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Ecommerce

How professional videos can help e-commerce brands attract more customers

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Find out why your e-commerce store needs to invest in professional videos so you can boost your sales and customer engagement. 

Video marketing is known to be the most popular form of marketing at the moment because customers are consuming that kind of content. 

51% of marketing professionals say video is the content type with the best rate of investment and 86% of people want to see more video content from the brands they love. Social video also generates over 1200% more shares than photographs or text put together. 

These are just a drop in the ocean of the many, many statistics that tells us that video content is the content to put your money behind. 

The question is, will any video content cut it when it comes to impressing your audience? Will a customer engage with any video, regardless of quality? 

Actually, no. Video content of poor quality is likely to not only be less engaging for your audience, but it could also do some real damage to your brand. High quality professional videos not only maintain your reputation, they boost it and help you attract customers. Let’s take a closer look at why you should be investing in professional video content as an e-commerce brand:

Brand fragility

As an e-commerce business it’s likely your brand is much more fragile than that of a well-established large corporation. Your audience is smaller and video that’s of poor quality could well damage your reputation. At the very least it reflects badly on what you’re offering, consciously and subconsciously telling your potential customers that you don’t represent high quality or value in what you produce. At the most, it could actively cause potential customers to avoid your brand in future, further damaging your opportunity for growth. 

Building a personal connection

A professional video helps your business to build a personal connection with a customer. The message is clear, you’re offering them value and you’re giving them more of an opportunity to truly understand your brand. That personal connection builds brand loyalty and trust, which leads to more sales and content sharing in future. 

Accessibility 

Offering videos with different language voiceovers (whether in French, Spanish or even Lithuanian) and captions helps ensure your content is accessible to as many people as possible. Translating your content into other languages is something that’s often overlooked in video content when compared to text based content, so be sure not to make that mistake. 

Online presence boost

By boosting your online presence with video content your e-commerce brand is able to encourage viewers to follow you, sign up to newsletters or click to visit your website. Although you have to work at all areas of online presence in order to thrive, video content is a way to truly make your mark online and increase your visibility. 

Enhancing social media engagement 

Images and text are less likely to have good engagement metrics on social media compared to video content. Professional video content as we mentioned above is over 1000% more likely to be shared compared to text or images. With more social media engagement you boost your chance of sales, especially when you have something to promote and you want those all important sales funnels to work. 

These are just a few reasons any e-commerce brand should be utilising professional video content to attract customers and make sales. 

It doesn’t have to cost the Earth

There’s definitely a perception that video content will be vastly more expensive when compared to traditional text based content, however it really doesn’t have to cost the Earth. You can make use of great value freelance professionals on sites like Upwork, Five Squid and People Per Hour to have professional quality videos produced for a fraction of the price you might be expecting. If you’re willing to spend a little time yourself learning the basics, you can also utilise software like iMovie or Lightworks (or any mentioned in this article) to create really great looking videos yourself.

If you’re willing to put the time in, your content can be very polished and highly effective at driving those sales and boosting customer engagement.

Lawrence Blackwell’s – Bio 

Larry has had a varied career in PR and Marketing with responsibility for the marketing department of several SMEs and experience in international organisations. He has developed new marketing strategies with a particular focus on understanding and exploiting multi-lingual campaigns. He speaks French, Spanish and his native English and is a regular contributor to the Matinée Multilingual Blog.

Ecommerce

ECommerce APIs: How to Set Up the WooCommerce API & Shopify API

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ECommerce API is gradually boosting eCommerce websites by allowing them to communicate with one another. It is possible to utilize eCommerce API for data transmission between software, so then it can be used from one source. API integration tools serve as extensible platforms that interface with a variety of solutions, allowing businesses to leverage their existing capabilities rather than having to design new features from start. While making a decision on which one to choose for your online store: WooCommerce API or Shopify API, figure out if the setup process also fits your expectations. In this article, you will find a gradual guide on eCommerce API integration for WooCommerce and Shopify.

