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How to Set Up Microsoft Bing Shopping Campaigns for E-Commerce Businesses

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Google may lead the search engine ranks, but they’re not the only player in the game.

Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge.

For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line.

NOTE: Bing now refers to all platforms related to their shopping ads by the Microsoft name. For example, what was once called the “Bing Merchant Center” is now the “Microsoft Merchant Center.”

Bing Does Not Equal Google, but That Could Be a Good Thing

Long story short: Your paid media strategy deserves diversification, and Bing is the place to find it.

Why?

Because Bing offers unique demographics you may not be able to target from Google Ads.

More than 70% of Bing users are over the age of 35. At the same time, nearly 40% of Bing users have a six-figure annual household income. The company reports a good chunk of their user base comes from the South Atlantic region of the US (which includes various states from Delaware to Florida, plus Washington DC) — but they also have a stronghold across North America, Latin America, China, and more. 

If you are looking for high earners in a particular region, Bing could be your gateway into a lucrative ecommerce market.

Bing has some other perks too, like:

  • Affordable cost-per-click: Bing competition is significantly less than Google, with one ReportGarden study sharing the average cost-per-click for Bing Ads is just $7.99, while the average Google Ads cost-per-click costs more than $20. Of course, this depends on the industry — but a 250% price increase is nothing to ignore. 
  • User-friendly design: You don’t have to be a digital marketing pro to use Bing Shopping (though you may feel like one after you’re all set up.) You can easily craft ecommerce ad campaigns across platforms (Google included) to reach a wider audience.
  • Targeting differentiation: On Bing, you can target the device (desktop, smartphone, or tablet), operating system, timezone, and more. (Google allows similar targeting, but the options are far more limited.) 
  • An in with major websites: AOL and Yahoo both use Bing to power their search engines. This benefit provides Bing shopping marketers with a combined 700+ million unique monthly visitors from these two websites alone. Additionally, Amazon’s Alexa currently uses Bing for web searches.

When used in tandem with Google Ads, Bing can diversify your paid media campaigns for all kinds of ecommerce products. 

For more information about paid shopping and product campaigns, check out this video and the eCommerce Unlocked series on my YouTube channel:

How Does Bing Shopping Work?

When a user searches a branded or non-branded keyword on Bing, they’ll receive a grid of shopping results from various ecommerce platforms, which are usually from big ecommerce giants like Amazon and small businesses with compelling offers and inventory.

If the user has their location tracking turned on, Bing will refine the results by adding products they can find locally.

example of a bing shopping campaign ad -- How to Setup Microsoft Bing Shopping Campaigns for Ecommerce Businesses

Bing “hiking boots” search query

Depending on your layout, these ads might show up as a vertical grid on the SERP’s right-hand side.

As an ecommerce marketer, your Bing shopping campaigns can give you valuable real estate above the fold.

And it may just put you in contact with a whole new audience while you’re at it.

How to Set Up Your Bing Shopping Campaigns

First things first: Create your Microsoft Merchant Center account

You can do this by logging onto your Microsoft Ads (formerly known as Bing Ads) account, click the “Microsoft Merchant Center” button, and create an account. You’ll need to verify your store with a destination URL, which may take up to 48 hours.

set up bing microsoft shopping account

Once that’s done, follow the steps below. 

Create an Up-To-Date Shopping Catalog

A shopping catalog (or shopping feed) is where your products live. You can either import your existing shopping feed from Google Merchant Center or create a brand new one. You can upload any new catalogs to your Microsoft Merchant Center.

Import ecommerce product feed into microsoft bing merchant center account

When creating a new feed, don’t forget to set up all of your product attributes.

There are mandatory product attributes (like title, link, price, description, product identifiers, and more), but there are also some optional ones (like color, gender, material, and size).

Add as many as you can because this info helps you connect with users in your target audience. That will help improve your conversion rates —  which is always a good thing.

Create an Audience

Creating a custom audience tells Microsoft and Bing who you want to reach. Aim to create a narrow audience, so you don’t waste ad spend on people outside your target audience.

