The user experience (UX) or in the context of business apps customer experience (CX) is the key determinant of the quality of a mobile app. While developers utilize many methods and means to improve the app user experience, some innovative technologies like Augmented Reality (AR) and Virtual Reality (VR) are now offering unique ways to engage users and boost user satisfaction. Particularly, augmented reality is proving to be highly effective for enhancing the user experience of apps.
Here through the length of this post, we are going to explain the role of AR in improving the app user experience.
What Developers Do for Improving App UX?
As the fundamental measures, the developers focus on enhancing the functional ease, usability, performance and speed, design and relevance of the app to ensure better user experience. Whatever developers do to improve the user experience of an app corresponds to these aspects.
Going deeper into these aspects, we can refer to more details for better user experience. For example, the ease of using the device functions and features for getting things done is a key aspect of user experience. How the app can utilise cameras for scanning objects or delivering an immersive experience can be crucial to the overall user experience. The design elements like the use of negative space, simple layout, appropriate typeface and similar elements are crucial for better readability.
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The augmented reality (AR) technology that helps to transcend the physical reality by bringing virtual or on-screen interactions in real-life contexts offers innovative ways to engage users. An app development company building an interactive business app will find the promise of AR to be something to reckon. For example, the AR-based retail app can help your shopping in physical stores by allowing scanning the product tags and displays with a mobile camera and get informed in real-time.
The Key Reasons that Make Brands Care for AR
Augmented Reality (AR) is capable of helping the interaction of on-screen experience with the real-world experience in appropriate contexts. Businesses find this capability hugely promising to engage users, customers and to influence their buying decisions. This is the primary reason why most business brands now take an interest in augmented reality for their mobile apps.
AR allows business brands promoting their products and services more engagingly. AR offering online retailers to present their products with x-ray or 3D visuals or by allowing real estate businesses to offer their customers 360-degree tours of a property helps push more business conversion.
Key Benefits of Mobile AR for Business Brands
Using augmented reality (AR) in mobile apps can deliver an array of benefits for businesses across niches. Let us have a look at some of these benefits.
- Enhanced engagement: Thanks to AR-based audiovisual experience that facilitates real-time interactions, customers can experience products better and explore features and their look and feel.
- Branding and brand promotion: Thanks to AR-based interactive experience brands can easily stand out from the rest and attract customers easily to the brands.
- Unique User Generated Content (UGC): The customers and users can utilise their content in the brand-provided AR platform. By allowing user-generated content for AR, companies can boost more enthusiasm of customers to spread the brand message.
- Boosting market reliability: Thanks to the real-time interactive capability of the AR-based content, companies can look more reliable and generate more confidence in their buyers.
Exactly in What Ways AR Boosts User Experience?
As of now, we have discussed the AR benefits for business brands and various aspects. Now let us explain some of the exact ways AR improves user experience.
- In a retail store, a customer can just scan a reduction and get all details of the product, including other colour options. For offline purchases, a mobile app with augmented reality can help with easy ways of browsing and making payment.
- A real estate customer through the mobile app can get a 360-degree view of the property. The customer can also visit the property in person and in real-time can get detailed information of every room and all aspects of the property on his mobile screen.
- A mechanic while working on a system can continuously refer to a mobile app guiding with all details of the specifications of the parts. The app by detecting the parts you are working on in real-time can come with on-screen guidance.
Such examples can be found in galore to explain how AR works in mobile apps. Let us now mention two key ways the AR makes an impact on business apps.
- AR helps in reducing the cost of user interaction for getting a task done. Customer interactions become more efficient while removing the glitches and the frictions.
- AR also helps in reducing the cognitive load of mobile apps. As AR-based apps display information based on the context of use, the designers and developers don’t need to provide a lot of information on the screen that creates a lot of cognitive loads.
AR-based Mobile App Development in Ireland
In many parts of the world, innovative ways to interact with the customers is increasingly getting popular to boost business conversion. Ireland, as a rising country in the tech world, is experiencing great popularity of innovative technologies like augmented reality for business applications. Country’s small and medium businesses are increasingly coming with their standalone mobile apps enriched with innovative customer interactions powered by AR and VR. The Square Root Solutions have already helped a wide spectrum of businesses in Ireland for integrating AR with their mobile interface.
Conclusion
All the benefits and impacts of AR we have explained above clearly show the importance of innovative mobile interactions for businesses. In the coming years, AR-based mobile interactions will gain deeper ground in the enterprise IT world.
