One of the small comforts we get to enjoy nowadays is the ability to spend our days in our sweatpants with no makeup on. Although this perk quickly gets old and a little sad, it’s nice to put a temporary hold on these kinds of concerns, which are time consuming and tedious. Still, at some point you’re going to have to connect to a Zoom call, whether that’s with friends, a date or your coworkers.
Your laptop’s camera will never replace the real deal, which means that your makeup should be approached differently. Unless your laptop or phone has a very advanced camera, most of the nuance of makeup will be lost in video, which is why some suggest kicking it up a notch or focusing on key areas that will make you look better.
Makeup artist Kasey Spickard pointed out to The Strategist some of the challenges the camera creates. “The camera can wash you out, so you want to focus on sculpting and creating definition in the face.”
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For video calls, makeup experts prioritize using foundation, concealer and highlighter. These tackle some of the biggest problems created by cameras, which are oily looking skin, eye bags and less definition in your nose, cheekbones and jaw.
Another factor that plays a big role with cameras is lighting and the positioning of your laptop or smartphone. If you’re having a long or important video meeting and want to look good and comfortable, make sure to put your laptop in someplace that’s safe and elevated, preventing double chins and other awkward positions.
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When it comes to lighting, a window with some shades over it is the goal, since partial natural light is the most flattering. If you don’t have that, you can try a selfie ring, which provides decent illumination and soft light.
Zoom video calls are much like taking selfies. Try to achieve a natural and comfortable look, one that won’t take you hours to put together but that will help you feel make the most out of the current situation.