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Tetiana Stoyko

CTO and Co-Founder of @incorainc, where we can turn your ideas into products!

by Tetiana Stoyko @tetianastoyko. CTO and Co-Founder of @incorainc, where we can turn your ideas into products!Read more

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Source: https://hackernoon.com/ecommerce-apis-how-to-set-up-the-woocommerce-api-and-shopify-api?source=rss

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Finance

Bootstrapping in 2021 goes a long way

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The boom in venture capital fundraising that the technology startup market has enjoyed since the back half of 2020 has been eye-popping. Record sums have been disbursed around the world as more firms entered the fray to invest in startups, and the late-stage capital flowed like water.

But while the venture capital game seemed to turbocharge in recent quarters, there’s noise coming from the other side of the spectrum: bootstrapping.


The Exchange explores startups, markets and money.

Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.


Mailchimp’s $12 billion exit to Intuit, announced mere weeks ago, helped set a high-water mark for bootstrapping, proving that it is possible to build large, valuable technology companies both without huge venture capital investment and in locations outside traditional startup hubs. Mailchimp, based in Atlanta, is just one of a host of startup companies building in the city, The Exchange recently reported.

Today’s startups have more fundraising options than ever, providing a number of pathways to scale. These include services like Pipe, which allows startups to sell future revenues in a competitive marketplace, and the myriad venture-debt players that TechCrunch has covered extensively.

For startups busy funding their growth with revenue, there’s even more good news. Earlier this year, Calendly, another Atlanta-based company, raised its first material external capital — at a valuation of just over $3 billion, showing that bootstrapping early doesn’t mean that equity capital sources are closed forever. A number of other companies have followed suit in recent months.

We’re curious if a changing capital landscape, and a startup market made more viable for bootstrapping thanks to business concepts like product-led growth, will shake up the demographics of startup founders, perhaps making their ranks a bit more diverse. Let’s talk about it.

Bootstrapping today

Go back in time to the dot-com boom, and it was normal for startups to spend early capital on physical hardware. Servers weren’t something you could just call up Amazon and rent by the minute, which meant buying your own and paying co-location fees. That took capital.

And, as has been discussed ad nauseam, it was harder to build digital companies a few decades back. There weren’t infinite APIs for companies to hook into to solve complex technical issues, and there were both fewer folks trained to build new tools and fewer potential customers.

In today’s startup market, much technical risk has been settled, often lowering building costs for startups at the same time. The well-worn riff that it’s easier than ever to start a company today could be wed to the concept that it’s perhaps cheaper, too. That should bode well for bootstrapping.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://techcrunch.com/2021/09/24/bootstrapping-in-2021-goes-a-long-way/

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Crowdfunding

Meet the Founder, Wearth London

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A group of 2,000 adults said they would spend 12 percent more on sustainable items on top of the annual household expenses of approximately £30,000. That makes sense as you only have to spend a bit of time researching about the products we use on a daily basis to understand how they’ve contributed negatively to the Earth today. 

However, finding eco-friendly products is difficult. A lot of the brands out there are small and independent, with limited resources to market themselves. Imogen Minoli and Ed Davies noticed this back in 2017 when they launched Wearth London, an online marketplace building a greener future.

We had the opportunity to speak to Ed about his journey building Wearth London, and helping people live a sustainable lifestyle.

As a consumer, what were your challenges when looking for eco-friendly products?

In the lead up to starting Wearth, Imogen & I were starting to want to make more sustainable choices after learning about how our own consumer habits impact the planet around us. We started looking for products which aligned with our values, but which were also high quality, contemporary items which fit into our homes. We found it difficult to find these and it was quite an overwhelming experience at times knowing where to start. 

Why did you start Wearth London and why does the e-commerce industry need it?

After initially finding it difficult to find products which aligned with our values. We ended up doing a lot of deep dives into the internet and eventually found there were lots of independent UK brands out there which make amazing sustainable & ethical products. 

We wanted to create an online platform which brought these brands and makers into one place online. An important aim is to help empower consumers and make it easier for people to make greener swaps. Our ethos is that anyone can make a difference and even small changes here and there can make a difference. 

Transparency is an important aspect here and in the ecommerce industry in general it can be difficult to know why a product is eco-friendly just because it says it is so. This is why on Wearth you can see what the product is made from, its delivery packaging and its main values (e.g. plastic-free, made in the UK and so on). As a result, the customer can make an informed purchase and understand why this product is on Wearth. 

You have more than 250 independent sustainable brands in your marketplace. How do brands benefit from being stocked on Wearth London? 