On your Microsoft Advertising account, head to “Shared Library.” Under the audience header, you’ll click “View Audiences.” This section is where you can lay out your ad’s plan of action once it’s live.

Create a Campaign

From your Microsoft Merchant Center, click Create Campaign. Then click Sell Products.

You’ll adjust your campaign settings, like setting priority levels for each of your Bing shopping campaigns.

Priority levels can be high, medium, or low. The higher priority campaigns take precedence, so set your important campaigns with a bigger budget on high priority while leaving your runner-ups on medium or low.

Organize Your Product Groups

You can organize based on various attributes you’ve given to each product. This feature helps with targeting.

Turn on Automatic Item Updates

This option ensures your ad prices always reflect your website prices, and you’re not advertising products that you’ve already sold. A new consumer isn’t going to give your shop a second look if prices are off or you’re promoting out of stock items.

Instant updates also help you avoid wasting your budget. 

Use Custom Labels to Streamline Audience Targeting

Head to the “Labels” on your product feed in your campaign editor. You can organize campaigns, keywords, ad groups, and ads in a way that works for you.

While it won’t directly impact your Bing ads, this does help you better analyze your campaigns and improve future targeting. That can boost future campaigns and help you optimize existing ones.

Need a more hands-on guide? Microsoft has a training course for newbies.

Tips and Plugins to Optimize Your Bing Campaigns

Why settle for average when your ecommerce shop can run the Bing shopping game?

Try these tips and tricks to optimize your Bing ad campaigns and maximize your ad dollars. You can also view my free PDF of Bing Ads resources.

Import Google Ads to Bing Shopping Campaigns

It may seem like magic, but you can import your shopping campaigns to Bing straight from Google Ads.

All you have to do is make sure your website is set up on an ecommerce platform (think Shopify and the like.) Then, ensure your Google Ads shopping feed and campaign are up and running.

Once you create your Microsoft Merchant Center store and verify it, you can import your campaign using Microsoft’s Google Merchant Center (GMC) Import tool.

import google shopping campaign into microsoft bing shopping campaign

Then, tick the option that allows you to sync the two platforms to keep everything updated.

Universal Event Tracking

Universal Event Tracking (UET) is a Microsoft tool that helps track the sales and conversions that stem directly from your Bing shopping campaigns.

Events are consumer actions like clicks throughs, add to carts, and purchases. You can track which events matter most to you and follow the consumer’s path from start to finish.

This tracking will help you understand how much revenue you can attribute to your Bing ads. The process includes applying a UET event tag and short web coding to record the conversions as they come.

Use Microsoft’s how-to guide for implementing UET for your Bing shopping campaigns.

Microsoft Ad Extensions

To help businesses of every kind (including you ecommerce folks), Microsoft has developed a series of ad extensions for Bing shopping campaigns.

What are my favorite extensions for ecommerce businesses?

Well, since you asked:

  • Sitelink extensions: Sitelinks are a cool tool that sends ecommerce customers straight to the right page. Word on the street is that you can’t actively control these on Google, so take advantage of this in Bing ads.
  • Image extensions: Add relevant images to your Bing ad using image extensions.
  • Review extensions: Show average reviews for your ecommerce products, right on the ad.
  • Price extensions: List your competitive price to lure in consumers from the SERP.
  • Action extensions: Add a call-to-action to your campaign that’s clear, concise, and action-oriented.

Shopify Ecommerce Store Integration

If you use Shopify to run your ecommerce store, you can integrate it directly with Bing Shopping.

Use the Shopify app to streamline analytics and keep all your data in one easy-to-access place.

Shopify is especially helpful for ecommerce teams who want collaborative access to Bing shopping campaign info. But regardless of how many people you have on your side, it’s undoubtedly beneficial for Shopify store owners.

Set up Bing Remarketing Audiences

Remarketing is a process that lets you target consumers based on their prior web actions.

Keep in mind, if you import Google shopping feeds over to your Microsoft Merchant Center, you can’t import your remarketing data. That means whether you’re importing or starting campaigns from scratch, you’ll need to set up remarketing audiences manually.

