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How to Plan App Release For Your Business

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With millions of apps prevailing in the app store, the competition to stand out from the rest has become tougher than ever before. Launching an app isn’t easy these days.

No business would want to spend such a huge amount of money and time on building an app that fails to meet its desired needs. So, to increase your app revenue, you must build a great app and launch it in the right way. In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars.

“In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.” 

For most of the businesses, app release is a stressful and challenging task. If your app release is not smooth, it can affect the success of your app and people’s outlook towards your app. Poor customer feedback, a major bug on an untested device, or unmet user expectations are some of the challenges that you may face while releasing an app. 

Your app’s release process defines how customers respond to your app. A smooth app release is a must for your business as it affects the reputation of your brand in the market. Here, in this article, I’ve discussed how to plan your app release. Let’s read about this in detail. 

1. The Overall Outcome

No matter how well your app performs, it’s of no use if it fails to meet your business requirements. You’d surely want an app that increases your business profits. Thus, it’s important that you’re able to monetize your app for increasing revenue. 

Here is how to plan your app release. Before launching your app in the market, you must check and ensure that the final version of the app built is what you expected. Make sure that all the stages of the app development are streamlined towards achieving the specified business objective.

Design a wireframe that lets your team know how your app would look like. A well-designed wireframe helps your team know about the design, architecture, layout, and functionality of your app. Sketch a strategy to know how you would release your app and market the app.

Thus, it’s important that you create an outcome-driven app development process to ensure that your app has all the features and functions as specified. The right end product that is aligned with your business requirements can help in monetizing your app.

2. Embrace Feature Toggles 

Here is how to conduct a great app release. Feature toggle is one of the best ways to run a smooth app release. But do you know what feature toggle is? Feature toggle is a technique used in software development that allows you to test the features of your app even before it is completed and is ready for release. Feature toggle is used to hide, enable, or disable the features of an app during runtime.

This helps you to collect the feedback of various features. Depending on the feedback, you can identify the features that are liked by the users. Feature toggle help in reducing the risk of the failure of an app. It allows your team to know how to plan your app release for specific functionality, to specific user segments, at specific times.

Feature toggles help in knowing how well the app features will function. Moreover, feature toggle empowers your team to work on incomplete features that are still not ready for use. 

3. Conduct a Staged Rollout

So, let’s continue our discussion on how to conduct a great app release. Before planning to release an app in the market, it’s important that you conduct a staged rollout. Conducting staged rollouts of your staged rollout allows you to release a single version of your product slowly. 

Instead of releasing the whole product, conducting a staged rollout allows you to release a single version of the app slowly over a period of time. Doing this helps your team to monitor the performance of the app before releasing it in the market.

By conducting a staged rollout, you can identify bugs and address performance issues in your app. Moreover, releasing a single version of your app helps in knowing how your app is performing and is it able to meet the desired business goals.

4. Plan A/B Testing

One of the ways to run a smooth app is by planning A/B testing before the app release. By executing A/B testing along with the app release strategy helps you to improve the product before going to the final release. A/B testing allows you to test the features of your app and how it works. 

A/B testing is a technique used to compare two versions of something to figure out which performs better. With the growing popularity of A/B testing, businesses, and market strategists across the globe can be seen leveraging this technique. Here are some of the questions that can be answered by conducting A/B testing.

  • Which type of product is most likely to receive more clicks?
  • Which version of the app will the users buy? 
  • On which version will the users receive more registration? 

Once the information is collected, marketers then analyze the results and then use it to design the website elements and the app features. 

5. Opt for Beta Version

Let’s continue our discussion on how to plan your app release. It’s important to leverage the beta version as part of your release program. By asking users to opt and use a beta version of a new app release, you can easily get valuable feedback from your users.  

You can pass this feedback to the development team who can use this feedback to make changes and improvements in the app as per the users’ likings. This enables you to render a personalized experience to your customers. Asking for their valuable feedback helps them to know that you really care for them. 

Firstly, data is collected. From this data, bugs are identified. After finding the bugs, qualitative, and quantitative analysis of data to design the app features and elements. Based on this analysis, you can design effective marketing strategies for your app.

