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You’re Losing Money by Not Using Promo Videos

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Did you know that the #1 way to gain more followers, potential customers, & engagement is by utilizing a promo video in your marketing campaign? But don’t let your inexperience in the film hold you back! That’s because Promo has announced the first video creation platform of its kind. That’s because it offers unlimited premium clips to use within your original content.

I’m sure most of you know what a promo video is.

However, in this article, I want to go over the basics. We’re going to define the promo video and its functions. We’ll discuss why this is the best way to market your product or service. And of course, we’ll also be covering why you’ll actually save money by using a promo video in your strategy. 

There’s a lot to cover. So let’s get moving!

What is a Promo Video?

So what is a promo video? Well, a promo video can be considered anything that brands and businesses use to try and get attention for themselves.

However, in this article, we will be focusing on how you can use these videos to increase your chances of growing your business.

You’ll notice that this is the type of promotional footage that businesses usually create for their services or products. So why are these videos necessary? The answer is simple – they’re used because they increase sales and revenue.

The best way to create these is by using an online promo video maker.

What is a Promo Video Maker?

A promo video maker is an online tool that allows you to create your video from various assets and then shares it with the public.

You’ll notice that most of these services offer a variety of pre-recorded clips and audio files to use in your editing suite. So you can mix and match certain clips, add different audio files, and then customize the titles on the footage.

Just like when you’re making a movie or other type of visual content, you need these assets to create your project. And just like when creating a movie or other creative project, there are going to be several different types of assets that will fit your needs.

Will a Promo Video Look Professional if You Use a Promo Video Maker?

We find it so different about using a promo video maker because these tools allow you to take the guesswork out of the editing process. So if you’re not too confident in your skillset, you can rely on these services to help you do it.

But what does that mean for the quality of your final product?

Well, in this case, the quality will be up to the level that you decide on. However, what’s important here is knowing that this is a self-service tool where you can make whatever edits are necessary to meet your needs.

What Should You Say in a Promo Video?

The answer to this question is simple – whatever you want.

That’s because, when it comes to making your own promo video, you’re in charge of what you use. Some marketing teams prefer to use their existing product listings as a basis for their promotional videos. However, some companies are more creative and use a combination of different assets together for their brand.

If you’re not too sure about how to create the footage that’ll fit your needs, try looking at tutorial videos online so that you can get an idea of how other people make these videos. This will help give you an idea of what type of footage works well when trying to market your business or service.

How Long Should a Promo Video Be?

The length of a promo video is up to you, as long as it’s within the required length. If you feel that your video isn’t long enough, then you can either edit it down or upgrade to a higher plan.

While using this tool, you should also keep in mind that longer videos tend to generate more views and more engagement from the viewer.

However, just because it’s on YouTube doesn’t mean that it needs to be an hour long. That’s because people can still watch less than an hour of footage in their lifetime (regardless of what they’ve watched). So if your goal is to make sure that your brand gets noticed, then you’ll want to keep this in mind when creating your project.

How Do You Make Money Online When You Use a Promo Video Maker?

If you’re going to make a promo video to boost your revenue, you need some type of incentive for the consumer. And this incentive is typically done through the use of an affiliate program.

When using these services, you’ll notice a link in the product description where it links to the merchant. So if someone clicks on that link and makes a purchase, then they’ll give you a percentage of their sale.

These promotions can help increase your chances. Consumers will want to make purchases on your site or any other online store.

Final Word

Promo videos are a great way to market your business or service. Not only will they help you to increase brand awareness, but they’re also an effective tool for driving traffic to your website and making some extra sales.

However, this could all be put at risk if you don’t have the proper knowledge. This is why you need to take time and learn as much about these tools as possible.

And when picking a video maker, make sure to choose wisely. You don’t want to settle for something that won’t give you the quality that you need.How Do You Make Money Online When You Use a Promo Video Maker

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Why is Cybersecurity Training Important for Startups?

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Cybersecurity has become a significant threat to all businesses in 2021. Those startup owners who think they are safe are up for a disaster.

Around 6.85 million accounts are hacked daily. By this year (2021), the world is expected to lose 6 trillion dollars on cybersecurity alone.

So, cybersecurity is not the thing to be taken lightly—businesses who do so add more weight to the statistics mentioned above.

To maintain optimum security, employee cybersecurity training is one of the most significant factors. If your employees are not trained enough, you are always vulnerable to data theft.