Start with your existing audiences in your Microsoft Advertising platform.

You’ll also want to make sure you’ve set up UET tags and coded them into your website. This tagging makes sense considering you’re basing it off of the customer’s previous actions, so you need to track them.

Once you hit the “Audience” page, click “Create a remarketing list.”

From there, create a tag and configure the settings as you see fit. And whatever you do, don’t forget to save!

Use Local Inventory Ads For Storefronts

Bing’s local feature is pretty cool. It shows your ads for localized product queries, including cities, states, or phrasing such as “near me.” 

So if your ecommerce business also has a local storefront, set up Local Inventory Ads to maximize reach. 

All you have to do is provide your shop’s physical location, upload and submit product info, keep your inventory updated, and enable your Microsoft Shopping Campaigns.

Conclusion

There’s no denying Google‘s prowess, but ecommerce advertisers should consider Bing campaigns as well.

Adding Bing shopping campaigns to your marketing repertoire is an easy way to diversify your paid advertising.

Is your ecommerce business ready for an adventure into the world of Bing shopping?

Source: https://neilpatel.com/blog/bing-shopping/

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Eunimart raises $700K funding from LetsVenture, 9Unicorns, others

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  • The startup will utilize the funding to increase its sales, partnership, scaling, and expanding marketing teams to meet the growing demand.
  • To date, Eunimart has raised over $2.2 million in its funding rounds.
  • It had previously raised an undisclosed amount in seed funding in 2020 from TMT Connekt, Loyal VC, Angelbay, SucSEED Ventures.

Singapore and Hyderabad-based Eunimart, which helps SMEs to expand their operations through cross-border ecommerce, has raised $700,000 (about Rs 5.1 crore) in a pre-Series A funding round led by LetsVenture, 9Unicorns, Loyal VC, and Supply Chain Labs.

Eunimart will use the funding to increase its sales, partnerships, strengthening marketing teams, and scaling the product rapidly to meet the growing demand, the statement said. Prior to this, Eunimart had raised an undisclosed amount in seed funding in 2020, co-led by TMT Connekt, Loyal VC, Angelbay, SucSEED Ventures. Following the current funding round, the startup total funding amount stood at $2.2 million. Singapore-based Agility Venture has also invested in the startup.

Founded in 2017 by Shayak Mazumder and Archana Shah, Eunimart leverages artificial intelligence to help small and medium-sized enterprises (SMEs) expand their business operations through its cross-border ecommerce platform. The platform claims to have 5000+ sellers using its platform, processing over 50,000+ orders per month. It aims to add more sellers in the near future. Currently, most of its clients are based in India and the United Arab Emirates.

Commenting on the development, Shayak Mazumder, CEO of Eunimart, Said, “We are creating one of the world’s most advanced platforms for merchants to sell anywhere, on any channel of sales, supported by Artificial Intelligence for decision making, robust supply chain management system and omnichannel suite of solutions.”

He further said, “We are grateful to have LetsVenture, Loyal VC, 9 Unicorns and Supply Chain Labs as our investors in this round. We are looking forward to using the funds raised to support more SMEs in their journey.”

Also Read: B2B Startup GlobalFair Raises Seed Funding To Expand Network Across India And Vietnam

Sunitha Ramaswamy from LetsVenture, said, “We are glad to have Eunimart on board who is working towards providing end-to-end solutions for the business sector to ensure the process of the supply chain is maintained without any breaks with the help of advanced technology.”

Follow IndianStartupNews on FacebookInstagramTwitter for the latest updates from the startup ecosystem.

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Source: https://indianstartupnews.com/news/eunimart-raises-700k-funding-from-letsventure-9unicorns-others/

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RIGHT ON BRANDS PAYS OFF CONVERTIBLE DEBT HOLDERS FILES 10 K

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Dallas, Texas, April 1, 2021 – OTC PR WIRE – Right on Brands, Inc.™ (OTC Pink: RTON), a developer of a broad line of hemp-based foods, beverages, tinctures, and topical products including the exciting new 100% federally legal Delta-8 product line.

