. “Businesses benefit from reduced customer friction, lower abandonment rates and fewer chargebacks, while consumers benefit from better fraud prevention and faster payment during checkout.” 

The 2021 Identity Fraud Study from Javelin is now in its 18th year. 

Read the source articles and information from Pymnts.com, from CNETin Forbes and in a press release from Javelin Strategy & Research. 

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Source: https://www.aitrends.com/security/pandemic-spurred-identity-fraud-ai-and-biometrics-are-responding/

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Cyber Security

Pipeline Update: Biden Executive Order, DarkSide Detailed and Gas Bags

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The administrator of your personal data will be Threatpost, Inc., 500 Unicorn Park, Woburn, MA 01801. Detailed information on the processing of personal data can be found in the privacy policy. In addition, you will find them in the message confirming the subscription to the newsletter.

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Source: https://threatpost.com/pipeline-biden-darkside-gas-bags/166112/

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Cyber Security

8 Cyber Security Practices Every Organization Adopt

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Computer internet cyber security background. Cyber crime vector illustration. digital
Computer internet cyber security background. Cyber crime vector illustration. digital

Cyber security is such a pressing matter among companies, especially for large enterprises. Since there’s a lot to get from hacking large companies, they’re bound to experience cyber threats such as Trojans, malware, phishing, and ransomware regularly. But remember that there have been cases of cyberattacks on businesses with 100 or fewer employees, so small- and medium-sized companies are not exempt from this issue.

Regardless of the size of your company, consider strengthening your cyber security. There’s no better way to do that than by increasing the number of your security controls.

Security controls are countermeasures that prevent cyberattacks and minimize security risks on information, physical property, and, most importantly, your computer systems. For more information, you can read the article of Beryllium regarding security controls.

If you plan to establish newer security controls for your computer systems, you might want to consider looking into the following cyber security practices:

Table of Contents

Invest In Antivirus Software

A long time ago, you only had to worry about viruses, but that’s no longer the case. Today, there are all kinds of cyberthreats such as Trojan horses, worms, spyware, ransomware, and malware. If you want to be protected against these kinds of threats, you should consider investing in antivirus software. Antivirus software refers to any program designed to detect and eliminate various threats to a system, including those mentioned earlier.

Establish A Firewall

Antivirus software focuses on threats that may corrupt the programs inside a computer system. However, it doesn’t cover external threats; for those, you need a firewall. A firewall is a form of security control that helps keep external threats from breaching a computer system in the first place. You can think of it as the first line of defense against cyber threats. A firewall partnered with antivirus software can provide extremely powerful protection for any organization.

Utilize Multifactor Authentication

Usually, when logging into a computer system, you need to input your username and an authentication code, which is the password. But as previously said, cyberthreats have already evolved. It’s no longer enough to use a single authentication code, and that’s what multifactor authentication (MFA) is all about.

Basically, multifactor authentication is the process of requiring more than two codes from the user. So instead of a password alone, the system may also ask for a fingerprint, one-time passwords (OTPs), and more. This reduces the chances of hackers getting into the system.

Encourage Safe And Secure Passwords

Although you can use MFA, passwords are still the hardest authentication codes to crack. Hackers can steal OTPs with special software or even fake fingerprints. However, passwords are difficult to predict, perhaps due to their randomness.

If you’re going to implement MFA, you might as well make sure your employees have safe and secure passwords. You can start by giving them a few pointers, such as the following:

    • Use a password generator for the sake of randomness.
    • Avoid common characters.
    • Use a mix of characters.
    • Lengthen your password.

Monitor Third Parties’ Access To Data

Certain companies outsource some of their operations to third-party agencies. In doing so, they’re giving those firms access to confidential information.

If you’re currently in partnership with an outsourcing agency, you might want to consider monitoring them and limiting their access to data as well. After all, you can’t strengthen their cyber security even if you want to. If you do suffer from security breaches due to their negligence, your company would be on the losing side, so it’s better to be safe than sorry.

Check For Security Patches And Updates

Operating systems roll out security patches and updates every now and then. Your job is to apply those patches as soon as possible. Even if you leave your computer system outdated only for a few hours, there can be severe consequences.

Back Up All Data

Regardless of how secure your system is, there’s no guarantee that a hacker won’t get past your security controls. To minimize the damage from security breaches, companies must have a backup of all their data on a device not connected to the computer system. That way, if ever the computer system’s corrupted, you don’t have to worry about your data getting lost.

Educate Your Employees

Making mistakes is what makes one human. Some errors have minor consequences, but some can lead to huge problems. If your employees have access to the company’s system, the only thing hackers need to do is to take advantage of inexperienced employees. They can do this through phishing and other social engineering techniques.

If you don’t want your employees to bear all the blame for a security breach, try raising their awareness through training that teaches them about cyber security threats. Granted, it won’t guarantee 100% security, but it will reduce the chances for a cyberattack nonetheless.

Wrapping Up

Take note that every security control has a weakness. Your job is to ensure that those weaknesses are taken care of by other security controls. Take antivirus software and firewall, for example. Antivirus software deals with internal threats, while a firewall deals with external threats. If you want to strengthen your cyber security, you need to know how cyber security practices interact with each other, and this guide should have everything you need in that regard.

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Source: https://cybersguards.com/8-cyber-security-practices-every-organization-adopt/

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