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I tried to get Microsoft to sell me a PC. It didn’t go well

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apple-imac-lineup.png

You don’t have to think. How lovely is that?

I was looking for excitement.

I have a habit of doing this in all the wrong places, but I tried to divert my worse instincts when I heard Apple had a new “Why Mac?” page.

I think I know why I choose to use MacBooks — and why I can barely make my wife’s Dell Latitude do much at all — but I wondered what Apple’s logicians were saying these days. 

I also wondered whether Microsoft, which has caught up in so many ways when it comes to marketing and communications, would now match Apple in selling me a PC.

Why Mac? It’s Simple, Really.

First, I went to the Why Mac? page.

From the very beginning, Apple talks to real humans: “Easy to learn. Astoundingly powerful. And designed to let you work, play, and create in ways you never imagined.”

It’s interesting how after all these years, after all this belief that younger people’s minds and bodies are instinctively tuned to technology, Apple still leads with the ease of learning.

This has always been an enormous part of Apple’s success. You look at any Apple product and you can deduce how it works without resorting to a manual or a screamfest.

Apple continues to walk this simple line. The page speaks of the computer being instantly ready to go. It explains that software updates are free and simply appear.

And then the real core of Apple’s cleverness: “If you already have an iPhone, it feels familiar from the moment you turn it on.”

This is such an underrated truth. The iPhone as a gateway drug which, together with the iPad, is given to children as a modern pacifier.

The minute those kids need a computer, they really don’t have to think when they open a Mac. And really, why should kids have to think when they have far more important things to experience?

The Why Mac? page continues to press the integrative buttons that work for so many. It talks of how the design makes sense “especially if you have an iPhone.”

Then suddenly Apple mentions Microsoft.

It knows you might have heard of it. It knows you might have been persuaded into using its software. So Apple offers: “Take your productivity and creativity further with apps for anything you can imagine. Even use apps from Microsoft 365 and Adobe Creative Cloud without missing a beat.”

Yes, even use apps from Microsoft. The generosity is quite overwhelming.

What follows is a hint about how Cupertino would really like you to use your Mac: “Mac is the perfect companion to your other Apple devices. Read a message on your Apple Watch and reply from your Mac. Start a presentation on your Mac and rehearse it on your iPhone while you’re on the go. Unlock your Mac with your Apple Watch. Or even share entire photo albums with friends from across the room.”

For some, this is a disturbing depiction of a stifling ecosystem. For others, it’s simply relief.

This being Apple, the page’s highlights end with a reminder about privacy. The whole thing, however, is blessedly easy to read and grasp.

The Windows Is All Steamed Up.

How, then, does Microsoft present itself?

I went to the Microsoft site and began to poke around. I found a page entitled: “Find a PC that fits.” Beneath it was these words: “Discover the benefits of a new PC.”

Please, I’d really like to discover those but what came next made me squat in an uncomfortable position for several seconds, tug at my eyebrows and consider eating particles from the floor.

It was this sentence: “When it comes to a PC with an SSD vs. one with an HDD, some things are just better.”

Um, please forgive me but I’d like to buy a PC, not enter my name for Jeopardy. Please, Microsoft, lead me by the hand, hold that hand gently and speak to me in simple words rather than put me on a flight to Inner Acronymia.

The Why Mac? page has a section entitled: “Always intuitive. Never intimidating.”

Microsoft, by contrast, wants to poke you in the eye to see if you’re paying attention and then ask you a calculus question.

Beneath this mindlessly complex inducement were words about PCs being four times faster. Than Macs? No, HDDs. Then there were boasts about downloading Windows updates and files faster and battery life.

I had to scroll further to find any sort of simplicity. Specifically, pictures of different types of laptops. But why would I have even come this far? 

In truth, Microsoft had felt as inviting as a dishcloth sandwich.

Paging The Big Easy.

I wanted to believe I’d stumbled onto the wrong page, so I scrolled around further.

There was a page headlined: “Find your new Windows 10 PC.” It offered five options — Create, Play, Work, Learn, and Just The Basics.

But, I hear you cry, aren’t create, play, work and learn actually the basics? Yes, Redmond is trying to segment you out by purpose, but why be so complicated? There’s rarely just one purpose to own a computer.

I went to the Windows home page, with hope and despair punching each other behind my eyeballs. There, I was greeted with “Learn, create, collaborate.” But what about play?

This complete confusion of vision must drive a neophyte to conjunctive conniptions.

There’s something crushingly ironic about fearing that PCs are more complex and being greeted by pages that reflect exactly that.

Perhaps this was all my fault. Perhaps I just don’t understand how the Microsoftian mind works. Perhaps this is just a language I don’t understand. Like Finnish. Or Jibberish.

I’m still drifting toward stupefied somnolence that Microsoft couldn’t be more enticing than this, that it couldn’t be more focused than this.

After all, the Surface range is extremely attractive. Redmond has spent enormous time and money making it look good and placing it on TV in so many sports, news, and other TV environments.