Right On brands is proud to announce that the company has paid off the three convertible debt holders.

Jerry Grisaffi, CEO of Right on Brands noted, “Like most small companies, there is a need for capital and the big lenders shy away from small companies such as ours. We now believe that by paying off these lenders the company is on a better track. We took on one new note from a more friendly lender, the note is for $140,000 and has a fixed conversion of .015 cents. In 6 months if we so chose, we could pay the note off with no penalty. This note was used to pay off two convertible lenders. In addition, a third lender chose to convert its note to stock so now we have no upcoming conversions.”

Grisaffi also noted, “We have filed our 10k today on our quest to becoming fully reporting company again with the SEC. This was a long and costly process and time consuming. Now our accountants and auditors will be completing the quarterlies and we believe that this process will be completed by the end of April or sooner.  Now that Texas is open from Covid our sales are coming alive as our product are becoming a choice product in the marketplace.  We believe the retail store will help our bottom line. We will always be transparent with our shareholders and will always answer questions that are in the public domain. We also love to answer questions concerning our products”.

Corporate Website: https://endobrands.com/

Wholesale Website Update:

To streamline ordering for our growing list of Wholesale customers ENDO Brands has now developed an easy ordering Wholesale section for commercial accounts. The new Wholesale section has had several important modifications making it easier to order. ENDO Brands receives new dealer applications thru the portal and processes purchase orders. For most wholesale orders placed prior to 10 am central time those orders are shipped same day.

Right on Brands has a premium location that features our products in a demographically robust community. Wholesale clients gives retail and wholesale clients a great example of the ENDO Brands product line. With a retail showroom, clients will now be able look, touch and embrace the entire product line of ENDO Brands.” says Michael Brown Vice President of National Sales. “The state of Texas is now open for business as per Governor Greg Abbott and retail customers can now transition back to normalcy.  We expect retail sales to be brisk in the spring at the new ENDO Brands location.”

About Right on Brands, Inc.: 

Right On Brands, Inc., (OTC Pink: RTON) is a Dallas based, consumer goods company specializing in the brand development and distribution of Hemp based foods, beverages, smokables, oils, topicals including both CBD and Delta-8 products for health-conscious individuals.

Become an ENDO Brands™ retailer:

If you are a food and beverage or consumer products distributor seeking to sell our high margin product lines of CDB-infused beverages, smokables, or our CBD and Delta-8 edibles, oils and topicals and vapes please contact our sales department.

Email: info@endobrands.com

Corporate Sales: Mike Brown OR Jerry Grisaffi (214) 736-7252 ex 302

For more information please visit: https://endobrands.com/

Try our products today! 25% off of your entire purchase use the discount code “SPRING25

Forward Looking Statements:

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of All such forward-looking statements involve risk and uncertainties that could cause actual results to differ materially from any future results described by the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company’s reports filed with the SEC. The forward-looking information provided herein represents the Company’s estimates as of the date of this press release, and subsequent events and developments may cause the Company’s estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company’s estimates of its future financial performance as of any date subsequent to the date of this press release.

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Source: https://otcprwire.com/right-on-brands-pays-off-convertible-debt-holders-files-10-k/

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The Ultimate Guide to Social Media for E-Commerce

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The Ultimate Guide to Social Media for E-Commerce

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels.

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use.

14 Steps for E-Commerce Companies to Find Success Using Social Media

The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Consumers spend almost two and a half hours per day on social media channels.

Why not reach them with social posts where you know they spend a significant amount of time? For example, eye-catching posts with appealing visuals like these posts from Sephora are a great way to market products on Instagram.

Social Media for E-Commerce - Sephora on Instagram

How can you stay on top of new developments and know what you should be doing to serve your customers best? Follow industry leaders in your feeds and keep tabs on trending topics in your industry. You can also discreetly watch what other companies are doing that seems to gain traction.

While social commerce is still relatively new, it’s making a significant impact on e-commerce businesses and how they market to customers. As each platform improves its features to help users sell, opportunities grow for businesses to tap into these audiences to boost their marketing.

