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How to Build Your Startup’s Brand on LinkedIn

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LinkedIn is one social media platform that you can promote your business and build awareness with potential customers, partners, investors, and employees. In this article, we will go over how startups can make the best out of LinkedIn to grow their online presence. The first impression that customers will have of your company is through these images, so it’s essential to use high-quality images. The LinkedIn Sales Navigator is a premium product that allows users to search for their target market and see who can be contacted to grow sales.

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Omri Hurwitz Hacker Noon profile picture

@omrihurwitzOmri Hurwitz

Tech Marketer, Media Strategist, Writer for: Forbes, Times Of Israel, VentureCation, Benzinga, and more!

One of the most critical aspects of building a successful startup is branding. It’s never too early to start marketing your company and creating a recognisable image for your brand. LinkedIn is one social media platform that you can promote your business on and build awareness with potential customers, partners, investors, and employees.

In this article, we will discuss how startups can make the best out of LinkedIn to grow their online presence.

When you’re ready to start setting up your LinkedIn Company Page, you’ll need a well-designed and attention-worthy logo and cover photo. The first impression that customers will have of your company is through these images, so it’s essential to use high-quality images.

Also, be sure to be equipped with a strong company “about” section, and a link to your website, so you can create a call-to-action button that sends page visitors to your website.

Some marketing tactics to use with your company page are:

*Publishing case studies, webinars, and reports.

*Inviting employees to write posts on LinkedIn Pulse and the company’s blog.

*Promoting your products or services through sponsored updates, ads, and targeted content.

*Using your company page as a news flicker for your industry (sharing articles, podcasts, and videos from media publications that cover your industry).

Your startup’s leadership team should have an optimized LinkedIn profile, as they will be the ones who investors, business prospects, and potential employees will check out before deciding on your company.

This includes having a well-written “about” section, featured media, banner, and accurate resume info, also showcasing who you have worked within the past, awards won, or press coverage achieved; basically, any information which paints an accurate picture of why they should work with you over another business.

Some marketing tactics to use with your team leaders personal profile:

* Writing thoughtful leadership posts about your industry, highlighting your expertise.

* Engaging in relevant conversations going on someone else’s post.

* Promoting your company by leaving a thoughtful comment on LinkedIn.

* Writing and sharing LinkedIn articles or articles about your company that has been published in media publications.

* Networking: connecting to prospects and other companies in your niche.

Asking your employees to join LinkedIn and share their work experience can help your startup gain more exposure while providing more transparency into your companies ecosystem.

Some marketing tactics to use with employee advocacy:

* Introducing new hires on LinkedIn, especially if they are part of the leadership team or have personal influence within its industry.

* Congratulating employees on their achievements.

* Posting an “Employee of the month.”

* Creating a group for employees to share their expertise with the rest of the company.

* Encouraging employees to share their posts and thought leadership pieces.

* Establishing an Employee Ambassador program gives employees incentives for recruiting new hires or bringing on business leads through their social media channels like LinkedIn.

The LinkedIn Sales Navigator is a premium product that allows users to search for their target market and see who can be contacted to grow sales.

It also shows you who your LinkedIn connections know so they can serve as introductions if needed.

Your sales reps can benefit tremendously from working with the LinkedIn Sales Navigator. Lots of LinkedIn outreach agencies build their whole infrastructure on LinkedIn sales navigator.

LinkedIn ads are targeted towards your perfect customer. It’s a great way to get started with paid advertising on LinkedIn because it’s very similar to Google Ads. The best part about LinkedIn ads is that users already have a job title, so you can target them by their profession, making sure they’re in the market for what you sell!

The LinkedIn ads targeting options are the most advanced in the advertising space. You can target people by company, job title, job skill, industry, and many more.

LinkedIn ad targeting options are also expensive, so advertisers need to have highly focused goals to get their campaigns running smoothly and accurately.

LinkedIn also lets you upload lists of specific companies that you want to target. So this makes it easier to target specific job titles in particular companies.

I hope these tips can help; if you have any more questions, please connect on LinkedIn! 

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Source: https://hackernoon.com/how-to-build-your-startups-brand-on-linkedin?source=rss

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About The Current Global Collapse Trajectory and COP26 – Tuesday, October 26th

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Sustainable Consumption at COP 26
Implementing SDG 12

Update to Limits to Growth Author and IPCC Contributor on the Panel
Tuesday, October 26, 2021
1:15 to 2:45 PM EDT
Alert Colleagues. Register and get the recording link.

Please attend our next lead-up to COP26 webinar focusing on the current economic and social collapse trajectory. First, Gaya Herrington, author of the recent “Update to Limits to Growth,” will present her findings from updated modeling. Then, Russian climatologist and IPCC contributor Oleg Anisimov will examine evidence of Arctic destabilization, and Karim Ahmed will discuss health and populations at risk.

Nancy Gillis, the Global Electronics Council CEO, will moderate the session and discuss GEC’s new campaign to better manage the natural resources required to change the trajectory. More details and panel bios are below.

