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inAtlas en el Top Ten de las principales empresas en Location Intelligence

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inAtlas en el Top Ten de las principales empresas en Location Intelligence
  • La revista IndustryWired sitúa a inAtlas entre las diez principales empresas de Inteligencia de Localización con herramientas efectivas para el éxito empresarial

–   inAtlas ha desarrollado Geomarketing, una aplicación eficaz y útil basada en la Location Inteligente que detecta las zonas de mayor rentabilidad y optimiza las acciones de captaciones de nuevos clientes y retenerlos

La Location Intelligence o Inteligencia de Localización se ha convertido en una tecnologia ágil y eficiente que recopila, analiza datos geoespaciales con aplicación práctica en los diferentes sectores económicos y permite lograr el éxito de las empresas.

La revista IndustryWired, conocida por su gran impacto en el sector tecnológico, en su reciente artículo Top 10 Location Intelligence Companies Redefining usiness Success, sitúa a inAtlas, empresa especializada en Location Analytics que ofrece soluciones estratégicas de negocios basadas en la ubicación, en el ranking de las diez mejores empresas de Inteligencia de Localización que utilizan esta metodología para optimizar los éxitos ante los desafíos empresariales al detectar tendencias, adelantarse a sus competidores y tomar decisiones más inteligentes.

 La publicación realiza un análisis acerca de la efectividad de utilizar herramientas de Location Intelligence para conseguir éxito en el desarrollo de estrategias empresariales y toma de decisiones eficaces mediante la integración de datos de ubicación generados a partir de diferentes fuentes como comportamientos del consumidor, factores ambientales, IoT o sistemas GPS entre otros. La aplicación de Geoanalitica online de inAtlas, apunta la revista, ayuda a los clientes a realizar planes de negocios, diseñar campañas de marketing, encontrar nuevos clientes, implementar estrategias de geo-marketing o encontrar lugares ideales para nuevos puntos de venta y franquicias.

Además, recoge los diferentes servicios de la compañía, sus soluciones comerciales sectoriales, servicios de geolocalización, generación de leads, geomarketing, monitoreo de la competencia, análisis predictivo y prescriptivo, mapas de expansión y los modelos de propensión a compra.

 inAtlas, ha desarrollado Geomarketing, una herramienta que relaciona contextos geográficos con datos de los mercados empresariales y sociodemográficos para negocios B2B y B2C. Esta aplicación se fundamenta en la Inteligencia de Localización y ofrece un amplio abanico de soluciones y utilidades, para bancos, empresas de seguros, inmobiliarias, retails, empresas de sector telecom y energía,cadenas de franquicias, redes de negocios, aportando valor añadido, para simplificar el proceso de toma de decisiones de negocios.

Geomarketing, permite sincronizar de forma continua la información interna del negocio, gestionadas por CRM, Softwares de Business Intelligence y ERP con información actualizadas de los mercados de empresas y hogares, oferta inmobiliaria, catastro y bases de datos sectoriales en la totalidad del territorio de España y Portugal.

Gracias a la Inteligencia de LocalizacióninAtlas, detecta cuáles son las zonas de mayor rentabilidad, hecho que permite optimizar las acciones de captaciones de nuevos clientes y retenerlos. “Conocer la monitorización del comportamiento de los clientes, competidores y proveedores de un área elegida, junto con la localización y el comportamiento de una empresa en el mapa aumenta la competitividad de las empresas al ser capaces de actuar con diligencia, anticiparse y encontrar oportunidades de negocio”, asevera Silvia Banchini.

Source: https://www.fintechnews.org/inatlas-en-el-top-ten-de-las-principales-empresas-en-location-intelligence/

Fintech

Fintechs eye automation with nearly $1B in funding

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Fintechs MX and Blend secured $300 million funding rounds Wednesday just as both companies top off plans for digital innovations in the coming months. Global payments fintech Rapyd also joined the pack with its own $300 million package, which it will use to expand its engineering teams.  MX focuses on data-driven automation  As the Lehi, Utah-based MX grows its cash influx, the company is looking to enhance its data analytics softwares, giving consumers optimized insights […]

Source: https://bankautomationnews.com/allposts/payments/fintechs-eye-automation-with-nearly-1b-in-funding/

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Fintech

Weekly Wrap: Fintechs score big investments, chatbot developments ramp up

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This week investors funneled nearly $1 billion to fintechs MX, Blend, Rho Technologies and Rapyd, some of which are teeing up automation initiatives with an eye toward data management. Meanwhile, Temenos reported it is exploring the addition of automated responses for its Engage platform, and Kasisto is working with NCR to bring chatbot technology to smaller financial institutions.  Find this and more in […]