Our brands are at the heart of Wearth and we work closely with our partner brands. Our aim since starting has been to not only be a revenue source for our brands, but also to create unique marketing opportunities exclusive to being part of our community. This has included influencer collaborations, for example so far we’ve had over 500k YouTube views from working with sustainable lifestyle vloggers. We have also built up our social media community over the years and now have over 110k followers where we promote our brands on a daily basis. Press features is also something we work hard on and we have enabled a number of our brands to be featured in national publications including VOGUE Magazine, The Guardian, The Financial Times & more! 

Could you tell us about some of your biggest achievements to date? 

We started Wearth just the two of us in 2017 and to date we have bootstrapped the business. Despite this, we have achieved a lot of things we are proud of. Firstly, we have been able to create well over £3m of sales for our brands with considerable growth every year, our first year we had sales of just over £30k! 

It has been amazing helping to create a new revenue stream for independent UK brands. Seeing our community grow over the years, both in terms of our social media following, but also our visitors to our website which is approaching 4 million since we launched!

Our biggest achievement to date so far has been helping our customers to shop and live more consciously in a way that helps to protect our planet. It has been inspiring hearing from our customers and how we have made it easier to find and support eco-friendly brands. 

What are your future plans for Wearth London?

We have lots of exciting plans for the future which is one of the reasons we’re raising money. Firstly, we are in the process of launching our new website, a key part of this is our new content platform which is built on WordPress. Here we will have a wide range of writers from sustainable fashion, plant-based recipes to eco news. We’re looking forward to creating a new place online to discover conscious content in one place. 

We are planning to partner with even more brands to launch new categories and improve the depth of our range. Key areas we are looking to expand our collections include homewares, fashion and our refillable range. In terms of business growth, we also plan to start delivering to Europe in 2022! 

Looking further into the future we also have plans to develop our range of innovative and unique eco-friendly products to fill gaps in the market which we have identified. This will help to further our mission of helping consumers to live and shop more consciously to protect our planet. 

If you could only pick three products, which are your favourite stocked on Wearth London and why?

Good question! There’s a number of products I use on a day to day basis, a bit of an essential one to start with but I like Fulfilled’s shampoo and conditioner. The great thing about them is that I’ve been using the same bottle for over a year now and buy the refills.

I love a good candle, maybe one of the reasons why we have so many on Wearth! I couldn’t pinpoint my favourite but I am looking forward to trying our new range of Pott Candles which come in a hand crafted ceramic pot. 

A final product I use a lot is Clean Natured’s amber dispenser jar bottles, these are great for hand soap, cleaning products and have always been popular with our customers. I would guess that Imogen would likely say the vegan brownies from Nummy would be one of her favourites! 

What’s the biggest lesson you’ve learnt so far building Wearth London?

Naturally there have been a lot of challenges over the past four years, especially as we’ve bootstrapped, and a lot of lessons learnt as a result! I would say the biggest lesson so far is trying not to do everything yourself and trying to build a team around you (even if some of these are freelancers in the early days) which can help turn your vision into a reality and provide more space to focus on growing the business. 

To learn more about Wearth London, and for the opportunity to invest, visit the pitch here.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.seedrs.com/insights/blog/founder-stories/meet-the-founder-of-wearth-london

Continue Reading

Crowdfunding

Meet the Founder, Wearth London

Published

on

A group of 2,000 adults said they would spend 12 percent more on sustainable items on top of the annual household expenses of approximately £30,000. That makes sense as you only have to spend a bit of time researching about the products we use on a daily basis to understand how they’ve contributed negatively to the Earth today. 

However, finding eco-friendly products is difficult. A lot of the brands out there are small and independent, with limited resources to market themselves. Imogen Minoli and Ed Davies noticed this back in 2017 when they launched Wearth London, an online marketplace building a greener future.

We had the opportunity to speak to Ed about his journey building Wearth London, and helping people live a sustainable lifestyle.

As a consumer, what were your challenges when looking for eco-friendly products?

In the lead up to starting Wearth, Imogen & I were starting to want to make more sustainable choices after learning about how our own consumer habits impact the planet around us. We started looking for products which aligned with our values, but which were also high quality, contemporary items which fit into our homes. We found it difficult to find these and it was quite an overwhelming experience at times knowing where to start. 