The steps below can help you develop best practices in your business to optimize your social media for e-commerce.

1. Define Your E-Commerce Company’s Social Media Goals

There are two main ways to use social media for e-commerce: to drive traffic to your company website or drive sales. While each can be important in its way, it’s essential to identify which you value most so you can effectively plan how to use your resources.

It’s essential to establish your goals before investing time into strategy and implementation to ensure you’re taking action to move you closer to your goals.

If you don’t set goals, you can’t measure your success or repeat what works.

2. Decide If You Want to Become a Social Commerce Company

Social commerce is selling directly to your customers on social media platforms. Everything from discovering your product or service, to a buying decision, to the checkout process happens in the app or platform they are already using.

Target’s Facebook page, for example, has a shop built right into it where customers can browse and purchase products.

Social Media for E-Commerce - Target on Facebook

You might find success with social commerce if you sell products that a potential customer can quickly evaluate online from a photo and might buy on impulse. Think lower price points and items that aren’t likely to need returning.

An apparel company might successfully sell their clothing and accessories on social media as the process suits how people tend to buy these products.

When is social commerce perhaps not a great fit? If your products or services are higher ticket items where customers want to discern quality in-person. A customer buying an engagement ring will want to spend more time evaluating options and vetting sellers than social commerce might allow.

Start by focusing on the networks your ideal customer and target audience uses the most. Take time to engage your audiences and respond to their comments and questions.

Whether or not you want to pursue social commerce for your business, you should still be investing in social media marketing. Social channels can help boost your visibility, increase website traffic, generate leads, and help you engage with your customers.

3. Create a Social Media Strategy for Your E-Commerce Company

You’ll need a social media strategy for your e-commerce company that considers your goals, your resources, and the best platforms that will help you reach your customers. Once you clarify these parts of your strategy, you can expand on each element to create effective campaigns that fit your goals.

When you work from a social media strategy, you’re also more likely to use best practices to help you be more effective overall. Get a clear idea of your target audience, where they spend time, and their worries. From here, do some research to check which platforms are most popular with your target demographic.

With this information, you’ll be better able to plan where your time and effort will pay off.

4. Determine Which Social Media Channels Your E-Commerce Company Should Target

First, look for established platforms that offer a range of features, different ways to advertise and sell products, and focused targeting. Some may appeal to you because they are an excellent fit for your products.

The apparel brand we mentioned earlier would likely want to use Instagram because it is image-focused, and consumers are already used to discovering and purchasing apparel on the app.

Next, consider which platforms attract your target demographic. You’ll want to go where your ideal customers spend time.

What kind of data might inform your decision? With some research, you might discover 60 percent of Pinterest users are women, and 98 percent of Facebook users access the site via mobile devices. From these and other data points, you’ll be able to pinpoint which platforms might be best for your business.

5. Optimize Your Social Media Accounts for E-Commerce

One of the first steps you’ll need to take is to optimize your social media accounts. Fill out your profiles completely, adding helpful information wherever you can.

Make it easy for people to find the information they need at a glance to understand your business and buy from you. Perform research to identify relevant keywords and hashtags to use so you show up in search results. Make your location obvious.

Be sure to link to pages where customers can find the products they clicked through to see. Use clear CTAs so people know what to do to buy from you.

6. Run Social Media Paid Campaigns Optimized for E-Commerce Companies

Nearly every social platform has a version of paid advertising that can allow you to raise visibility even as organic reach becomes more challenging to achieve.

There are also different ad types on each, so it can be valuable to explore the various options. You may try different types of ads on each platform. You might try retargeting ads on Facebook, but use Shoppable posts on Instagram. Take advantage of audience targeting capabilities on each.

7. Use Automation Tools

If social media is a part of your sales strategy, you’ll need to explore automation tools and use what you can. Why is automation so key to social selling? People expect timely and personal interaction on social media networks. To meet their expectations, you’re going to need help.

It’s simply not possible to run a successful business and spend every waking moment online replying to comments and answering questions. Social media is like a storefront that is open 24 hours a day, seven days a week (plus holidays!), so don’t take the chance of turning people away or missing crucial requests or concerns.