Before we move on to tell you how you can train your employees, let us talk a bit about why startups are easy bait for cybercriminals.

Why are startups an attractive target to cybercriminals?

Here are a few reasons why cybercriminals feast on startups:

·     Inability to allocate budget, provide extensive training, and lack of expertise for defense.

.     Unavailability of full-time cybersecurity experts.

Employees aren’t trained in advance.

·     Lack of up-gradation of security protocols.

·     No risk management and awareness policy in place.

All these points contribute to a successful data breach that helps hackers get the better of startups every time.

Seven Tips that are Essential for Employee Training

1.    Don’t go hard on your employees.

Employees are humans. They can make mistakes even if they are trained appropriately. As a startup, you should not expect them to be perfect; instead, invest in their training.

A standard security protocol must be established for employees so that everyone in the organization must know their duties and expectations.

Harassing them in front of their colleagues is as good as digging a ditch for your organization.

Moreover, the governments worldwide have now taken strict notice of employee treatment, so maintain a good relationship with your employee.

2.    Train your employees often

Some businesses view cybersecurity measures as a formal protocol. They would allocate a small budget and invest it formally every year to check on their security.

Unfortunately for them, attacks don’t happen yearly, and hackers quite certainly do not follow a formal protocol to hack all devices.

Thus, abiding by a formal approach to train your employees every year and then expect them to work alongside obsolete knowledge for the entire year is not feasible.

You must invest in regular training drills to ensure that you are not being attacked and every employee is updated with the latest cybersecurity trends.

3.    Educate your employees about the perks of an SSL certificate

SSL certificate is a security protocol that protects a website by encrypting data from both client and server-side.

SSL or Secure Socket Layer encrypts your data over a secure network so that hackers cannot see it.

Your employees must be well-aware of SSL functions so that they can identify an unwanted incoming request.

Knowledge of SSL is essential to know whether the site is legit to visit or not. A green padlock gives an indication of safety to employees.

4.    Incorporate cybersecurity in your organization.

Cybersecurity might not be such a big concern back in 2010, but in 2021, it is a part of the cyber world.

Organizations nowadays need to embrace cybersecurity and integrate it into their work culture.

To do so, you can send out regular news regarding data hacks to your employees, keeping them updated with the latest trends.

However, please do not go overboard with it as it may divert employee attention from the actual task of taking care of cybercrime.

Moderation is the key here.

5.    C-suite buy-in for employees

If you are not amongst the C-level employees or the top management, you have to prove your point to get your message across.

You need to make them understand the importance of employee training (if they haven’t already understood) by drafting a plan consisting of all the potential costs involved while working with an ill-trained workforce.

The costs may include the cost of data theft, system failure, and employee mistakes. Gather some numbers instead of theory to back your point.

C-suite buy-ins are essential for lower-level managers to ensure employees working under them are well-equipped with the latest trends.

6.    Ensure strong password management

Passwords provide easy access to crucial accounts to cybercriminals. They do not need to spend time and effort in breaching if they can guess your password.

To maintain a culture of strong passwords, an organization must abide by the following tips:

·         Use long passwords as they are hard to decrypt or guess.

·         Ensure usage of uppercase and lowercase characters.

·         Use incomplete words as complete words are easy to guess.

·         Keep changing your passwords regularly.

·         Do not share your password across all accounts.

Apart from these measures, you can even use a password manager to help you use different passwords each time.

7.    Test your employee skill by dummy attacks

You have trained your employees and equip them with tools, but are you sure they will perform optimally when the attack happens?

If not, then the best way to test it is by running dummy attacks on your organization. They have intended attacks used by organizations to test how their employees perform.

Apart from employee security training, dummy tests are also essential to know whether the infrastructure (software, hardware, and tools) is working appropriately to repel an attack or not.

To Conclude

When you sweat in peace, you won’t bleed in war. In other words, if you train your employees to use the latest software, identify phishing attacks and safeguard their critical data, they will help repel a significant cyberattack.

Cybercrimes are inevitable, but if your workforce is well-prepared, it will be able to repel and get the better of hackers.

Whether you are a startup, an individual employee, or a big organization, maintaining optimum cybersecurity should be your top priority.

Moreover, tools like SSL certificate, password manager, and security software make website protection a much easier task.

