Connect with us

Publications

How To Leverage LinkedIn’s Potential for B2B Lead Generation

Published

on

image

LinkedCamp Hacker Noon profile picture

@linkedcampLinkedCamp

LinkedCamp is a cloud based marketing LinkedIn Automation Tool that empowers businesses and sales industries

When it comes to B2B leads, LinkedIn is light years ahead of other social media platforms. No other social platform contains such a large volume of professionals, executives, and business owners at one place the way LinkedIn does. 

With millions of ideal prospects, this platform is ideal for lead generations and the following stats prove this claim:

  • There are 760 million+ prospects belonging to 150 industries.
  • 90% of the B2B marketers prefer LinkedIn for lead generation
  • LinkedIn is 300% more effective for lead generation as compared to Facebook
  • LinkedIn is solely responsible for 80% of B2B traffic

This platform enables you to find your ideal prospects, connect with them, build strong business relationships, and generate qualified leads. If you’re a marketer or a business owner struggling to generate leads, this is definitely a go-to platform for you. 

5 Proven Tips to Use LinkedIn for Lead Generation

You can drum up your marketing and lead generation efforts on LinkedIn using the following tips

1. Optimize and Tweak Your Profile

The successful LinkedIn lead generation starts with a top-notch and well-optimized profile. Treat your LinkedIn profile as your digital appearance. Before prospects check your profile, they’ll want to know about you, what you offer and what solutions you have for their problems. If you don’t include all these details, they’ll reject your request right away. 

When tweaking your profile, start with basics; your profile image, cover photo, headline, LinkedIn summary, personalized URL, and adding right keywords, etc. Give your prospects a reason to trust you. Make sure your LinkedIn profile is the perfect balance of data and personality.

2. Reach Relevant Audience

One of the greatest benefits of LinkedIn is that you have access to millions of prospects but you can’t connect with everyone.

A lot of marketers think of lead generation as a number game and thus they try to connect with maximum prospects that come into the way.

Remember: Always prefer quality over quantity. 

If you want to generate leads successfully, define and refine your audience first. You can either use LinkedIn’s basic filters to find your audience or use a LinkedIn automation tool.

3. Personalize Your Campaigns

Either you’re running LinkedIn automation tools to run campaigns or doing it manually, make sure you use a personalized approach to reach out to potential prospects. 

Personalization is very essential to grab the prospect’s attention. Personalization doesn’t mean to sprinkle prospects’ first/last names in the messages, but to add details about them. 

For that, you first need to understand your target audience, their problems and then talk about solutions you can provide. Remember it’s all about them and not use so don’t spam with promotional and sales-y pitches.

4. Publish Engaging Content

For successful lead generation, you need to establish a great reputation to build trust. A great way to do that is by posting high-quality, personalized, and relevant content. 

Make sure your content is engaging and triggers readers to read more or take action. Accompany your posts with authentic data, interesting videos, infographics, presentations, statistics, etc. As more people interact with your posts, your profile visibility increases dramatically.

5. Join & Participate in LinkedIn Groups

The LinkedIn groups are great to escalate lead generation efforts. These are mini hubs where like-minded professionals interact with each other and share great lead generation strategies. 

It’s an effective lead generation practice to join and participate in all the relevant LinkedIn groups. Once you have joined, make sure to participate by commenting on posts or sharing relevant content. It will help you to position your brand as an industry expert. 

Conclusion:

Now, this is where the rubber meets the road. LinkedIn is the best professional network for B2B lead generation, but you need smart practices to reach your goals. We have mentioned all the effective tips to help you scale your lead generation efforts on LinkedIn. 

Tags

Join Hacker Noon

Create your free account to unlock your custom reading experience.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://hackernoon.com/how-to-leverage-linkedins-potential-for-b2b-lead-generation-g91q37e2?source=rss

Crunchbase

Egyptian ride-sharing company Swvl plans to go public in a $1.5B SPAC merger

Published

on

Cairo and Dubai-based ride-sharing company Swvl plans to go public in a merger with special purpose acquisition company Queen’s Gambit Growth Capital, Swvl said Tuesday. The deal will see Swvl valued at roughly $1.5 billion.