8. Consider the Mobile Experience

More people are accessing social media networks and websites via their phones than ever before. When it comes to social media for e-commerce, however, mobile design is just the first step. The whole purchase journey needs to be seamless.

Payment options should be mobile-friendly. Apple Pay, for example, allows you to let users make purchases from their phones. We’ll look at more payment options further down the page.

Consider content formats as well. With more than 100 million hours of video consumed on Facebook every day, you’ll want to offer videos in vertical format for mobile users. People like convenience, a personalized experience, and to feel like they can easily navigate and engage with your site.

9. Optimize Landing Pages for E-Commerce

Optimizing your landing pages for e-commerce helps create a better user experience by providing people with all the information they need to make a buying decision.

If they click through to your site, you want them to understand quickly they’re in the right place. They should be able to move seamlessly to purchasing the item they wanted.

Ensure you have high-quality product images and videos, if appropriate, with well-written product copy outlining features and benefits. Include sizing or specifications on the product page and clear calls to action (CTAs) to help them convert.

10. Create Clear CTAs on Social Media Optimized for E-Commerce

CTAs are what motivate your user to convert to a customer. Take the time to craft these carefully and include them in each interaction you have with potential customers.

You can use different CTAs, like asking questions, including hyperlinks, or simply adding clickable buttons. Your page design might include banners with clear offers, sidebar clickable buttons, or pop-up ads to help customers convert.

11. Ensure Easy Website Navigation

User experience (UX) should be your priority when you launch your e-commerce site. You want shoppers to find products quickly and understand how to move from browsing to purchasing without confusion.

The easier you make it for people to buy from you, the better the chance they’ll convert from visitor to customer. Keep your navigation simple to understand and avoid design elements that are too unusual for people to use easily.

Organize your site information with clear labels for product categories and avoid tricky navigation styles that could create confusion.

Social Media for E-Commerce - H&M site navigation

12. Offer Easy Payment Options for Customers

If you’re going to run a successful e-commerce site, you need to offer reliable and trustworthy ways for people to pay for your products and services.

You can explore a wide range of payment options for your e-commerce business, each with its features and policies. Options include Square, PayPal, Stripe, Apple Pay, Google Pay, and many others.

Some social media platforms allow customers to purchase directly from the app, depending on what features you choose to use. A few of these options include Facebook (with Facebook stores, Messenger Chatbots, and Ads), Instagram (with Stories, Shopping, Live, IGTV, and Ads), and Pinterest (with Promoted Pins, Rich Pins, and Shop the Look Pins.)

You also can investigate third-party websites as a way to advertise and sell your products. Keep reading to learn more about a few of these that may support your e-commerce business.

13. Advertise and Sell on Third-Party Websites

There are other options for boosting your sales beyond your website. Third-party websites allow you to benefit from established functionality and huge audiences while building your legitimacy and website traffic.

One example of third-party website selling is Amazon. While shoppers on Amazon may realize they’re buying from you instead of directly from the retail giant itself, you still benefit from the credibility of their brand and purchasing capabilities. You also get to tap into their vast audience of visitors with a solid intent to buy.

Another option is using sites like Like to Know It, which allows readers to purchase an item or items from an Instagram post by linking the product emailed to them.

RewardStyle is an invitation-only affiliate network focusing on lifestyle, fashion, and beauty products, allowing sellers to earn money through content creation featuring certain products.

14. Track the Success of Your E-Commerce Company’s Social Media Strategy

It’s essential to track your strategy’s results as you implement your ideas, so you can accurately analyze your successes and where you need to improve.

Choose quantifiable metrics representing engagement (such as likes, shares, comments, or retweets). Track your website traffic and how much traffic you are getting from your social media channels. Keep track of sales generated by social media marketing and sales completed online or through your campaigns.

It’s not always easy to tie your efforts to your results, but you can try. With specific metrics, you’ll be better able to repeat the working tactics and revisit the areas that don’t seem to be offering you the same return on investment.