And I’m sure there are many other PCs with visual flair and grace.

I simply couldn’t find my way to any of them here.

more Technically Incorrect

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Source: https://www.zdnet.com/article/i-tried-to-get-microsoft-to-sell-me-a-pc-it-didnt-go-well/#ftag=RSSbaffb68

ZDNET

Microsoft: Zero Trust security just hit the mainstream

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Zero Trust, the borderless security strategy being pushed by vendors, has fully caught on in the enterprise, according to Microsoft’s latest survey of cybersecurity defenders. 

Microsoft, IBM, Google, AWS, Cisco and others in the cybersecurity industry have been banging the ‘zero trust’ drum for the past few years. 

The case for zero trust was made clearer after this year’s software supply chain attacks on US tech firms, which came amid a mass shift to remote work that demonstrated the need to protect information inside and beyond a trusted environment in a world that spans BYOD, home networks, VPNs, cloud services and more.

As Microsoft has argued, part of zero trust is assuming the corporate network has already been breached, either by hackers targeting that network through phishing or malware, or via an employee’s compromised home device connecting to the network.

The message has gotten through to organizations. Microsoft’s survey of 1,200 security decision makers over the past year found that 96% of consider Zero Trust to be critical to their organization. 

Zero trust will also soon be compulsory for federal agencies, helping standardize the concept in the broader market. US president Joe Biden’s cybersecurity executive order in May mandated agencies move to zero-trust as-a-service architectures and enable two-factor authentication (2FA) within 180 days. 

The Commerce Department’s NIST followed up last week by calling on 18 of the US’s biggest cybersecurity vendors to demonstrate how they would implement a zero trust architecture.    

Microsoft found that 76 percent or organizations are in the process of implementing a Zero Trust architecture — up six percent from last year.

“The shift to hybrid work, accelerated by COVID-19, is also driving the move towards broader adoption of Zero Trust with 81 percent of organizations having already begun the move toward a hybrid workplace,” writes Vasu Jakkal, Microsoft corporate vice president of security, compliance and identity.

“Zero Trust will be critical to help maintain security amid the IT complexity that comes with hybrid work.”

The top reasons for adopting Zero Trust included increased security and compliance agility, speed of threat detection and remediation, and simplicity and availability of security analytics, according to Jakkal. 

It’s all about confirming everything is secure, across identity, endpoints, the network, and other resources using signals and data.

Biden this week highlighted the real-world stakes at play with recent ransomware and supply chain attacks on critical infrastructure, telling the US intelligence community that a major hack would likely be the reason the US enters “a real shooting war with a major power”. The US president yesterday signed a memorandum addressing cybersecurity for critical infrastructure, ordering CISA and NIST to create benchmarks for organizations managing critical infrastructure.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.zdnet.com/article/microsoft-zero-trust-security-just-hit-the-mainstream/#ftag=RSSbaffb68

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ZDNET

Microsoft: Zero Trust security just hit the mainstream

Published

on

Zero Trust, the borderless security strategy being pushed by vendors, has fully caught on in the enterprise, according to Microsoft’s latest survey of cybersecurity defenders. 

Microsoft, IBM, Google, AWS, Cisco and others in the cybersecurity industry have been banging the ‘zero trust’ drum for the past few years. 

The case for zero trust was made clearer after this year’s software supply chain attacks on US tech firms, which came amid a mass shift to remote work that demonstrated the need to protect information inside and beyond a trusted environment in a world that spans BYOD, home networks, VPNs, cloud services and more.

As Microsoft has argued, part of zero trust is assuming the corporate network has already been breached, either by hackers targeting that network through phishing or malware, or via an employee’s compromised home device connecting to the network.

The message has gotten through to organizations. Microsoft’s survey of 1,200 security decision makers over the past year found that 96% of consider Zero Trust to be critical to their organization. 

Zero trust will also soon be compulsory for federal agencies, helping standardize the concept in the broader market. US president Joe Biden’s cybersecurity executive order in May mandated agencies move to zero-trust as-a-service architectures and enable two-factor authentication (2FA) within 180 days. 

The Commerce Department’s NIST followed up last week by calling on 18 of the US’s biggest cybersecurity vendors to demonstrate how they would implement a zero trust architecture.    

Microsoft found that 76 percent or organizations are in the process of implementing a Zero Trust architecture — up six percent from last year.

“The shift to hybrid work, accelerated by COVID-19, is also driving the move towards broader adoption of Zero Trust with 81 percent of organizations having already begun the move toward a hybrid workplace,” writes Vasu Jakkal, Microsoft corporate vice president of security, compliance and identity.

“Zero Trust will be critical to help maintain security amid the IT complexity that comes with hybrid work.”

The top reasons for adopting Zero Trust included increased security and compliance agility, speed of threat detection and remediation, and simplicity and availability of security analytics, according to Jakkal. 