So, invest in these tools to safeguard your startup from potential attacks.

source link:platodata

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After a $13 million fundraise, Chingari onboards Salman Khan as brand ambassador and investor

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  • Earlier this week, Chingari had raised $13 million in a funding round from mobile entertainment solution provider OnMobile.
  • Meanwhile, Actor Salman Khan has joined the startup as a brand ambassador and an investor.
  • The details of the investment were not disclosed.

After a $13 million fundraise, Homegrown short video app Chingari is again making news after announcing that it has onboarded actor Salman Khan as a brand ambassador and an investor. Although, the details of investment made by Salman Khan were not disclosed.

Earlier this week, Chingari had received $13 million (about Rs 95 crore) in a funding round from Bengaluru-based mobile entertainment solution provider OnMobile in exchange for a 10% stake. To date, the startup has raised over Rs 100 crore in its funding rounds.

Commenting on the development, Sumit Ghosh, co-founder & CEO, said, “This is a really significant partnership for Chingari, our ethos is to reach out to every state of Bharat and it’s our pleasure to have Salman Khan on board as one of our global brand ambassadors and investors.”

The founder believes that the association will help Chingari to scale greater heights in the near future. “We wanted a brand ambassador who is in tune with the pulse of the nation, and Salman Khan in many senses cut across all genres and geography and is the best choice to be the face of the brand,” said, Aditya Kothari, Co-Founder & CSO, Chingari.

Deepak Salvi, Co-Founder & COO, Chingari, said, “we believe that Salman’s mass appeal will help us attract more users onto the platform.”

Also Read: Chingari receives $13 million funding from telecom firm OnMobile

“This engagement with Chingari will give an opportunity to a lot of users to showcase their unseen talent and give way to the next set of digital stars in India,” said, Vikram Tanwar, co-founder of UBT, Khan’s talent management firm.

Speaking on the association with Chingari, Actor Salman Khan, said, “I like how Chingari has shaped in such a short span of time, into a platform for millions from rural to urban to showcase their unique talents and be seen by another million in no time.”

Chingari, which currently has 56 million users on its platform, has already partnered with Bengali streaming service Hoichoi and Ekta Kapoor’s AltBalaji to provide more content clips accessible to its users.

It counts iSeed, FJ Labs, Village Global, Republic Labs, AngelList India, and angels Jasminder Gulati, Guy Lelouch, Fabrice Grinda, and Brian Norgard as investors.

Follow IndianStartupNews on FacebookInstagramTwitter for the latest updates from the startup ecosystem.

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Source: https://indianstartupnews.com/news/after-a-13-million-fundraise-chingari-onboards-salman-khan-as-brand-ambassador-and-investor/

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Artificial Intelligence

Extra Crunch roundup: Tonal EC-1, Deliveroo’s rocky IPO, is Substack really worth $650M?

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For this morning’s column, Alex Wilhelm looked back on the last few months, “a busy season for technology exits” that followed a hot Q4 2020.

We’re seeing signs of an IPO market that may be cooling, but even so, “there are sufficient SPACs to take the entire recent Y Combinator class public,” he notes.

Once we factor in private equity firms with pockets full of money, it’s evident that late-stage companies have three solid choices for leveling up.

Seeking more insight into these liquidity options, Alex interviewed:

  • DigitalOcean CEO Yancey Spruill, whose company went public via IPO;
  • Latch CFO Garth Mitchell, who discussed his startup’s merger with real estate SPAC $TSIA;
  • Brian Cruver, founder and CEO of AlertMedia, which recently sold to a private equity firm.

After recapping their deals, each executive explains how their company determined which flashing red “EXIT” sign to follow. As Alex observed, “choosing which option is best from a buffet’s worth of possibilities is an interesting task.”

Thanks very much for reading Extra Crunch! Have a great weekend.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist


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The Tonal EC-1

Image Credits: Nigel Sussman

On Tuesday, we published a four-part series on Tonal, a home fitness startup that has raised $200 million since it launched in 2018. The company’s patented hardware combines digital weights, coaching and AI in a wall-mounted system that sells for $2,995.

By any measure, it is poised for success — sales increased 800% between December 2019 and 2020, and by the end of this year, the company will have 60 retail locations. On Wednesday, Tonal reported a $250 million Series E that valued the company at $1.6 billion.

Our deep dive examines Tonal’s origins, product development timeline, its go-to-market strategy and other aspects that combined to spark investor interest and customer delight.