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Source: https://www.ethicalmarkets.com/about-the-current-global-collapse-trajectory-and-cop26-tuesday-october-26th/

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Perspectives: The Real “Right to Life”

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Manchin’s fear of an “Entitlement Society”

By Rinaldo S. Brutoco

The following Perspectives column was published in the October 21, 2021 (online and printed) edition of the Montecito Journal as well as on the World Business Academy website.
Roe v. Wade appears to be on its last legs. The current, radical, Supreme Court sits poised to riddle Roe with Texas-sized exceptions or to overturn it all together. Ever since Roe was handed down on January 22, 1973, the press has been full of, and our national politics traumatized by, charges and counter-charges concerning the “right to life.” What is at stake in this current Supreme Court term is whether a woman has a right to control her own body in consultation with her private physician, or whether women will lose that right and be forced to act as baby machines because external political forces are allowed to impose their narrow view of morality on the rest of us.

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Source: https://www.ethicalmarkets.com/perspectives-the-real-right-to-life/

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COP26 to Break Ground for Zero Carbon Buildings Future

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By Christiana Hageneder, Head of the Programme for Energy Efficiency in Buildings (PEEB), and Martina Otto, Head of UNEP’s Cities Unit and GlobalABC Secretariat

In a few days, thousands of world leaders, CEOs, negotiators, activists and journalists will gather in Glasgow for COP26, which comes at a time of climate emergency.

When we think of the root causes of climate change, they are often represented by smoking exhaust pipes, cargo ships, planes, coal mines or oil fields; rarely by our own homes, offices, heating boilers and air-conditioners, or construction sites and cement plants.

Yet buildings are a top emitter of climate-changing gases into our atmosphere: 37 per cent of energy-related CO2 emissions in 2020 came from the construction and operation of our buildings – houses, apartments, offices, hospitals, schools, markets, train stations or airports.

The buildings and construction sector must urgently be decarbonized through a triple strategy: Reducing energy demand, decarbonizing the power supply, and addressing embodied carbon stored in building materials, if we are to have any chance of meeting the Paris Agreement goal of limiting global warming to 1.5C

According to the 2021 Global Status Report for Buildings and Constructions, which was released on 19 October 2021, the challenges to reaching a net zero, energy-efficient and resilient buildings and construction sector are considerable: GlobalABC’s Global Buildings Climate Tracker shows improvements in energy investment and power decarbonization, yet these efforts are insufficient, both in terms of speed and scale, to achieve the deep sectoral transformation that is needed.

Glasgow must mark a breakthrough for climate action in buildings.

The good news is that the world is waking up to the reality that the built environment is a critical sector for climate action. Six years after COP21 in Paris that put buildings on the agenda, 2021 features a Cities, Regions and Built Environment Day. Taking place on 11 November, it is spearheaded by a strong alliance of partners rallying under the #BuildingToCOP26 campaign, with support from the COP26 UK presidency and the High-Level Climate Champions.

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Source: https://www.ethicalmarkets.com/cop26-to-break-ground-for-zero-carbon-buildings-future/

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Labor and Workers in the Food System

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Sustainable food must be produced in a way that takes not only the environment and consumers into account, but also the people who grow, harvest and process it.

Current methods of production of crops, like corn and soybeans, rely heavily on machinery. Thousands of acres can be planted, sprayed and harvested by just a few people operating large equipment like tractors and combines; the latest versions of which have built-in GPS and computers to analyze the field.

But for raising and processing fruits, vegetables, meat and poultry, the agriculture industry still relies primarily on human labor. Farm and food workers are mainly an immigrant workforce, many of whom are undocumented. They are often poorly paid and work in harsh or dangerous conditions. This is just the latest chapter in a long history: the US was built on exploitative agricultural labor that dates back to slavery. Today, however, some of the most successful worker-organizing strategies are emerging from the fields, as farm and food workers fight for their rights and dignity.

A Brief History of US Farm and Food Labor

The struggles of today’s food and farmworkers are not new. The National Farm Worker Ministry spells out that since the earliest US history, agricultural workers have been a disenfranchised group, often brought against their will and denied the right to vote once in the US. A brief examination of a history of US farm labor shows that it is inseparable from a history of state-sponsored racism. 1

In the 1600s, indentured servants were brought from England with the agreement to work as field laborers in exchange for their passage to the so-called New World. When farm labor demand began to outstrip the supply of willing servants, land owners and bosses expanded the African slave trade, developing an economy reliant on the labor of enslaved people kidnapped from Africa. The practice continued legally for 200 years, enriching businesses in both North and South, until the end of the Civil War in 1865.

Following the war, constitutional amendments passed prohibiting slavery and granting citizenship to formerly enslaved men, and promises were made to help integrate them into society. But instead of granting formerly enslaved people their promised “40 acres and a mule,” the white power structure passed the sweeping Jim Crow laws of the 1890s, institutionalizing discrimination and ensuring that cruel treatment of African-Americans would continue for decades to come. As a result, many former slaves and their descendants continued working in the fields sharecropping or to pay off debts, often in conditions not notably better than enslavement.

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Source: https://www.ethicalmarkets.com/labor-and-workers-in-the-food-system/

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