Final Words

By now I am sure, you’ve got a clear idea of how to plan your app release. Launching an app is not easy. It requires a dedicated approach and strategic planning of executing things. By following these ways to run a smooth app release, you can easily conduct a smooth release for your app. A great app release helps to increase user engagement and grow business profits.

                                                 — Ruchita is a tech enthusiast and passionate about helping businesses achieve their goals. Ruchita is currently associated with Resourcifi Inc.

Also, Read Applying Machine Learning on Mobile Apps

Source: https://www.aiiottalk.com/business/app-release-for-business/

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7 Awe Inspiring AI Techs That Transformed The Digital World

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For many people worldwide, artificial intelligence is slowly making its way into their lives without fussing. From our cars, homes, mobile phones, and our workplace, Artificial Intelligence is everywhere.

Apart from our personal lives, Artificial Intelligence has also made its way into various industries such as automotive, e-commerce, healthcare, and entertainment.

To better understand artificial intelligence’s impact on the digital world, we first need to know what it is. To sum up,

“Artificial intelligence reduces human intervention with the help of algorithms and tools that provide recommendations, predictions, and decisions through real-time data.” 

Now that we know what artificial intelligence is, we can move forward and find out how it transforms the digital world. The use of artificial intelligence is every present and visible in our daily lives.

With the help of a machine and deep learning, artificial intelligence has found its way in computer vision systems, image processing, and voice recognition applications, transforming them in a way never seen before. If you want to know how Artificial Intelligence affects the digital world, this article will help you. Listed below are some of the applications of artificial intelligence in today’s digital world:

Computer Vision Systems

Computer vision analyzes data by using different images that show various objects of interest. It uses deep learning and image processing to recognize patterns and then provides predictions autonomously.

From simple everyday applications such as recognizing human faces to complicated ones such as detecting obstacles when driving autonomous vehicles, computer vision helps AI-enabled technologies and devices to perform their tasks more effectively.

An example of how AI affects computer vision systems is through its use in machine vision systems. A sub-field of computer vision systems, machine vision systems finds their use in automotive applications, such as detecting stop signs, detecting obstacles, etc. Machine vision technology reduces distractions and enables the driver to stay alert while driving.

Creating and Generating Online Content

Who wouldn’t want a machine that writes online content by itself? Although AI cannot write about their opinion for a political blog or its views about new emerging technologies, it certainly can create content for your website that can help attract an audience from every part of the world. It can also help you save money, resources, and a lot of time. You only need to feed it data that it can understand and learn, and it will take care of the rest.

Wordsmith and quill are examples of such programs, which companies such as Forbes and Associated Press use to create new and fresh content for them, leading to numerous visits on their websites. With the use of templates and keywords, these programs generate content readers feel that humans wrote it.

Curating Online Content

AI-based programs not only allow you to create content, but they also help you curate it. It enables visitors to interact with web pages in a better way, only showing them the content they want to see. It helps in providing visitors with more personalized user experience. For example, if you add a product to your shopping cart on Amazon, you will see suggestions relevant to your choice.

“Another example is Netflix. If you watch a movie or a drama serial on it, with the help of AI, Netflix provides you with relevant movie and drama suggestions that piques your interest.” 

From a marketing perspective, imagine showing visitors the content they wish to see. With the help of deep learning and machine learning, you will surely increase your daily clicks.

Email Marketing

Emphasizing user behavior and preferences, companies use AI-based marketing campaigns to make it easier to connect with potential clients. With the help of machine learning, companies can analyze trillions of megabytes of data to find out the time of day to engage with potential clients, what type of content to show them, the email titles and subjects that generate the most clicks, and its frequency.

Wouldn’t you want to know all these so you can save time, money, and effort? Some of the examples of such AI-based email marketing include Persado, Boomtrain, and Phrasee. It will transform how you perceive email marketing and allow you to generate tons of clicks, increasing your online presence.

Digital Advertising

Gone are the days of posting advertisements in the newspaper or the local radio channel. Artificial intelligence has made it easy for companies to find an audience that will be more prone to finding an interest in an advert. A sub-field of digital marketing, digital advertising sees the most benefits when adopting Artificial Intelligence.

