Probably, you have heard a lot about animated explainer videos. Probably, you already know how effective these videos are for engaging new clients. But what about creating your own animated expert video? Is it as tough as it may seem? Okay, let’s look closer into this theme and get answers to all your questions!
Is an animated explainer video worth making?
One-hundred-per-cent yes! According to a recent survey, more than 80% of marketers assume that animated expert videos help attract new potential clients and make people spend more time browsing the website.
Moreover, almost 70% of customers say that they usually get acquainted with a new product or brand by watching a video presentation. Sounds appealing, isn’t it?
Stages of creating an animated explainer video
As a matter of fact, there are a number of video editors available on Play Market or App Store. If you are ready to spend time, effort and energy, you are capable of creating such a video on your own. Although, if you are not ready to face all the challenges and thorny issues by yourself or simply can’t devote plenty of time to this, then you may get an explainer video by Explain.ninja. All in all, we have prepared a list of stages you must go through to get a good animated explainer video.
1.Think about details
Before getting down to business make sure you know exactly how your future product should look like. Choose the video style, its aim and timings. It is a good idea to find your potential rivals and watch their videos. It will help you to create a unique product for engaging clients. Remember that the more creative you are – the more beneficial this animated explainer video is for you.
- Come up with a script
Text is part and parcel of your future video! Make sure the script gives the most crucial information about your product or brand. It should be short, but informative. It is a good idea to read your script aloud to know that it fits the timing.
- Voice recording
If you have hired a team which deals with animated corporate video production you will be offered a choice of actors to opt for the best voice for your video. If you are doing everything on your own, things are getting a little bit more difficult. You may ask someone for help or just record your own voice. Make sure you sound natural and interesting. The voice shouldn’t be monotonous and indifferent. Prepare a microphone and recording software of high quality and record a perfect voicing.
- Gather all necessary components
This step may be really time-consuming, albeit very important! Search for appealing graphics, sounds, screenshots and other assets needed. Make sure all components go well together!
- It’s time to create a masterpiece
After all the materials are chosen, you may start combining them. By using tutorials to understand how to use a particular editor, you will definitely manage to create your own animated explainer video. After your video is done, share it with some colleagues or friends to get feedback. If they find your work appealing, our congrats to you! If not, keep working and improving.
6. Share your animated explainer video with the world!
This step is the most pleasant one! It is the moment you can share your video anywhere you want. It may be some personal sites or such a popular platform as YouTube. I do think that till the end of the video creation process you will definitely know where exactly you want to share it. After the things are done, you may just enjoy your masterpiece and wait for a positive feedback from the customers.
By following these steps you will get a product of your dreams, but don’t forget that the main determinants of your success are hard work, persistence and creativity!
Source: Plato Data Intelligence
