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How We Used an E-mail Campaign to Bring Traffic to our Website

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image

Legend says there is no secret recipe to a successful marketing campaign.

I’m not here to say the opposite… Of course. There is no way to know if a campaign will be successful or go viral before publishing it. Sometimes everything is perfect but the message or the product sucks.

For the past year, I spent time reading 2 master articles per week on how to improve e-mail marketing and tried literally everything on Decktopus community campaigns.

What I saw was you have optimistically had a %2 conversion chance from an e-mail campaign. We built a newsletter template with a catchy headline, cool image, a big CTA, and 3 -just in case we couldn’t impress- buttons to bring traffic to the website. Results were not so bad.

image

People were staying on the page and most of the time, even click on social share buttons. But still, we weren’t impressed. Then we decided to switch things up and started to look for different templates to try. Because sometimes you need to pull up the “surprise” card to bring attention and we just felt like we needed a fresh look.

Then, this guy sent a newsletter… and I clicked on every single link.

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His mail was literally the alive version of all the marketing case studies I read.

Simple – No fancy look, just a plain text mail

Straight forward – No jargon, instead of “improve your SEO” he used “rank higher on Google”

Personal – Even though it’s a newsletter he crafted it to make it feel like if you reply, you reply to Neil itself

There were some missing pieces, of course, we needed to somehow break the pattern and have a strong content strategy.

To break the pattern we decided to follow his footsteps at Decktopus and pull up every resource we created until that day to repurpose. We created 3 different resources on 1 parent topic and created share links. The strategy was to bring traffic to content and let the platform do its magic.

These were the three pieces of click magnets:

Content marketing examples – Content marketing examples and lead capture methods we tried at Decktopus.

Best lead generation tools – A list where you can find the best lead generation tools to grow your business. 

Get an invite for our network– Do you have a resource to share? Join our community to share and grow your network.

When you click on resource links, you were redirected to the content inside the Decktopus application.

To download the content you need to signup/log in and copy the content to your dashboard.

And that’s my friend, is a great way to call users back to the application and welcome them with new and shiny features.

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Long story short

Don’t forget to break the patterns; surprising people is a great way to take the attention.

Never be ashamed to follow in the footsteps of others, but always be original. Copying content is a sin of marketing.

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Source: https://hackernoon.com/how-we-used-an-e-mail-campaign-to-bring-traffic-to-our-website-ru4137mh?source=rss

CNBC

Louis Vuitton is making a mobile game with embedded NFTs

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The worlds of fashion and gaming are cozying up to one another. From Gucci selling digital items in Roblox to Vogue‘s virtual fashion spread starring Gigi Hadid, the two industries are increasingly overlapping to capture a young, tech-savvy audience. Now, Louis Vuitton is jumping on the bandwagon by releasing a mobile video game to celebrate its founder’s 200th birthday. Louis: The Game stars the fashion house’s mascot Vivienne, a wooden doll embellished with the company’s flower insignia, on a journey through the brand’s history, reports Austrian newspaper Kurier.

The iOS and Android game reportedly tasks players with exploring a colorful world by completing various quests — all pretty generic so far. Whether it turns out to be more than just an unashamed bit of promotional fluff remains to be seen. The game drops on August 4th. If LV goes all-out psychedelic like it did with its recent UFO-style speaker, then it could be worth a look.

According to WWD, the game will also feature “embedded NFTs.” Though, that hardly sounds promising. The one-of-a-kind digital collectibles have gone from multi-million dollar auctions to freebies designed to promote throwaway pop culture, like Warner Bros. recent Space Jam reboot.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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Source: https://www.engadget.com/louis-vuitton-mobile-game-nft-105507072.html?src=rss

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Rocket Lab launches US Space Force satellite after its failed mission in May

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Rocket Lab has successfully launched a US military satellite in its first mission since its 20th Electron launch ended up in failure back in May. The company’s Electron rocket made its way to space from its New Zealand launch site, carrying a small demonstration satellite from the US Space Force called the Monolith. Peter Beck, Rocket Lab founder and CEO, tweeted shortly after the event that the payload was deployed and praised the team for a “flawless” launch.

Monolith’s target location is in low-Earth orbit around 370 miles above our planet. The satellite will demonstrate the use of a deployable sensor, “where the sensor’s mass is a substantial fraction of the total mass of the spacecraft, changing the spacecraft’s dynamic properties and testing ability to maintain spacecraft attitude control,” Rocket Lab explained in the official mission webpage. The results from the demonstration will help companies build more affordable satellites within shorter timeframes.

Rocket Lab’s 20th mission failed in May when it suffered an “anomaly” after the second stage ignition. The company lost both its Electron rocket and BlackSky’s Earth observation satellite payloads as a result of its second launch failure within the span of a year. After investigating the issue, Rocket Lab determined that the root cause was a problem with the second stage engine igniter system that “induced a corruption of signals within the engine computer.” The company says it has since implemented fixes “to prevent any future reoccurrence.”

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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Source: https://www.engadget.com/rocket-lab-launches-us-space-force-satellite-103541725.html?src=rss

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What The Original Wolf of Wall Street Thinks Of Bitcoin, Tether, Defi and the Crypto Space

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Although he made his fortune trading penny stocks and manipulating the markets, Jordan Belfort, the trader who inspired the iconic movie “The Wolf of Wall Street,” is currently not very happy with a lot of what’s going on with the crypto industry.

In a recent interview he explained in detail what excites him and what bothers him about the crypto space.

The Good: Bitcoin and DeFi

Belfort confesses to being an optimistic Bitcoiner. He explained that since discovering Bitcoin, he has found it to be an exciting idea.

