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How Showrooms Accelerate EV Adoption

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Published on June 12th, 2020 | by Guest Contributor

June 12th, 2020 by Guest Contributor 


By Joe Wachunas, Forth

In the last few years, three separate nonprofits opened up electric vehicle (EV) showrooms in Toronto, Canada; Portland, Oregon; and Columbus, Ohio to help the public experience and learn about a range of electric transportation options in a unique, no-pressure, brand-neutral atmosphere.

Since opening, these centers have hosted tens of thousands of visits and test drives. Forth recently issued a report studying the effectiveness of showrooms in accelerating EV adoption. There are many lessons learned to help other cities and organizations consider whether, why, and, if so, how to consider opening an EV showroom of their own.

Forth’s electric showcase in downtown Portland, Oregon. Image courtesy of Forth.

The Entire EV Landscape in One Spot

Electric vehicles are different from the gas guzzling transportation most of us grew up with, so people have questions when considering them.

The Plug’n Drive Electric Vehicle Discovery Centre, Canada. Image courtesy of Plug’n Drive.

Dealers and automakers haven’t done a stellar job of answering these questions. In fact, 74% of dealerships in the US still don’t have any electric cars, and 70% of consumers prefer to avoid dealerships. As a result, nonprofits like Forth (Portland, OR), Plug’n Drive (Toronto, Canada), and Smart Columbus (Ohio) have experimented with showrooms to help fill this gap. All three organizations have created compelling educational centers where staff are ready to answer any and all questions visitors have about electric transportation in a no-pressure environment.

The Smart Columbus’ Experience Center. Image courtesy of Smart Columbus.

For example, when consumers ask about charging, Plug’n Drive’s Discovery Centre in Toronto provides an entire “charging zone” that displays a variety of home charging setups and even sells units to the public.

Plug’n Drive’s Charging Zone. Image courtesy of Plug’n Drive.

When consumers ask about EVs, staff in Forth’s showcase, in Portland, OR, walk them through the trip-planning process with full-scale electronic displays of charging apps, like PlugShare, and Level 3 charging stations so visitors can see and test fast charging systems.

Learning about fast charging at Forth’s EV showcase. Image courtesy of Forth.

In response to basic questions like “What is an EV?” in Columbus, OH, the team keeps the conversation accessible and free of industry jargon, to help them quickly understand the cost savings associated with owning and charging one.

Comparing & Test Driving Many Different Brands at Once

Zakaria Farah, an ambassador with Smart Columbus. Image courtesy of Smart Columbus

Nonprofit EV showrooms offer a unique service in which consumers can compare different brands in the same spot. Toronto’s showroom has 16 electric cars that visitors can test drive. Forth and Plug’n Drive also let consumers rent some of their cars for multi-day trips, so they can experience home charging and/or planning a trip with charging stops to see if EVs are right for their lifestyle. Forth publishes a guide on current EVs on the market. Smart Columbus offers something similar, going so far as to include where EVs can be found at local dealerships.

These resources help the general public understand the dramatic increase in EV options from all automakers and that the future of EVs is not one brand (unfortunately, something most people still believe).

Community Events to Celebrate EVs

Forth, Plug’n Drive, and Smart Columbus also host events (though all have gotten creative amidst COVID-19) where consumers can experience, in real time, the rapidly evolving world of electric mobility. From product launches to hosting EV owner conversations, local tech meetups, employer green team meetings, and even corporate planning retreats, these centers are hubs of activity that give a space for clean transportation to thrive.

Ribbon cutting for the Smart Columbus Experience Center. Image courtesy of Smart Columbus.

All three organizations also combine their physical showrooms with outreach in the community. They bring vehicles to community events throughout their regions and have offered thousands of the EV-curious a chance to learn about and test drive vehicles.

An “EV Roadshow” in Toronto. Image courtesy of Plug’n Drive.

A Forth Team “Ride and Drive” in Oregon. Image courtesy of Forth.

Finally, in the time of COVID, these teams are turning to webinars to continue their outreach. Forth is presenting free webinars on everything from the top EVs on the market to electric bikes and motorcycles, while Plug’n Drive is doing EV 101’s focused on used EVs.

Impact

Does all this effort produce results? In surveys taken a couple of months after visiting Forth’s Portland showcase, 45% of respondents had bought an electric vehicle. Plug’n Drive’s numbers were similar, with 30% reporting having purchased an EV, and 60% reporting that they planned to make a purchase in the next year.

General EV sales in these regions have also increased substantially in the last 3 years and surpassed the ambitious goals that these nonprofits set for themselves. In Columbus, consumer likelihood to purchase an EV also grew by more than 20% since the Columbus Experience Center opened. The Portland region’s overall EV sales greatly exceeded Forth’s initial goal.