Why did you start Wearth London and why does the e-commerce industry need it?

After initially finding it difficult to find products which aligned with our values. We ended up doing a lot of deep dives into the internet and eventually found there were lots of independent UK brands out there which make amazing sustainable & ethical products. 

We wanted to create an online platform which brought these brands and makers into one place online. An important aim is to help empower consumers and make it easier for people to make greener swaps. Our ethos is that anyone can make a difference and even small changes here and there can make a difference. 

Transparency is an important aspect here and in the ecommerce industry in general it can be difficult to know why a product is eco-friendly just because it says it is so. This is why on Wearth you can see what the product is made from, its delivery packaging and its main values (e.g. plastic-free, made in the UK and so on). As a result, the customer can make an informed purchase and understand why this product is on Wearth. 

You have more than 250 independent sustainable brands in your marketplace. How do brands benefit from being stocked on Wearth London? 

Our brands are at the heart of Wearth and we work closely with our partner brands. Our aim since starting has been to not only be a revenue source for our brands, but also to create unique marketing opportunities exclusive to being part of our community. This has included influencer collaborations, for example so far we’ve had over 500k YouTube views from working with sustainable lifestyle vloggers. We have also built up our social media community over the years and now have over 110k followers where we promote our brands on a daily basis. Press features is also something we work hard on and we have enabled a number of our brands to be featured in national publications including VOGUE Magazine, The Guardian, The Financial Times & more! 

Could you tell us about some of your biggest achievements to date? 

We started Wearth just the two of us in 2017 and to date we have bootstrapped the business. Despite this, we have achieved a lot of things we are proud of. Firstly, we have been able to create well over £3m of sales for our brands with considerable growth every year, our first year we had sales of just over £30k! 

It has been amazing helping to create a new revenue stream for independent UK brands. Seeing our community grow over the years, both in terms of our social media following, but also our visitors to our website which is approaching 4 million since we launched!

Our biggest achievement to date so far has been helping our customers to shop and live more consciously in a way that helps to protect our planet. It has been inspiring hearing from our customers and how we have made it easier to find and support eco-friendly brands. 

What are your future plans for Wearth London?

We have lots of exciting plans for the future which is one of the reasons we’re raising money. Firstly, we are in the process of launching our new website, a key part of this is our new content platform which is built on WordPress. Here we will have a wide range of writers from sustainable fashion, plant-based recipes to eco news. We’re looking forward to creating a new place online to discover conscious content in one place. 

We are planning to partner with even more brands to launch new categories and improve the depth of our range. Key areas we are looking to expand our collections include homewares, fashion and our refillable range. In terms of business growth, we also plan to start delivering to Europe in 2022! 

Looking further into the future we also have plans to develop our range of innovative and unique eco-friendly products to fill gaps in the market which we have identified. This will help to further our mission of helping consumers to live and shop more consciously to protect our planet. 

If you could only pick three products, which are your favourite stocked on Wearth London and why?

Good question! There’s a number of products I use on a day to day basis, a bit of an essential one to start with but I like Fulfilled’s shampoo and conditioner. The great thing about them is that I’ve been using the same bottle for over a year now and buy the refills.

I love a good candle, maybe one of the reasons why we have so many on Wearth! I couldn’t pinpoint my favourite but I am looking forward to trying our new range of Pott Candles which come in a hand crafted ceramic pot. 

A final product I use a lot is Clean Natured’s amber dispenser jar bottles, these are great for hand soap, cleaning products and have always been popular with our customers. I would guess that Imogen would likely say the vegan brownies from Nummy would be one of her favourites! 

What’s the biggest lesson you’ve learnt so far building Wearth London?

Naturally there have been a lot of challenges over the past four years, especially as we’ve bootstrapped, and a lot of lessons learnt as a result! I would say the biggest lesson so far is trying not to do everything yourself and trying to build a team around you (even if some of these are freelancers in the early days) which can help turn your vision into a reality and provide more space to focus on growing the business. 

To learn more about Wearth London, and for the opportunity to invest, visit the pitch here.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.seedrs.com/insights/blog/founder-stories/meet-the-founder-of-wearth-london

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