He hopes that soon there will be more and better regulations for Bitcoin and the crypto industry. From his point of view, the more regulations there are, the better the consequences for cryptocurrency users and traders in the future.

“The sooner that massive regulation comes into the market, the better it is for Bitcoin, stablecoin and everything else. I think people are scared of regulations, they shouldn’t be. If you look back in history … let’s say the junk bond market, everybody said, ‘Oh no, the regulators are coming in! [But ultimately] the market got much bigger, so I think it’s a good thing,”

Belford commented that Bitcoin has a “bright future” and that the industry has evolved favorably over time, now being much more mature. He believes BTC could become a serious substitue for gold, and he expects the crypto to end the year somewhere between $45,000 and $70,000.


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Belfort is also very enthusiastic about DeFi, an industry he believes to be very innovative. He even advises a DeFi company today.

The Bad: Shitcoin ≠ Crypto

Belfort was concerned about the growing number of worthless cryptocurrencies being created to attract many unwary people who end up losing their money.

From his point of view, these scams are a harm to the crypto industry in general

There are so many scams, it is really sad … You have all these shitcoins out there. Literally, every single day, there are new ones being printed. They are simply designed to separate people from their money.

However, he assured that all crime leaves a trail and eventually the organizers of these scams will pay, even though they are currently walking free due to the legal loopholes.

He called for cleaning up the crypto markets, although he declined to specify which cryptocurrencies he considered to be scams.

The Ugly: Tether

For Belfort, the top stablecoin in the ecosystem at the moment is a stain on the crypto industry’s credibility. When asked if he considered Tether a scam, the seasoned trader stressed that he had several years warning about his suspicions regarding USDT.

I have been saying that since 2017 that I thought there was a big problem with Tether … It seemed like a pretty convenient thing that Tether supply expanded when it needed to expand. And then when they settled something civilly, I was like Wow, How did they get away with that?

He declined to call Tether a scam or a shitcoin. Still, He said that while Tether may currently operate cleanly, past mistakes could cost it dearly, even to the point of not being able to recover.

However, although this scenario could bring negative consequences for the crypto ecosystem, from his point of view, it would simply be a matter of time until the markets balance migrating to another stablecoin of proven legitimacy.

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PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://coingenius.news/what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-12/?utm_source=rss&utm_medium=rss&utm_campaign=what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-12

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AI

What The Original Wolf of Wall Street Thinks Of Bitcoin, Tether, Defi and the Crypto Space

Published

on

Although he made his fortune trading penny stocks and manipulating the markets, Jordan Belfort, the trader who inspired the iconic movie “The Wolf of Wall Street,” is currently not very happy with a lot of what’s going on with the crypto industry.

In a recent interview he explained in detail what excites him and what bothers him about the crypto space.

The Good: Bitcoin and DeFi

Belfort confesses to being an optimistic Bitcoiner. He explained that since discovering Bitcoin, he has found it to be an exciting idea.

He hopes that soon there will be more and better regulations for Bitcoin and the crypto industry. From his point of view, the more regulations there are, the better the consequences for cryptocurrency users and traders in the future.

“The sooner that massive regulation comes into the market, the better it is for Bitcoin, stablecoin and everything else. I think people are scared of regulations, they shouldn’t be. If you look back in history … let’s say the junk bond market, everybody said, ‘Oh no, the regulators are coming in! [But ultimately] the market got much bigger, so I think it’s a good thing,”

Belford commented that Bitcoin has a “bright future” and that the industry has evolved favorably over time, now being much more mature. He believes BTC could become a serious substitue for gold, and he expects the crypto to end the year somewhere between $45,000 and $70,000.


ADVERTISEMENT

Belfort is also very enthusiastic about DeFi, an industry he believes to be very innovative. He even advises a DeFi company today.

The Bad: Shitcoin ≠ Crypto

Belfort was concerned about the growing number of worthless cryptocurrencies being created to attract many unwary people who end up losing their money.

From his point of view, these scams are a harm to the crypto industry in general

There are so many scams, it is really sad … You have all these shitcoins out there. Literally, every single day, there are new ones being printed. They are simply designed to separate people from their money.

However, he assured that all crime leaves a trail and eventually the organizers of these scams will pay, even though they are currently walking free due to the legal loopholes.

He called for cleaning up the crypto markets, although he declined to specify which cryptocurrencies he considered to be scams.

The Ugly: Tether

For Belfort, the top stablecoin in the ecosystem at the moment is a stain on the crypto industry’s credibility. When asked if he considered Tether a scam, the seasoned trader stressed that he had several years warning about his suspicions regarding USDT.

I have been saying that since 2017 that I thought there was a big problem with Tether … It seemed like a pretty convenient thing that Tether supply expanded when it needed to expand. And then when they settled something civilly, I was like Wow, How did they get away with that?

He declined to call Tether a scam or a shitcoin. Still, He said that while Tether may currently operate cleanly, past mistakes could cost it dearly, even to the point of not being able to recover.

However, although this scenario could bring negative consequences for the crypto ecosystem, from his point of view, it would simply be a matter of time until the markets balance migrating to another stablecoin of proven legitimacy.

SPECIAL OFFER (Sponsored)

Binance Futures 50 USDT FREE Voucher: Use this link to register & get 10% off fees and 50 USDT when trading 500 USDT (limited offer).

PrimeXBT Special Offer: Use this link to register & enter POTATO50 code to get 50% free bonus on any deposit up to 1 BTC.

You Might Also Like:

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://coingenius.news/what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-13/?utm_source=rss&utm_medium=rss&utm_campaign=what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-13

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