Swvl was founded by Mostafa Kandil, Mahmoud Nouh and Ahmed Sabbah in 2017. The trio started the company as a bus-hailing service in Egypt and other ride-sharing services in emerging markets with fragmented public transportation.

Its services, mainly bus-hailing, enables users to make intra-state journeys by booking seats on buses running a fixed route. This is pocket-friendly for residents in these markets compared to single-rider options and helps reduce emissions (Swvl claims it has prevented over 240 million pounds of carbon emission since inception).

After its Egypt launch, Swvl expanded to Kenya, Pakistan, Jordan and Saudi Arabia. The company also moved its headquarters to Dubai as part of its strategy to become a global company.

Swvl offerings have expanded beyond bus-hailing services. Now, the company offers inter-city rides, car ride-sharing, and corporate services across the 10 cities it operates in across Africa and the Middle East.

Queen’s Gambit, the women-led SPAC in charge of the deal, raised $300 million in January and added $45 million via an underwriters’ overallotment option focusing on startups in clean energy, healthcare and mobility sectors.

The statement also mentions a group of investors — Agility, Luxor Capital and Zain Group — which will contribute $100 million through a private investment in public equity, or PIPE.

Per Crunchbase, Swvl has raised over $170 million. From an African perspective, Swvl features as one of the most venture-backed startups on the continent. The company has been touted to reach unicorn status in the past and will when this SPAC merger is completed.

The company will aptly trade under the ticker SWVL. The listing will make it the first Egyptian startup to go public outside Egypt and the second to go public after Fawry. It will also make the mobility company the largest African unicorn debut on any U.S.-listed exchange, beating Jumia’s debut of $1.1 billion on the NYSE. Swvl joins music-streaming platform Anghami as the second startup in the region to go public via a SPAC merger in the Middle East.

Swvl had annual gross revenue of $26 million in 2020, according to the statement, and the company expects its annual gross revenue to increase to $79 million this year and $1 billion by 2025 after expanding to 20 countries across five continents.

On why Queen’s Gambit picked Swvl for this deal, Victoria Grace, founder and CEO, said in a statement that the company fit the profile of what she was looking for: “a disruptive platform that solves complex challenges and empowers underserved populations.”

“Having established a leadership position in key emerging markets, we believe Swvl is ready to capitalize on a truly global market opportunity,” she added.

In May, TechCrunch wrote that SPACs didn’t target African startups for several reasons, including a lack of global appeal and private capital and market satisfaction. Judging by Grace’s comments, Swvl has that global appeal and is ready to venture into the public market despite being in operation for just four years.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://techcrunch.com/2021/07/28/egyptian-ride-sharing-company-swvl-plans-to-go-public-in-a-1-5b-spac-merger/

Continue Reading

Crunchbase

Egyptian ride-sharing company Swvl plans to go public in a $1.5B SPAC merger

Published

on

Cairo and Dubai-based ride-sharing company Swvl plans to go public in a merger with special purpose acquisition company Queen’s Gambit Growth Capital, Swvl said Tuesday. The deal will see Swvl valued at roughly $1.5 billion.

Swvl was founded by Mostafa Kandil, Mahmoud Nouh and Ahmed Sabbah in 2017. The trio started the company as a bus-hailing service in Egypt and other ride-sharing services in emerging markets with fragmented public transportation.

Its services, mainly bus-hailing, enables users to make intra-state journeys by booking seats on buses running a fixed route. This is pocket-friendly for residents in these markets compared to single-rider options and helps reduce emissions (Swvl claims it has prevented over 240 million pounds of carbon emission since inception).