Operating Model

So is your region ready for an EV showroom? If so, any of these nonprofits would be happy to share additional lessons and recommendations and discuss whether it makes sense for your community. Plug’n Drive in Toronto believes EV showrooms work best in bigger cities, where there is a higher concentration of potential visitors. Smart Columbus recommends that communities “think carefully about the location and their staffing approach. Such a space requires its own dedicated team who is available to work outside typical business hours and are trained on EVs and public engagement with diverse audiences.” Forth recommends that groups look for a location that combines ample parking with public access. Communities should also weigh spending funds on a showcase with the approach of doing ride and drive events in the community.

However your community decides to promote electric transportation, EV showrooms have proven to be an effective educational resource, one tool in a tool kit to drive faster adoption of clean mobility.

Images courtesy of Forth, Smart Columbus, & Plug’n Drive

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Tags: auto dealers, auto dealerships, Canada, EV adoption, EV dealerships, EV sales, Forth, Plug’n Drive, Smart Columbus, US


About the Author

Guest Contributor is many, many people. We publish a number of guest posts from experts in a large variety of fields. This is our contributor account for those special people. 😀




Source: https://cleantechnica.com/2020/06/12/how-showrooms-accelerate-ev-adoption/

Energy

Warzone Player Gets Killed After Having Stormtrooper Aim

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Warzone player's aim is worse than storm-troopers as they miss at least 90 of the 100 bullets that were fired even with thermal scope.
Warzone player’s aim is worse than storm-troopers as they miss at least 90 of the 100 bullets that were fired even with thermal scope. | Photo courtesy of Infinity Ward

A Warzone player’s aim was proven to be worse than Star Wars’ infamous Stormtroopers as they missed at least 90 of the 100 bullets that were fired with a thermal scope.

Warzone was recently refreshed with a mid-season update released on June 29 called Season 4 Reloaded. The update changed the game’s playlist and also introduced a new tactical item, the Spotter Scope. The Spotter Scope acts like a binocular and is safer than a sniper as it doesn’t have a shine that would reveal the player’s location.

Redditor u/GWillaCurse who was killed, spectated their teammate who was currently in a fight with an opposition player across the street. The player is equipped with a gun capable of firing 100 non-stop rounds alongside the deadly thermal scope.

The player lands the first two shots before the opponent lays on the ground to dodge other bullets. Thermal also shows the opponent is on the ground, but the player continues to shoot at the same place. With each bullet fired, the recoil slightly alters the aim of the bullets and eventually, the player is shooting at the opponent.

Unluckily, this happened when the player was down to 20 bullets left and only lands a handful. As soon as the player runs out of bullets, the player is eliminated with one shot, ending the squads chance of winning.

Source: https://www.dbltap.com/posts/warzone-player-gets-killed-after-having-stormtrooper-aim-01ect3na97ja?utm_source=RSS

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Energy

Week 4 XP Coins Fortnite Locations

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All colored XP Coin locations Fortnite Season 3 Week 4
All colored XP Coin locations Fortnite Season 3 Week 4 | Photo courtesy of Epic Games

Week 4 XP Coins Fortnite locations are being searched for as another week of objectives were added during Chapter 2 Season 3.

Here’s our guide to help you pick them up and keep working your way through the battle pass.

Blue Coins

Green Coins

Purple Coins

Drop in today and pick up your Week 4 XP Coins as they’ll help players massively through the seasonal battle pass toward more rewards.

Source: https://www.dbltap.com/posts/week-4-xp-coins-fortnite-locations-01ectmbwswye?utm_source=RSS

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Energy

Pokémon GO Promo Codes July 2020: Where to Find

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What Pokémon GO promo codes are available in July 2020?
What Pokémon GO promo codes are available in July 2020? | Photo by Niantic

Pokémon GO Promo Codes July 2020 can be used to unlock free in-game items. Most promo codes available online are expired or don’t work, but here’s where to look for active promo codes in Pokémon GO.

Promo codes are occasionally given out by Niantic to redeem free rewards in Pokémon GO. Redeeming codes works differently between Android and IOS users. Android users can redeem promotional codes within the in-game store. IOS users must log into their account on an external site to redeem rewards.

There are currently no working promo codes for Pokémon GO in July 2020. Don’t let this stop you from catching them all. Verizon customers have access to the play-from-home bundle which includes a free Premium Battle Pass, two incense, and 65 Poké Balls.

Niantic recently announced that once a day trainers can encounter a Pokémon that will only appear for them. Available until July 20th, Samsung users are entitled to ten percent off all in-app purchases in the galaxy store. Continue to check the Pokémon GO official twitter account as well as DBLTAP for up-to-date promo codes to earn the latest in-game loot.

Source: https://www.dbltap.com/posts/pokemon-go-promo-codes-july-2020-where-to-find-01ectmythnv4?utm_source=RSS

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