Source: https://bankautomationnews.com/allposts/automation/weekly-wrap-fintechs-score-big-investments-chatbot-developments-ramp-up/

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Grab Secures $300 Million Investment; A Look at Fintech in Latin America

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One of the greatest “How It Started” vs “How It Going” stories in international fintech these days continues to be the rise of Grab Financial, the spin-off from ride-hailing and food delivery company Grab. The Singapore-based company announced this week that it has secured more than $300 million in a round led by Hanwha Asset Management of South Korea. The investment, which also featured participation from K3 Ventures, GGV Capital, Arbor Ventures, and Flourish Ventures, gives the company an estimated valuation of $3 billion.

“We are at an inflection point in Southeast Asia,” Grab Financial Group senior managing director Reuben Lai said, “as the pandemic has accelerated the need for digital financial services that help us grow and protect our incomes.” The company reported that the new capital will help support the hiring of additional talent, as well as fuel expansion and the introduction of new products.

Among the recent accomplishments of Grab’s fintech division are a 40% gain in 2020 revenues, a 4x increase in users of its insurance distribution offering, and the launch of its first wealth management solution. Grab – as part of its consortium with Singtel – was also among the fortunate few to earn approval from the Monetary Authority of Singapore to launch a digital bank.


This week’s Finovate Global Reports features a fresh look at fintech in Latin America courtesy of EBANX annual Beyond Borders 2020/2021 study. The report looks at the impact of COVID-19 on cross-border e-commerce and payments trends in Latin America.

Among the key insights include the centrality of mobile in driving digital consumption of services as 4G becomes more widespread throughout the region. The report also suggests that Latin America has the potential to rival southeast Asia in terms of the growth of its e-commerce sector.


For our international Finovate Global Alumni Profile this week, here’s a look at ModularBank, a digital banking solution provider based in Estonia that raised €4 million in new funding this week. The company, which demoed its technology at FinovateEurope 2019 in London, offers a modern, API-based, banking-as-a-service solution to help businesses leverage new business models and gain competitive advantage.

“Increasingly, people are demanding more flexible and convenient services that fit around the way they work and live and in response, there is a wave of digitalization and embedded finance on the horizon, beginning to build,” explained Modularbank CEO Vilve Vene upon announcement of the company’s recent funding.

“To harness this momentum there is a real need for lean, yet sophisticated core banking technology … Modularbank was set up to enable banks and other customer-facing businesses to devise and roll out personalized banking services quickly and easily.”


Here is our look at fintech around the world.

Middle East and Northern Africa

Central and Southern Asia

Latin America and the Caribbean

Asia-Pacific

Sub-Saharan Africa

Central and Eastern Europe


Photo by Artem Beliaikin from Pexels

Source: https://finovate.com/grab-secures-300-million-investment-a-look-at-fintech-in-latin-america/

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DriveWealth Acquires Institutional Broker Dealer

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Brokerage infrastructure API provider DriveWealth announced this week it acquired Cuttone & Company, a New York-based institutional broker dealer. Terms of the deal were not disclosed.

DriveWealth has purchased Cuttone & Company specifically for its market and regulatory expertise and network of institutional trading partners. The New Jersey-based company will leverage this expertise to offer its own partners access to price discovery on its scalable, configurable, and redundant electronic trading infrastructure.

Ultimately, the acquisition will offer retail investors who trade fractional shares of U.S. equities via DriveWealth’s partners direct access to the point of sale for NYSE securities.

“These added resources, unprecedented transparency, and the ability to trade directly on the NYSE or across all U.S. equity destinations will open up greater opportunities for the retail investors we serve on our platform,” said DriveWealth Founder and CEO Bob Cortright. “Having notional trading technology connected to a flexible brokerage infrastructure allows investors to start small by investing in brands they know and care about. We’re proud to bring this new combination of Cuttone & Company’s institutional knowledge with our retail trading technology to become the most complete brokerage stack available to retail investors today.”

DriveWealth was founded in 2012 by Cortright and his co-founder Julie Coin. The company has raised a total of $100.8 million, including a $56.7 million DriveWealth closed last October.


Photo by Savvas Stavrinos from Pexels

Source: https://finovate.com/drivewealth-acquires-institutional-broker-dealer/

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