Conclusion

Social media is a big part of everyday life for many people and offers an excellent opportunity to get in front of potential customers and sell your products and services. You can use various platforms to strengthen your brand, increase sales, and develop loyal fans.

If you also sell online, using social media for e-commerce is a natural step for your business as you plan future growth. If you haven’t tapped into the benefits of social media marketing yet, start now, so you don’t miss out on the opportunity it represents.

With the steps outlined above, you’ll be ready to reap the benefits of social media for your e-commerce business. If you haven’t explored these options or want some help to make them work for you, reach out for digital marketing support.

Have you invested in social media for e-commerce in your business? Which of the above tips will you try next?

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Source: https://neilpatel.com/blog/social-media-ecommerce/

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GenTech Provides Mid-Quarter Performance Update Highlighting Breakout Topline Growth in Company’s Fiscal Q2 Metrics

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Wheat Ridge, Colorado, April 1, 2021 – OTC PR WIRE — GenTech Holdings, Inc. (OTC Pink: GTEH) (“GenTech” or the “Company”), (www.gentechholdings.com) an emerging leader in the high-end Premium Coffee (www.secretjavas.com) and Functional Foods (www.sinfitnutrition.com) marketplaces, is pleased to provide current and prospective shareholders with a mid-quarter performance update as the Company moves toward the final month of its fiscal quarter ending April 30, 2021 (Fiscal Q2 2021).

David Lovatt, CEO of GenTech Holdings commented that “We are now seeing the hockey-stick curve we have been talking about month in month out. In this quarter, we have long surpassed last quarter’s top line number with one of the best months in the year for Functional Food sales still ahead of us. More importantly, with a war chest of cash on hand, our acquisition strategy can now start to execute effectively. We have Yourganics and I anticipate more significant roll-ups in the coming weeks and months.”

Note: Data presented below is unofficial and provisional and may be adjusted in future official financial reporting.

Provisional Financial Highlights for Fiscal Q2, 2021 (with one full month remaining in the quarter):

  • Gross consolidated revenues currently at $110,628 after Feb and Mar monthly operations, which represents a monthly revenue run rate on pace to produce 89% sequential quarterly topline growth
  • Present Accounts Receivable for SINFIT at $82,338 after Feb and Mar monthly operations, which approximately matches total from previous quarter
  • SINFIT’s cash-on-hand currently at $860,000 after Feb and Mar monthly operations, which represents growth of 293% on a sequential quarterly basis

Management believes SINFIT performance is poised for continued growth as tailwinds from increased marketing spend and improved operating conditions become active factors in defining the Company’s operational landscape. This includes the impact of wide Covid-19 vaccinations and reduced pandemic impact in the operation of fitness facilities, which is believed to indirectly impact demand for SINFIT products.

Performance is also benefitting from successful event sponsorships and wider use of social media influencer-based marketing, and the resulting growth in brand visibility.

Lovatt Continued “We are beginning to see clear evidence surfacing in performance data to back up our sense of positive trends in our SINFIT operations from our boots-on-the-ground perspective. Our Q2 data is well on its way to casting a big shadow over our Q1 performance despite the fact that Q1 seemed like a breakout quarter in and of itself. Momentum is beginning to gain traction. On a year-over-year basis, we are already showing growth of more than 600% on the topline and we still have another month to go in the quarter.”

About GenTech Holdings, Inc.
GenTech Holdings, Inc. is a publicly traded company under the symbol GTEH. The Company launched a high-end Coffee Subscription service in early 2020 called Secret Javas and has recently closed on its acquisition of Sinfit Nutrition, which offers a range of high-end Functional Foods.

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management’s view of GenTech, Inc.’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of GenTech, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on GenTech’s future results. The forward-looking statements included in this press release are made only as of the date hereof. GenTech cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, GenTech undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by GenTech.

Corporate Contact:
invest@gentech.group

www.gentechholdings.com

Public Relations:
EDM Media, LLC
https://edm.media

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Source: https://otcprwire.com/gentech-provides-mid-quarter-performance-update-highlighting-breakout-topline-growth-in-companys-fiscal-q2-metrics/

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