After its Egypt launch, Swvl expanded to Kenya, Pakistan, Jordan and Saudi Arabia. The company also moved its headquarters to Dubai as part of its strategy to become a global company.

Swvl offerings have expanded beyond bus-hailing services. Now, the company offers inter-city rides, car ride-sharing, and corporate services across the 10 cities it operates in across Africa and the Middle East.

Queen’s Gambit, the women-led SPAC in charge of the deal, raised $300 million in January and added $45 million via an underwriters’ overallotment option focusing on startups in clean energy, healthcare and mobility sectors.

The statement also mentions a group of investors — Agility, Luxor Capital and Zain Group — which will contribute $100 million through a private investment in public equity, or PIPE.

Per Crunchbase, Swvl has raised over $170 million. From an African perspective, Swvl features as one of the most venture-backed startups on the continent. The company has been touted to reach unicorn status in the past and will when this SPAC merger is completed.

The company will aptly trade under the ticker SWVL. The listing will make it the first Egyptian startup to go public outside Egypt and the second to go public after Fawry. It will also make the mobility company the largest African unicorn debut on any U.S.-listed exchange, beating Jumia’s debut of $1.1 billion on the NYSE. Swvl joins music-streaming platform Anghami as the second startup in the region to go public via a SPAC merger in the Middle East.

Swvl had annual gross revenue of $26 million in 2020, according to the statement, and the company expects its annual gross revenue to increase to $79 million this year and $1 billion by 2025 after expanding to 20 countries across five continents.

On why Queen’s Gambit picked Swvl for this deal, Victoria Grace, founder and CEO, said in a statement that the company fit the profile of what she was looking for: “a disruptive platform that solves complex challenges and empowers underserved populations.”

“Having established a leadership position in key emerging markets, we believe Swvl is ready to capitalize on a truly global market opportunity,” she added.

In May, TechCrunch wrote that SPACs didn’t target African startups for several reasons, including a lack of global appeal and private capital and market satisfaction. Judging by Grace’s comments, Swvl has that global appeal and is ready to venture into the public market despite being in operation for just four years.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://techcrunch.com/2021/07/28/egyptian-ride-sharing-company-swvl-plans-to-go-public-in-a-1-5b-spac-merger/

Continue Reading

HRTech

Google will require vaccines as workers return to the office

Published

on

Coronavirus

In the coming weeks, Google will start requiring workers to be vaccinated before coming into the office, the company announced Wednesday. The tech giant is also extending its voluntary work-from-home policy through late October, as the Delta variant of the Covid-19 virus spreads. 

The vaccination requirement will roll out across US offices first and then expand to other regions. The implementation of the policy will vary depending on local conditions and regulations, as well as the availability of the vaccine. 

Google’s decision follows similar vaccination requirements by a growing number of government agencies and entities like the Mayo Clinic. 

Google first closed its offices in March 2020 and previously said its employees would work remotely until at least September 2021. After announcing it would adopt a “hybrid workforce model” that asked employees to spend at least some time in the office, Google in May said that it expects around 20 percent of its employees to work from home permanently. 

Some of the company’s campuses have started reopening. Google said it will give employees at least 30 days’ notice before implementing its full return-to-office plans. 

“It’s encouraging to see very high vaccination rates for our Google community in areas where vaccines are widely available,” CEO Sundar Pichai wrote in an email to employees Wednesday. “This is a big reason why we felt comfortable opening some of our offices to employees who wanted to return early.”

Prior and related coverage: 

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.zdnet.com/article/google-will-require-vaccines-as-workers-return-to-the-office/#ftag=RSSbaffb68

Continue Reading

Techcrunch

Score a free month of Extra Crunch with your TC Sessions: SaaS 2021 pass

Published

on

Whether you’re just starting to build your SaaS empire or you’re further along in your journey, you don’t want to miss TC Sessions: SaaS 2021 on October 27. This day-long virtual event, dedicated to the increasingly sophisticated world of software-as-a-service, features some of the sector’s biggest names, plenty of actionable advice and ample opportunity to network for, well, ample opportunities.