“For example, Google Ads and Facebook Ads use Artificial Intelligence and machine learning to find people that will most likely have an interest in your Digital Adverts.” 

With the help of AI, both these platforms analyze user information such as demographics and interests to detect users that suit a company’s advertisements.

Website Design

If you think that a great website cannot exist without the help of a coder or a programmer, then we have news for you. Nowadays, various AI-aided website design programs exist that can easily design a website with the help of images, call to actions, and text provided by the user.

And all that without any need of a programmer or a website designer.It allows companies to save money and makes their website look like someone with a college degree designed it.

Artificial Intelligence Chatbots

Nowadays, brands usually communicate with their potential clients through Facebook messenger, WhatsApp, and other online communication platforms. As everybody already uses these platforms, it provides companies with a quick way to send the word out about their brand. Such a medium of communication leads to a requirement for faster responses. That is only possible through AI aided chatbots.

Chatbots are also available 24/7, which is not possible for a human being. For example, a big brand like Sephora uses chatbots to provide visitors with recommendations and make-up advice, depending on their interests, and without human intervention.

Final words
As you can see, artificial intelligence in the digital world provides numerous benefits, whether in marketing, advertising, or providing a great user experience to a customer. Also, to clarify, Artificial Intelligence is not here to replace human beings, but it helps them perform their task more effectively and efficiently.

However, for something like this to happen, they must give Artificial Intelligence a chance. Otherwise, they risk facing the inevitable.

Also Read Artificial Intelligence Myths and Facts

Source: https://www.aiiottalk.com/artificial-intelligence/ai-techs-that-transformed-digital-world/

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AI and Machine Learning Technologies Are On the Rise Globally, with Governments Launching Initiatives to Support Adoption: Report

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Kate MacDonald, New Zealand Government Fellow at the World Economic Forum, and Lofred Madzou, Project Lead, AI and Machine Learning at the World Economic Forum have published a report that explains how AI can benefit everyone.

According to MacDonald and Madzou, artificial intelligence can improve the daily lives of just about everyone, however, we still need to address issues such as accuracy of AI applications, the degree of human control, transparency, bias and various privacy issues. The use of AI also needs to be “carefully and ethically managed,” MacDonald and Madzou recommend.

As mentioned in a blog post by MacDonald and Madzou:

“One way to [ensure ethical practice in AI] is to set up a national ‘Centre for Excellence’ to champion the ethical use of AI and help roll out training and awareness raising. A number of countries already have centres of excellence – those which don’t, should.”

The blog further notes:

“AI can be used to enhance the accuracy and efficiency of decision-making and to improve lives through new apps and services. It can be used to solve some of the thorny policy problems of climate change, infrastructure and healthcare. It is no surprise that governments are therefore looking at ways to build AI expertise and understanding, both within the public sector but also within the wider community.”

As noted by MacDonald and Madzou, the UK has established many “Office for AI” centers, which aim to support the responsible adoption of AI technologies for the benefit of everyone. These UK based centers ensure that AI is safe through proper governance, strong ethical foundations and “understanding of key issues such as the future of work.”

The work environment is changing rapidly, especially since the COVID-19 outbreak. Many people are now working remotely and Fintech companies have managed to raise a lot of capital to launch special services for professionals who may reside in a different jurisdiction than their employer. This can make it challenging for HR departments to take care of taxes, compliance, and other routine work procedures. That’s why companies have developed remote working solutions to support companies during these challenging times.

Many firms might now require advanced cybersecurity solutions that also depend on various AI and machine learning algorithms.

The blog post notes:

“AI Singapore is bringing together all Singapore-based research institutions and the AI ecosystem start-ups and companies to ‘catalyze, synergize and boost’ Singapore’s capability to power its digital economy. Its objective is to use AI to address major challenges currently affecting society and industry.”

As covered recently, AI and machine learning (ML) algorithms are increasingly being used to identify fraudulent transactions.

As reported in August 2020, the Hong Kong Institute for Monetary and Financial Research (HKIMR), the research segment of the Hong Kong Academy of Finance (AoF), had published a report on AI and banking. Entitled “Artificial Intelligence in Banking: The Changing Landscape in Compliance and Supervision,” the report seeks to provide insights on the long-term development strategy and direction of Hong Kong’s financial industry.