It’s all about confirming everything is secure, across identity, endpoints, the network, and other resources using signals and data.

Biden this week highlighted the real-world stakes at play with recent ransomware and supply chain attacks on critical infrastructure, telling the US intelligence community that a major hack would likely be the reason the US enters “a real shooting war with a major power”. The US president yesterday signed a memorandum addressing cybersecurity for critical infrastructure, ordering CISA and NIST to create benchmarks for organizations managing critical infrastructure.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.zdnet.com/article/microsoft-zero-trust-security-just-hit-the-mainstream/#ftag=RSSbaffb68

Continue Reading

ZDNET

Microsoft: Zero Trust security just hit the mainstream

Published

on

Zero Trust, the borderless security strategy being pushed by vendors, has fully caught on in the enterprise, according to Microsoft’s latest survey of cybersecurity defenders. 

Microsoft, IBM, Google, AWS, Cisco and others in the cybersecurity industry have been banging the ‘zero trust’ drum for the past few years. 

The case for zero trust was made clearer after this year’s software supply chain attacks on US tech firms, which came amid a mass shift to remote work that demonstrated the need to protect information inside and beyond a trusted environment in a world that spans BYOD, home networks, VPNs, cloud services and more.

As Microsoft has argued, part of zero trust is assuming the corporate network has already been breached, either by hackers targeting that network through phishing or malware, or via an employee’s compromised home device connecting to the network.

The message has gotten through to organizations. Microsoft’s survey of 1,200 security decision makers over the past year found that 96% of consider Zero Trust to be critical to their organization. 

Zero trust will also soon be compulsory for federal agencies, helping standardize the concept in the broader market. US president Joe Biden’s cybersecurity executive order in May mandated agencies move to zero-trust as-a-service architectures and enable two-factor authentication (2FA) within 180 days. 

The Commerce Department’s NIST followed up last week by calling on 18 of the US’s biggest cybersecurity vendors to demonstrate how they would implement a zero trust architecture.    

Microsoft found that 76 percent or organizations are in the process of implementing a Zero Trust architecture — up six percent from last year.

“The shift to hybrid work, accelerated by COVID-19, is also driving the move towards broader adoption of Zero Trust with 81 percent of organizations having already begun the move toward a hybrid workplace,” writes Vasu Jakkal, Microsoft corporate vice president of security, compliance and identity.

“Zero Trust will be critical to help maintain security amid the IT complexity that comes with hybrid work.”

The top reasons for adopting Zero Trust included increased security and compliance agility, speed of threat detection and remediation, and simplicity and availability of security analytics, according to Jakkal. 

It’s all about confirming everything is secure, across identity, endpoints, the network, and other resources using signals and data.

Biden this week highlighted the real-world stakes at play with recent ransomware and supply chain attacks on critical infrastructure, telling the US intelligence community that a major hack would likely be the reason the US enters “a real shooting war with a major power”. The US president yesterday signed a memorandum addressing cybersecurity for critical infrastructure, ordering CISA and NIST to create benchmarks for organizations managing critical infrastructure.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.zdnet.com/article/microsoft-zero-trust-security-just-hit-the-mainstream/#ftag=RSSbaffb68

Continue Reading

ZDNET

Apple broke bad news to iPhone fans

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We’ve known this was a problem.

I expected that if there was any time when Apple top brass would mention it, it would be during the earnings call.

And that’s when it happened.

Apple, like most other tech firms, is feeling the pinch due to component shortages.

A word that came up a lot during the call was “constraints.” It was up to Apple CFO Luca Maestri to break the bad news.

“… we expect supply constraints during the September quarter to be greater than what we experienced during the June quarter. The constraints will primarily impact iPhone and iPad.”

Must read: Don’t buy these Apple products: July 2021 edition

Normally, I’d put this down to scarcity marketing — “get in there quick with your iPhone orders, because otherwise you’ll miss out and the cool kids will laugh at you” sort of thing — but these supply constraints are real and is affecting almost every company that is involved in making things.

CEO Tim Cook went on to fill in some more details about the constraints.

“The majority of constraints we’re seeing are of the variety that I think others are saying that are I would classify as industry shortage. We do have some shortages, in addition to that, that are where the demand has been so great and so beyond our own expectation that it’s difficult to get the entire set of parts within the lead times that we try to get those. So it’s a little bit of that as well.”

A little bit of this, a little bit of that.

On the whole, Apple does like to underpromise and overdeliver, especially where Wall Street is concerned, so it doesn’t surprise me that there’s this air of caution.

It makes sense.

The landscape is changing rapidly.

But I think that it’s interesting and somewhat telling that Apple was willing to make such a statement, a statement that caused stocks to fall as a result.

This statement was not made lightly.

If you’re someone who likes getting a new iPhone as soon as they’re out, you might have to work a little harder this year.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.zdnet.com/article/apple-broke-bad-news-to-iphone-fans/#ftag=RSSbaffb68

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