Learn how to scale, how to manage growth — of your business and of the massive amount of data it generates — and how to keep your products and services safe in an increasingly cyber-hostile world. And that’s just for starters.

Bonus Alert: Buy a TC Sessions: SaaS pass and receive a free, one-month subscription to Extra Crunch, our members-only program featuring exclusive daily articles for founders and startup teams.

Extra Crunch membership gives you the inside scoop and helps you stay ahead of the tech, business and investing trends every startup founder needs to know. Since Extra Crunch launched in 2019, we’ve posted more than 2,000 articles.

You’ll have access to exclusive articles on topics like market analysis, growth and fundraising. Here’s a quick peek at just some of the recent titles available to Extra Crunch subscribers:

Your membership also includes access to our weekly virtual event series, Extra Crunch Live. We hosted more than 40 events during 2020, and we built more interactivity into our 2021 format. We added a bunch of new stuff, too — like Pitch Deck Teardowns. Check out what’s going on with Extra Crunch Live in 2021.

We’re not quite ready to share the TC Sessions: SaaS event agenda, but register for updates and you’ll know when we announce new speakers, add events and offer ticket discounts.

TC Sessions: SaaS 2021 takes place on October 27. Join your global SaaS community to learn, inspire, connect and grow a stronger business. Buy your SaaS pass here and scoop up a free month of Extra Crunch goodness on us.

Is your company interested in sponsoring or exhibiting at TC Sessions: SaaS 2021 – Marketing & Fundraising? Contact our sponsorship sales team by filling out this form.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://techcrunch.com/2021/07/28/score-a-free-month-of-extra-crunch-with-your-tc-sessions-saas-2021-pass/

Continue Reading
Esports4 days ago

Teppei Genshin Impact Voice Actor: Who is it?

Esports4 days ago

Who won Minecraft Championships (MCC) 15? | Final Standings and Scores

Esports5 days ago

All ranked mode rewards for Pokémon UNITE: Season 1

Aviation3 days ago

Legendary F-14 Pilot Dale ‘Snort’ Snodgrass Dies In A Tragic Plane Crash

Cleantech4 days ago

Form Energy Reveals Iron-Air 100 Hour Storage Battery

Esports4 days ago

Sakura Arborism Genshin Impact: How to Complete

Esports5 days ago

Here are the results for the PUBG Mobile World Invitational (PMWI) West 2021

watch-live-russias-pirs-module-set-to-depart-space-station-today.jpg
Aerospace3 days ago

Watch live: Russia’s Pirs module set to depart space station today

Esports5 days ago

Here are the results for the PUBG Mobile World Invitational (PMWI) East 2021

best-gengar-build-in-pokemon-unite.png
Esports4 days ago

Best Gengar build in Pokémon UNITE

Techcrunch4 days ago

This Week in Apps: Clubhouse opens up, Twitter talks bitcoin, Snap sees record quarter

Cyber Security5 days ago

Threat Actors are Abusing Argo Workflows to Target Kubernetes

Esports5 days ago

Are there ranked rewards in Pokémon UNITE?

Esports4 days ago

Best Garchomp build in Pokémon UNITE

Cyber Security5 days ago

What Programming Language Should I Learn for CyberSecurity?

Blockchain4 days ago

Canadian Border Town Halts Crypto Mining to Draw Up Regulations

Esports4 days ago

How to unlock Pokémon in Pokémon UNITE, all Unite License costs

AR/VR4 days ago

Warplanes: WW1 Fighters to See Official Oculus Quest Store Launch This Week

AI4 days ago

What is the Freedom Phone and Should You Buy It?

Crowdfunding4 days ago

Calgary, Alberta’s Allied Venture Partners Confirms they’ve Invested $1M+ into Early-Stage Tech Firms

Trending