We call this format the “EC-1,” since these stories are as comprehensive and illuminating as the S-1 forms startups must file with the SEC before going public.

Here’s how the Tonal EC-1 breaks down:

We have more EC-1s in the works about other late-stage startups that are doing big things well and making news in the process.

What to make of Deliveroo’s rough IPO debut

Why did Deliveroo struggle when it began to trade? Is it suffering from cultural dissonance between its high-growth model and more conservative European investors?

Let’s peek at the numbers and find out.

Kaltura puts debut on hold. Is the tech IPO window closing?

The Exchange doubts many folks expected the IPO climate to get so chilly without warning. But we could be in for a Q2 pause in the formerly scorching climate for tech debuts.

Is Substack really worth $650M?

A $65 million Series B is remarkable, even by 2021 standards. But the fact that a16z is pouring more capital into the alt-media space is not a surprise.

Substack is a place where publications have bled some well-known talent, shifting the center of gravity in media. Let’s take a look at Substack’s historical growth.

RPA market surges as investors, vendors capitalize on pandemic-driven tech shift

Business process organization and analytics. Business process visualization and representation, automated workflow system concept. Vector concept creative illustration

Image Credits: Visual Generation / Getty Images

Robotic process automation came to the fore during the pandemic as companies took steps to digitally transform. When employees couldn’t be in the same office together, it became crucial to cobble together more automated workflows that required fewer people in the loop.

RPA has enabled executives to provide a level of automation that essentially buys them time to update systems to more modern approaches while reducing the large number of mundane manual tasks that are part of every industry’s workflow.

E-commerce roll-ups are the next wave of disruption in consumer packaged goods

Elevated view of many toilet rolls on blue background

Image Credits: Javier Zayas Photography (opens in a new window) / Getty Images

This year is all about the roll-ups, the aggregation of smaller companies into larger firms, creating a potentially compelling path for equity value. The interest in creating value through e-commerce brands is particularly striking.

Just a year ago, digitally native brands had fallen out of favor with venture capitalists after so many failed to create venture-scale returns. So what’s the roll-up hype about?

Hack takes: A CISO and a hacker detail how they’d respond to the Exchange breach

3d Flat isometric vector concept of data breach, confidential data stealing, cyber attack.

Image Credits: TarikVision (opens in a new window) / Getty Images

The cyber world has entered a new era in which attacks are becoming more frequent and happening on a larger scale than ever before. Massive hacks affecting thousands of high-level American companies and agencies have dominated the news recently. Chief among these are the December SolarWinds/FireEye breach and the more recent Microsoft Exchange server breach.

Everyone wants to know: If you’ve been hit with the Exchange breach, what should you do?

5 machine learning essentials nontechnical leaders need to understand

Jumble of multicoloured wires untangling into straight lines over a white background. Cape Town, South Africa. Feb 2019.

Image Credits: David Malan (opens in a new window) / Getty Images

Machine learning has become the foundation of business and growth acceleration because of the incredible pace of change and development in this space.

But for engineering and team leaders without an ML background, this can also feel overwhelming and intimidating.

Here are best practices and must-know components broken down into five practical and easily applicable lessons.

Embedded procurement will make every company its own marketplace

Businesswomen using mobile phone analyzing data and economic growth graph chart. Technology digital marketing and network connection.

Image Credits: Busakorn Pongparnit / Getty Images

Embedded procurement is the natural evolution of embedded fintech.

In this next wave, businesses will buy things they need through vertical B2B apps, rather than through sales reps, distributors or an individual merchant’s website.

Knowing when your startup should go all-in on business development

One red line with arrow head breaking out from a business or finance growth chart canvas.

Image Credits: twomeows / Getty Images

There’s a persistent fallacy swirling around that any startup growing pain or scaling problem can be solved with business development.

That’s frankly not true.

Dear Sophie: What should I know about prenups and getting a green card through marriage?

lone figure at entrance to maze hedge that has an American flag at the center

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie:

I’m a founder of a startup on an E-2 investor visa and just got engaged! My soon-to-be spouse will sponsor me for a green card.

Are there any minimum salary requirements for her to sponsor me? Is there anything I should keep in mind before starting the green card process?

— Betrothed in Belmont

Startups must curb bureaucracy to ensure agile data governance

Image of a computer, phone and clock on a desk tied in red tape.

Image Credits: RichVintage / Getty Images

Many organizations perceive data management as being akin to data governance, where responsibilities are centered around establishing controls and audit procedures, and things are viewed from a defensive lens.