In Hong Kong, the use of AI in the banking industry is said to be expanding including “front-line businesses, risk management, and back-office operations.” The tech is poised to tackle tasks like credit assessments and fraud detection. As well, banks are using AI to better serve their customers.

Policymakers are also exploring the use of AI in improving compliance (Regtech) and supervisory operations (Suptech), something that is anticipated to be mutually beneficial to banks and regulators as it can lower the burden on the financial institution while streamlining the regulator process.

The blog by MacDonald and Madzou also mentions that India has established a Centre of Excellence in AI to enhance the delivery of AI government e-services. The blog noted that the Centre will serve as “a platform for innovation and act as a gateway to test and develop solutions and build capacity across government departments.”

The blog post added that Canada is notably the world’s first country to introduce a National AI Strategy, and to also establish various centers of excellence in AI research and innovation at local universities. The blog further states that “this investment in academics and researchers has built on Canada’s reputation as a leading AI research hub.”

MacDonald and Madzou also mentioned that Malta has launched the Malta Digital Innovation Authority, which serves as a regulatory body that handles governmental policies that focus on positioning Malta as a centre of excellence and innovation in digital technologies. The island country’s Innovation Authority is responsible for establishing and enforcing relevant standards while taking appropriate measures to ensure consumer protection.

Source: https://www.crowdfundinsider.com/2020/09/166928-ai-and-machine-learning-technologies-are-on-the-rise-globally-with-governments-launching-initiatives-to-support-adoption-report/

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Is GPT-3 the “Adam” of Natural Language?

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OpenAI has long asserted that immense computational horsepower in conjunction with reinforcement learning is a necessary step on the road to AGI, or AI that can learn any task a human can [14].

The fathers of AI 2.0, such as Yoshua Bengio and Yann LeCun, argue that AGI is not possible to create from current AI technology. They think we need self-supervised learning (actually GPT-2 and GPT-3 are self-supervised) and advanced neurobiology-based advancements [15].

However, the fathers of AI 1.0, the grandfather’s of AI, such as Marvin Minsky and Andrew McCarthy, argued that an abundance of knowledge (data) and a “society” of common-sense reasoning specialists was the road to AGI [16].

GPT-3 is the existence proof that scaling up the amount of text (data), scaling up the parameters (model size), and scaling up the training computes results in better accuracy (scary performance) on a specialist for few-shot NLP tasks.

Do the model’s architecture, size of the model, and the amount of training computes realize a common-sense reasoning specialist? Do data and common sense reasoning get us to AGI?

Speculation About a Possible Future of Artificial Intelligence

So like, the biggest mistake that I see artificial intelligence researchers making is assuming that they’re intelligent. Yeah they’re not, compared to AI. — Elon Musk [12].

Sixty to sixty-five years ago, one of the first computers filled a room. Sixty years later, a computer core, about the size of my head, has scaled up about 1 billion times (maybe more) the first computer.

Suppose the first viable quantum computer fills an entire room. Will it be 60 years before a quantum computer core, the size of my head, scaled up about 1 billion times the first quantum computer?

Maybe.

Imagine a quantum computer, with an AGI (Artificial General Intelligence) model of a scale of 1 billion times the parameters of GPT-3 or about 3 million times the parameters of the human brain.

“I’ve predicted that in 2029, we will pass the Turing test,” stated Ray Kurzweil [11].

Note: GPT-3 is real close to GPT-3 passing the Turing test [13].

GPT-3 is quite impressive in some areas, and still clearly subhuman in others. — Kevin Lackey, Just, 2020.

Do you think we will have a Hawking-Musk nightmare or a Havens-Kurzweil dream [11,12]?

We may have both, or we may have neither.

I put money on our tool-making. I doubt we will change, or should we change this behavior.

I feel that Elon Musk, with the NuralLink project, is making a bet on our tool-making about the future potential of AI [17].

Source: https://chatbotslife.com/is-gpt-3-the-adam-of-natural-language-cf59656456f2?source=rss—-a49517e4c30b—4

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