That defensiveness is admittedly justified, particularly given the potential financial and reputational damages caused by data mismanagement and leakage.

Nonetheless, there’s an element of myopia here, and being excessively cautious can prevent organizations from realizing the benefits of data-driven collaboration, particularly when it comes to software and product development.

Bring CISOs into the C-suite to bake cybersecurity into company culture

Mixed race businesswoman using tablet computer in server room

Image Credits: Jetta Productions Inc (opens in a new window) / Getty Images

Cyber strategy and company strategy are inextricably linked. Consequently, chief information security officers in the C-Suite will be just as common and influential as CFOs in maximizing shareholder value.

How is edtech spending its extra capital?

Money tree: an adult hand reaches for dollar bills growing on a leafless tree

Image Credits: Tetra Images (opens in a new window) / Getty Images

Edtech unicorns have boatloads of cash to spend following the capital boost to the sector in 2020. As a result, edtech M&A activity has continued to swell.

The idea of a well-capitalized startup buying competitors to complement its core business is nothing new, but exits in this sector are notable because the money used to buy startups can be seen as an effect of the pandemic’s impact on remote education.

But in the past week, the consolidation environment made a clear statement: Pandemic-proven startups are scooping up talent — and fast.

Tech in Mexico: A confluence of Latin America, the US and Asia

Aerial view of crowd connected by lines

Image Credits: Orbon Alija (opens in a new window)/ Getty Images

Knowledge transfer is not the only trend flowing in the U.S.-Asia-LatAm nexus. Competition is afoot as well.

Because of similar market conditions, Asian tech giants are directly expanding into Mexico and other LatAm countries.

How we improved net retention by 30+ points in 2 quarters

Sparks coming off US dollar bill attached to jumper cables

Image Credits: Steven Puetzer (opens in a new window) / Getty Images

There’s certainly no shortage of SaaS performance metrics leaders focus on, but NRR (net revenue retention) is without question the most underrated metric out there.

NRR is simply total revenue minus any revenue churn plus any revenue expansion from upgrades, cross-sells or upsells. The greater the NRR, the quicker companies can scale.

5 mistakes creators make building new games on Roblox

BRAZIL - 2021/03/24: In this photo illustration a Roblox logo seen displayed on a smartphone. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)

Image Credits: SOPA Images (opens in a new window) / Getty Images

Even the most experienced and talented game designers from the mobile F2P business usually fail to understand what features matter to Robloxians.

For those just starting their journey in Roblox game development, these are the most common mistakes gaming professionals make on Roblox.

CEO Manish Chandra, investor Navin Chaddha explain why Poshmark’s Series A deck sings

CEO Manish Chandra, investor Navin Chaddha explain why Poshmark’s Series A deck sings image

“Lead with love, and the money comes.” It’s one of the cornerstone values at Poshmark. On the latest episode of Extra Crunch Live, Chandra and Chaddha sat down with us and walked us through their original Series A pitch deck.

Will the pandemic spur a smart rebirth for cities?

New versus old - an old brick building reflected in windows of modern new facade

Image Credits: hopsalka (opens in a new window) / Getty Images

Cities are bustling hubs where people live, work and play. When the pandemic hit, some people fled major metropolitan markets for smaller towns — raising questions about the future validity of cities.

But those who predicted that COVID-19 would destroy major urban communities might want to stop shorting the resilience of these municipalities and start going long on what the post-pandemic future looks like.

The NFT craze will be a boon for lawyers

3d rendering of pink piggy bank standing on sounding block with gavel lying beside on light-blue background with copy space. Money matters. Lawsuit for money. Auction bids.

Image Credits: Gearstd (opens in a new window) / Getty Images

There’s plenty of uncertainty surrounding copyright issues, fraud and adult content, and legal implications are the crux of the NFT trend.

Whether a court would protect the receipt-holder’s ownership over a given file depends on a variety of factors. All of these concerns mean artists may need to lawyer up.

Viewing Cazoo’s proposed SPAC debut through Carvana’s windshield

It’s a reasonable question: Why would anyone pay that much for Cazoo today if Carvana is more profitable and whatnot? Well, growth. That’s the argument anyway.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://techcrunch.com/2021/04/02/extra-crunch-roundup-tonal-ec-1-deliveroos-rocky-ipo-is-substack-really-worth-650m/

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